Top 20 Beauty & Cosmetics from San Diego on TikTok Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in San Diego, United States of America

216

Expected Reach

3.5M

Total Followers

40.1M

Avg Engagement

7.49%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Melody Miles
@melodyymiles
hi 🕊️🕊️ 23 | San Diego insta @melodyymiles melody@evolvemodelmgmt.com
San Diego, United States of America
867.0K
Followers
10.80%
Engagement
+1.2%(+10.3K)
7.3
2
Vanessa T
@lets.go.nessa
Scrum-deli-i-cious Recipes & Lifestyle, As a mom of 3 San Diego,CA 📧:Vanessat@madridmngmt.com
San Diego, United States of America
2.2M
Followers
14.20%
Engagement
+0.4%(+9.3K)
8.1
3
WhatWigs
@whatwigs
Custom wig creator💇🏼‍♀️💇🏻‍♂️ San Diego 🌴 10% off using code “WHATWIGS10” ✨
San Diego, United States of America
331.6K
Followers
5.91%
Engagement
+2.2%(+7.1K)
5.8
4
Katie Farhood
@katiefarhood
beauty, artistry & yap MUA | Los Angeles📍 💌 katiefarhood@palettemgmt.com
San Diego, United States of America
3.8M
Followers
17.71%
Engagement
+0.2%(+6.6K)
6.5
5
Samara Leilani
@samaraleilani
San Diego! samara@iampactmgmt.com @samargaritaville ☆
San Diego, United States of America
156.5K
Followers
8.63%
Engagement
+3.8%(+5.8K)
4.3
6
Junior Macias
@theeblingkingoffical
📍San Diego Entrepreneur💯🔥👌 Makeup Artist 💄 theeblingking619@gmail.com Shop My Brand⤵️
San Diego, United States of America
546.2K
Followers
6.94%
Engagement
+0.9%(+5.0K)
6.0
7
LAUREN MAILE
@laurenmaile
life loves + style + beauty + mom life san diego!!! ariana@thedigitalbrandarchitects.com
San Diego, United States of America
310.4K
Followers
9.64%
Engagement
+1.3%(+3.9K)
6.4
8
✨Nai❤️Jelee✨
@theeglamnaija
naijelee@creatorcollectivetalent.com PO:9528 Miramar Rd #1106 San Diego CA 92126
San Diego, United States of America
1.4M
Followers
24.07%
Engagement
+0.2%(+3.3K)
7.6
9
itsyourgirlsamanthaaa
@itsyourgirlsamanthaaa
itsyourgirlsamanthaaa@gmail.com 5'2 san diego, ca🌴 fashion should be fun🤍✝️
San Diego, United States of America
186.2K
Followers
5.27%
Engagement
+1.7%(+3.2K)
5.8
10
CHELSEA BELLE✨
@chelseabellee
Welcome to my oyster ✌🏻 ✉️ chelseashackel@gmail.com
San Diego, United States of America
39.5K
Followers
6.52%
Engagement
+5.3%(+2.0K)
4.1
11
anfisa
@missanfisa
San Diego, United States of America
361.0K
Followers
4.33%
Engagement
+0.5%(+1.9K)
4.6
12
jenninoriegaaa
@jenninoriegaaa
jenninoriegaa@gmail.com
San Diego, United States of America
37.5K
Followers
8.84%
Engagement
+5.2%(+1.9K)
5.1
13
maya lorimer
@mayakins
style, bridal, + life out west 🐎 ditching the leggings !! denver — san diego 💌 maya@upsidedowntalent.com
San Diego, United States of America
81.2K
Followers
7.77%
Engagement
+2.3%(+1.8K)
5.7
14
Julie De Andrade
@juliedeandrade
📍san diego, ca fashion & pop culture in a nutshell! 💌contact@juliemdeandrade.com
San Diego, United States of America
67.7K
Followers
3.19%
Engagement
+2.6%(+1.7K)
4.2
15
ivanaramirezm
@ivanaramirezm
ig: @by.ivanaramirezm san diego | mexico 💌 mgmt@ivanaramirezm.com
San Diego, United States of America
194.5K
Followers
7.31%
Engagement
+0.9%(+1.7K)
5.0
16
Long Hair Diary
@conniekamilla
🎥 LIVE 1:30pm PST 📱Learn & track hair growth on my @lengths_app coming Sep 2026
San Diego, United States of America
355.4K
Followers
2.78%
Engagement
+0.4%(+1.4K)
4.2
17
Benjamin
@benesque
San Diego skin | fashion | heart contact: grace@smithsaint.com
San Diego, United States of America
144.2K
Followers
9.93%
Engagement
+0.9%(+1.3K)
5.8
18
isabella rawlings
@isabellarawlingss
san diego, ca fashion, lifestyle, travel !! ✉️ teamisabella@undercurrent.net
San Diego, United States of America
67.7K
Followers
8.38%
Engagement
+1.9%(+1.3K)
6.4
19
Janette Soberanes
@janettesoberanes
Lifestyle | Beauty | Vlogging 💓💫 COLLABS Janettesoberanes00@gmail.com
San Diego, United States of America
568.1K
Followers
11.33%
Engagement
+0.1%(+780)
6.7
20
Kenia
@kreepyyy_
Mommy 💖💙 San Diego 🇲🇽 🖤 Follow my insta: @ kreepyyy_ 🖤
San Diego, United States of America
234.8K
Followers
7.77%
Engagement
+0.3%(+715)
4.2

