Top 20 Beauty & Cosmetics from New York on TikTok Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in New York, United States of America

2,103

Expected Reach

27.7M

Total Followers

500.7M

Avg Engagement

8.17%

Audience Analysis

Gender Distribution

Female80%
Male20%

Age Distribution

18-2422.8%
25-3410.4%
13-168.8%
17-207.7%

Top Countries

United States of America54.2%
United Kingdom7.3%
Canada4.0%
Germany2.8%
Australia1.7%

Top Languages

en82.6%
es4.9%
de3.0%

Top Cities

New York7.7%
Chicago2.3%
Miami1.7%
Latina1.0%
Toronto0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Thedavisstandard
@thedavisstandard
beauty, anti-aging, women's health 📧: thedavisstandard@gmail.com Shop posts 👇
New York, United States of America
187.3K
Followers
2.80%
Engagement
+354.7%(+146.1K)
4.8
2
awilkyy
@awilkyy
Lifestyle + Beauty + Fashion Dallas/NYC ✉️ alexis@kensingtongrey.co
New York, United States of America
427.4K
Followers
19.88%
Engagement
+14.1%(+52.9K)
8.6
3
Calystabelle
@calysta.belle
📧 -Calystabellebiz@gmail.com I'm 22 Owner of ⬇️ Layrz
New York, United States of America
2.2M
Followers
10.20%
Engagement
+2.1%(+46.7K)
5.7
4
Trevor Barrett
@trevorbarrett
Try a new look!💄Makeup teacher🎨❤️ NYC trevor@thelilacagency.com
New York, United States of America
2.4M
Followers
6.77%
Engagement
+1.4%(+32.8K)
5.1
5
MELINDA MELROSE
@melinda_melrose
Created my own runway I'm not too short for
New York, United States of America
2.6M
Followers
10.93%
Engagement
+1.3%(+32.5K)
5.2
6
giagiudice
@giagiudicexx
hi gorgeous ♥️
New York, United States of America
860.1K
Followers
6.01%
Engagement
+3.4%(+28.6K)
5.7
7
Angela Chalet
@angelaxbeauty
✨ my favorite products + pieces of my life 🧡 ulta beauty collective '25 📍 long island, ny 👰🏻‍♀️ 2027 bride 💌 angela@palettemgmt.com
New York, United States of America
953.3K
Followers
7.98%
Engagement
+2.9%(+26.4K)
6.2
8
Redolessence
@redolessence
Steven@redolessence.com Psalms 34:18
New York, United States of America
1.2M
Followers
5.13%
Engagement
+2.2%(+25.9K)
3.3
9
ROMINA
@rominagafur
📱: Tech Creator | unboxing, hacks, productivity 📍: NYC 💌: romina@swipemgmt.com
New York, United States of America
21.8M
Followers
5.94%
Engagement
+0.1%(+23.1K)
5.1
10
Diva Davanna
@divadavanna
Runway Model Coach • Runway Choreographer IG @_divadavanna / @divadavannarunway
New York, United States of America
136.6K
Followers
11.52%
Engagement
+20.1%(+22.8K)
6.9
11
Cohl
@cohlsworldofficial
⭐️ Part Time MUA, Full Time Diva ⭐️ Los Angeles
New York, United States of America
66.4K
Followers
7.23%
Engagement
+51.9%(+22.7K)
6.1
12
MilkyDew🥛
@milkydew
nyc𓍯𓂃🍏 🥛glass of dewy skin⋆𐙚₊˚⊹ milkydew@sanin-corp.com
New York, United States of America
530.8K
Followers
5.50%
Engagement
+4.3%(+21.9K)
6.2
13
Julia Mervis
@juliamervis
all my favorite moments!!! <3 teamjulia@rangemp.com
New York, United States of America
219.0K
Followers
8.50%
Engagement
+10.5%(+20.9K)
7.0
14
Winter 💙
@jcb.xo
NYC 📍 IG: @jcb.xo YT: Winter Brooks 📧 jazzycb7@gmail.com 108lbs | 5'7" 💙
New York, United States of America
1.9M
Followers
9.25%
Engagement
+1.0%(+19.0K)
5.0
15
Demi
@demingai
📍nyc 🤠 a CD gone beauty nerd, here to spare you the BS 📧 demi@select.co
New York, United States of America
3.5M
Followers
11.76%
Engagement
+0.5%(+17.8K)
6.8
16
kelly
@itsbabykelz
your beauty & lifestyle bestie 💌: info@teamkelz.com
New York, United States of America
1.0M
Followers
9.25%
Engagement
+1.8%(+17.8K)
7.5
17
IIIAMDESS 👑
@nycfavorite
★★★★☆ Yes, i’m HER.
New York, United States of America
950.9K
Followers
13.93%
Engagement
+1.9%(+17.6K)
8.5
18
Mremmanuellustin
@mremmanuellustin
Twitte: Emmanuellustin_ YouTube: Mremmanuellustin 📍NYC • To Book DM On Insta
New York, United States of America
1.8M
Followers
1.11%
Engagement
+1.0%(+17.2K)
4.5
19
Yiseni Frómeta
@yiseniperez
vegana 🌱 dominicana 🇩🇴
New York, United States of America
895.7K
Followers
27.72%
Engagement
+1.9%(+16.6K)
8.8
20
Tammy Weatherhead
@tamsskyn
✨glowing after 40✨ simple skincare & beauty tips 💌hello@tamsskyn.com
New York, United States of America
428.6K
Followers
3.10%
Engagement
+3.7%(+15.4K)
3.8

