Top 20 Parenting & Family from Des Moines on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Parenting & Family Influencers in Des Moines, United States of America

106

Expected Reach

0.4M

Total Followers

1.8M

Avg Engagement

2.64%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Cedar Falls and Des Moines newborn photographers
@sweetlittleyouphoto
Amy and Lindsey 🧡 Cedar Falls + Des Moines baby + newborn photographers 👶 Will block all retouchers who DM 🙂
Des Moines, United States of America
31.8K
Followers
0.20%
Engagement
+6.4%(+1.9K)
6.3
2
Rob Sand for Iowa
@robsandia
Iowa State Auditor, father, bowhunter, former prosecutor, pizza auditor. Running to be Iowa's next Governor. Public servant, not a politician.
Des Moines, United States of America
44.6K
Followers
0.54%
Engagement
+2.8%(+1.2K)
6.2
3
briana summers | brand designer
@brightenmade
⌓ branding + web design that’s anything but boring ⌓ sharing my life / style / home ⤹ find what you need here
Des Moines, United States of America
96.3K
Followers
1.84%
Engagement
+1.0%(+997)
7.8
4
Liz Lidgett
@lizlidgett
Art gallery owner. Author📖Art for Everyone I'll help you collect art, love your home & build a beautiful life @Lizlidgettgallery | Book + gallery ↓
Des Moines, United States of America
92.2K
Followers
0.56%
Engagement
+0.7%(+598)
7.0
5
ERIN PORT ☀️ Life, But Easier
@simplepurposefulliving
💕 Your Helpful Big Sis (Mom x4) ⭐️ Time • Planning • Home • Mental Load ✨ More joy, connection & less stress 📍Iowa | Author | Podcast 👇 Start here
Des Moines, United States of America
154.9K
Followers
0.24%
Engagement
+0.3%(+418)
6.7
6
Taylor Grasso, RDN | Your Non-Diet Dietitian Bestie ◡̈
@simplyhealthyrd
helping women learn how to eat, rather than diet 🍩 📍Des Moines, IA 📧 taylorgrasso@thedigitaldept.com
Des Moines, United States of America
52.7K
Followers
0.57%
Engagement
+0.8%(+417)
6.5
7
Modern Meetup
@modern.meetup
new exclusive network 🗝️ for women + creators your ultra engagement community📱 📁 created by: @meetupbuttercup get some love on your page 👇🏻
Des Moines, United States of America
13.5K
Followers
0.85%
Engagement
+2.0%(+266)
7.4
8
b. Robert Moore
@bybmoore
✉️ info@bybmoore.com Visual creative ++ (independent) “Flex” on exhibit thru Jun 26, 2026 @uistanleymuseum 🇳🇬 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇨🇲 🇸🇪 🇲🇱 dad / coach 🥊
Des Moines, United States of America
51.6K
Followers
19.11%
Engagement
+0.5%(+245)
4.8
9
Lacey | books + library life
@lacey_librarian
📚 K-4 Librarian 💻 Tech + Book nerd 👶🏻 Wife + Momma🐾 ⤵️ resources for your classroom + library
Des Moines, United States of America
19.0K
Followers
1.54%
Engagement
+1.2%(+226)
7.2
10
Annie Brees
@annie.brees
Health without self-hate ✨ Helping women stop starting over every Monday Nutrition + Mindset | @balance365life co-founder Downloads + freebies 👇
Des Moines, United States of America
14.7K
Followers
1.96%
Engagement
+1.4%(+206)
7.4
11
ERIN KIERNAN
@erinkiernan13
Storyteller with a passion for public service. @who13news Sharing info about autism, fitness, mental health, infertility & adoption
Des Moines, United States of America
26.4K
Followers
0.64%
Engagement
+0.8%(+202)
6.4
12
Lis Smith
@lis__smith
Majority Democrat. Author. Bengals through and through.
Des Moines, United States of America
11.9K
Followers
2.37%
Engagement
+1.0%(+116)
7.8
13
Steve VonRiepen
@stevevonriepen
You're going to like the way you look. I guarantee it vonriepen@gmail.com DSM based @queenstreettattoo @electricdiamondtattoo @lokevonriepen 💍
Des Moines, United States of America
15.9K
Followers
1.81%
Engagement
+0.6%(+91)
6.7
14
Jules Escobar
@oneandonlyjules.official
Like toys and action figures? @nerdyfigs85 Nostalgia from 80s, 90s and 00s Taking you back and making you cry happy tears🥲
Des Moines, United States of America
134.0K
Followers
0.00%
Engagement
+0.1%(+78)
5.3
15
Milorad (“Milo”) Cavic
@milorad_cavic
Father, Coach, and Manager of @swimwithmilo
Des Moines, United States of America
10.5K
Followers
N/A
Engagement
+0.7%(+77)
5.2
16
LAUREN
@laurenfarrfarraway
all for His glory sharing daily life + outfits + the sweet in betweens wife + mommy!!!! shop my presets + links ↓
Des Moines, United States of America
17.9K
Followers
4.84%
Engagement
+0.4%(+68)
7.8
17
Shannon McClintock Miller
@shannonmmiller
Mom❤️Wife. Teacher Librarian.#FutureReadyLibs Leader. @follettcontent @follett_software Thought Leader. Author.•Consultant•Speaker. LJ Mover & Shaker.
Des Moines, United States of America
9.0K
Followers
0.12%
Engagement
+0.7%(+58)
5.0
18
TANA GOERTZ⚡
@heytana
Speaker • LifeCoach • Author I impact, inspire and empower women to win in life & business. For women ready to elevate. Private coaching & speaking ↓
Des Moines, United States of America
15.8K
Followers
0.51%
Engagement
+0.4%(+57)
6.7
19
Ali Rogin
@alirogin
Correspondent for @newshour Author of “Beat Breast Cancer Like A Boss” Mom to Anne and @dizzy.and.miles
Des Moines, United States of America
6.6K
Followers
1.60%
Engagement
+0.8%(+50)
6.3
20
griffin landa
@griffinlanda
||𝐟𝐚𝐦: 𝐡𝐚𝐧𝐧𝐚𝐡 & 𝐠𝐨𝐥𝐝𝐢𝐞 ||𝐛𝐚𝐧𝐝: @theacaciastrain ||𝐡𝐨𝐦𝐞: 𝐝𝐞𝐬 𝐦𝐨𝐢𝐧𝐞𝐬, 𝐢𝐚
Des Moines, United States of America
8.6K
Followers
6.50%
Engagement
+0.6%(+48)
7.2

