Top 20 Beauty & Cosmetics from Australia on TikTok Influencers by Follower Growth
Total Beauty & Cosmetics Influencers in Australia
2,447
Expected Reach
22.3M
Total Followers
251.3M
Avg Engagement
7.08%
Top 20 Creators
About This TikTok Influencer Ranking
Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.
Key Insights & Metrics
- Combined Reach: 22.3M potential impressions across all ranked influencers
- Total Audience: 251.3M followers collectively following these creators
- Average Engagement Rate: 7.08% - significantly above industry average
- Market Coverage: 2,447 total influencers analyzed in this category
Audience Demographics & Reach
Audience analysis is currently unavailable.
- Top Markets: no data
- Gender Distribution: no data
- Primary Age Group: no data
- Languages: no data
Why This Ranking Matters
For brands and marketers, this ranking provides essential intelligence for:
- Identifying high-performing influencers for partnership opportunities
- Understanding audience demographics for targeted campaigns
- Benchmarking engagement rates and growth metrics
- Discovering emerging talent with strong growth trajectories
- Analyzing competitive landscape in Beauty & Cosmetics niche
For content creators, these insights help with:
- Understanding industry benchmarks and performance standards
- Identifying successful content strategies from top performers
- Network building and collaboration opportunities
- Setting realistic growth targets based on peer performance
Methodology & Data Freshness
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
- Profile Score: Proprietary metric combining reach, engagement, and growth
- Engagement Rate: Average interaction rate across recent content
- Growth Velocity: Month-over-month follower growth and momentum
- Content Consistency: Posting frequency and audience retention
- Audience Quality: Authenticity scores and demographic relevance
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.
Frequently Asked Questions
Who is the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok?
Em (@emxllouise2) is, as of September 2025, the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok, with +13.3% monthly growth (+144.3K followers).
How many followers did Em (@emxllouise2) gain last month?
Em (@emxllouise2) gained about 144.3K followers last month (+13.3%).
Who grew more: Em (@emxllouise2) or helena (@helena_xo22)?
Em (@emxllouise2) grew more than helena (@helena_xo22) (144.3K vs 95.8K).
How is helena (@helena_xo22) performing right now?
helena (@helena_xo22) is growing at +12.0% (+95.8K) per month, with a Profile Score of 8.3 and average engagement of 12.00%.
How is Bridey Drake (@brideydrake) performing right now?
Bridey Drake (@brideydrake) is growing at +1.2% (+42.5K) per month, with a Profile Score of 9.0 and average engagement of 14.32%.
How is Skye Maree Wheatley-Young (@skyemareewheatley) performing right now?
Skye Maree Wheatley-Young (@skyemareewheatley) is growing at +8.7% (+30.9K) per month, with a Profile Score of 5.1 and average engagement of 3.87%.
How is Lollie (@lolliecakez) performing right now?
Lollie (@lolliecakez) is growing at +8.1% (+23.3K) per month, with a Profile Score of 6.6 and average engagement of 7.69%.
Who had the higher percentage growth: helena (@helena_xo22) or Bridey Drake (@brideydrake)?
helena (@helena_xo22) leads (12.0% vs Bridey Drake (@brideydrake) 1.2%).
What is the absolute follower gain of Em (@emxllouise2)?
Em (@emxllouise2) gained about 144.3K followers last month (+13.3%).
What is the absolute follower gain of helena (@helena_xo22)?
helena (@helena_xo22) gained about 95.8K followers last month (+12.0%).
What is the absolute follower gain of Bridey Drake (@brideydrake)?
Bridey Drake (@brideydrake) gained about 42.5K followers last month (+1.2%).
What is the absolute follower gain of Skye Maree Wheatley-Young (@skyemareewheatley)?
Skye Maree Wheatley-Young (@skyemareewheatley) gained about 30.9K followers last month (+8.7%).
What is the absolute follower gain of Lollie (@lolliecakez)?
Lollie (@lolliecakez) gained about 23.3K followers last month (+8.1%).
Is Em (@emxllouise2) still a relevant creator?
Yes — Em (@emxllouise2) has a Profile Score of 7.8, average engagement of 7.84%, and +13.3% (+144.3K) monthly follower growth, indicating high relevance.
What is a good engagement rate for Beauty & Cosmetics in Australia?
The average engagement rate for this category is 7.08%. Generally, rates above 8.5% are considered excellent, while rates above 5.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
How is the Profile Score calculated?
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Can I use this data for influencer marketing campaigns?
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
What does monthly growth percentage mean?
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Why should I track influencers in Australia?
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
How can I improve my ranking as an influencer?
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.