Top 20 from Munich on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Influencers in Munich, Germany

12,214

Expected Reach

86.9M

Total Followers

332.7M

Avg Engagement

7.11%

Audience Analysis

Gender Distribution

Female49%
Male51%

Age Distribution

25-3437.5%
18-2426.8%
35-4419.3%
45-547.7%

Top Countries

Germany37.8%
United States of America11.2%
Brazil6.1%
Italy4.4%
Austria4.0%

Top Languages

en42.4%
de32.8%
pt6.7%

Top Cities

Munich5.3%
Berlin2.0%
Hamburg1.0%
Istanbul0.7%
Athens0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
SABRINA NICKEL
@brinani
🎤 Moderatorin (6 Jahre TV, 8 J. live, 12 J. online) 📺 @save.our.socials @sweetandeasy @sixxtv @focus_online & more
Munich, Germany
237.5K
Followers
N/A
Engagement
+42.5%(+70.8K)
6.4
2
Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️
@cakehulk
🔴Bavarian Strongman💪 200 cm // 135 kg 🔴Pastrychef 🎂 🔴Traveler🏞 Livestreams➡️ Twitch // Tiktok 760k ⬇️ Cooperation❓️Email ⬇️
Munich, Germany
861.3K
Followers
0.46%
Engagement
+7.5%(+60.5K)
7.8
3
Gina Drewalowski
@ginadrewalowski
Germany | 59 💫 Welcome to GINA’S FEEL GOOD world!🫶🏻 Happiness is my superpower 👉Follow me for daily tips| Positive mindset, fashion, food & beauty✨
Munich, Germany
734.4K
Followers
0.80%
Engagement
+6.8%(+46.5K)
6.8
4
Manuel Neuer
@manuelneuer
🔴 @fcbayern 👨‍👧‍👦 @manuelneuerkidsfoundation
Munich, Germany
14.3M
Followers
0.80%
Engagement
+0.3%(+40.3K)
6.1
5
Oliver Kahn
@oliverkahn
Official Instagram account of Oliver Kahn.
Munich, Germany
1.3M
Followers
1.69%
Engagement
+3.0%(+38.5K)
6.3
6
marlon noah
@marlon.noah
@thewallgroup
Munich, Germany
815.9K
Followers
10.34%
Engagement
+4.1%(+32.4K)
8.8
7
Keanu Wohlfahrt
@keanuwohl
MA @dreamnymgmt 🇺🇸 @vnymodels 🇩🇪 @kultmodels 🇬🇧 @selectmodellondon 🇮🇹 @ilovemodelsmngt 📍 Munich ✉️ keanuwohl@gmail.com
Munich, Germany
326.5K
Followers
2.83%
Engagement
+10.1%(+29.9K)
7.7
8
Miss Germany 🇩🇪
@missgermany.egy
🌍 Egyptian moms in Germany 🇪🇬🇩🇪 📌 Expat mom tips, stories & challenges 📩 Missgermany.egy@gmail.com 💶 Taptap Send-15 Euros Free ➡️ MG20
Munich, Germany
127.1K
Followers
1.17%
Engagement
+30.8%(+29.9K)
7.6
9
Michael Bully Herbig
@bullyherbig
Munich, Germany
474.8K
Followers
2.47%
Engagement
+5.9%(+26.6K)
8.2
10
Leon Goretzka
@leon_goretzka
Official football player of @fcbayern and @dfb_team /
Munich, Germany
2.5M
Followers
2.93%
Engagement
+1.1%(+26.1K)
6.9
11
Laura del Vecchio 🧿
@laura.delvecchio87
CEO:Del Vecchio Dance Studio IntDancecoach/BodyAwareness/Mindset Choreographer, Fem. Empowerment 📧delvecchiodance@gmail.com cinema& tv appearances
Munich, Germany
403.8K
Followers
0.26%
Engagement
+6.4%(+24.4K)
5.8
12
EMMA Svenningson | midnight snacks coffee
@emmasvenningson
i have a coffee brand @melrosecoffee likes to eat loves to cook @pizza_wolke ✉️emma@bloombury.net
Munich, Germany
423.8K
Followers
3.89%
Engagement
+5.8%(+23.1K)
7.9
13
EMMA Svenningson | midnight snacks coffee
@emmasvenningson
i have a coffee brand @melrosecoffee likes to eat loves to cook @pizza_wolke ✉️emma@bloombury.net
Munich, Germany
424.0K
Followers
3.89%
Engagement
+5.6%(+22.3K)
8.0
14
ANNA WEIN
@anna.wein
Somewhere in between cool girl & old money <3 anna@damngoodmgmt.com
Munich, Germany
759.8K
Followers
4.06%
Engagement
+3.0%(+22.2K)
6.9
15
Annette Weber
@nettiweber
Bookings: 🍰contact@poeltcommunication.de Italien: talents@bggcommunication.com
Munich, Germany
397.7K
Followers
0.07%
Engagement
+5.8%(+21.8K)
4.7
16
Mona Arndt | natürlich heilen 🌿
@healthyholylife
💚 Ich zeige dir wie du gesünder & fitter wirst 🕊️Akne, Darm & Nervensystem geheilt ✨ Vetain Code: Mona ↓ The Calm Method + Empfehlungen
Munich, Germany
75.5K
Followers
0.56%
Engagement
+38.7%(+21.1K)
7.4
17
The Food Fetishist
@thefoodfetishist
Fetishise about food with me🤤 Fine dining, casual eats and honest reviews. Inquiries: Fetishistfood@gmail.com
Munich, Germany
109.5K
Followers
0.51%
Engagement
+23.3%(+20.7K)
7.3
18
These Girls
@thesegirlscom
J A N A & T E R E S A your digital besties 🌸 midsize, authenticity & a little bit of everything 🫧 mgmt 📧 thesegirls@mitzirose.com
Munich, Germany
249.8K
Followers
0.59%
Engagement
+8.1%(+18.7K)
6.5
19
Martin Borgmeier
@martinborgmeier
🏆 World Long Drive Champion 📝 Callaway | BMW | XView 📝 BadBirdie | JumboMax | DRVN 💌 @diesports_management ⬇️ Impressum
Munich, Germany
309.5K
Followers
5.46%
Engagement
+6.3%(+18.5K)
7.2
20
josefine scholl
@josie.sll
777 Tiktok; Josie.sll / Hiddenjosie collab: josie@medialogix.eu
Munich, Germany
53.8K
Followers
26.84%
Engagement
+48.8%(+17.6K)
9.0

