Total Beauty & Cosmetics Influencers in New York, United States of America
2,001
Expected Reach
24.6M
Total Followers
506.3M
Avg Engagement
8.25%
| Rank | Influencer | Location | Followers | Engagement | Monthly Growth | Score |
|---|---|---|---|---|---|---|
| 1 | Thedavisstandard @thedavisstandard beauty, anti-aging, women's health 📧: thedavisstandard@gmail.com Shop posts 👇 | New York, United States of America | 187.3K Followers | 2.80% Engagement | +354.7%(+146.1K) | 4.8 |
| 2 | Trevor Barrett @trevorbarrett Try a new look!💄Makeup teacher🎨❤️ NYC trevor@thelilacagency.com | New York, United States of America | 2.5M Followers | 6.96% Engagement | +2.6%(+61.3K) | 5.1 |
| 3 | Rachel barbarosh @rachel.barbarosh New York City Lifestyle Barbaroshrachel2@gmail.com Insta/ Rachel.barbarosh | New York, United States of America | 188.4K Followers | 12.85% Engagement | +27.3%(+40.4K) | 5.8 |
| 4 | kelly @itsbabykelz your beauty & lifestyle bestie 💌: info@teamkelz.com | New York, United States of America | 1.1M Followers | 10.60% Engagement | +3.9%(+40.3K) | 7.8 |
| 5 | Demi @demingai 📍nyc 🤠 a CD gone beauty nerd, here to spare you the BS 📧 demi@select.co | New York, United States of America | 3.5M Followers | 11.27% Engagement | +1.1%(+38.1K) | 6.8 |
| 6 | Calystabelle @calysta.belle 📧 -calysta@reachtalent.biz I'm 22 Owner of ⬇️ Layrz | New York, United States of America | 2.3M Followers | 9.39% Engagement | +1.6%(+36.5K) | 5.8 |
| 7 | Erin Parsons @erinparsonsmakeup Director of The MAKEUPARCHIVE 💋 | New York, United States of America | 3.1M Followers | 13.29% Engagement | +0.7%(+23.0K) | 8.0 |
| 8 | Alairethomas @alairethomas AlaireThomasTeam@wmeagency.com Twitch: Twitch.tv/alairethomas Check out my favorite products!! | New York, United States of America | 1.3M Followers | 16.27% Engagement | +1.8%(+22.7K) | 7.8 |
| 9 | Damon @damon.mcneil nyc collabs@maneagency.com snapchat: reaperdame | New York, United States of America | 330.2K Followers | 15.46% Engagement | +7.2%(+22.3K) | 7.5 |
| 10 | Cyrus @cyrusveyssi *sea-roos* your girlfriend's favorite comedian | New York, United States of America | 1.9M Followers | 11.25% Engagement | +1.1%(+22.1K) | 6.0 |
| 11 | Kailyn @itgirlkailyn Model/Actress 💌itgirlkailyn@gmail.com | New York, United States of America | 181.9K Followers | 12.47% Engagement | +12.5%(+20.2K) | 6.3 |
| 12 | Axel:) @axeljimennez ✨DAILY LIVES✨ CA🌴 200k? Insta: axeljimennez 💌: axel.jimenez1102@gmail.com | New York, United States of America | 153.6K Followers | 7.66% Engagement | +14.9%(+20.0K) | 6.0 |
| 13 | Cohl @cohlsworldofficial ⭐️ Part Time MUA, Full Time Diva 💌 Cohlsworld@gmail.com 📍Los Angeles | New York, United States of America | 101.2K Followers | 8.33% Engagement | +24.6%(+20.0K) | 5.9 |
| 14 | EMMETT @empalmm business owner in NYC manhattan 🏳️🌈 (they/them) Raccoon_hideout on insta | New York, United States of America | 373.4K Followers | 11.77% Engagement | +5.2%(+18.4K) | 6.0 |
| 15 | awilkyy @awilkyy Lifestyle + Beauty + Fashion Dallas/NYC ✉️ alexis@kensingtongrey.co | New York, United States of America | 458.2K Followers | 20.77% Engagement | +4.1%(+18.1K) | 8.7 |
| 16 | Makeup By Mario @makeupbymario Makeup Artist, Founder & CEO: MAKEUP BY MARIO. Shop: 👇 🤍 | New York, United States of America | 2.1M Followers | 2.96% Engagement | +0.9%(+17.9K) | 4.3 |
| 17 | Michelle🦋 @michellehashimi Long Island NY Esthetician Insta-@mh.estheticsss 💌 hashimimichelle@gmail.com | New York, United States of America | 1.4M Followers | 3.44% Engagement | +1.3%(+17.7K) | 3.7 |
| 18 | Allie | Beauty & stuff @allierosss bos | nyc IG _allieross 💌 teamallie@thesociablesociety.com ADVENT CALENDARS ⬇️ | New York, United States of America | 1.1M Followers | 10.39% Engagement | +1.7%(+17.7K) | 6.5 |
| 19 | IIIAMDESS 👑 @nycfavorite ★★★★☆ Yes, i’m HER. | New York, United States of America | 950.9K Followers | 13.93% Engagement | +1.9%(+17.6K) | 8.5 |
| 20 | Polesthetics @poleroniclessss ATL📍 | New York, United States of America | 75.5K Followers | 10.06% Engagement | +30.3%(+17.5K) | 5.9 |
Discover the most influential creators in New York with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.
The influencers in this ranking reach a diverse, global audience with primary concentrations in:
For brands and marketers, this ranking provides essential intelligence for:
For content creators, these insights help with:
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.
Thedavisstandard (@thedavisstandard) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in New York on TikTok, with +354.7% monthly growth (+146.1K followers).
Thedavisstandard (@thedavisstandard) gained about 146.1K followers last month (+354.7%).
Thedavisstandard (@thedavisstandard) grew more than Trevor Barrett (@trevorbarrett) (146.1K vs 61.3K).
Trevor Barrett (@trevorbarrett) is growing at +2.6% (+61.3K) per month, with a Profile Score of 5.1 and average engagement of 6.96%.
Rachel barbarosh (@rachel.barbarosh) is growing at +27.3% (+40.4K) per month, with a Profile Score of 5.8 and average engagement of 12.85%.
kelly (@itsbabykelz) is growing at +3.9% (+40.3K) per month, with a Profile Score of 7.8 and average engagement of 10.60%.
Demi (@demingai) is growing at +1.1% (+38.1K) per month, with a Profile Score of 6.8 and average engagement of 11.27%.
Rachel barbarosh (@rachel.barbarosh) leads (27.3% vs Trevor Barrett (@trevorbarrett) 2.6%).
Thedavisstandard (@thedavisstandard) gained about 146.1K followers last month (+354.7%).
Trevor Barrett (@trevorbarrett) gained about 61.3K followers last month (+2.6%).
Rachel barbarosh (@rachel.barbarosh) gained about 40.4K followers last month (+27.3%).
kelly (@itsbabykelz) gained about 40.3K followers last month (+3.9%).
Demi (@demingai) gained about 38.1K followers last month (+1.1%).
Yes — Thedavisstandard (@thedavisstandard) has a Profile Score of 4.8, average engagement of 2.80%, and +354.7% (+146.1K) monthly follower growth, indicating high relevance.
The average engagement rate for this category is 8.25%. Generally, rates above 9.9% are considered excellent, while rates above 6.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.