Top 20 Home & Interior Design from Austria on Instagram Influencers by Follower Growth

Last updated: July 11, 2026

Total Home & Interior Design Influencers in Austria

1,601

Expected Reach

5.8M

Total Followers

25.9M

Avg Engagement

4.79%

Audience Analysis

Gender Distribution

Female76%
Male24%

Age Distribution

25-3441.5%
18-2425.3%
35-4419.6%
45-546.8%

Top Countries

Germany34.3%
Austria18.5%
United States of America7.4%
Italy3.3%
United Kingdom3.0%

Top Languages

de47.3%
en34.1%
es4.0%

Top Cities

Vienna5.1%
Berlin2.0%
Munich1.2%
Hamburg1.0%
Salzburg0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„
@ell.glamhome
โ— ๐‡๐Ž๐Œ๐„ | ๐ˆ๐ง๐ญ๐ž๐ซ๐ข๐จ๐ซ | ๐Œ๐จ๐ซ๐ž ๐™›๐™ง๐™ค๐™ข ๐Ÿ‡ฝ๐Ÿ‡ฐ|๐Ÿ‡ฆ๐Ÿ‡น โ— ๐™Ž๐™๐™ค๐™ฅ๐™๐™๐™š๐™‡๐™ค๐™ค๐™  โ€ข @shopellglamhome ๐™˜๐™ค๐™ฃ๐™ฉ๐™–๐™˜๐™ฉ@๐™š๐™ก๐™ก๐™–๐™๐™๐™ค๐™ข๐™š.๐™–๐™ฉ โœ‰๏ธ
Feldkirch, Austria
1.2M
Followers
0.40%
Engagement
+3.9%(+46.2K)
7.4
2
moiszet
@zet.mois
Der echte Mois Account - Rest sind Fan Pages Manager: @keepsmalik99 koop: mois@keepsagency.com
Austria
207.6K
Followers
0.00%
Engagement
+25.2%(+41.8K)
7.2
3
Hanna | Homemade Food โ€ข Rezepte
@hannas.happyhome
Zuhause LEBEN, nicht nur wohnen. ๐ŸŒฟ Rezepte ยท Selbermachen ยท Haus & Garten ๐Ÿก Tradition modern gedacht ร–sterreich ๐Ÿ‡ฆ๐Ÿ‡น | Mama ๐Ÿฉท๐Ÿฉต
Austria
317.7K
Followers
1.01%
Engagement
+5.9%(+17.7K)
7.6
4
Nikola Biletti Cahelovรก
@garten.biene
๐ŸGarten | DIY | Leben | Authentisch ๐ŸŽจTattoo Artist @nicrazytattoo ๐Ÿ’ @schenkei_ ๐Ÿ‘‡Meine Favoriten & Deals
Austria
159.0K
Followers
0.12%
Engagement
+11.5%(+16.4K)
6.8
5
Kuni ๐Ÿ’š
@calm_and_cozy_moments
๐Ÿชด Calm & cozy home with plants ๐Ÿƒ Natural dopamine vibes & cozy corners ๐ŸŒฟ Grรผne Wohlfรผhlmomente ๐Ÿ“Austria
Austria
314.3K
Followers
1.51%
Engagement
+4.3%(+12.9K)
7.4
6
Sabrina | Expertin fรผr Haushalt und Ordnung
@schrittweise.haushalt
๐Ÿก Schluss mit Chaos & Stress im Haushalt ๐Ÿ’ช Struktur & Routinen fรผr einen entspannten Haushalt ๐ŸŽ Starte mit dem kostenlosen Monatsplan โฌ‡๏ธ
Austria
100.4K
Followers
0.72%
Engagement
+9.4%(+8.7K)
6.4
7
Michaela Waldl
@blumenparadiesmichaela
Floristik, DIY & Upcycling Kreativ dekorieren & leben Autorin: Meine zauberhafte Dekowelt ๐Ÿ“ฉ blumenparadiesmichaela@creatorhub.at
Austria
1.1M
Followers
0.26%
Engagement
+0.8%(+8.6K)
6.6
8
Philipp Wรถrgรถtter
@philipp_woergoetter
๐Ÿ‘ฑโ€โ™‚๏ธ CEO @bulldogrealestate ๐Ÿ›‘ Ich stoppe deine tรคgliche Geldverbrennung ๐Ÿ“ˆ Vom Mieter zum Investor ๐Ÿš€ Mein Weg: Von 5.000 โ‚ฌ zur 1. Million
Austria
49.1K
Followers
0.00%
Engagement
+12.8%(+5.6K)
4.0
9
Marwa Ep Zouinekh
@marwaepzouinekh
Creator ๐Ÿ‡น๐Ÿ‡ณ| Beauty & Lifestyle ๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Family Life in Austria ๐Ÿ‡ฆ๐Ÿ‡น ๐ŸŒ Travel Lover โœˆ๏ธ ๐Ÿ“ฑ 799k TikTok | 221k IG ๐Ÿ“ฉ Collabs: marwajallali@outlook.com
Vienna, Austria
228.2K
Followers
2.99%
Engagement
+2.4%(+5.4K)
8.0
10
Hab & Good - mein kleines persรถnliches Wohnmagazin
@habundgood
