Top 20 Beauty & Cosmetics from St. Louis on Instagram Influencers by Follower Growth

Last updated: September 23, 2026

Total Beauty & Cosmetics Influencers in St. Louis, United States of America

339

Expected Reach

1.7M

Total Followers

6.6M

Avg Engagement

4.74%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Lauren Webb
@lauren.b.webb
▀▄▀ sahm lifestyle creator •153k TikTok ▀▄▀ faith | motherhood | beauty | chaos forever home coming soon 𐙚𐚁†☼︎☕︎ laurenwebbcollabs@gmail.com
St. Louis, United States of America
59.1K
Followers
6.50%
Engagement
+10.2%(+5.5K)
9.0
2
Relle
@rellelocsu
Sisterlock™️/Microlock/Interlock 📍 St. Louis, MO 🚫 No DMs ➡️Email me ContactSecureStrands@gmail.com Products, Apparel & Classes ⬇️
St. Louis, United States of America
67.5K
Followers
0.00%
Engagement
+6.8%(+4.3K)
8.0
3
Grace Strobel
@grace_strobel
Model w/ Down syndrome 🤩Joy Creator 💯FORBES ALLURE TODAY SHOW Bella Magazine 🌎PBS @invumodelandtalent @zebedeetalent 💄Acct run by Grace/Linda-mom
St. Louis, United States of America
355.8K
Followers
2.72%
Engagement
+1.1%(+4.0K)
7.4
4
Taylor Jordyn| The Pint Sized Princess🤏🏽👑
@itstaylorjordyn
Soft Lifestyle|Baddie Business|Petite Fashion 🖤Fashion Nova Ambassador 📧info@taylortimetv.com ⬇️All Info Here
St. Louis, United States of America
24.7K
Followers
0.05%
Engagement
+9.1%(+2.1K)
8.1
5
Jill D. smith
@jill.im50andfabisback
Second Page for @jill.im50andfab Founder of @creativemodelconnections (CMC) Proudly Representing Brands as an “Model Influencer” St. Louis Based
St. Louis, United States of America
20.6K
Followers
7.02%
Engagement
+11.1%(+2.1K)
9.3
6
Mommy Makovers | Surgery Hub
@mommy.makeovers
✨Featuring Board Certified Cosmetic Surgeons👙Mommy Makeovers •Tummy Tucks •Breast Lifts 💖Natural Results •Real Patients-Real Results
St. Louis, United States of America
104.0K
Followers
2.87%
Engagement
+2.0%(+2.0K)
4.9
7
Porter Zitting
@porter.zitting
all glory to Jesus Christ @zittingdetailingstl @nyazitting link below for businesses ⬇️ DMs open for business
St. Louis, United States of America
26.3K
Followers
10.56%
Engagement
+5.8%(+1.4K)
8.2
8
Molly Bailey - The STL Injector
@baileysboujee
Biobeauty founder @faceforwardstl Board-Certified Cosmetic Derm PA Quiet Results, Loud Mouth 📍Beverly Hills ✧ St. Louis
St. Louis, United States of America
148.4K
Followers
1.97%
Engagement
+0.6%(+947)
6.7
9
VALLEYJAY
@_mylifeasvalley
Founder of @shopdreamhouse_ Makeup @facebyvalleyjay • @valleystyledme lifeasvalleyjay@gmail.com 📘Boutique Blueprint Ebook ⬇️
St. Louis, United States of America
46.4K
Followers
11.77%
Engagement
+1.6%(+738)
9.1
10
Danielle Ambry | St. Louis Photographer
@danielleambryphotography
Your fav hype girl⚡️ Luxury Weddings | Branding | Motherhood Booking 2026-2027 ⬇️ Try HoneyBook Free + Save 25% ✨
St. Louis, United States of America
42.5K
Followers
0.71%
Engagement
+1.8%(+737)
6.5
11
Grace Goris
@gracemgoris
📍stl 💌 lena.thompson@thedigitalbrandarchitects.com
St. Louis, United States of America
75.4K
Followers
4.82%
Engagement
+0.9%(+705)
7.9
12
Heir Beauty Collective
@heir.beauty
We help beauty pros turn their gift into millions and avoid burnout. Join the Free Community ⬇️
St. Louis, United States of America
16.2K
Followers
1.01%
Engagement
+4.3%(+667)
6.9
13
Breenae | Tech Pays For Slays
@breenaewashington
Beauty | Fashion | Tech | Travel Engineer | Photographer |Creative Owner @inspocreativecompany 📍STL | CHI 📧bree.m.wash@gmail.com
St. Louis, United States of America
37.1K
Followers
0.58%
Engagement
+1.8%(+658)
6.7
14
Elizabeth Nieder IFBB PRO
@ifbbpro.lizznieder
𝓓𝓸𝓷’𝓽 𝓯𝓸𝓻𝓰𝓮𝓽 𝓽𝓸 𝓼𝓶𝓲𝓵𝓮 2024 ⭕️lympian 👙@rahcompetitionsuits Lizz15 🥣@flavorgangofficial Lizz 🧬@authentic_aminos Lizz 👚@misajosports Lizz10
St. Louis, United States of America
25.0K
Followers
10.33%
Engagement
+2.1%(+525)
8.0
15
katy
@kay.kashin
TikTok: @katyykash 👱🏽‍♀️🎀 • Hair: @hairvault.co • @shopsnatchedwear Dm for collabs/content 💕✉️
St. Louis, United States of America
41.9K
Followers
10.03%
Engagement
+0.9%(+368)
6.0
16
📍 STL PHOTOGRAPHER
@robshotme
🐐 ROB CANNON Places I frequent: CHI | ATL | HOU | HIGH END COMMERCIAL PHOTOGRAPHER | CREATIVE DIR | TEACHER owner of: @atk_creative_studios
St. Louis, United States of America
33.0K
Followers
1.87%
Engagement
+1.0%(+322)
7.3
17
Janel Lewis
@melanated_godin
STL🎓🎓⛑ Travel Blog @melanated_journeys 🧳 👮🏽‍♀️👩🏽‍⚕️👩🏽‍🔧👩🏾‍🍳Trades Natural “You’ll never know the NEW me, I put the pieces back together differently”
St. Louis, United States of America
29.0K
Followers
0.23%
Engagement
+1.1%(+320)
7.2
18
Miss Vicky
@vickys___braids_
⚠️All appointments are booked through TEXT ONLY!!! 314-225-7573
St. Louis, United States of America
12.4K
Followers
1.69%
Engagement
+2.6%(+309)
7.8
19
justiceciaraa 🎀
@justiceciaraa
stl 🫶🏽🌃 probably somewhere changing my outfit 🤷🏾‍♀️
St. Louis, United States of America
63.8K
Followers
5.55%
Engagement
+0.5%(+294)
7.4
20
Chyra
@euphoric.crowns
Luxury Hair | Education & Services | St. Louis ✨ Book Below Collab/ Wedding Inquiries -email ⬇️ euphoriccrowns@gmail.com Squeeze ins are 100$ extra
St. Louis, United States of America
15.6K
Followers
0.00%
Engagement
+1.8%(+283)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in St. Louis with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.7M potential impressions across all ranked influencers
  • Total Audience: 6.6M followers collectively following these creators
  • Average Engagement Rate: 4.74% - above industry average
  • Market Coverage: 339 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in St. Louis on Instagram?

