Top 20 Beauty & Cosmetics from Australia on TikTok Influencers by Follower Growth

Last updated: April 03, 2026

Total Beauty & Cosmetics Influencers in Australia

2,788

Expected Reach

25.0M

Total Followers

277.5M

Avg Engagement

7.07%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
leah halton
@looooooooch
management@leahhalton.com.au snap - leahhalton
Australia
15.8M
Followers
6.54%
Engagement
+0.9%(+144.7K)
6.9
2
helena
@helena_xo22
sydney, australia🤍 💌helenae.xo3@gmail.com
Sydney, Australia
893.5K
Followers
12.00%
Engagement
+12.0%(+95.8K)
8.3
3
Bridey Drake
@brideydrake
Australian Night Sweet Thing (PJ’S) 💤 💌bridey@bridey.com
Australia
4.3M
Followers
13.74%
Engagement
+2.2%(+93.3K)
8.8
4
Katie
@kateelizabethsharp
Your Plus Size Internet Bestie! 📍Sydney, Australia GRWM's, Try On Hauls, Beauty & Books 💌 kate@ninetyoneagency.com
Sydney, Australia
43.0K
Followers
3.20%
Engagement
+291.4%(+32.0K)
4.9
5
Skye Maree Wheatley-Young
@skyemareewheatley
♓️🦄🦋💕✨ IG: @skye.wheatley
Australia
383.9K
Followers
3.87%
Engagement
+8.7%(+30.9K)
5.1
6
Kiwigirlxox
@kiwigirlxoxox
Melbourne Australia My only account My paid ID 04**900176
Melbourne, Australia
205.1K
Followers
2.48%
Engagement
+16.4%(+29.0K)
4.9
7
Omar beltagi
@beltagi
omarbcollabs@gmail.com
Australia
358.4K
Followers
3.19%
Engagement
+8.0%(+26.5K)
5.6
8
💕Jenna with the PINK💕
@jennawiththepink
FULL TIME QUEEN👑 Content Creator, Singer, Presenter 📍Sydney 🩷Collabs: yorke@withthepink.com🩷
Sydney, Australia
2.0M
Followers
6.54%
Engagement
+1.2%(+25.3K)
7.8
9
Casee Brim
@caseebrim
founder @day in may half diva, half silly goose 😌💅🏼🪿 fuller chest outfits, home, self-care & big sis yaps 💌 leena@iconmanagement.com.au
Brisbane, Australia
470.4K
Followers
1.76%
Engagement
+5.4%(+24.1K)
5.8
10
Happi Pham
@happipham
Qualified Trichologist Base In Australia 🧪🇦🇺 🦘 Chuyên khoa tóc tại Úc Đã giảm 15kg trong 3 tháng ❌Không quảng cáo, bán hàng❌
Australia
1.2M
Followers
4.91%
Engagement
+1.7%(+20.6K)
5.3
11
pania
@pania.lateal
💌paniafoley21@gmail.com co-founder: @twentywonvintage
Australia
619.8K
Followers
10.03%
Engagement
+3.3%(+19.9K)
8.3
12
Sydney Vela
@sydneyvela07
🌻🩵💋✨ ig: sydney.vela07 💌: sydney.vela28
Sydney, Australia
346.8K
Followers
7.05%
Engagement
+6.0%(+19.7K)
6.8
13
Catie
@catieengel
Lit Crazy Movie 🌙 💌Catieengelhardt@gmail.com Adelaide 🪩
Adelaide, Australia
284.0K
Followers
14.14%
Engagement
+6.5%(+17.4K)
8.7
14
rochelle
@rochelle_desnoo
Australia
94.8K
Followers
2.41%
Engagement
+21.6%(+16.8K)
5.3
15
sophie grace ♡
@s.ophiegracee
21 ~ Aus ♡ ♡ IG: s.ophiegracee SECOND: @s.ophiegracesu enquiries.sophiegracee@gmail.com
Australia
454.5K
Followers
4.59%
Engagement
+3.7%(+16.3K)
6.7
16
Mia
@mia..vanhaarlem
19 | AUS 📍
Haarlem, Australia
106.2K
Followers
8.98%
Engagement
+18.0%(+16.2K)
5.7
17
Lucie
@luciejvlr
Soft life, on purpose. 💌: luciejvlr@gmail.com
Australia
49.8K
Followers
3.44%
Engagement
+41.8%(+14.7K)
6.1
18
liloabeauty
@liloabeauty
Haircare, skincare, Soaps 🌺😊 💌 liloapro@gmail.com Insta : @Liloabeauty
Australia
83.2K
Followers
3.48%
Engagement
+18.9%(+13.2K)
0.8
19
elizabeth 🎀
@elizabeth__cee
Retired MUA turned beauty gal 💖 GRWM's & Product Recs + All the swatches you'll ever need @elizabeth__cee on insta 💌 Management@elizabethcee.com 📍AU
Melbourne, Australia
226.8K
Followers
7.02%
Engagement
+6.2%(+13.1K)
6.3
20
Em Louise
@emxllouise2
Aussie girl 🇦🇺 my insta it's better 👇🏼 Emxllouise2
Australia
1.3M
Followers
9.23%
Engagement
+0.9%(+12.8K)
7.8

