Top 20 Home & Interior Design from Vienna on Instagram Influencers by Follower Growth

Last updated: May 28, 2026

Total Home & Interior Design Influencers in Vienna, Austria

479

Expected Reach

1.6M

Total Followers

6.4M

Avg Engagement

4.88%

Audience Analysis

Gender Distribution

Female70%
Male30%

Age Distribution

25-3442.0%
18-2427.5%
35-4417.4%
45-545.9%

Top Countries

Austria22.4%
Germany18.5%
United States of America6.5%
Turkey6.5%
Brazil3.6%

Top Languages

en37.4%
de32.0%
tr8.3%

Top Cities

Vienna12.3%
Istanbul2.1%
Berlin1.7%
Munich0.8%
Baghdad0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Marwa Ep Zouinekh
@marwaepzouinekh
Creator 🇹🇳| Beauty & Lifestyle 👩‍👧‍👦 Family Life in Austria 🇦🇹 🌍 Travel Lover ✈️ 📱 799k TikTok | 221k IG 📩 Collabs: marwajallali@outlook.com
Vienna, Austria
221.8K
Followers
1.76%
Engagement
+2.4%(+5.2K)
7.9
2
Lara • Altbau in Wien
@fischgraet.fluegeltuer
🫰🏻 Architektin in Wien 🫧 Interior & die schönen Dinge im Leben 🐟 zwischen Architektur, Altbau & Kaffee 💌 hello@fischgraet-fluegeltuer.com
Vienna, Austria
39.8K
Followers
6.22%
Engagement
+13.7%(+4.8K)
8.4
3
Claudia Melbinger | Ordnungscoach
@ordnung_kinderleicht
📍Wien 🇦🇹 | Mama von 2 ✨ Ordnung, Alltag & Auszeiten 📦 smarte Ordnungsprodukte & Systeme ⚖️ -10kg Reise bis Aug 📩 ordnung_kinderleicht@wi-influencer.de
Vienna, Austria
137.2K
Followers
0.33%
Engagement
+3.0%(+3.9K)
7.2
4
Daria Tal
@odaria.tal
design / objects / rooms Vienna
Vienna, Austria
20.0K
Followers
N/A
Engagement
+21.7%(+3.6K)
6.0
5
Lukas Priecko
@lukaspriecko
🇸🇰 oil paintings and drawings
Vienna, Austria
100.2K
Followers
1.01%
Engagement
+3.5%(+3.4K)
7.0
6
Voyager of Elegance | USA-EU
@voyagerofelegance
Baroque & Rococo travel curator Historic cities • art • grand hotels PR: voyagerofelegance@gmail.com Vienna Travel E-Book👇 📍Tampa | Next: Russia
Vienna, Austria
20.3K
Followers
0.08%
Engagement
+17.0%(+2.9K)
7.6
7
ʟᴇʏᴀʟ | ɪɴᴛᴇʀɪᴏʀ | ᴜɢᴄ & ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ
@leyal.interior
Interior | Lifestyle | Mom | Babystuff • UGC & Content Creator •homeofleyal@gmail.com 💌 •Vienna 🇦🇹
Vienna, Austria
23.5K
Followers
0.17%
Engagement
+11.9%(+2.5K)
6.8
8
TWO22 - simply unique bags
@two22handmade
Regina Calvo 🌱 Altes Leinen. Neu entdeckt. 🌱 Handgefertigte Taschen & Accessoires 🌱 Nachhaltig & zeitlos #einzigartigwiedu
Vienna, Austria
57.2K
Followers
1.83%
Engagement
+4.3%(+2.3K)
7.7
9
ʟᴇʏᴀʟ | ɪɴᴛᴇʀɪᴏʀ | ᴜɢᴄ & ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ
@leyal.interior
Interior | Lifestyle | Mom | Babystuff • UGC & Content Creator •homeofleyal@gmail.com 💌 •Vienna 🇦🇹
Vienna, Austria
15.6K
Followers
0.35%
Engagement
+17.6%(+2.3K)
7.0
10
𝑰𝒗𝒂𝒏𝒂
@ivana_vienna
📍𝐕𝐢𝐞𝐧𝐧𝐚 🌍 Travel & City Photography 🏛 Architecture | 🎭 Culture |🌿 Nature ♥️ In love with the timeless elegance of Vienna
Vienna, Austria
26.7K
Followers
7.52%
Engagement
+8.7%(+2.1K)
8.7
11
AlexAndFlo
@_alexandflo_
