Top 20 Beauty & Cosmetics from Australia on TikTok Influencers by Follower Growth

Last updated: November 12, 2026

Total Beauty & Cosmetics Influencers in Australia

2,779

Expected Reach

22.9M

Total Followers

284.9M

Avg Engagement

7.24%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Mia
@mia..vanhaarlem
20 | AUS 📍
Australia
330.4K
Followers
10.02%
Engagement
+17.5%(+49.1K)
8.1
2
Charlie Welham
@charliewelham
@BASED CODE "CHARLIE" @WELHAM CEO IG: charliewelham_ follow me I will send you a dm 👇🏼
Los Angeles, Australia
628.0K
Followers
4.88%
Engagement
+7.8%(+45.2K)
4.7
3
RUBYYY!
@ruby_oz
JESUS LOVES YOU Snapchat:rubyozougwu Business:Viktor@grail-talent.com
Australia
173.3K
Followers
6.92%
Engagement
+33.8%(+43.8K)
6.0
4
Skye Maree Wheatley-Young
@skyemareewheatley
♓️🦄🦋💕✨ IG: @skye.wheatley
Australia
383.9K
Followers
3.87%
Engagement
+8.7%(+30.9K)
5.1
5
arabella
@arabellajjazlyn
G2G 💌╰► arabella@sparkhousegroup.com insta - arabella.jazlynn
Australia
367.9K
Followers
13.27%
Engagement
+8.9%(+30.0K)
8.4
6
benneisha__
@benneisha__
Australia
400.8K
Followers
6.82%
Engagement
+6.7%(+25.2K)
6.4
7
Tatenda Luna
@tatendaluna
management@tatendaluna.com.au Melbourne 🇦🇺
Australia
2.2M
Followers
8.00%
Engagement
+1.1%(+23.1K)
5.8
8
Katie Wilkinson
@katierosewilkinson
Hi 🤍
Australia
54.0K
Followers
7.60%
Engagement
+42.1%(+16.0K)
6.2
9
Amelia
@ameliamcurv
Better on IG: @meliasothick 🤍
Australia
443.0K
Followers
12.81%
Engagement
+3.6%(+15.6K)
5.9
10
Malaika Pearl
@helloimmalaika
somewhere, somehow, running late again... 📧 mandalay@onedaydream.com.au ↓ my other personalities ↓
Mandalay, Australia
607.5K
Followers
13.13%
Engagement
+2.5%(+14.9K)
8.2
11
Rosie and Harry
@itsrosieandharry
just a married couple in our 20s sharing real love & real life🤍🧚✨ 💌 nikki@bornbredtalent.com
London, Australia
5.8M
Followers
12.88%
Engagement
+0.2%(+12.4K)
7.3
12
Lucie
@luciejvlr
hair dates | beauty | life lately ♡ 💌: luciejvlr@gmail.com
Australia
83.0K
Followers
9.54%
Engagement
+14.9%(+10.7K)
4.8
13
Feste
@clownsarr
I cosplay sometimes inst: clownsarr business: clownsarr@gmail.com
Australia
95.2K
Followers
18.42%
Engagement
+12.1%(+10.3K)
8.2
14
elizabeth 🎀
@elizabeth__cee
Retired MUA turned beauty gal 💖 GRWM's & Product Recs + All the swatches you'll ever need @elizabeth__cee on insta 💌 Management@elizabethcee.com 📍AU
Melbourne, Australia
330.9K
Followers
7.01%
Engagement
+3.0%(+9.6K)
5.8
15
Alana
@sparklesavagelife
22 🇦🇺 collabs 💌sparklesavagelife@gmail.com YouTube,Instagram,Snapchat⇩⇩
Australia
158.6K
Followers
5.47%
Engagement
+6.3%(+9.4K)
3.9
16
Donya Badr
@donyabadrr
✨Beauty | Fashion | Lifestyle ✨ IG: donyabadr
Melbourne, Australia
368.6K
Followers
4.01%
Engagement
+2.3%(+8.3K)
5.2
17
Bridey Drake
@brideydrake
Australian Night Sweet Thing (PJ’S) 💤 💌bridey@bridey.com
Australia
4.6M
Followers
15.20%
Engagement
+0.2%(+7.6K)
7.9
18
💕Jenna with the PINK💕
@jennawiththepink
FULL TIME QUEEN👑 Content Creator, Singer, Presenter Engaged on TV 💍 📍Sydney 🩷Collabs: yorke@withthepink.com🩷
Sydney, Australia
2.4M
Followers
6.10%
Engagement
+0.3%(+7.3K)
5.9
19
TheFauxChanel Makeup | Cat
@thefauxchanel
Catherine ✨ Brisbane ⇄ Sydney 💌 thefauxchanel@gmail.com I transform into your fave characters! Disney Halloween Playlist ↓ 🎃
Brisbane, Australia
1.9M
Followers
4.73%
Engagement
+0.4%(+7.3K)
4.1
20
ciara mcqueen
@ciaralillyyy
💌ciara@vivemanagement.com.au perth, west aus🇦🇺 just a girl with a blind eye
Perth, Australia
1.1M
Followers
13.46%
Engagement
+0.7%(+7.1K)
7.2