About This TikTok Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 25.0M potential impressions across all ranked influencers
  • Total Audience: 277.5M followers collectively following these creators
  • Average Engagement Rate: 7.07% - significantly above industry average
  • Market Coverage: 2,788 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok?

leah halton (@looooooooch) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok, with +0.9% monthly growth (+144.7K followers).

How many followers did leah halton (@looooooooch) gain last month?

leah halton (@looooooooch) gained about 144.7K followers last month (+0.9%).

Who grew more: leah halton (@looooooooch) or helena (@helena_xo22)?

leah halton (@looooooooch) grew more than helena (@helena_xo22) (144.7K vs 95.8K).

How is helena (@helena_xo22) performing right now?

helena (@helena_xo22) is growing at +12.0% (+95.8K) per month, with a Profile Score of 8.3 and average engagement of 12.00%.

How is Bridey Drake (@brideydrake) performing right now?

Bridey Drake (@brideydrake) is growing at +2.2% (+93.3K) per month, with a Profile Score of 8.8 and average engagement of 13.74%.

How is Katie (@kateelizabethsharp) performing right now?

Katie (@kateelizabethsharp) is growing at +291.4% (+32.0K) per month, with a Profile Score of 4.9 and average engagement of 3.20%.

How is Skye Maree Wheatley-Young (@skyemareewheatley) performing right now?

Skye Maree Wheatley-Young (@skyemareewheatley) is growing at +8.7% (+30.9K) per month, with a Profile Score of 5.1 and average engagement of 3.87%.

Who had the higher percentage growth: helena (@helena_xo22) or Bridey Drake (@brideydrake)?

helena (@helena_xo22) leads (12.0% vs Bridey Drake (@brideydrake) 2.2%).

What is the absolute follower gain of leah halton (@looooooooch)?

leah halton (@looooooooch) gained about 144.7K followers last month (+0.9%).

What is the absolute follower gain of helena (@helena_xo22)?

helena (@helena_xo22) gained about 95.8K followers last month (+12.0%).

What is the absolute follower gain of Bridey Drake (@brideydrake)?

Bridey Drake (@brideydrake) gained about 93.3K followers last month (+2.2%).

What is the absolute follower gain of Katie (@kateelizabethsharp)?

Katie (@kateelizabethsharp) gained about 32.0K followers last month (+291.4%).

What is the absolute follower gain of Skye Maree Wheatley-Young (@skyemareewheatley)?

Skye Maree Wheatley-Young (@skyemareewheatley) gained about 30.9K followers last month (+8.7%).

Is leah halton (@looooooooch) still a relevant creator?

Yes — leah halton (@looooooooch) has a Profile Score of 6.9, average engagement of 6.54%, and +0.9% (+144.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Australia?

The average engagement rate for this category is 7.07%. Generally, rates above 8.5% are considered excellent, while rates above 5.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.