Top 20 Beauty & Cosmetics from Wilmington on Instagram Influencers by Follower Growth

Last updated: October 01, 2026

Total Beauty & Cosmetics Influencers in Wilmington, United States of America

142

Expected Reach

0.7M

Total Followers

3.3M

Avg Engagement

3.41%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑
@leah_geee
Wilmington, NC 📍 Style is not a size 💗 Size 2X/18, 5’2 ✨ Leahmryder@gmail.com 💌
Wilmington, United States of America
257.8K
Followers
0.00%
Engagement
+2.1%(+5.3K)
6.9
2
Karly Fitzgerald | Integrative Nutrition Health Coach
@cleanlivingkarly
✨I help you navigate the aisles to find NON TOXIC beauty and household products because your products could be making you sick🤢 🌊Wilmington, NC
Wilmington, United States of America
403.1K
Followers
0.63%
Engagement
+0.8%(+3.3K)
7.3
3
kaili asa
@kailiasa
u can be U!! 💌 kaili@tiddle.io
Wilmington, United States of America
128.4K
Followers
7.87%
Engagement
+2.2%(+2.8K)
8.5
4
Emily Rockwell
@emilyrockwell_np
wife, mom, educator + nurse practitioner founder of @emilyrockwellskinclinic top 100 injector in america book + train with me ↓
Wilmington, United States of America
55.4K
Followers
0.64%
Engagement
+1.6%(+870)
7.0
5
Katie Sue
@heykatiesue
👩🏼‍💻: your source for minimal effort outfits 🐚: mom life on the carolina coast ✉️: heykatiesue@gmail.com ↓ shop my finds ↓
Wilmington, United States of America
81.0K
Followers
1.41%
Engagement
+0.7%(+574)
7.0
6
Healthy Lifestyle
@healthi_an
ANI CEO and Founder of @targeting_and_creating and @safeway.driving.academy Affiliated with @lugershooting ✨ Former Influencer ✨ Healthy Lifestyle-r
Wilmington, United States of America
30.6K
Followers
3.31%
Engagement
+1.6%(+484)
7.4
7
Tina Marabito
@tinamarabito_tattoo
✨Owner & Tattoo Artist✨ @PoppycockTattoo ✍️Booking 💌 Email👇
Wilmington, United States of America
25.8K
Followers
0.00%
Engagement
+1.6%(+413)
5.9
8
Deb Todd | Blonding + Business
@balaybarbie
🇨🇺+🏴󠁧󠁢󠁳󠁣󠁴󠁿 hi i’m @debbtoddd I do hair + things Salon and Medspa owner x 3 @alobeautycollective Founder @labiondabrand | @gaiahairextensions
Wilmington, United States of America
29.0K
Followers
2.92%
Engagement
+1.4%(+411)
7.1
9
Linda Salant
@thecarnitarian
Beef•Pork•Lamb•Fish•Chicken•Coffee ZC Carnivore since April 2015 Cornell University '97
Wilmington, United States of America
4.9K
Followers
4.77%
Engagement
+1.5%(+392)
6.3
10
SARAH MARIE
@sarah_barzeski
NJ📍 Sarahbarzeskicollabs@gmail.com💌 @fashionnova ambassador Shop my looks👇🏼
Wilmington, United States of America
11.8K
Followers
2.47%
Engagement
+1.1%(+126)
7.9
11
cat
@basicallycatx
26 ✨ Welsh + Welsh Speaker🏴󠁧󠁢󠁷󠁬󠁳󠁿 TT: @basicallycatx🤍 Just moved to Wilmington, North Carolina 🇺🇸 ✉️: cat.williams.0699@gmail.com
Wilmington, United States of America
49.9K
Followers
0.74%
Engagement
+0.2%(+113)
4.4
12
Henry Gaßner
@henrytattoos
✶ timeless physical expression ✶ ✶ wilmington, nc ✶ ✶ @astratattooco ✶ Books Open! Tap link to 📩 ♥ @ssamgiordano ♥
Wilmington, United States of America
13.7K
Followers
1.60%
Engagement
+0.7%(+100)
7.7
13
Danny-J & Jill Coleman
@thebestlifepodcast
🎙2M+ downloads @dannyjdotcom @jillfit 💃🏻Navigating life after marriage & infidelity 🤷🏼‍♀️We’ll make you feel normal 💡Real, raw, sometimes insightful
Wilmington, United States of America
10.5K
Followers
N/A
Engagement
+0.7%(+77)
4.8
14
Andrea | Soap Maker | Rock Lover
@therealandreaz
Whatever you do, do it with all your heart 🖤 Rock Collector*Nature Dweller*Soap Maker
Wilmington, United States of America
25.1K
Followers
0.08%
Engagement
+0.3%(+70)
5.4
15
ℕ𝕠𝕖𝕝𝕝𝕖 𝔸𝕘𝕟𝕖𝕨
@noelleagnew_ifbbpro
🌐 𝐈𝐅𝐁𝐁 𝐁𝐈𝐊𝐈𝐍𝐈 𝐏𝐑𝐎 @teamatlasmtl 🐺 @wolfpak.official (noelle) 🍴 @thechickenpound (noelle) 💪🏽 @corenutritionals (noelle)
Wilmington, United States of America
52.3K
Followers
1.42%
Engagement
+0.1%(+65)
6.6
16
Earth Essentials by Erica
@earthessentialsbyerica
🌱Herbalism + Skincare ❤️Small Batch ✨Holistic Self-care 🌞Summer Shop Update June 21st 💌Sign up for my email newsletter
Wilmington, United States of America
8.7K
Followers
1.07%
Engagement
+0.7%(+58)
6.7
17
88 Munshin Tattoo studio
@88munshin
88 Munshin [ mu:n ʃɪn ] @yurimunshin @funkyfreckles.tattoos @elisekatherineink @ltai.art
Wilmington, United States of America
6.6K
Followers
1.84%
Engagement
+0.8%(+54)
6.4
18
Dom
@dom.graz
@hairwithdominic Wilmington 🌴
Wilmington, United States of America
6.7K
Followers
17.75%
Engagement
+0.8%(+52)
9.1
19
Cara Lazenby
@cara_lazenby
Hulle weet nie wat ons weet nie Pretty sure I’m the luckiest girl in the world
Wilmington, United States of America
3.0K
Followers
7.48%
Engagement
+1.6%(+49)
7.8
20
🕸️Matt Thomas🕸️
@creepshowtattoos
@hereditarytattoo/ Wilmington, DE/blackwork/illustrative/neotraditional request a tattoo through my website
Wilmington, United States of America
7.6K
Followers
1.12%
Engagement
+0.6%(+46)
5.8