About This TikTok Influencer Ranking

Discover the most influential creators in New York with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 27.7M potential impressions across all ranked influencers
  • Total Audience: 500.7M followers collectively following these creators
  • Average Engagement Rate: 8.17% - significantly above industry average
  • Market Coverage: 2,103 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, United Kingdom, Canada
  • Gender Distribution: 80% Female, 20% Male
  • Primary Age Group: 18-24 years (22.8% of audience)
  • Languages: English, Spanish, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in New York on TikTok?

Thedavisstandard (@thedavisstandard) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in New York on TikTok, with +354.7% monthly growth (+146.1K followers).

How many followers did Thedavisstandard (@thedavisstandard) gain last month?

Thedavisstandard (@thedavisstandard) gained about 146.1K followers last month (+354.7%).

Who grew more: Thedavisstandard (@thedavisstandard) or awilkyy (@awilkyy)?

Thedavisstandard (@thedavisstandard) grew more than awilkyy (@awilkyy) (146.1K vs 52.9K).

How is awilkyy (@awilkyy) performing right now?

awilkyy (@awilkyy) is growing at +14.1% (+52.9K) per month, with a Profile Score of 8.6 and average engagement of 19.88%.

How is Calystabelle (@calysta.belle) performing right now?

Calystabelle (@calysta.belle) is growing at +2.1% (+46.7K) per month, with a Profile Score of 5.7 and average engagement of 10.20%.

How is Trevor Barrett (@trevorbarrett) performing right now?

Trevor Barrett (@trevorbarrett) is growing at +1.4% (+32.8K) per month, with a Profile Score of 5.1 and average engagement of 6.77%.

How is MELINDA MELROSE (@melinda_melrose) performing right now?

MELINDA MELROSE (@melinda_melrose) is growing at +1.3% (+32.5K) per month, with a Profile Score of 5.2 and average engagement of 10.93%.

Who had the higher percentage growth: awilkyy (@awilkyy) or Calystabelle (@calysta.belle)?

awilkyy (@awilkyy) leads (14.1% vs Calystabelle (@calysta.belle) 2.1%).

What is the absolute follower gain of Thedavisstandard (@thedavisstandard)?

Thedavisstandard (@thedavisstandard) gained about 146.1K followers last month (+354.7%).

What is the absolute follower gain of awilkyy (@awilkyy)?

awilkyy (@awilkyy) gained about 52.9K followers last month (+14.1%).

What is the absolute follower gain of Calystabelle (@calysta.belle)?

Calystabelle (@calysta.belle) gained about 46.7K followers last month (+2.1%).

What is the absolute follower gain of Trevor Barrett (@trevorbarrett)?

Trevor Barrett (@trevorbarrett) gained about 32.8K followers last month (+1.4%).

What is the absolute follower gain of MELINDA MELROSE (@melinda_melrose)?

MELINDA MELROSE (@melinda_melrose) gained about 32.5K followers last month (+1.3%).

Is Thedavisstandard (@thedavisstandard) still a relevant creator?

Yes — Thedavisstandard (@thedavisstandard) has a Profile Score of 4.8, average engagement of 2.80%, and +354.7% (+146.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 8.17%. Generally, rates above 9.8% are considered excellent, while rates above 6.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New York?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.