About This TikTok Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 22.9M potential impressions across all ranked influencers
  • Total Audience: 284.9M followers collectively following these creators
  • Average Engagement Rate: 7.24% - significantly above industry average
  • Market Coverage: 2,779 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok?

Mia (@mia..vanhaarlem) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Australia on TikTok, with +17.5% monthly growth (+49.1K followers).

How many followers did Mia (@mia..vanhaarlem) gain last month?

Mia (@mia..vanhaarlem) gained about 49.1K followers last month (+17.5%).

Who grew more: Mia (@mia..vanhaarlem) or Charlie Welham (@charliewelham)?

Mia (@mia..vanhaarlem) grew more than Charlie Welham (@charliewelham) (49.1K vs 45.2K).

How is Charlie Welham (@charliewelham) performing right now?

Charlie Welham (@charliewelham) is growing at +7.8% (+45.2K) per month, with a Profile Score of 4.7 and average engagement of 4.88%.

How is RUBYYY! (@ruby_oz) performing right now?

RUBYYY! (@ruby_oz) is growing at +33.8% (+43.8K) per month, with a Profile Score of 6.0 and average engagement of 6.92%.

How is Skye Maree Wheatley-Young (@skyemareewheatley) performing right now?

Skye Maree Wheatley-Young (@skyemareewheatley) is growing at +8.7% (+30.9K) per month, with a Profile Score of 5.1 and average engagement of 3.87%.

How is arabella (@arabellajjazlyn) performing right now?

arabella (@arabellajjazlyn) is growing at +8.9% (+30.0K) per month, with a Profile Score of 8.4 and average engagement of 13.27%.

Who had the higher percentage growth: Charlie Welham (@charliewelham) or RUBYYY! (@ruby_oz)?

RUBYYY! (@ruby_oz) leads (33.8% vs Charlie Welham (@charliewelham) 7.8%).

What is the absolute follower gain of Mia (@mia..vanhaarlem)?

Mia (@mia..vanhaarlem) gained about 49.1K followers last month (+17.5%).

What is the absolute follower gain of Charlie Welham (@charliewelham)?

Charlie Welham (@charliewelham) gained about 45.2K followers last month (+7.8%).

What is the absolute follower gain of RUBYYY! (@ruby_oz)?

RUBYYY! (@ruby_oz) gained about 43.8K followers last month (+33.8%).

What is the absolute follower gain of Skye Maree Wheatley-Young (@skyemareewheatley)?

Skye Maree Wheatley-Young (@skyemareewheatley) gained about 30.9K followers last month (+8.7%).

What is the absolute follower gain of arabella (@arabellajjazlyn)?

arabella (@arabellajjazlyn) gained about 30.0K followers last month (+8.9%).

Is Mia (@mia..vanhaarlem) still a relevant creator?

Yes — Mia (@mia..vanhaarlem) has a Profile Score of 8.1, average engagement of 10.02%, and +17.5% (+49.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Australia?

The average engagement rate for this category is 7.24%. Generally, rates above 8.7% are considered excellent, while rates above 5.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.