Hi! Wir sanieren eine alte Schule aus dem 19.Jahrhundert. Kommt mit auf unsere Reise☺️ Anfragen: renovatingoldschool@gmail.com
Vienna, Austria
25.4K
Followers
2.28%
Engagement
+8.3%(+1.9K)
7.2
12
Matouš Pudil
@matous.p
1996 | Prague 🇨🇿 Architecture lover, founder of @prgbrut 🩶 Lived in London 🇬🇧 Milan 🇮🇹 Vienna 🇦🇹 Prague and my travel photos 📸
Vienna, Austria
34.8K
Followers
2.17%
Engagement
+5.2%(+1.7K)
7.9
13
SÜMI🧡
@sade_ok_sir
📍VIENNA Interior | lifestyle | fashion Authentische Stories, echter Mehrwert❤️ Creator & Founder by @sadee.store Collab:✉️ sade@thirsty-hungry.com
Vienna, Austria
125.3K
Followers
0.06%
Engagement
+1.0%(+1.2K)
8.1
14
Gerrit Mauritz
@cherrypicking_interiors
Hi, ich bin Gerrit und erkläre dir Design! 🪑🛋️ 📍Vienna, Austria Attending 3daysofdesign 📩 Kontakt: gerrit@franklyagency.at @frankly.impressum
Vienna, Austria
42.2K
Followers
1.70%
Engagement
+2.8%(+1.2K)
7.3
15
STAVROS VON KAZINYAN Antiques & Modern
@von_kazinyan
Stavros S. von Kazinyan // Animal lover • 1stdibs Dealer • Selected Design & Antique Objects • Fine Art • Interior & Architectural Design
Vienna, Austria
10.0K
Followers
0.01%
Engagement
+10.6%(+960)
3.3
16
Philipp
@architectphilipp
🏙️ Architect in Vienna | Insider Tips & Architectural Insights | Explore my favourite city Vienna with me! 🇦🇹 📧architect.philipp@gmail.com
Vienna, Austria
31.6K
Followers
N/A
Engagement
+3.0%(+915)
8.8
17
Lara | VIENNA TRAVEL BLOGGER
@lara.kristiin
🇦🇹 Showing you the best spots in Vienna 🌍 Austria Travel & neighboring countries ✨ Places to visit, Travel Tips, Hidden Gems
Vienna, Austria
38.1K
Followers
1.13%
Engagement
+2.2%(+828)
7.8
18
Julia Furdea
@juliafurdea
◈ Frühstücks TV Moderatorin @cafepuls ☕️ ◈ Event Moderatorin 🎤 ◈ boy & dog mom 🩵🐶 ​Anfragen: contact@juliafurdea.com ​
Vienna, Austria
28.7K
Followers
2.01%
Engagement
+2.5%(+689)
7.8
19
Irena Marković
@irena___markovic
🏡🔑 CEO @lifestyle__properties 💃🏻👑 Charity-Event Co-Organizer of ohwhatanight.at ☦️ #orthodox 🙏🏻🩷💜💙🩵 #glorytogod
Vienna, Austria
49.5K
Followers
8.26%
Engagement
+1.3%(+649)
8.8
20
PREFA - STARK WIE EIN STIER
@prefaeurope
DACH | FASSADE | SOLAR aus Aluminium 80 Jahre #starkwieeinstier ✨ @prefarenzen
Vienna, Austria
43.7K
Followers
0.74%
Engagement
+1.4%(+611)
6.3

About This Instagram Influencer Ranking

Discover the most influential creators in Vienna with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.6M potential impressions across all ranked influencers
  • Total Audience: 6.4M followers collectively following these creators
  • Average Engagement Rate: 4.88% - above industry average
  • Market Coverage: 479 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Austria, Germany, United States of America
  • Gender Distribution: 70% Female, 30% Male
  • Primary Age Group: 25-34 years (42% of audience)
  • Languages: English, German, tr

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Vienna on Instagram?

