Top 20 Parenting & Family from Australia on Instagram Influencers by Follower Growth
Total Parenting & Family Influencers in Australia
5,869
Expected Reach
80.7M
Total Followers
326.2M
Avg Engagement
4.43%
Audience Analysis
Gender Distribution
Age Distribution
Top Countries
Top Languages
Top Cities
Top 20 Creators
About This Instagram Influencer Ranking
Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Parenting & Family content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.
Key Insights & Metrics
- Combined Reach: 80.7M potential impressions across all ranked influencers
- Total Audience: 326.2M followers collectively following these creators
- Average Engagement Rate: 4.43% - above industry average
- Market Coverage: 5,869 total influencers analyzed in this category
Audience Demographics & Reach
The influencers in this ranking reach a diverse, global audience with primary concentrations in:
- Top Markets: Australia, United States of America, United Kingdom
- Gender Distribution: 72% Female, 28% Male
- Primary Age Group: 25-34 years (43.6% of audience)
- Languages: English, Spanish, Portuguese
Why This Ranking Matters
For brands and marketers, this ranking provides essential intelligence for:
- Identifying high-performing influencers for partnership opportunities
- Understanding audience demographics for targeted campaigns
- Benchmarking engagement rates and growth metrics
- Discovering emerging talent with strong growth trajectories
- Analyzing competitive landscape in Parenting & Family niche
For content creators, these insights help with:
- Understanding industry benchmarks and performance standards
- Identifying successful content strategies from top performers
- Network building and collaboration opportunities
- Setting realistic growth targets based on peer performance
Methodology & Data Freshness
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
- Profile Score: Proprietary metric combining reach, engagement, and growth
- Engagement Rate: Average interaction rate across recent content
- Growth Velocity: Month-over-month follower growth and momentum
- Content Consistency: Posting frequency and audience retention
- Audience Quality: Authenticity scores and demographic relevance
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.
Frequently Asked Questions
Who is the fastest‑growing Parenting & Family creator in Australia on Instagram?
Rhys Menzel (@immerse.inearth) is, as of September 2025, the fastest‑growing Parenting & Family creator in Australia on Instagram, with +7.6% monthly growth (+60.8K followers).
How many followers did Rhys Menzel (@immerse.inearth) gain last month?
Rhys Menzel (@immerse.inearth) gained about 60.8K followers last month (+7.6%).
Who grew more: Rhys Menzel (@immerse.inearth) or Pat Cummins (@patcummins30)?
Rhys Menzel (@immerse.inearth) grew more than Pat Cummins (@patcummins30) (60.8K vs 56.9K).
How is Pat Cummins (@patcummins30) performing right now?
Pat Cummins (@patcummins30) is growing at +1.9% (+56.9K) per month, with a Profile Score of 8.4 and average engagement of 13.04%.
How is The Almenning Family (@fam_hiit_squad) performing right now?
The Almenning Family (@fam_hiit_squad) is growing at +11.0% (+39.2K) per month, with a Profile Score of 6.8 and average engagement of 0.40%.
How is Jeraldine Blackman (@theblackmanfamilyofficial) performing right now?
Jeraldine Blackman (@theblackmanfamilyofficial) is growing at +1.1% (+33.9K) per month, with a Profile Score of 5.6 and average engagement of 0.74%.
How is Ben&Zara (@ben.and.zara) performing right now?
Ben&Zara (@ben.and.zara) is growing at +1.2% (+30.7K) per month, with a Profile Score of 7.1 and average engagement of 12.64%.
Who had the higher percentage growth: Pat Cummins (@patcummins30) or The Almenning Family (@fam_hiit_squad)?
The Almenning Family (@fam_hiit_squad) leads (11.0% vs Pat Cummins (@patcummins30) 1.9%).
What is the absolute follower gain of Rhys Menzel (@immerse.inearth)?
Rhys Menzel (@immerse.inearth) gained about 60.8K followers last month (+7.6%).
What is the absolute follower gain of Pat Cummins (@patcummins30)?
Pat Cummins (@patcummins30) gained about 56.9K followers last month (+1.9%).
What is the absolute follower gain of The Almenning Family (@fam_hiit_squad)?
The Almenning Family (@fam_hiit_squad) gained about 39.2K followers last month (+11.0%).
What is the absolute follower gain of Jeraldine Blackman (@theblackmanfamilyofficial)?
Jeraldine Blackman (@theblackmanfamilyofficial) gained about 33.9K followers last month (+1.1%).
What is the absolute follower gain of Ben&Zara (@ben.and.zara)?
Ben&Zara (@ben.and.zara) gained about 30.7K followers last month (+1.2%).
Is Rhys Menzel (@immerse.inearth) still a relevant creator?
Yes — Rhys Menzel (@immerse.inearth) has a Profile Score of 6.8, average engagement of 0.22%, and +7.6% (+60.8K) monthly follower growth, indicating high relevance.
What is a good engagement rate for Parenting & Family in Australia?
The average engagement rate for this category is 4.43%. Generally, rates above 5.3% are considered excellent, while rates above 3.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
How is the Profile Score calculated?
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Can I use this data for influencer marketing campaigns?
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
What does monthly growth percentage mean?
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Why should I track influencers in Australia?
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
How can I improve my ranking as an influencer?
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.