Lauren Webb (@lauren.b.webb) is, as of September 2026, the fastest‑growing Beauty & Cosmetics creator in St. Louis on Instagram, with +10.2% monthly growth (+5.5K followers).

How many followers did Lauren Webb (@lauren.b.webb) gain last month?

Lauren Webb (@lauren.b.webb) gained about 5.5K followers last month (+10.2%).

Who grew more: Lauren Webb (@lauren.b.webb) or Relle (@rellelocsu)?

Lauren Webb (@lauren.b.webb) grew more than Relle (@rellelocsu) (5.5K vs 4.3K).

How is Relle (@rellelocsu) performing right now?

Relle (@rellelocsu) is growing at +6.8% (+4.3K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is Grace Strobel (@grace_strobel) performing right now?

Grace Strobel (@grace_strobel) is growing at +1.1% (+4.0K) per month, with a Profile Score of 7.4 and average engagement of 2.72%.

How is Taylor Jordyn| The Pint Sized Princess🤏🏽👑 (@itstaylorjordyn) performing right now?

Taylor Jordyn| The Pint Sized Princess🤏🏽👑 (@itstaylorjordyn) is growing at +9.1% (+2.1K) per month, with a Profile Score of 8.1 and average engagement of 0.05%.

How is Jill D. smith (@jill.im50andfabisback) performing right now?

Jill D. smith (@jill.im50andfabisback) is growing at +11.1% (+2.1K) per month, with a Profile Score of 9.3 and average engagement of 7.02%.

Who had the higher percentage growth: Relle (@rellelocsu) or Grace Strobel (@grace_strobel)?

Relle (@rellelocsu) leads (6.8% vs Grace Strobel (@grace_strobel) 1.1%).

What is the absolute follower gain of Lauren Webb (@lauren.b.webb)?

Lauren Webb (@lauren.b.webb) gained about 5.5K followers last month (+10.2%).

What is the absolute follower gain of Relle (@rellelocsu)?

Relle (@rellelocsu) gained about 4.3K followers last month (+6.8%).

What is the absolute follower gain of Grace Strobel (@grace_strobel)?

Grace Strobel (@grace_strobel) gained about 4.0K followers last month (+1.1%).

What is the absolute follower gain of Taylor Jordyn| The Pint Sized Princess🤏🏽👑 (@itstaylorjordyn)?

Taylor Jordyn| The Pint Sized Princess🤏🏽👑 (@itstaylorjordyn) gained about 2.1K followers last month (+9.1%).

What is the absolute follower gain of Jill D. smith (@jill.im50andfabisback)?

Jill D. smith (@jill.im50andfabisback) gained about 2.1K followers last month (+11.1%).

Is Lauren Webb (@lauren.b.webb) still a relevant creator?

Yes — Lauren Webb (@lauren.b.webb) has a Profile Score of 9.0, average engagement of 6.50%, and +10.2% (+5.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 4.74%. Generally, rates above 5.7% are considered excellent, while rates above 3.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in St. Louis?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.