About This Instagram Influencer Ranking

Discover the most influential creators in Munich with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 86.9M potential impressions across all ranked influencers
  • Total Audience: 332.7M followers collectively following these creators
  • Average Engagement Rate: 7.11% - significantly above industry average
  • Market Coverage: 12,214 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Brazil
  • Gender Distribution: 49% Female, 51% Male
  • Primary Age Group: 25-34 years (37.5% of audience)
  • Languages: English, German, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing creator in Munich on Instagram?

SABRINA NICKEL (@brinani) is, as of September 2025, the fastest‑growing creator in Munich on Instagram, with +42.5% monthly growth (+70.8K followers).

How many followers did SABRINA NICKEL (@brinani) gain last month?

SABRINA NICKEL (@brinani) gained about 70.8K followers last month (+42.5%).

Who grew more: SABRINA NICKEL (@brinani) or Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk)?

SABRINA NICKEL (@brinani) grew more than Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk) (70.8K vs 60.5K).

How is Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk) performing right now?

Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk) is growing at +7.5% (+60.5K) per month, with a Profile Score of 7.8 and average engagement of 0.46%.

How is Gina Drewalowski (@ginadrewalowski) performing right now?

Gina Drewalowski (@ginadrewalowski) is growing at +6.8% (+46.5K) per month, with a Profile Score of 6.8 and average engagement of 0.80%.

How is Manuel Neuer (@manuelneuer) performing right now?

Manuel Neuer (@manuelneuer) is growing at +0.3% (+40.3K) per month, with a Profile Score of 6.1 and average engagement of 0.80%.

How is Oliver Kahn (@oliverkahn) performing right now?

Oliver Kahn (@oliverkahn) is growing at +3.0% (+38.5K) per month, with a Profile Score of 6.3 and average engagement of 1.69%.

Who had the higher percentage growth: Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk) or Gina Drewalowski (@ginadrewalowski)?

Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk) leads (7.5% vs Gina Drewalowski (@ginadrewalowski) 6.8%).

What is the absolute follower gain of SABRINA NICKEL (@brinani)?

SABRINA NICKEL (@brinani) gained about 70.8K followers last month (+42.5%).

What is the absolute follower gain of Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk)?

Florian Schaffer / 🎂Pastrychef meets Strongman🏋‍♂️ (@cakehulk) gained about 60.5K followers last month (+7.5%).

What is the absolute follower gain of Gina Drewalowski (@ginadrewalowski)?

Gina Drewalowski (@ginadrewalowski) gained about 46.5K followers last month (+6.8%).

What is the absolute follower gain of Manuel Neuer (@manuelneuer)?

Manuel Neuer (@manuelneuer) gained about 40.3K followers last month (+0.3%).

What is the absolute follower gain of Oliver Kahn (@oliverkahn)?

Oliver Kahn (@oliverkahn) gained about 38.5K followers last month (+3.0%).

Is SABRINA NICKEL (@brinani) still a relevant creator?

Yes — SABRINA NICKEL (@brinani) has a Profile Score of 6.4, average engagement of N/A, and +42.5% (+70.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in Germany?

The average engagement rate for this category is 7.11%. Generally, rates above 8.5% are considered excellent, while rates above 5.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Munich?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.