Hi, ich bin Lisa. Seit 2013 blogge ich รผber Interior, DIY, Food und die schรถnen Dinge im Leben. โœ‰๏ธ lisa@habundgood.com๐Ÿ“Austria Impressum:
Austria
113.8K
Followers
2.06%
Engagement
+4.8%(+5.2K)
6.6
11
MAGDALENA Wร–CKINGER
@menawox
DIYยทINTERIORยทUPCYCLING โœAward winning creator โœDIY Workshopleader โœ‘DIY book author โœŽFounder @einzigartig.wohnen @framefataleagency @ophlyne.activities
Austria
559.5K
Followers
0.27%
Engagement
+0.8%(+4.7K)
6.5
12
LeHa Design
@lehadesignat
Designer-Duo ๐Ÿ‘ฉโ€โค๏ธโ€๐Ÿ‘จ๐Ÿ‡ฆ๐Ÿ‡น Find our 3D Print Files on our website โœจ๐Ÿ‘‡๐Ÿผ
Austria
140.5K
Followers
N/A
Engagement
+3.4%(+4.6K)
8.7
13
Barbara Geraldine Schrรถder
@kreativbabs
๐Ÿ‘จโ€๐ŸŽค Kreativ durchs Leben mit Babs ๐Ÿช„ Hacks & Ideen fรผr Haus, Garten, Leben & Lifestyle ๐Ÿ‡ฆ๐Ÿ‡น ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿผ Mum of 2 Kids Kinderzimmer Kurs OUT NOW โฌ‡๏ธ
Austria
163.5K
Followers
N/A
Engagement
+2.4%(+3.9K)
6.2
14
meine feine keramik
@meine.feine.keramik
Margit Krapesch Handgefertigte Keramik in Plattentechnik Making-Of ๐Ÿ‘€ Glasurbrand bei 1050 Grad Weikersdorf Austria
Austria
30.1K
Followers
0.65%
Engagement
+14.5%(+3.8K)
6.9
15
Daria Tal
@odaria.tal
design / objects / rooms Vienna
Vienna, Austria
20.0K
Followers
N/A
Engagement
+21.7%(+3.6K)
6.0
16
Lukas Priecko
@lukaspriecko
๐Ÿ‡ธ๐Ÿ‡ฐ oil paintings and drawings
Vienna, Austria
100.2K
Followers
1.01%
Engagement
+3.5%(+3.4K)
7.0
17
JOHANN Schladming
@johannschladming
๐ŸคŽ UrlaubsZUHAUSE | ๐Ÿ‚ Bohemian Lifestyle ๐ŸคŽ GENUSSraum | 2 Hauben ๐ŸคŽ GENUSSbar | Sushi ๐Ÿ’ฆ InfinitySKY-Pool | enJOyness
Schladming, Austria
63.2K
Followers
2.98%
Engagement
+5.7%(+3.4K)
7.9
18
Lisa
@die_hauswerkerin
CEO of Hausbau๐Ÿ  Renovierung๐Ÿชš Interior๐Ÿ›‹๏ธ Tipps und Tricks fรผr dein Zuhause๐Ÿชด ๐Ÿ“ฉ die.hauswerkerin@gmail.com
Salzburg, Austria
358.2K
Followers
0.00%
Engagement
+0.9%(+3.3K)
8.0
19
SABRINA | Chalet-Stil
@sabschaletstyle
modern chalet stil | Interior | Exterior & the mountainlife in Austria - Pinzgau ๐Ÿ—ป love pines and craft our tiny holiday hut @ferienhaus.sepp
Feldkirch, Austria
46.5K
Followers
2.08%
Engagement
+7.3%(+3.2K)
7.5
20
Sabine Jindra | Aussortieren & Ballastfrei leben
@ordnung.machtleicht
๐Ÿ’ก Ordnungstipps, die du sofort umsetzen kannst ๐ŸŒฟ Weniger Zeug, mehr Ruhe ๐Ÿงน Ballastfrei leben & Notfallvorsorge โœ‰๏ธ info@ordnungmachtleicht.at
Austria
54.1K
Followers
1.33%
Engagement
+6.0%(+3.0K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This dataโ€‘driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 5.8M potential impressions across all ranked influencers
  • Total Audience: 25.9M followers collectively following these creators
  • Average Engagement Rate: 4.79% - above industry average
  • Market Coverage: 1,601 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, Austria, United States of America
  • Gender Distribution: 76% Female, 24% Male
  • Primary Age Group: 25-34 years (41.5% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through July 2026.

