Top 20 Home & Interior Design from Munich on Instagram Influencers by Follower Growth

Last updated: October 17, 2026

Total Home & Interior Design Influencers in Munich, Germany

824

Expected Reach

3.2M

Total Followers

12.5M

Avg Engagement

5.09%

Audience Analysis

Gender Distribution

Female68%
Male32%

Age Distribution

25-3439.6%
18-2422.8%
35-4421.1%
45-548.5%

Top Countries

Germany39.0%
United States of America9.3%
Italy4.9%
Brazil2.9%
Austria2.9%

Top Languages

en40.9%
de39.5%
es5.9%

Top Cities

Munich5.0%
Berlin2.5%
Hamburg1.4%
Cologne0.8%
Greater London0.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
TESSA • DIY | PLOTTEN | GESCHENKIDEEN
@leicht.umsetzbar
🫶🏻folge für leicht umsetzbare DIYs 🤫gratis Vorlagen+Plotterideen 📸 UGC ✂️Geschenke einfach Selbermachen 👇🏻Druckvorlagen für Geschenkideen Etsy Shop
Munich, Germany
398.6K
Followers
0.25%
Engagement
+4.4%(+16.7K)
7.6
2
hse.de
@hse.de
HSE – #hereshoppingentertains Wir machen Shopping zum Erlebnis. Webseite, Livestreams & Impressum👇🏼
Munich, Germany
86.7K
Followers
0.22%
Engagement
+9.2%(+7.3K)
6.6
3
Lamurista
@die_wandsinnigen
Innovative Materialien für Handwerksmeister, emotionale Workshops, pure Leidenschaft für dekorative Gestaltungen.
Munich, Germany
65.2K
Followers
0.05%
Engagement
+9.3%(+5.5K)
5.5
4
Maximillian Russo
@maxrusso.design
Interiors • automotive • travel Based in Munich📍 Inquiries: info@maxrussodesign.com iPhone Presets ↓
Munich, Germany
99.1K
Followers
4.58%
Engagement
+5.8%(+5.4K)
8.7
5
Simon Langwieder
@simonlangwieder
Ich baue verrückte Ideen💡 @the_real_life_guys 📍München
Munich, Germany
68.6K
Followers
0.33%
Engagement
+4.5%(+3.0K)
7.6
6
Max Gehron
@easyhome_max
✨ Architekt & Interior-Designer 🔨 DIY, Ikea Hacks & Altbau-Makeover 🏡 Family Life in 1897er Altbau, Dad of ✌🏼 📍 München
Munich, Germany
60.1K
Followers
0.62%
Engagement
+5.2%(+3.0K)
8.6
7
Lea Sigg
@lea.sigg
interior designer & artist in love with textiles and color based in munich ——— dm for commissions ——— info@leasigg.com for other inquiries
Munich, Germany
16.2K
Followers
3.86%
Engagement
+21.1%(+2.8K)
7.8
8
SERIFA
@serifa
Studio by Nastassja Abel & Christian Otto. Work & Research.
Munich, Germany
195.6K
Followers
0.43%
Engagement
+1.3%(+2.6K)
5.4
9
ɴᴀᴛᴀʟɪᴀ | ᴄʀᴇᴀᴛɪɴɢ ɪꜱ ᴍʏ ʜᴀᴘᴘʏ ᴘʟᴀᴄᴇ
@darina_handmade_
Designerin für moderne Häkeltaschen • Häkelanleitungen & DIY-Sets • Premium-Garn • Lederzubehör zum Onlineshop ↓
Munich, Germany
29.3K
Followers
0.04%
Engagement
+9.4%(+2.5K)
7.7
10
Dea Nikollaj
@deanikollaj
artist, munich art portfolio: @studiodeanikollaj @artangels | @baodt.art brands: dea@net-talents.com art: contact@deanikollaj.com
Munich, Germany
96.0K
Followers
0.92%
Engagement
+2.1%(+2.0K)
7.4
11
hof 47 | Interior & Design by Sabrina
@hof_no47
Historic farm, reimagined as our timeless family home. Interior · Renovation · Design · Garden 🏆 Award-winning home makeover ✉️ info@hof-47.de
Munich, Germany
307.5K
Followers
0.98%
Engagement
+0.5%(+1.7K)
7.0
12
Janine
@hei.janine
2-fach Muddi von Baby und Toddler ✨die dich erinnert, dich selbst nicht zu vergessen 🪩 nicht perfekt hier München hei.janine@outlook.com
Munich, Germany
37.3K
Followers
10.44%
Engagement
+4.2%(+1.5K)
7.9
13
Agnes Dahoam | Home&Lifestyle
@agnesdahoam
HOME•LIFESTYLE•FOOD▪︎COFFEE Bionic Mop HIZERO DEUTSCHLAND /Bayern 📌 near Munich| Bavaria Fachberater Sterna DE Vanlife, Segafredo, Mylky
Munich, Germany
21.9K
Followers
2.93%
Engagement
+7.4%(+1.5K)
7.5
14
Insa | The Salonette
@the_salonette
🎪 architect & interior | family & tables 💫 creator of @the_salonette_collection 📍 munich 💌 insa@thesalonette.de
Munich, Germany
18.5K
Followers
4.24%
Engagement
+8.6%(+1.5K)
9.0
15
K. | Interior & Lifestyle
@kays_impressions
My little home diary ❤︎ Sharing design choices I love & aesthetics I adore currently building @theyellowbox.de & @redaktionsgold 💌 Munich
Munich, Germany
22.2K
Followers
3.08%
Engagement
+6.5%(+1.4K)
8.7
16
MADER
@mader_design_
- Design - Quality - Craftsmanship - Details Open for any kind of collaboration or the creation of your dream furniture.
Munich, Germany
34.7K
Followers
0.56%
Engagement
+3.8%(+1.3K)
6.9
17
TUGBI | Rezepte, Abnehmen & Daily Life
@tugbaxbe
„was koche ich heute?“ 🍝 🥘 schnelle Rezepte ✨ - 12 KG nehme euch mit beim Abnehmen Code „TUGBA“ bei @morenutrition.de 💌 tugbabekmezci@hotmail.com
Munich, Germany
18.9K
Followers
1.93%
Engagement
+7.2%(+1.3K)
8.0
18
Johannes | Fix & Flip
@flipper.immo
🏚 🔜 🏠 Kaufen. Renovieren. Verkaufen. 🧔‍♂️ Ich renoviere alten Wohnraum 👕 Mitgründer @leverage.immo @die_renovierhelden 👖 Meine neue Baustelle 🎥 ⤵️
Munich, Germany
35.3K
Followers
2.97%
Engagement
+3.7%(+1.3K)
6.8
19
🏡Hausbau•Architektur•Podcast🎙
@bauherr_werden
💡 Folge mir für Tipps & Inspiration beim Hausbau 📌 Expertenwissen vom Architekt 🚀13+ Jahre Architekt | 7+ Jahre Podcaster 👇Podcast abonnieren👇
Munich, Germany
52.5K
Followers
N/A
Engagement
+2.5%(+1.3K)
6.2
20
Michael Gruber | Dachdecker | Holz-🪱
@umgeholzt
DIY Kernsanierung Altbau BJ:1960 🏡 | Umbau | DIY | Holzprojekte | Baustellen-Tagebuch | 📧 info.umgeholzt@gmx.de ⬇️ ALLE RABATTCODES ⬇️
Munich, Germany
209.2K
Followers
0.53%
Engagement
+0.5%(+1.1K)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in Munich with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 3.2M potential impressions across all ranked influencers
  • Total Audience: 12.5M followers collectively following these creators
  • Average Engagement Rate: 5.09% - significantly above industry average
  • Market Coverage: 824 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Italy
  • Gender Distribution: 68% Female, 32% Male
  • Primary Age Group: 25-34 years (39.6% of audience)
  • Languages: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Munich on Instagram?

TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Munich on Instagram, with +4.4% monthly growth (+16.7K followers).

How many followers did TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) gain last month?

TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) gained about 16.7K followers last month (+4.4%).

Who grew more: TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) or hse.de (@hse.de)?

TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) grew more than hse.de (@hse.de) (16.7K vs 7.3K).

How is hse.de (@hse.de) performing right now?

hse.de (@hse.de) is growing at +9.2% (+7.3K) per month, with a Profile Score of 6.6 and average engagement of 0.22%.

How is Lamurista (@die_wandsinnigen) performing right now?

Lamurista (@die_wandsinnigen) is growing at +9.3% (+5.5K) per month, with a Profile Score of 5.5 and average engagement of 0.05%.

How is Maximillian Russo (@maxrusso.design) performing right now?

Maximillian Russo (@maxrusso.design) is growing at +5.8% (+5.4K) per month, with a Profile Score of 8.7 and average engagement of 4.58%.

How is Simon Langwieder (@simonlangwieder) performing right now?

Simon Langwieder (@simonlangwieder) is growing at +4.5% (+3.0K) per month, with a Profile Score of 7.6 and average engagement of 0.33%.

Who had the higher percentage growth: hse.de (@hse.de) or Lamurista (@die_wandsinnigen)?

Lamurista (@die_wandsinnigen) leads (9.3% vs hse.de (@hse.de) 9.2%).

What is the absolute follower gain of TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar)?

TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) gained about 16.7K followers last month (+4.4%).

What is the absolute follower gain of hse.de (@hse.de)?

hse.de (@hse.de) gained about 7.3K followers last month (+9.2%).

What is the absolute follower gain of Lamurista (@die_wandsinnigen)?

Lamurista (@die_wandsinnigen) gained about 5.5K followers last month (+9.3%).

What is the absolute follower gain of Maximillian Russo (@maxrusso.design)?

Maximillian Russo (@maxrusso.design) gained about 5.4K followers last month (+5.8%).

What is the absolute follower gain of Simon Langwieder (@simonlangwieder)?

Simon Langwieder (@simonlangwieder) gained about 3.0K followers last month (+4.5%).

Is TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) still a relevant creator?

Yes — TESSA • DIY | PLOTTEN | GESCHENKIDEEN (@leicht.umsetzbar) has a Profile Score of 7.6, average engagement of 0.25%, and +4.4% (+16.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Germany?

The average engagement rate for this category is 5.09%. Generally, rates above 6.1% are considered excellent, while rates above 4.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Munich?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.