Top 20 Beauty & Cosmetics from Vietnam on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Vietnam

1,953

Expected Reach

46.0M

Total Followers

171.9M

Avg Engagement

5.44%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3439.6%
18-2438.4%
13-179.1%
35-448.4%

Top Countries

Vietnam48.7%
United States of America9.2%
Thailand4.4%
India3.5%
Indonesia2.2%

Top Languages

vi52.0%
en30.7%
es3.4%

Top Cities

Ho Chi Minh City10.3%
Ba Đình10.1%
Trang3.2%
Ho Chi Minh3.0%
Hanoi2.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Anastasi Mai 💎
@anastasi_mai_blog
🔥Honest psychologist. Two divorces. Two kids. One big mission❤️ A woman for women. Follow for truth, healing & power. Grab your online workbook ↓
Vietnam
170.0K
Followers
8.60%
Engagement
+13.0%(+19.6K)
7.5
2
Stella
@stellaimmersive
👋 Hello everyone! All the products featured in this link beacons ⬇️
Vietnam
195.3K
Followers
0.00%
Engagement
+10.2%(+18.1K)
7.8
3
Respira TaiChi
@respira_taichi
🌬 TaiChi desde la respiración y la calma. 🧘 Movimiento suave. Energía interior. ✨ Respira. Fluye. Transforma.
Vietnam
278.5K
Followers
0.00%
Engagement
+6.5%(+17.1K)
8.0
4
𝒥𝑀 🧸
@baelovejasmine
@tiktok (live): baelovejasmine shop at @jmbefit @jmjmwear 🧸 business inquiries: dm @jmsoffice store link below ⤵
Vietnam
287.2K
Followers
N/A
Engagement
+5.8%(+15.9K)
7.4
5
Jessica Diễm
@jessdiem2088
Yoga • Fitness • Wellness Mom rebuilding her body with grace @olaben.official | my baby @bellalolem Follow my journey to get real result✨ DM for work
Ho Chi Minh, Vietnam
300.2K
Followers
0.12%
Engagement
+5.4%(+15.5K)
4.1
6
Trần Trung Nhân
@tran_trung_nhanbodybuilder
Điêu Khắc Body Hoa Hậu Celeb và Nam vương - Độ Body 6 múi. Độ mông siêu vòng 3 . Thực phẩm chức năng .
Vietnam
507.6K
Followers
0.01%
Engagement
+3.1%(+15.2K)
6.2
7
Y Lam
@huyh.ylam
🇻🇳brand ambassador @symbolic.studio @solinea.beauty Contact for work: @donnie_yaaa / email: symbolicmedia.team@gmail.com📩
Vietnam
396.1K
Followers
13.88%
Engagement
+3.8%(+14.4K)
7.8
8
Anh Khoa Goai Tu Cây
@ahhkaa___
dm for job | photophone - Ho Chi Minh City
Ho Chi Minh, Vietnam
180.9K
Followers
13.84%
Engagement
+7.5%(+12.6K)
9.0
9
jenny
@tgiangya
@xjenttl
Vietnam
580.0K
Followers
19.00%
Engagement
+2.2%(+12.6K)
9.2
10
Jieese Lee
@jieeselee
Art · Fashion Model · Magazine
Vietnam
245.8K
Followers
0.11%
Engagement
+5.2%(+12.2K)
5.9
11
ThuHuong
@babyroseoutfits
1M68/55KG All the products I use are available here. 👇🛒Sale All 30%🛍️
Vietnam
91.8K
Followers
0.00%
Engagement
+15.0%(+11.9K)
9.0
12
Huelley Rose
@huelleyrose
Worldwide Shipping 214 HAI BÀ TRƯNG, TÂN ĐỊNH, Q1, HCMC, VIETNAM 📞: 089 8866 164 pr@huelleyrose.com Sales@huelleyrose.com
Vietnam
221.2K
Followers
9.72%
Engagement
+4.7%(+10.0K)
8.1
13
Thanh Thủy
@thanhthuy.hhvn
MISS INTERNATIONAL 2024 🇻🇳@missinternationalofficial MISS VIETNAM 2022 Contact for work: Email: Talents@senvangvn.com Ms. An An +84 86 2066799
Vietnam
577.7K
Followers
4.86%
Engagement
+1.7%(+9.4K)
7.6
14
MIN
@minminmin0712
2nd Album “Dear Min” Out Now
Vietnam
1.9M
Followers
1.69%
Engagement
+0.5%(+9.1K)
5.7
15
Ty Berry (´ ᴗ`✿)
@tyberry_033
@flower_byty 🎀 beauty/lifestyle 💌 tyberry.work@gmail.com 📝 Contact: 089 9756161 (Linh)
Vietnam
283.8K
Followers
3.81%
Engagement
+3.3%(+9.0K)
7.6
16
Nguyễn Hùng
@gnuh.9
Vietnam
76.6K
Followers
15.37%
Engagement
+11.1%(+8.8K)
9.0
17
Tina Như Phan 🦋
@issatiina
just a Viet girl on her self development journey 🫶🏼 @itswillandtina (tiktok 200K+) @hieu.experiment ❤️ work: hellotina@wt-media.com
Ho Chi Minh, Vietnam
69.5K
Followers
23.47%
Engagement
+14.2%(+8.6K)
8.6
18
ELLE
@_ellevillanueva
💼 work with me: bengsuarez@gmail.com
Ho Chi Minh, Vietnam
221.3K
Followers
1.38%
Engagement
+3.6%(+7.7K)
7.5
19
Thanh Nhàn Nguyễn
@th.nhan.ng
Dr for work ❤️ @nhenof3
Vietnam
485.2K
Followers
0.98%
Engagement
+1.6%(+7.7K)
4.9
20
Minh Tân - YDS 👨‍⚕️ 🏸
@minhtan.thtr
Contact for work 📩: @minhtanyds Pass đồ @minhtanpassdo
Ho Chi Minh, Vietnam
161.5K
Followers
3.12%
Engagement
+4.9%(+7.5K)
8.2

