Top 20 Home & Interior Design from Austria on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Home & Interior Design Influencers in Austria

2,235

Expected Reach

7.4M

Total Followers

30.9M

Avg Engagement

4.73%

Audience Analysis

Gender Distribution

Female69%
Male31%

Age Distribution

25-3439.6%
18-2424.2%
35-4420.5%
45-548.1%

Top Countries

Germany29.8%
Austria23.3%
United States of America5.4%
France3.4%
Italy3.0%

Top Languages

de49.0%
en32.0%
es4.3%

Top Cities

Vienna7.4%
Berlin1.7%
Munich1.0%
Graz0.9%
Hamburg0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Zelimkhan Albastov
@zet.mois
Der echte Mois Account - Rest sind Fan Pages Manager: @ma1azfa
Austria
374.7K
Followers
0.00%
Engagement
+8.0%(+27.9K)
7.9
2
Nikola Biletti Cahelová
@garten.biene
🐝Garten | DIY | Leben | Authentisch 🎨Tattoo Artist @nicrazytattoo 💍 @schenkei_ 👇Meine Favoriten & Deals
Austria
159.0K
Followers
0.12%
Engagement
+11.5%(+16.4K)
6.8
3
Matitectura | Architecture
@matitectura
•| Architectural Designer. •| Exploring the fusion of Ai & Architecture •| Vienna, Austria •| hello@matitectura.com
Vienna, Austria
511.1K
Followers
13.76%
Engagement
+2.7%(+13.5K)
7.6
4
Wie Wien Wohnt
@wiewienwohnt
because every home is interesting in its own way. 🫧 design, stories & vienna life 💌 collabs & tours: hi@wiewienwohnt.at or DM 📚 my book in the link 👇
Vienna, Austria
116.1K
Followers
1.03%
Engagement
+11.3%(+11.8K)
7.5
5
Michaela Waldl
@blumenparadiesmichaela
Floristik, DIY & Upcycling Kreativ dekorieren & leben Autorin: Meine zauberhafte Dekowelt 📩 blumenparadiesmichaela@creatorhub.at
Austria
1.1M
Followers
0.25%
Engagement
+0.9%(+9.7K)
7.0
6
Linda | IKEA Hacks & Ideas 💡 | Home Inspiration | DIY
@ikeahacksandideas
#️⃣ Hacks approved! 💕 Join the #ikeahacksandideas community 💡 📣 IKEA Fanpage 💪🏻⚒️Share your projects with @ikeahacksandideas to get featured here👇🏻
Austria
1.5M
Followers
0.00%
Engagement
+0.6%(+8.6K)
6.5
7
Daria Tal
@odaria.tal
Contemporary art / interiors Vienna
Vienna, Austria
70.9K
Followers
2.19%
Engagement
+13.8%(+8.6K)
7.4
8
𝐄𝐋𝐋𝐀𝐇 | 𝐇𝐎𝐌𝐄
@ell.glamhome
● 𝐇𝐎𝐌𝐄 | 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 | 𝐌𝐨𝐫𝐞 𝙛𝙧𝙤𝙢 🇽🇰|🇦🇹 ● 𝙎𝙝𝙤𝙥𝙏𝙝𝙚𝙇𝙤𝙤𝙠 • @shopellglamhome 𝙘𝙤𝙣𝙩𝙖𝙘𝙩@𝙚𝙡𝙡𝙖𝙝𝙝𝙤𝙢𝙚.𝙖𝙩 ✉️
Feldkirch, Austria
1.3M
Followers
0.42%
Engagement
+0.7%(+8.6K)
7.6
9
Mother’s Earth 🌎
@mothersearth
🌎 A clean home. Without the worries 👩‍👦 Mother & Son on a Mission 👇🏼 Join Our Community
Austria
335.2K
Followers
0.16%
Engagement
+2.3%(+7.5K)
5.7
10
STEPHANIE BLIEM
@stephanie_bliem
Freude am Leben | Liebe zur Natur 32 | AUT | Mama von 2 Schnelle Familienküche | alltagstauglich Interior-Liebe | Holz trifft Stein
Austria
101.8K
Followers
1.48%
Engagement
+6.8%(+6.5K)
8.2
11
LAURA JULIA
@so.lebt.laura
🤸🏽‍♀️ Mama² |🎢 echtes Leben - irgendwie läuft's. • ich hau raus was ich denke 👩🏽‍🍳 nix fancy, einfach lecker 💌 so.lebt.laura@creatorhub.at
Salzburg, Austria
45.6K
Followers
1.10%
Engagement
+16.4%(+6.4K)
7.0
12
Claudia Melbinger | Ordnungscoach
@ordnung_kinderleicht
📍Wien 🇦🇹 | Mama von 2 ✨ Ordnung, Alltag & Auszeiten 📦 smarte Ordnungsprodukte & Hacks 🛒 Coole Gadgets & Deals bei @kinderleichte_deals
Vienna, Austria
154.5K
Followers
0.23%
Engagement
+4.1%(+6.1K)
6.6
13
Yvonne | Haushalt & Putztipps
@yvonnesalltagsabenteuer
🧽Putztipps, die wirklich funktionieren 🏠Einfache Haushaltstricks für deinen Alltag ✨Sauber ohne unnötigen Aufwand 👇Meine Lieblingsprodukte & Helfer
Hall in Tirol, Austria
134.1K
Followers
0.10%
Engagement
+4.6%(+5.9K)
6.9
14
Philipp Wörgötter
@philipp_woergoetter
👱‍♂️ CEO @bulldogrealestate 🛑 Ich stoppe deine tägliche Geldverbrennung 📈 Vom Mieter zum Investor 🚀 Mein Weg: Von 5.000 € zur 1. Million
Austria
49.1K
Followers
0.00%
Engagement
+12.8%(+5.6K)
4.0
15
Katerina Pantok
@not.only.k
ich bin deine hortensienqueen meine hortensie ‚not only BLOOM no. 01‘ ich denke florales und interior anders
Wien, Austria
349.1K
Followers
1.32%
Engagement
+1.4%(+4.8K)
7.7
16
Sabrina Steinek | DASMASSIVHOLZHAUS
@sabrinasteinek
👋🏼 Sabrina | ehemals @dasmassivholzhaus 🌳 Hier wird Gartenplanung neu gedacht ⬇️ Alles was ihr für den Garten braucht ⬇️
Austria
355.8K
Followers
1.99%
Engagement
+1.3%(+4.5K)
8.4
17
SABRINA | Chalet-Stil
@sabschaletstyle
🏔️ Moderner CHALETSTIL Interior | Garten | Bergleben 🪚 Hier wird gebaut & gewerkelt Alpenvibe | Latschen #latschensabs & 🤍 unser @ferienhaus.sepp
Feldkirch, Austria
64.7K
Followers
1.35%
Engagement
+7.2%(+4.3K)
8.7
18
Kati | Deko DIY 🌸
@zuhause_bei_kati
DIY Deko zum Nachmachen für Zuhause & Garten ruhig · schlicht · alltagstauglich Mama von 3
Austria
33.5K
Followers
1.08%
Engagement
+14.7%(+4.3K)
6.4
19
Lisa
@die_hauswerkerin
CEO of Hausbau🏠 Renovierung🪚 Interior🛋️ Tipps und Tricks für dein Zuhause🪴 📩 die.hauswerkerin@gmail.com
Graz, Austria
399.9K
Followers
0.00%
Engagement
+1.1%(+4.3K)
8.4
20
Cosima Burkhard
@cosis.dekotipps
Ich zeige dir natürliche und schlichte Dekoideen zum Nachmachen! ⭐️ YouTube - Cosis Dekotipps Zum Shop 👇
Austria
532.4K
Followers
0.00%
Engagement
+0.8%(+4.3K)
8.5

