Top 20 Beauty & Cosmetics from Vietnam on TikTok Influencers by Follower Growth

Last updated: March 27, 2026

Total Beauty & Cosmetics Influencers in Vietnam

7,079

Expected Reach

75.3M

Total Followers

886.9M

Avg Engagement

7.70%

Audience Analysis

Gender Distribution

Female45%
Male55%

Age Distribution

17-208.1%
13-167.9%
21-256.8%
26-324.4%

Top Countries

Vietnam88.0%
United Kingdom1.5%
Thailand0.9%
United States of America0.8%
Japan0.6%

Top Languages

vi87.4%
en6.6%
th1.0%

Top Cities

Trang16.9%
Vinh3.2%
Manchester0.6%
New York0.4%
Ca Mau0.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Đan Thy
@thybui.__
ig: @thybabiii
Vietnam
10.7M
Followers
9.36%
Engagement
+16.3%(+1.5M)
7.0
2
Hông nói tui là Tmai 🫶🌷
@maizippro
Contact For Work With Tmaii🌷✨ 077.401.0898 Cũng là tuii @Mai Mát Mát 🌷☝️
Vietnam
1.9M
Followers
4.19%
Engagement
+8.7%(+150.9K)
6.1
3
Lương Quỳnh Như
@luongquynhnhu1422
Vietnam
229.8K
Followers
3.34%
Engagement
+96.3%(+112.8K)
4.9
4
Mary
@mary.g0.round
"Everybody’s cool, but when I do it I’m the problem." - Jennie ✨ Dance | Model 📩 for work only!! contact: dearmary.inbox@gmail.com
Vietnam
1.5M
Followers
8.02%
Engagement
+8.1%(+109.8K)
7.0
5
Lê Thị Khánh Huyền
@lethikhanhhuyen2004
Email : lethikhanhhuyen.team@gmail.com
Seoul, Vietnam
7.5M
Followers
5.74%
Engagement
+1.1%(+83.2K)
8.4
6
Phương Anh 3
@p.anhacclive3
@Phương Anh Sợ Bay Acc @Võ Trần Phương Anh Z.a.lo @7//6..8:5::9/1//3/9/::9
Vietnam
230.9K
Followers
4.11%
Engagement
+51.1%(+78.1K)
6.3
7
Huyền Mie ✅
@ngochuyen99998
Tóc Xinh Không Khó ☘️ Phụ kiện bên dưới giỏ hàng 👇
Vietnam
1.6M
Followers
4.94%
Engagement
+3.7%(+56.4K)
6.6
8
BYB Academy
@bybacademyvn
Quản lí và đào tạo người mẫu, hoa khôi tại Hà Nội 0️⃣8️⃣5️⃣8️⃣9️⃣5️⃣5️⃣2️⃣2️⃣2️⃣
Vietnam
2.2M
Followers
2.02%
Engagement
+2.3%(+49.9K)
4.5
9
🐐pigkaploy🐐
@pigkaploy_official
ออกเดินทางไปด้วยกัน :)
Vietnam
1.7M
Followers
11.74%
Engagement
+3.0%(+49.7K)
7.9
10
Hương Đang Lớn 💨
@chocopei.3108
📩: dinhdieuvu2002@gmail.com Chocopei👻 là nick phụ duy nhất 🫰🏻 Thông tin trong link bio nha các mom ⤵️
Vietnam
583.1K
Followers
5.52%
Engagement
+7.7%(+41.5K)
6.1
11
Manh Kim Nguyen
@manhkimnguyen
Live coin master 11h trưa hoặc 20h tối Mua Spin ở đây 👇
Vietnam
166.9K
Followers
2.23%
Engagement
+32.6%(+41.0K)
0.9
12
Mần đẹp 💅
@trangtrankoc
Ở đây có Deal mỹ phẩm siêu choáy🏄‍♂️ Mà quà 🎁 tặng các ty còn choáy hơn Iu Nhà Mần Đẹp nhiuuu 🥹🥰 ForWork Booking: 0836.515.389
Vietnam
686.5K
Followers
0.70%
Engagement
+6.0%(+38.8K)
4.5
13
ê con vile?
@whotfur.hafvies
Work 📨: 0378688707 / 0868230070 gmail: havile252@gmail.com hanoi📍 ig:___vilehaf__
Hanoi, Vietnam
192.5K
Followers
14.59%
Engagement
+23.1%(+36.1K)
7.6
14
Ri Ri
@ririi_682
📞cv : 0357551430 Gmail cv : nguyenthanhthom02@gmail.com
Vietnam
114.7K
Followers
3.86%
Engagement
+42.9%(+34.4K)
6.2
15
Call me Duy
@justvuduy16
📌Work : gsvuduy2412@gmail.com Bussines Owner | Streamer | Creative Production
Vietnam
1.1M
Followers
2.16%
Engagement
+3.1%(+34.0K)
4.5
16
Bùi Huấn
@buihuan.official
Mua hàng bấm bên dưới 👇
Vietnam
3.3M
Followers
1.25%
Engagement
+1.0%(+32.8K)
4.5
17
CÔ TIÊUU
@cocotieuthu
Ig : cocotieuthu 🖤
Vietnam
329.8K
Followers
13.17%
Engagement
+10.0%(+30.1K)
6.2
18
Đinh Phát
@dinhphatmakeup
Đào tạo học viên chuyên nghiệp - Nâng cao ĐINH PHÁT ACADEMY KHÔNG CÓ NICK PHỤ
Vietnam
2.1M
Followers
2.78%
Engagement
+1.4%(+27.6K)
4.6
19
Chiến Thần Sợ Vợ
@pnam30_
IG: _pnam__ 🇻🇳 ONLY ONE ACCOUNT 📩 Contact: Babimilo1107@gmail.com
Vietnam
721.3K
Followers
10.67%
Engagement
+4.0%(+27.5K)
3.7
20
Tươii tắn xink xắn
@phiyenkhongphaiphiin
USE THIZ ONE ACCOUNT ONLY 1'62 ⎯ ⎯ ⎯ ⎯ ⎯ ⎯ Liên hệ công việc ➙ (IG): _yieen.032
Vietnam
1.6M
Followers
8.86%
Engagement
+1.8%(+26.9K)
6.7

