Top 20 Beauty & Cosmetics from Australia on TikTok Influencers by Follower Growth

Last updated: May 16, 2026

Total Beauty & Cosmetics Influencers in Australia

2,793

Expected Reach

21.4M

Total Followers

283.3M

Avg Engagement

7.03%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sydney Vela
@sydneyvela07
🌻🩵💋✨ insta: sydneyvela_ 💌: sydney.vela28
Sydney, Australia
481.6K
Followers
5.51%
Engagement
+29.7%(+110.2K)
6.3
2
helena
@helena_xo22
sydney, australia🤍 💌helenae.xo3@gmail.com
Sydney, Australia
893.5K
Followers
12.00%
Engagement
+12.0%(+95.8K)
8.3
3
Rosie and Harry
@itsrosieandharry
just a married couple in our 20s sharing real love & real life🤍🧚✨ 💌 nikki@bornbredtalent.com
Australia
5.7M
Followers
14.49%
Engagement
+1.6%(+88.7K)
8.1
4
leah halton
@looooooooch
management@leahhalton.com.au snap - leahhalton
Australia
15.9M
Followers
7.87%
Engagement
+0.5%(+83.7K)
6.9
5
zaira yzabelle ladisla
@zairayzabelleee
filipina aussie in LA lifestyle + dance @zairaladislaa zaira@reillytalent.com
Australia
2.7M
Followers
8.57%
Engagement
+2.6%(+68.0K)
5.2
6
Charlie Welham
@charliewelham
Posting way more on IG ⬇️
Los Angeles, Australia
529.6K
Followers
2.84%
Engagement
+12.6%(+59.3K)
4.8
7
Bridey Drake
@brideydrake
Australian Night Sweet Thing (PJ’S) 💤 💌bridey@bridey.com
Australia
4.4M
Followers
14.75%
Engagement
+0.9%(+37.8K)
7.5
8
Skye Maree Wheatley-Young
@skyemareewheatley
♓️🦄🦋💕✨ IG: @skye.wheatley
Australia
383.9K
Followers
3.87%
Engagement
+8.7%(+30.9K)
5.1
9
Kiwigirlxox
@kiwigirlxoxox
Melbourne Australia insta @kiwigirlxox
Melbourne, Australia
235.3K
Followers
2.37%
Engagement
+7.9%(+17.2K)
4.9
10
elizabeth 🎀
@elizabeth__cee
Retired MUA turned beauty gal 💖 GRWM's & Product Recs + All the swatches you'll ever need @elizabeth__cee on insta 💌 Management@elizabethcee.com 📍AU
Melbourne, Australia
258.4K
Followers
7.03%
Engagement
+6.9%(+16.8K)
5.3
11
jaz hand
@jazhand
founder @jazhandmade 🍒💅🏼👩🏼‍💻🤸🏼‍♂️💌👢🍵⭐️ jaz@jazhandmade.com
Gold Coast, Australia
230.5K
Followers
10.80%
Engagement
+6.8%(+14.7K)
6.6
12
Em Louise
@emxllouise2
Australia
1.4M
Followers
7.67%
Engagement
+1.1%(+14.6K)
6.1
13
☆ Georgie G ☆
@georgeeinherjungle
Being the person I needed. Artist ★ Alchemist ★ Lover of Life 💌 kalindi@kagency.au
Sydney, Australia
214.3K
Followers
10.68%
Engagement
+6.3%(+12.7K)
5.5
14
Jordan 🦋
@jordanlouxx
More fun on IG @Jordanloux🫶🏼 💌 jordan@livtheagency.com Snapchat:Jordanlouxxx
Tokyo, Australia
149.3K
Followers
6.46%
Engagement
+8.3%(+11.4K)
5.3
15
Malaika Pearl
@helloimmalaika
hello im malaika 🤸🏻‍♀️ Im 19 not 13 fyi !!! mandalay@onedaydream.com.au
Mandalay, Australia
547.9K
Followers
14.67%
Engagement
+2.1%(+11.2K)
8.0
16
IG: Truly.blondie
@trulyblondiee
Better on IG
Australia
124.3K
Followers
13.25%
Engagement
+8.1%(+9.3K)
7.7
17
COURTNEY JAYNE
@ccourtneyjayne
PERTH, AUS🌍 good at makeup and very funny cjoliver@outlook.com.au ✉️
Perth, Australia
52.8K
Followers
4.47%
Engagement
+20.9%(+9.1K)
4.8
18
sophie grace ♡
@s.ophiegracee
21 ~ Aus ♡ ♡ IG: s.ophiegracee SECOND: @s.ophiegracesu enquiries.sophiegracee@gmail.com
Australia
482.4K
Followers
6.90%
Engagement
+1.9%(+8.9K)
6.2
19
AskEllenBeauty
@askellenbeauty
Pro MUA 💄SYD ✈️ ADE, Australia Fashion & Beauty Creator of the Year 🏆 ellen@slpmgmt.com.au
Sydney, Australia
798.9K
Followers
11.12%
Engagement
+1.1%(+8.8K)
7.7
20
MIA CROFT
@mia.croft
aus-filo gabby@onedaydream.com.au
Australia
243.9K
Followers
6.81%
Engagement
+3.2%(+7.5K)
5.0

