How are the audience demographics (age, gender, country, language) determined?

Audience insights are derived from the creator's follower base and the accounts that engage with the content. Profile signals of these accounts (bio information, the language of content and comments, and location signals) are classified and aggregated into the audience breakdown.

Because the values are model-based estimates, treat them as directional breakdowns rather than exact counts. Two quality metrics help with interpretation:

• Credibility — the estimated share of the audience that looks like real, active people, combining bot signals, reachability, and account age.
• Reachability — how active the audience is on the platform, measured by how many accounts they follow.