About This TikTok Influencer Ranking

Discover the most influential creators in Vietnam with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 75.3M potential impressions across all ranked influencers
  • Total Audience: 886.9M followers collectively following these creators
  • Average Engagement Rate: 7.70% - significantly above industry average
  • Market Coverage: 7,079 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Vietnam, United Kingdom, Thailand
  • Gender Distribution: 45% Female, 55% Male
  • Primary Age Group: 17-20 years (8.1% of audience)
  • Languages: vi, English, th

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through March 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Vietnam on TikTok?

Đan Thy (@thybui.__) is, as of March 2026, the fastest‑growing Beauty & Cosmetics creator in Vietnam on TikTok, with +16.3% monthly growth (+1.5M followers).

How many followers did Đan Thy (@thybui.__) gain last month?

Đan Thy (@thybui.__) gained about 1.5M followers last month (+16.3%).

Who grew more: Đan Thy (@thybui.__) or Hông nói tui là Tmai 🫶🌷 (@maizippro)?

Đan Thy (@thybui.__) grew more than Hông nói tui là Tmai 🫶🌷 (@maizippro) (1.5M vs 150.9K).

How is Hông nói tui là Tmai 🫶🌷 (@maizippro) performing right now?

Hông nói tui là Tmai 🫶🌷 (@maizippro) is growing at +8.7% (+150.9K) per month, with a Profile Score of 6.1 and average engagement of 4.19%.

How is Lương Quỳnh Như (@luongquynhnhu1422) performing right now?

Lương Quỳnh Như (@luongquynhnhu1422) is growing at +96.3% (+112.8K) per month, with a Profile Score of 4.9 and average engagement of 3.34%.

How is Mary (@mary.g0.round) performing right now?

Mary (@mary.g0.round) is growing at +8.1% (+109.8K) per month, with a Profile Score of 7.0 and average engagement of 8.02%.

How is Lê Thị Khánh Huyền (@lethikhanhhuyen2004) performing right now?

Lê Thị Khánh Huyền (@lethikhanhhuyen2004) is growing at +1.1% (+83.2K) per month, with a Profile Score of 8.4 and average engagement of 5.74%.

Who had the higher percentage growth: Hông nói tui là Tmai 🫶🌷 (@maizippro) or Lương Quỳnh Như (@luongquynhnhu1422)?

Lương Quỳnh Như (@luongquynhnhu1422) leads (96.3% vs Hông nói tui là Tmai 🫶🌷 (@maizippro) 8.7%).

What is the absolute follower gain of Đan Thy (@thybui.__)?

Đan Thy (@thybui.__) gained about 1.5M followers last month (+16.3%).

What is the absolute follower gain of Hông nói tui là Tmai 🫶🌷 (@maizippro)?

Hông nói tui là Tmai 🫶🌷 (@maizippro) gained about 150.9K followers last month (+8.7%).

What is the absolute follower gain of Lương Quỳnh Như (@luongquynhnhu1422)?

Lương Quỳnh Như (@luongquynhnhu1422) gained about 112.8K followers last month (+96.3%).

What is the absolute follower gain of Mary (@mary.g0.round)?

Mary (@mary.g0.round) gained about 109.8K followers last month (+8.1%).

What is the absolute follower gain of Lê Thị Khánh Huyền (@lethikhanhhuyen2004)?

Lê Thị Khánh Huyền (@lethikhanhhuyen2004) gained about 83.2K followers last month (+1.1%).

Is Đan Thy (@thybui.__) still a relevant creator?

Yes — Đan Thy (@thybui.__) has a Profile Score of 7.0, average engagement of 9.36%, and +16.3% (+1.5M) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Vietnam?

The average engagement rate for this category is 7.70%. Generally, rates above 9.2% are considered excellent, while rates above 6.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Vietnam?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.