Frequently Asked Questions

Who is the fastestโ€‘growing Home & Interior Design creator in Austria on Instagram?

๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) is, as of July 2026, the fastestโ€‘growing Home & Interior Design creator in Austria on Instagram, with +3.9% monthly growth (+46.2K followers).

How many followers did ๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) gain last month?

๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) gained about 46.2K followers last month (+3.9%).

Who grew more: ๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) or moiszet (@zet.mois)?

๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) grew more than moiszet (@zet.mois) (46.2K vs 41.8K).

How is moiszet (@zet.mois) performing right now?

moiszet (@zet.mois) is growing at +25.2% (+41.8K) per month, with a Profile Score of 7.2 and average engagement of 0.00%.

How is Hanna | Homemade Food โ€ข Rezepte (@hannas.happyhome) performing right now?

Hanna | Homemade Food โ€ข Rezepte (@hannas.happyhome) is growing at +5.9% (+17.7K) per month, with a Profile Score of 7.6 and average engagement of 1.01%.

How is Nikola Biletti Cahelovรก (@garten.biene) performing right now?

Nikola Biletti Cahelovรก (@garten.biene) is growing at +11.5% (+16.4K) per month, with a Profile Score of 6.8 and average engagement of 0.12%.

How is Kuni ๐Ÿ’š (@calm_and_cozy_moments) performing right now?

Kuni ๐Ÿ’š (@calm_and_cozy_moments) is growing at +4.3% (+12.9K) per month, with a Profile Score of 7.4 and average engagement of 1.51%.

Who had the higher percentage growth: moiszet (@zet.mois) or Hanna | Homemade Food โ€ข Rezepte (@hannas.happyhome)?

moiszet (@zet.mois) leads (25.2% vs Hanna | Homemade Food โ€ข Rezepte (@hannas.happyhome) 5.9%).

What is the absolute follower gain of ๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome)?

๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) gained about 46.2K followers last month (+3.9%).

What is the absolute follower gain of moiszet (@zet.mois)?

moiszet (@zet.mois) gained about 41.8K followers last month (+25.2%).

What is the absolute follower gain of Hanna | Homemade Food โ€ข Rezepte (@hannas.happyhome)?

Hanna | Homemade Food โ€ข Rezepte (@hannas.happyhome) gained about 17.7K followers last month (+5.9%).

What is the absolute follower gain of Nikola Biletti Cahelovรก (@garten.biene)?

Nikola Biletti Cahelovรก (@garten.biene) gained about 16.4K followers last month (+11.5%).

What is the absolute follower gain of Kuni ๐Ÿ’š (@calm_and_cozy_moments)?

Kuni ๐Ÿ’š (@calm_and_cozy_moments) gained about 12.9K followers last month (+4.3%).

Is ๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) still a relevant creator?

Yes โ€” ๐„๐‹๐‹๐€๐‡ | ๐‡๐Ž๐Œ๐„ (@ell.glamhome) has a Profile Score of 7.4, average engagement of 0.40%, and +3.9% (+46.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Austria?

The average engagement rate for this category is 4.79%. Generally, rates above 5.7% are considered excellent, while rates above 3.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.