Top 20 Beauty & Cosmetics from Oakland on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Beauty & Cosmetics Influencers in Oakland, United States of America

139

Expected Reach

1.0M

Total Followers

3.5M

Avg Engagement

4.37%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Jayne Matthews
@jayne_edosalon
Cut your hair to frame your best features. ❤️ Cool bangs, petals and texture, no styling. My classes are easy to follow! All are welcome. Join below!
Oakland, United States of America
609.3K
Followers
1.34%
Engagement
+2.4%(+14.6K)
7.9
2
Bay Area Hairstylist - Alegra Avenue
@artistry.twentyone
▪️May books are open ✨ ▪️sfiec alumni ▪️ wig & weave installs 📍oakland , ca Click the 🔗 book your appointment
Oakland, United States of America
20.1K
Followers
0.11%
Engagement
+8.4%(+1.6K)
7.1
3
AB
@careless_ab
Inquiries: carelessab500@gmail.com
Oakland, United States of America
109.6K
Followers
10.67%
Engagement
+1.0%(+1.1K)
4.3
4
Tiffaney
@fashion_is_tiffaney
Just ah biracial 👧🏽 who likes to get dressed 📍Oakland, CA Collabs: fashionistiffaney@gmail.com
Oakland, United States of America
100.2K
Followers
0.81%
Engagement
+1.0%(+1.0K)
7.2
5
Autianna Wilson, ABOC, LDO, SLD
@opticalgoddess_
🪬BIG OPTICAL ENERGY 👁️HBIC @eyewear.loveaffair 👩🏾‍❤️‍💋‍👩🏻 💍 🔒 🌈 ✨💪🏾 Goin through changes…🦋
Oakland, United States of America
30.1K
Followers
12.31%
Engagement
+1.4%(+414)
8.3
6
Bay Area Lash Tech + Lash Supply
@lashedbyluwa
Licensed & Insured BERKELEY Esthetician 5+ Years Experience 🌟 Quality Lash Supplies + Pick up Available 🎓 1:1 Training Offered 👩🏾‍⚕️THE LAB!
Oakland, United States of America
17.4K
Followers
0.25%
Engagement
+2.3%(+385)
6.1
7
Natalia “Nati” Lopez
@tatgeo_
Airbrush and tattoos Booking tats in LA @hide_away_wrkshp_tattoo ⬇️TAT BOOKING⬇️ link below!
Oakland, United States of America
29.3K
Followers
5.04%
Engagement
+1.3%(+368)
8.3
8
Claudia Dorsey
@claudialnelson
♎️ Libra . 🎓Educated, MSW . 💍Wifey
Oakland, United States of America
186.4K
Followers
3.03%
Engagement
+0.2%(+344)
5.6
9
Lori Nestore
@iamthewaxqueen
Co-owner Tuel Berodin and THE Wax Queen. @berodinwax_
Oakland, United States of America
14.0K
Followers
1.52%
Engagement
+1.6%(+221)
7.6
10
Tre
@tredayy_
Beauty • Fitness • Lifestyle Esthetician + Entrepreneur @beautybytredayy_ @shopbeautybytredayy 📍Bay Area
Oakland, United States of America
141.6K
Followers
0.00%
Engagement
+0.1%(+172)
6.9
11
Megan Rugani
@maidenvoyagejewelry
Fine Jewelry made by hand with care and integrity. For love, for fun, for life.
Oakland, United States of America
34.1K
Followers
1.44%
Engagement
+0.2%(+81)
7.2
12
𝙲𝙰𝚁𝙴𝚂𝚂𝙰 𝙷𝙰𝚁𝚁𝙸𝚂𝙾𝙽 ❤️‍🔥
@thatgirlressa
| GOD☝🏽| 📍BAY AREA | Hidden Gem 💎 | | 𝘿𝙖𝙣𝙘𝙚𝙧/𝙘𝙝𝙤𝙧𝙚𝙤𝙜𝙧𝙖𝙥𝙝𝙚𝙧 | Licensed Cosmetologist | | CEO @ressaxbeauty | @thatgirlxbeautybar | @highkeyoakland 🖤
Oakland, United States of America
18.2K
Followers
3.46%
Engagement
+0.4%(+76)
7.9
13
Bay Area Braids
@braidkillaclee
🎨Licensed Barber & Stylist ✨C.E.O. of BRAID KILLA CLEE 📍Albany, CA 🎓Specializing in Stitch, Knotless, Men’s braids & Editorial looks. 🗓️ Book Now ⤵️
Oakland, United States of America
11.4K
Followers
5.01%
Engagement
+0.7%(+75)
4.9
14
Oakland photographer
@__pix7
I am a Portrait photographer BASED IN THE BAY AREA CA.
Oakland, United States of America
13.9K
Followers
40.31%
Engagement
+0.4%(+62)
3.6
15
MontanaMinks💕
@minksbymontanaa
Lash distributor💰 Mink Appts available with the link in bio tab Located in Oakland Park FL Text the # only for vip appointments $50 extra
Oakland, United States of America
7.0K
Followers
1.09%
Engagement
+0.8%(+59)
4.5
16
K Rollin’
@krollinmusic
26. East Oakland ♡ Princess | Model | 🎶Artist | @djsweetmeat Email for Booking
Oakland, United States of America
5.0K
Followers
6.65%
Engagement
+0.8%(+40)
8.6
17
moon
@husbandmomentum
i do tatu @flesh.pursuit Oakland, Ca
Oakland, United States of America
3.7K
Followers
0.00%
Engagement
+1.0%(+36)
8.8
18
Tuani Lash®️ Eyelash Extensions•Lash Training•Lash Services
@tuanilash
✨ Transforming Lives with Lashes ✨ 🧡Master Lash Artist & Trainer 💎 Lash Trainings | Premium Products 📍San Leandro, CA | DM to book!
Oakland, United States of America
14.7K
Followers
0.26%
Engagement
+0.2%(+34)
6.0
19
Beyond the Ponytail™ Founder
@angelabeyondtheponytail
Bringing our bridal community together though connection | Founder @beyondtheponytail Bridal Directory @btpbridal Styling Awards @btpstylingawards
Oakland, United States of America
11.0K
Followers
0.89%
Engagement
+0.3%(+32)
6.8
20
Dar🫦🌈
@_.darnesha
#lishdaughter💔 02/18 🥳. Jack❤️
Oakland, United States of America
4.8K
Followers
6.24%
Engagement
+0.5%(+26)
5.6