About This Instagram Influencer Ranking

Discover the most influential creators in Wilmington with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 737.3K potential impressions across all ranked influencers
  • Total Audience: 3.3M followers collectively following these creators
  • Average Engagement Rate: 3.41% - above industry average
  • Market Coverage: 142 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Wilmington on Instagram?

𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Wilmington on Instagram, with +2.1% monthly growth (+5.3K followers).

How many followers did 𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) gain last month?

𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) gained about 5.3K followers last month (+2.1%).

Who grew more: 𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) or Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly)?

𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) grew more than Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly) (5.3K vs 3.3K).

How is Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly) performing right now?

Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly) is growing at +0.8% (+3.3K) per month, with a Profile Score of 7.3 and average engagement of 0.63%.

How is kaili asa (@kailiasa) performing right now?

kaili asa (@kailiasa) is growing at +2.2% (+2.8K) per month, with a Profile Score of 8.5 and average engagement of 7.87%.

How is Emily Rockwell (@emilyrockwell_np) performing right now?

Emily Rockwell (@emilyrockwell_np) is growing at +1.6% (+870) per month, with a Profile Score of 7.0 and average engagement of 0.64%.

How is Katie Sue (@heykatiesue) performing right now?

Katie Sue (@heykatiesue) is growing at +0.7% (+574) per month, with a Profile Score of 7.0 and average engagement of 1.41%.

Who had the higher percentage growth: Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly) or kaili asa (@kailiasa)?

kaili asa (@kailiasa) leads (2.2% vs Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly) 0.8%).

What is the absolute follower gain of 𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee)?

𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) gained about 5.3K followers last month (+2.1%).

What is the absolute follower gain of Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly)?

Karly Fitzgerald | Integrative Nutrition Health Coach (@cleanlivingkarly) gained about 3.3K followers last month (+0.8%).

What is the absolute follower gain of kaili asa (@kailiasa)?

kaili asa (@kailiasa) gained about 2.8K followers last month (+2.2%).

What is the absolute follower gain of Emily Rockwell (@emilyrockwell_np)?

Emily Rockwell (@emilyrockwell_np) gained about 870 followers last month (+1.6%).

What is the absolute follower gain of Katie Sue (@heykatiesue)?

Katie Sue (@heykatiesue) gained about 574 followers last month (+0.7%).

Is 𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) still a relevant creator?

Yes — 𝐋𝐄𝐀𝐇 𝐑𝐘𝐃𝐄𝐑 (@leah_geee) has a Profile Score of 6.9, average engagement of 0.00%, and +2.1% (+5.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 3.41%. Generally, rates above 4.1% are considered excellent, while rates above 2.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Wilmington?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.