Top 20 Beauty & Cosmetics from Indonesia on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Indonesia

15,603

Expected Reach

389.7M

Total Followers

1.7B

Avg Engagement

3.28%

Audience Analysis

Gender Distribution

Female58%
Male42%

Age Distribution

25-3443.0%
18-2433.4%
35-4411.3%
13-177.9%

Top Countries

Indonesia76.9%
United States of America2.0%
Austria1.8%
Malaysia1.5%
Spain1.5%

Top Languages

id58.4%
en27.0%
de2.8%

Top Cities

Jakarta12.0%
Bandung4.2%
Surabaya2.4%
Yogyakarta1.9%
Denpasar1.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ibnu Wardani
@ibnuwardani
Nuta Family๐Ÿฉต @litahutami @alvawardani One Piece // Real Madrid // @tokoclippers.id Cp : 08112829116 (Dani) ๐Ÿ“ฉ
Indonesia
7.2M
Followers
12.57%
Engagement
+2.6%(+181.3K)
6.0
2
Shella Saukia
@shellasaukiaofficial
๐Ÿ“IND ๐Ÿ‡ฎ๐Ÿ‡ฉ Business Only : PAMELA : 0881081999254 @ssyourmakeup @ssskin.id @shellasaukia.co.id @luevebeaute @xfitzofficial
Jakarta, Indonesia
4.4M
Followers
0.37%
Engagement
+2.3%(+97.4K)
6.0
3
โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ
@asha.assuncao
๐Ÿ‡ฎ๐Ÿ‡ฉ๐Ÿ‡ต๐Ÿ‡น clinomania๐Ÿ’ซ Bentuk management | 08119347788
Indonesia
1.2M
Followers
6.27%
Engagement
+9.0%(+97.4K)
9.3
4
Kenny Austin
@kennyauztin
Sometimes I act. Sometimes I create. Most of the time I just tryna be myself, which Iโ€™d rather do.
Indonesia
2.9M
Followers
12.82%
Engagement
+3.1%(+88.7K)
7.8
5
Sheila Dara Aisha
@sheiladaisha
I sketch, I take photos, I sing, I act, I have fun. Falling in Love Like in Movies & Sore is now on Netflix worldwide. @adaraaisha @sheisnaps.
Indonesia
2.9M
Followers
5.84%
Engagement
+3.0%(+85.1K)
8.3
6
Miskah Shafa
@miskashf
โœ‰๏ธ Business Inq +62 877-2181-8186 (Samira)
Indonesia
2.7M
Followers
24.57%
Engagement
+3.3%(+84.5K)
8.8
7
Ni kadek Indrayoni
@kdindra_yoni
@yoniskincareofficial @yoniwear.id @diatix.bali @sambalyoni Endorsment business (PIC OBENG 081558914131 https://www.instagram.com/ keluargayoni
Indonesia
3.8M
Followers
0.43%
Engagement
+2.1%(+77.0K)
7.8
8
Amanda
@aamandazahra
brand ambassador for @finallyfoundyou.id ๐Ÿ’Œ Billa +62 821-2393-4753
Indonesia
1.1M
Followers
11.31%
Engagement
+6.3%(+66.3K)
8.6
9
Beckham Putra Nugraha
@beckham_put7
Professional Football Player | @persib ๐Ÿ”ต part of team @ortuseight | Owners @e7am.apparel | part of the journey @junglepadel.bdg | @they_ni.official
Bandung, Indonesia
2.1M
Followers
5.87%
Engagement
+2.9%(+60.3K)
9.1
10
Aqeela Aza Calista
@aqeelacalista
Business Inquiries & Endorsement: 081382503358 ( Aya )
Jakarta, Indonesia
7.0M
Followers
7.63%
Engagement
+0.7%(+48.0K)
8.9
11
Minji Kim
@minjji_8
Fit | Gym โ€ข Your Wifeyโฃ๏ธ 2000.12.28 โ€ข ๐Ÿ‡ฐ๐Ÿ‡ทx๐Ÿ‡ฆ๐Ÿ‡บ Part of @zael.agency For Work: zaelmanagement@gmail.com๐Ÿ’Œ
Indonesia
399.2K
Followers
3.97%
Engagement
+13.2%(+46.5K)
7.5
12
anwar sanjaya pigano
@anwar_bab
BA @baksomalangenggal.id โญ๏ธ @starmedianusantara Cp for business / endorse: ๐Ÿ“ž @mrsagathadewa 081294409576
Jakarta, Indonesia
2.4M
Followers
0.99%
Engagement
+1.9%(+43.6K)
6.9
13
Nigerian Woman
@shella_anyaeji
not burn just a TAN SKIN๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿฆฑ ๐Ÿ‡ณ๐Ÿ‡ฌ x sunda business inq: +62-878-8939-4111 (ica) fav clinic @beautysister.jkt
Indonesia
437.0K
Followers
21.67%
Engagement
+10.0%(+39.7K)
9.7
14
Dasha Gartman
@bulebarbie_official
๐ŸŒธContent Creator | Model | MC | Actress ๐Ÿ“Indonesia | Malaysia ๐Ÿ“ฉBusiness inquries DM: @juliagreen_eventcode julia.gartman@segredo-dmc.com ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ฎ๐Ÿ‡ฉ๐Ÿ‡ท๐Ÿ‡บ๐Ÿ‡บ๐Ÿ‡ธ
Jakarta, Indonesia
6.2M
Followers
0.91%
Engagement
+0.6%(+37.4K)
6.9
15
Johana Ariel Suhendra
@nanashukulinerbdg
@thaiteachessybdg Actrees #cerminbabingepet #sebelumkitasalingmelupakan ๐Ÿ“ž๐ŸŽฌCP : +62 811231783-Devi Dikelola oleh Management Film Akan Tayang 2026๐ŸŽฌ๐ŸŽž๏ธ
Bandung, Indonesia
1.2M
Followers
0.00%
Engagement
+3.1%(+35.0K)
5.0
16
Shara Tan
@bebyocha99
๐Ÿ’Œ business inquiries โฌ‡๏ธ
Denpasar, Indonesia
331.6K
Followers
1.26%
Engagement
+10.6%(+31.9K)
5.1
17
eve
@evelynchrestella
#AddictEve @lviors_official 's Babyโœจ ๐Ÿ’–๐ŸŒทโ˜๏ธ๐ŸŒžโœจ WKWKWKWKWKWK Tiktok : Juanneve #SengSengSquad #ArchiEve CP : 08192225998 (Vanya)
Indonesia
2.3M
Followers
7.26%
Engagement
+1.2%(+27.4K)
8.4
18
Meicy Villia ๐Ÿฆ‹
@vilmei
Founder @meibie.beauty โœจ CP : 0819-9123-3799 ( business inquiries) ๐Ÿ“ฉvilmeiofficial@gmail.com (fast response)
Indonesia
14.3M
Followers
1.13%
Engagement
+0.2%(+25.9K)
7.3
19
Makeup artist | UGC | Model | ะœะพัะบะฒะฐ
@bianasoshnikova
๐Ÿ“ะœะพัะบะฒะฐ โ€ข Worldwide Beauty education & aesthetic lifestyle Collabs โ€” DM Portfolio ๐Ÿ‘‰ @biana_muah
Indonesia
172.3K
Followers
0.13%
Engagement
+17.3%(+25.4K)
6.0
20
HITUNG MUNDUR RAMADHAN 2026
@ramadan2026.officiall
Thanks for checking, i see u.
Indonesia
1.3M
Followers
N/A
Engagement
+1.9%(+24.3K)
7.5

