Top 20 Home & Interior Design from Pittsburgh on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Home & Interior Design Influencers in Pittsburgh, United States of America

131

Expected Reach

1.0M

Total Followers

4.6M

Avg Engagement

2.26%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Abby Lawson - Organizing & Budget Spreadsheets
@abbyorganizes
Pretty & practical shortcuts for organizing your home, your finances, & your time. 💠 Love a cute spreadsheet. 🥰💗 ✨ Grab organizing goodies👇🏻
Pittsburgh, United States of America
268.1K
Followers
0.00%
Engagement
+1.6%(+4.3K)
6.6
2
Beth (Elizabeth) Picard
@bethpicard1
+ The Best Kid & Toddler Toys +Just here to have fun with my family! + and sometimes get out of leggings Shop my reels 👇🏼
Pittsburgh, United States of America
176.2K
Followers
4.38%
Engagement
+2.3%(+3.9K)
7.4
3
Ashley Brandfass
@buildsbyashley
Formerly Studio Adash | DIY + furniture flips + thrifting ✨ Featured in @real_simple @newsweek 💌 hello@buildsbyashley.com
Pittsburgh, United States of America
354.8K
Followers
0.09%
Engagement
+0.9%(+3.1K)
6.5
4
Cat Janisko | PA Travel, History and Lifestyle
@pennsylvaniajunkie
📍exploring PA’s hidden gems, history + charm 📧 work with me: cat@socialxtalent.com
Pittsburgh, United States of America
236.0K
Followers
0.97%
Engagement
+1.0%(+2.3K)
7.2
5
Sheli Bungard
@houseonwilshire
Starting projects I definitely didn’t plan for… and a few I 100% did. Flips • Thrifting • DIY • Links • Home projects ↓ 📍Pittsburgh, Pa
Pittsburgh, United States of America
86.1K
Followers
0.00%
Engagement
+1.3%(+1.1K)
7.4
6
Home Repair Tutor
@homerepairtutor
Make your bathroom projects easier and save money with my step-by-step tutorials at homerepairtutor.com 👇🏼
Pittsburgh, United States of America
363.3K
Followers
0.02%
Engagement
+0.3%(+931)
4.7
7
Yelena Lamm
@yelena_lamm
Painting animals, their humans, and world around them. OPA, NOAPS, SAA, AIS, AWA Signature; California Art Club Out-of-State Artist.
Pittsburgh, United States of America
30.4K
Followers
1.50%
Engagement
+2.5%(+735)
7.2
8
Sarah | DIY & Decor Expert
@sarah_elizabeth_pgh
Renovate and decorate on a budget It's time to make your house a home Courses & Consulting to get started
Pittsburgh, United States of America
219.1K
Followers
0.00%
Engagement
+0.3%(+719)
6.6
9
LindsEy with an E
@the_briarcottage
• Home decor ~ 🍁&🎄obsessed • Creator of cozy spaces • Homebody extraordinaire 📍Pittsburgh-ish, PA
Pittsburgh, United States of America
9.6K
Followers
2.51%
Engagement
+3.6%(+339)
8.8
10
Zach Stein
@zachsteinstudios
Pittsburgh Multi and Mixed Media Creations @psuceramics 🚨Shop is Open! - Made to Order
Pittsburgh, United States of America
41.2K
Followers
0.61%
Engagement
+0.8%(+333)
7.2
11
Auds & Ends
@audsandends24
All things home, hobbies, & heirlooms🩵 Shop in person Booth #534 @millerscrossingfleatiquepgh🩵 Shop my feed via DM, posts & lives- ships nationwide🩵
Pittsburgh, United States of America
9.5K
Followers
1.71%
Engagement
+3.4%(+317)
7.2
12
housesofpittsburgh
@housesofpittsburgh
Exploring the streets of Pittsburgh, PA 🏠 Curated by @lovelytravelsblog and @annieperricole. For collabs email housesofpittsburgh@gmail.com.
Pittsburgh, United States of America
66.8K
Followers
1.61%
Engagement
+0.3%(+233)
6.6
13
Brittany Muchko
@brittanymuchko
Follow our healthy home build journey! Low-Tox living | Homeschool | DIY Wife | SAHM | Yeshua | Coastal living🌊
Pittsburgh, United States of America
16.7K
Followers
1.36%
Engagement
+1.3%(+219)
6.6
14
Carla Cardello
@citylifeadventures
Pittsburgh photographer capturing city + bridges 95% Pittsburgh 5% Travel • Puddle Queen 💦👑 Food: @homemadeinthekitchen Prints for sale 👇🏻
Pittsburgh, United States of America
10.7K
Followers
7.26%
Engagement
+1.9%(+203)
8.1
15
Myrie
@jinnbaba95
19k+ on TikTok 🌸 just enjoy sharing bits of my life, style & hobbies✨
Pittsburgh, United States of America
7.0K
Followers
0.00%
Engagement
+3.0%(+201)
5.3
16
Dirt Rd. Revival 🌿 Emily
@dirt_rd_revival
Wife. Momma. Coffee addict. Vintage & Antique Hunter. Thrifter. Feat: AFS (Christmas '23), Ctry Sampler (Fall '23), & Flea Market Decor (Sum ‘25).
Pittsburgh, United States of America
7.7K
Followers
0.00%
Engagement
+2.0%(+153)
8.7
17
Pittsburgh, PA Realtor | Dina Castillo
@dinacastillorealtor
🏡Buying/Selling in the South Hills? I’m Your Girl 💛Mt. Lebo • USC • Bethel • Peters & more ✨Featured on HGTV’s House Hunters 👇🏻FREE South Hills Guide
Pittsburgh, United States of America
4.3K
Followers
1.42%
Engagement
+2.5%(+104)
7.3
18
OATMEAL
@oatmeal.shop
the studio practice of Elise Birnbaum ————————————————— Pre-order Mother’s Day arrangement by 5/4 @_motherchild New wood fired work 5/5 at 7pm est
Pittsburgh, United States of America
24.8K
Followers
0.41%
Engagement
+0.4%(+104)
6.0
19
Sapphire & Lace | Pittsburgh Wedding and Event Florist & Venue
@sapphireandlace
Florists with a love for all things dreamy & romantic Owners of the cutest venue - The Flower Cottage 🌸 Now booking ‘26-‘27! Inquire below🫶🏼
Pittsburgh, United States of America
9.9K
Followers
1.84%
Engagement
+0.9%(+93)
6.7
20
Toni, Apollo, + Ares | Content Creator | Adventure Aussies 🏔️
@ourwildaussies
🐶 reactive dogs deserve adventures, too 🥾 dog-friendly travel + dog sports | 📍PA ✉️ ourwildaussies@proton.me 👇🏼 our discount codes
Pittsburgh, United States of America
54.6K
Followers
0.75%
Engagement
+0.2%(+88)
6.8