About This TikTok Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 21.4M potential impressions across all ranked influencers
  • Total Audience: 283.3M followers collectively following these creators
  • Average Engagement Rate: 7.03% - significantly above industry average
  • Market Coverage: 2,793 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok?

Sydney Vela (@sydneyvela07) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok, with +29.7% monthly growth (+110.2K followers).

How many followers did Sydney Vela (@sydneyvela07) gain last month?

Sydney Vela (@sydneyvela07) gained about 110.2K followers last month (+29.7%).

Who grew more: Sydney Vela (@sydneyvela07) or helena (@helena_xo22)?

Sydney Vela (@sydneyvela07) grew more than helena (@helena_xo22) (110.2K vs 95.8K).

How is helena (@helena_xo22) performing right now?

helena (@helena_xo22) is growing at +12.0% (+95.8K) per month, with a Profile Score of 8.3 and average engagement of 12.00%.

How is Rosie and Harry (@itsrosieandharry) performing right now?

Rosie and Harry (@itsrosieandharry) is growing at +1.6% (+88.7K) per month, with a Profile Score of 8.1 and average engagement of 14.49%.

How is leah halton (@looooooooch) performing right now?

leah halton (@looooooooch) is growing at +0.5% (+83.7K) per month, with a Profile Score of 6.9 and average engagement of 7.87%.

How is zaira yzabelle ladisla (@zairayzabelleee) performing right now?

zaira yzabelle ladisla (@zairayzabelleee) is growing at +2.6% (+68.0K) per month, with a Profile Score of 5.2 and average engagement of 8.57%.

Who had the higher percentage growth: helena (@helena_xo22) or Rosie and Harry (@itsrosieandharry)?

helena (@helena_xo22) leads (12.0% vs Rosie and Harry (@itsrosieandharry) 1.6%).

What is the absolute follower gain of Sydney Vela (@sydneyvela07)?

Sydney Vela (@sydneyvela07) gained about 110.2K followers last month (+29.7%).

What is the absolute follower gain of helena (@helena_xo22)?

helena (@helena_xo22) gained about 95.8K followers last month (+12.0%).

What is the absolute follower gain of Rosie and Harry (@itsrosieandharry)?

Rosie and Harry (@itsrosieandharry) gained about 88.7K followers last month (+1.6%).

What is the absolute follower gain of leah halton (@looooooooch)?

leah halton (@looooooooch) gained about 83.7K followers last month (+0.5%).

What is the absolute follower gain of zaira yzabelle ladisla (@zairayzabelleee)?

zaira yzabelle ladisla (@zairayzabelleee) gained about 68.0K followers last month (+2.6%).

Is Sydney Vela (@sydneyvela07) still a relevant creator?

Yes — Sydney Vela (@sydneyvela07) has a Profile Score of 6.3, average engagement of 5.51%, and +29.7% (+110.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Australia?

The average engagement rate for this category is 7.03%. Generally, rates above 8.4% are considered excellent, while rates above 5.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.