About This Instagram Influencer Ranking

Discover the most influential creators in Indonesia with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This dataโ€‘driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 389.7M potential impressions across all ranked influencers
  • Total Audience: 1.7B followers collectively following these creators
  • Average Engagement Rate: 3.28% - above industry average
  • Market Coverage: 15,603 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Indonesia, United States of America, Austria
  • Gender Distribution: 58% Female, 42% Male
  • Primary Age Group: 25-34 years (43% of audience)
  • Languages: id, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastestโ€‘growing Beauty & Cosmetics creator in Indonesia on Instagram?

Ibnu Wardani (@ibnuwardani) is, as of October 2026, the fastestโ€‘growing Beauty & Cosmetics creator in Indonesia on Instagram, with +2.6% monthly growth (+181.3K followers).

How many followers did Ibnu Wardani (@ibnuwardani) gain last month?

Ibnu Wardani (@ibnuwardani) gained about 181.3K followers last month (+2.6%).

Who grew more: Ibnu Wardani (@ibnuwardani) or Shella Saukia (@shellasaukiaofficial)?

Ibnu Wardani (@ibnuwardani) grew more than Shella Saukia (@shellasaukiaofficial) (181.3K vs 97.4K).

How is Shella Saukia (@shellasaukiaofficial) performing right now?

Shella Saukia (@shellasaukiaofficial) is growing at +2.3% (+97.4K) per month, with a Profile Score of 6.0 and average engagement of 0.37%.

How is โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ (@asha.assuncao) performing right now?

โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ (@asha.assuncao) is growing at +9.0% (+97.4K) per month, with a Profile Score of 9.3 and average engagement of 6.27%.

How is Kenny Austin (@kennyauztin) performing right now?

Kenny Austin (@kennyauztin) is growing at +3.1% (+88.7K) per month, with a Profile Score of 7.8 and average engagement of 12.82%.

How is Sheila Dara Aisha (@sheiladaisha) performing right now?

Sheila Dara Aisha (@sheiladaisha) is growing at +3.0% (+85.1K) per month, with a Profile Score of 8.3 and average engagement of 5.84%.

Who had the higher percentage growth: Shella Saukia (@shellasaukiaofficial) or โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ (@asha.assuncao)?

โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ (@asha.assuncao) leads (9.0% vs Shella Saukia (@shellasaukiaofficial) 2.3%).

What is the absolute follower gain of Ibnu Wardani (@ibnuwardani)?

Ibnu Wardani (@ibnuwardani) gained about 181.3K followers last month (+2.6%).

What is the absolute follower gain of Shella Saukia (@shellasaukiaofficial)?

Shella Saukia (@shellasaukiaofficial) gained about 97.4K followers last month (+2.3%).

What is the absolute follower gain of โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ (@asha.assuncao)?

โœจ๐’œ๐“ˆ๐’ฝ๐’ถ ๐’œ๐“ˆ๐“ˆ๐“Š๐“ƒ๐’ธ๐’ถ๐‘œโœจ (@asha.assuncao) gained about 97.4K followers last month (+9.0%).

What is the absolute follower gain of Kenny Austin (@kennyauztin)?

Kenny Austin (@kennyauztin) gained about 88.7K followers last month (+3.1%).

What is the absolute follower gain of Sheila Dara Aisha (@sheiladaisha)?

Sheila Dara Aisha (@sheiladaisha) gained about 85.1K followers last month (+3.0%).

Is Ibnu Wardani (@ibnuwardani) still a relevant creator?

Yes โ€” Ibnu Wardani (@ibnuwardani) has a Profile Score of 6.0, average engagement of 12.57%, and +2.6% (+181.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Indonesia?

The average engagement rate for this category is 3.28%. Generally, rates above 3.9% are considered excellent, while rates above 2.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Indonesia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.