About This Instagram Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 7.4M potential impressions across all ranked influencers
  • Total Audience: 30.9M followers collectively following these creators
  • Average Engagement Rate: 4.73% - above industry average
  • Market Coverage: 2,235 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, Austria, United States of America
  • Gender Distribution: 69% Female, 31% Male
  • Primary Age Group: 25-34 years (39.6% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Austria on Instagram?

Zelimkhan Albastov (@zet.mois) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Austria on Instagram, with +8.0% monthly growth (+27.9K followers).

How many followers did Zelimkhan Albastov (@zet.mois) gain last month?

Zelimkhan Albastov (@zet.mois) gained about 27.9K followers last month (+8.0%).

Who grew more: Zelimkhan Albastov (@zet.mois) or Nikola Biletti Cahelová (@garten.biene)?

Zelimkhan Albastov (@zet.mois) grew more than Nikola Biletti Cahelová (@garten.biene) (27.9K vs 16.4K).

How is Nikola Biletti Cahelová (@garten.biene) performing right now?

Nikola Biletti Cahelová (@garten.biene) is growing at +11.5% (+16.4K) per month, with a Profile Score of 6.8 and average engagement of 0.12%.

How is Matitectura | Architecture (@matitectura) performing right now?

Matitectura | Architecture (@matitectura) is growing at +2.7% (+13.5K) per month, with a Profile Score of 7.6 and average engagement of 13.76%.

How is Wie Wien Wohnt (@wiewienwohnt) performing right now?

Wie Wien Wohnt (@wiewienwohnt) is growing at +11.3% (+11.8K) per month, with a Profile Score of 7.5 and average engagement of 1.03%.

How is Michaela Waldl (@blumenparadiesmichaela) performing right now?

Michaela Waldl (@blumenparadiesmichaela) is growing at +0.9% (+9.7K) per month, with a Profile Score of 7.0 and average engagement of 0.25%.

Who had the higher percentage growth: Nikola Biletti Cahelová (@garten.biene) or Matitectura | Architecture (@matitectura)?

Nikola Biletti Cahelová (@garten.biene) leads (11.5% vs Matitectura | Architecture (@matitectura) 2.7%).

What is the absolute follower gain of Zelimkhan Albastov (@zet.mois)?

Zelimkhan Albastov (@zet.mois) gained about 27.9K followers last month (+8.0%).

What is the absolute follower gain of Nikola Biletti Cahelová (@garten.biene)?

Nikola Biletti Cahelová (@garten.biene) gained about 16.4K followers last month (+11.5%).

What is the absolute follower gain of Matitectura | Architecture (@matitectura)?

Matitectura | Architecture (@matitectura) gained about 13.5K followers last month (+2.7%).

What is the absolute follower gain of Wie Wien Wohnt (@wiewienwohnt)?

Wie Wien Wohnt (@wiewienwohnt) gained about 11.8K followers last month (+11.3%).

What is the absolute follower gain of Michaela Waldl (@blumenparadiesmichaela)?

Michaela Waldl (@blumenparadiesmichaela) gained about 9.7K followers last month (+0.9%).

Is Zelimkhan Albastov (@zet.mois) still a relevant creator?

Yes — Zelimkhan Albastov (@zet.mois) has a Profile Score of 7.9, average engagement of 0.00%, and +8.0% (+27.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Austria?

The average engagement rate for this category is 4.73%. Generally, rates above 5.7% are considered excellent, while rates above 3.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.