About This TikTok Influencer Ranking

Discover the most influential creators in San Diego with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 3.5M potential impressions across all ranked influencers
  • Total Audience: 40.1M followers collectively following these creators
  • Average Engagement Rate: 7.49% - significantly above industry average
  • Market Coverage: 216 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in San Diego on TikTok?

Melody Miles (@melodyymiles) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in San Diego on TikTok, with +1.2% monthly growth (+10.3K followers).

How many followers did Melody Miles (@melodyymiles) gain last month?

Melody Miles (@melodyymiles) gained about 10.3K followers last month (+1.2%).

Who grew more: Melody Miles (@melodyymiles) or Vanessa T (@lets.go.nessa)?

Melody Miles (@melodyymiles) grew more than Vanessa T (@lets.go.nessa) (10.3K vs 9.3K).

How is Vanessa T (@lets.go.nessa) performing right now?

Vanessa T (@lets.go.nessa) is growing at +0.4% (+9.3K) per month, with a Profile Score of 8.1 and average engagement of 14.20%.

How is WhatWigs (@whatwigs) performing right now?

WhatWigs (@whatwigs) is growing at +2.2% (+7.1K) per month, with a Profile Score of 5.8 and average engagement of 5.91%.

How is Katie Farhood (@katiefarhood) performing right now?

Katie Farhood (@katiefarhood) is growing at +0.2% (+6.6K) per month, with a Profile Score of 6.5 and average engagement of 17.71%.

How is Samara Leilani (@samaraleilani) performing right now?

Samara Leilani (@samaraleilani) is growing at +3.8% (+5.8K) per month, with a Profile Score of 4.3 and average engagement of 8.63%.

Who had the higher percentage growth: Vanessa T (@lets.go.nessa) or WhatWigs (@whatwigs)?

WhatWigs (@whatwigs) leads (2.2% vs Vanessa T (@lets.go.nessa) 0.4%).

What is the absolute follower gain of Melody Miles (@melodyymiles)?

Melody Miles (@melodyymiles) gained about 10.3K followers last month (+1.2%).

What is the absolute follower gain of Vanessa T (@lets.go.nessa)?

Vanessa T (@lets.go.nessa) gained about 9.3K followers last month (+0.4%).

What is the absolute follower gain of WhatWigs (@whatwigs)?

WhatWigs (@whatwigs) gained about 7.1K followers last month (+2.2%).

What is the absolute follower gain of Katie Farhood (@katiefarhood)?

Katie Farhood (@katiefarhood) gained about 6.6K followers last month (+0.2%).

What is the absolute follower gain of Samara Leilani (@samaraleilani)?

Samara Leilani (@samaraleilani) gained about 5.8K followers last month (+3.8%).

Is Melody Miles (@melodyymiles) still a relevant creator?

Yes — Melody Miles (@melodyymiles) has a Profile Score of 7.3, average engagement of 10.80%, and +1.2% (+10.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 7.49%. Generally, rates above 9.0% are considered excellent, while rates above 6.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in San Diego?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.