About This Instagram Influencer Ranking

Discover the most influential creators in Vietnam with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 46.0M potential impressions across all ranked influencers
  • Total Audience: 171.9M followers collectively following these creators
  • Average Engagement Rate: 5.44% - significantly above industry average
  • Market Coverage: 1,953 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Vietnam, United States of America, Thailand
  • Gender Distribution: 63% Female, 37% Male
  • Primary Age Group: 25-34 years (39.6% of audience)
  • Languages: vi, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Vietnam on Instagram?

Anastasi Mai 💎 (@anastasi_mai_blog) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Vietnam on Instagram, with +13.0% monthly growth (+19.6K followers).

How many followers did Anastasi Mai 💎 (@anastasi_mai_blog) gain last month?

Anastasi Mai 💎 (@anastasi_mai_blog) gained about 19.6K followers last month (+13.0%).

Who grew more: Anastasi Mai 💎 (@anastasi_mai_blog) or Stella (@stellaimmersive)?

Anastasi Mai 💎 (@anastasi_mai_blog) grew more than Stella (@stellaimmersive) (19.6K vs 18.1K).

How is Stella (@stellaimmersive) performing right now?

Stella (@stellaimmersive) is growing at +10.2% (+18.1K) per month, with a Profile Score of 7.8 and average engagement of 0.00%.

How is Respira TaiChi (@respira_taichi) performing right now?

Respira TaiChi (@respira_taichi) is growing at +6.5% (+17.1K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is 𝒥𝑀 🧸 (@baelovejasmine) performing right now?

𝒥𝑀 🧸 (@baelovejasmine) is growing at +5.8% (+15.9K) per month, with a Profile Score of 7.4 and average engagement of N/A.

How is Jessica Diễm (@jessdiem2088) performing right now?

Jessica Diễm (@jessdiem2088) is growing at +5.4% (+15.5K) per month, with a Profile Score of 4.1 and average engagement of 0.12%.

Who had the higher percentage growth: Stella (@stellaimmersive) or Respira TaiChi (@respira_taichi)?

Stella (@stellaimmersive) leads (10.2% vs Respira TaiChi (@respira_taichi) 6.5%).

What is the absolute follower gain of Anastasi Mai 💎 (@anastasi_mai_blog)?

Anastasi Mai 💎 (@anastasi_mai_blog) gained about 19.6K followers last month (+13.0%).

What is the absolute follower gain of Stella (@stellaimmersive)?

Stella (@stellaimmersive) gained about 18.1K followers last month (+10.2%).

What is the absolute follower gain of Respira TaiChi (@respira_taichi)?

Respira TaiChi (@respira_taichi) gained about 17.1K followers last month (+6.5%).

What is the absolute follower gain of 𝒥𝑀 🧸 (@baelovejasmine)?

𝒥𝑀 🧸 (@baelovejasmine) gained about 15.9K followers last month (+5.8%).

What is the absolute follower gain of Jessica Diễm (@jessdiem2088)?

Jessica Diễm (@jessdiem2088) gained about 15.5K followers last month (+5.4%).

Is Anastasi Mai 💎 (@anastasi_mai_blog) still a relevant creator?

Yes — Anastasi Mai 💎 (@anastasi_mai_blog) has a Profile Score of 7.5, average engagement of 8.60%, and +13.0% (+19.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Vietnam?

The average engagement rate for this category is 5.44%. Generally, rates above 6.5% are considered excellent, while rates above 4.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Vietnam?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.