About This Instagram Influencer Ranking

Discover the most influential creators in Oakland with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 1.0M potential impressions across all ranked influencers
  • Total Audience: 3.5M followers collectively following these creators
  • Average Engagement Rate: 4.37% - above industry average
  • Market Coverage: 139 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Oakland on Instagram?

Jayne Matthews (@jayne_edosalon) is, as of September 2025, the fastest‑growing Beauty & Cosmetics creator in Oakland on Instagram, with +2.4% monthly growth (+14.6K followers).

How many followers did Jayne Matthews (@jayne_edosalon) gain last month?

Jayne Matthews (@jayne_edosalon) gained about 14.6K followers last month (+2.4%).

Who grew more: Jayne Matthews (@jayne_edosalon) or Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone)?

Jayne Matthews (@jayne_edosalon) grew more than Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone) (14.6K vs 1.6K).

How is Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone) performing right now?

Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone) is growing at +8.4% (+1.6K) per month, with a Profile Score of 7.1 and average engagement of 0.11%.

How is AB (@careless_ab) performing right now?

AB (@careless_ab) is growing at +1.0% (+1.1K) per month, with a Profile Score of 4.3 and average engagement of 10.67%.

How is Tiffaney (@fashion_is_tiffaney) performing right now?

Tiffaney (@fashion_is_tiffaney) is growing at +1.0% (+1.0K) per month, with a Profile Score of 7.2 and average engagement of 0.81%.

How is Autianna Wilson, ABOC, LDO, SLD (@opticalgoddess_) performing right now?

Autianna Wilson, ABOC, LDO, SLD (@opticalgoddess_) is growing at +1.4% (+414) per month, with a Profile Score of 8.3 and average engagement of 12.31%.

Who had the higher percentage growth: Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone) or AB (@careless_ab)?

Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone) leads (8.4% vs AB (@careless_ab) 1.0%).

What is the absolute follower gain of Jayne Matthews (@jayne_edosalon)?

Jayne Matthews (@jayne_edosalon) gained about 14.6K followers last month (+2.4%).

What is the absolute follower gain of Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone)?

Bay Area Hairstylist - Alegra Avenue (@artistry.twentyone) gained about 1.6K followers last month (+8.4%).

What is the absolute follower gain of AB (@careless_ab)?

AB (@careless_ab) gained about 1.1K followers last month (+1.0%).

What is the absolute follower gain of Tiffaney (@fashion_is_tiffaney)?

Tiffaney (@fashion_is_tiffaney) gained about 1.0K followers last month (+1.0%).

What is the absolute follower gain of Autianna Wilson, ABOC, LDO, SLD (@opticalgoddess_)?

Autianna Wilson, ABOC, LDO, SLD (@opticalgoddess_) gained about 414 followers last month (+1.4%).

Is Jayne Matthews (@jayne_edosalon) still a relevant creator?

Yes — Jayne Matthews (@jayne_edosalon) has a Profile Score of 7.9, average engagement of 1.34%, and +2.4% (+14.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 4.37%. Generally, rates above 5.2% are considered excellent, while rates above 3.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Oakland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.