Marwa Ep Zouinekh (@marwaepzouinekh) is, as of May 2026, the fastest‑growing Home & Interior Design creator in Vienna on Instagram, with +2.4% monthly growth (+5.2K followers).

How many followers did Marwa Ep Zouinekh (@marwaepzouinekh) gain last month?

Marwa Ep Zouinekh (@marwaepzouinekh) gained about 5.2K followers last month (+2.4%).

Who grew more: Marwa Ep Zouinekh (@marwaepzouinekh) or Lara • Altbau in Wien (@fischgraet.fluegeltuer)?

Marwa Ep Zouinekh (@marwaepzouinekh) grew more than Lara • Altbau in Wien (@fischgraet.fluegeltuer) (5.2K vs 4.8K).

How is Lara • Altbau in Wien (@fischgraet.fluegeltuer) performing right now?

Lara • Altbau in Wien (@fischgraet.fluegeltuer) is growing at +13.7% (+4.8K) per month, with a Profile Score of 8.4 and average engagement of 6.22%.

How is Claudia Melbinger | Ordnungscoach (@ordnung_kinderleicht) performing right now?

Claudia Melbinger | Ordnungscoach (@ordnung_kinderleicht) is growing at +3.0% (+3.9K) per month, with a Profile Score of 7.2 and average engagement of 0.33%.

How is Daria Tal (@odaria.tal) performing right now?

Daria Tal (@odaria.tal) is growing at +21.7% (+3.6K) per month, with a Profile Score of 6.0 and average engagement of N/A.

How is Lukas Priecko (@lukaspriecko) performing right now?

Lukas Priecko (@lukaspriecko) is growing at +3.5% (+3.4K) per month, with a Profile Score of 7.0 and average engagement of 1.01%.

Who had the higher percentage growth: Lara • Altbau in Wien (@fischgraet.fluegeltuer) or Claudia Melbinger | Ordnungscoach (@ordnung_kinderleicht)?

Lara • Altbau in Wien (@fischgraet.fluegeltuer) leads (13.7% vs Claudia Melbinger | Ordnungscoach (@ordnung_kinderleicht) 3.0%).

What is the absolute follower gain of Marwa Ep Zouinekh (@marwaepzouinekh)?

Marwa Ep Zouinekh (@marwaepzouinekh) gained about 5.2K followers last month (+2.4%).

What is the absolute follower gain of Lara • Altbau in Wien (@fischgraet.fluegeltuer)?

Lara • Altbau in Wien (@fischgraet.fluegeltuer) gained about 4.8K followers last month (+13.7%).

What is the absolute follower gain of Claudia Melbinger | Ordnungscoach (@ordnung_kinderleicht)?

Claudia Melbinger | Ordnungscoach (@ordnung_kinderleicht) gained about 3.9K followers last month (+3.0%).

What is the absolute follower gain of Daria Tal (@odaria.tal)?

Daria Tal (@odaria.tal) gained about 3.6K followers last month (+21.7%).

What is the absolute follower gain of Lukas Priecko (@lukaspriecko)?

Lukas Priecko (@lukaspriecko) gained about 3.4K followers last month (+3.5%).

Is Marwa Ep Zouinekh (@marwaepzouinekh) still a relevant creator?

Yes — Marwa Ep Zouinekh (@marwaepzouinekh) has a Profile Score of 7.9, average engagement of 1.76%, and +2.4% (+5.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Austria?

The average engagement rate for this category is 4.88%. Generally, rates above 5.9% are considered excellent, while rates above 3.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Vienna?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.