About This Instagram Influencer Ranking

Discover the most influential creators in Pittsburgh with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 956.3K potential impressions across all ranked influencers
  • Total Audience: 4.6M followers collectively following these creators
  • Average Engagement Rate: 2.26% - competitive engagement levels
  • Market Coverage: 131 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Pittsburgh on Instagram?

Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Pittsburgh on Instagram, with +1.6% monthly growth (+4.3K followers).

How many followers did Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) gain last month?

Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) gained about 4.3K followers last month (+1.6%).

Who grew more: Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) or Beth (Elizabeth) Picard (@bethpicard1)?

Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) grew more than Beth (Elizabeth) Picard (@bethpicard1) (4.3K vs 3.9K).

How is Beth (Elizabeth) Picard (@bethpicard1) performing right now?

Beth (Elizabeth) Picard (@bethpicard1) is growing at +2.3% (+3.9K) per month, with a Profile Score of 7.4 and average engagement of 4.38%.

How is Ashley Brandfass (@buildsbyashley) performing right now?

Ashley Brandfass (@buildsbyashley) is growing at +0.9% (+3.1K) per month, with a Profile Score of 6.5 and average engagement of 0.09%.

How is Cat Janisko | PA Travel, History and Lifestyle (@pennsylvaniajunkie) performing right now?

Cat Janisko | PA Travel, History and Lifestyle (@pennsylvaniajunkie) is growing at +1.0% (+2.3K) per month, with a Profile Score of 7.2 and average engagement of 0.97%.

How is Sheli Bungard (@houseonwilshire) performing right now?

Sheli Bungard (@houseonwilshire) is growing at +1.3% (+1.1K) per month, with a Profile Score of 7.4 and average engagement of 0.00%.

Who had the higher percentage growth: Beth (Elizabeth) Picard (@bethpicard1) or Ashley Brandfass (@buildsbyashley)?

Beth (Elizabeth) Picard (@bethpicard1) leads (2.3% vs Ashley Brandfass (@buildsbyashley) 0.9%).

What is the absolute follower gain of Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes)?

Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) gained about 4.3K followers last month (+1.6%).

What is the absolute follower gain of Beth (Elizabeth) Picard (@bethpicard1)?

Beth (Elizabeth) Picard (@bethpicard1) gained about 3.9K followers last month (+2.3%).

What is the absolute follower gain of Ashley Brandfass (@buildsbyashley)?

Ashley Brandfass (@buildsbyashley) gained about 3.1K followers last month (+0.9%).

What is the absolute follower gain of Cat Janisko | PA Travel, History and Lifestyle (@pennsylvaniajunkie)?

Cat Janisko | PA Travel, History and Lifestyle (@pennsylvaniajunkie) gained about 2.3K followers last month (+1.0%).

What is the absolute follower gain of Sheli Bungard (@houseonwilshire)?

Sheli Bungard (@houseonwilshire) gained about 1.1K followers last month (+1.3%).

Is Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) still a relevant creator?

Yes — Abby Lawson - Organizing & Budget Spreadsheets (@abbyorganizes) has a Profile Score of 6.6, average engagement of 0.00%, and +1.6% (+4.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 2.26%. Generally, rates above 2.7% are considered excellent, while rates above 1.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Pittsburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.