About This Instagram Influencer Ranking

Discover the most influential creators in Des Moines with our comprehensive ranking of the top 20 influencers on Instagram who post Parenting & Family content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 442.0K potential impressions across all ranked influencers
  • Total Audience: 1.8M followers collectively following these creators
  • Average Engagement Rate: 2.64% - competitive engagement levels
  • Market Coverage: 106 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Parenting & Family niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Parenting & Family creator in Des Moines on Instagram?

Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) is, as of October 2026, the fastest‑growing Parenting & Family creator in Des Moines on Instagram, with +6.4% monthly growth (+1.9K followers).

How many followers did Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) gain last month?

Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) gained about 1.9K followers last month (+6.4%).

Who grew more: Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) or Rob Sand for Iowa (@robsandia)?

Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) grew more than Rob Sand for Iowa (@robsandia) (1.9K vs 1.2K).

How is Rob Sand for Iowa (@robsandia) performing right now?

Rob Sand for Iowa (@robsandia) is growing at +2.8% (+1.2K) per month, with a Profile Score of 6.2 and average engagement of 0.54%.

How is briana summers | brand designer (@brightenmade) performing right now?

briana summers | brand designer (@brightenmade) is growing at +1.0% (+997) per month, with a Profile Score of 7.8 and average engagement of 1.84%.

How is Liz Lidgett (@lizlidgett) performing right now?

Liz Lidgett (@lizlidgett) is growing at +0.7% (+598) per month, with a Profile Score of 7.0 and average engagement of 0.56%.

How is ERIN PORT ☀️ Life, But Easier (@simplepurposefulliving) performing right now?

ERIN PORT ☀️ Life, But Easier (@simplepurposefulliving) is growing at +0.3% (+418) per month, with a Profile Score of 6.7 and average engagement of 0.24%.

Who had the higher percentage growth: Rob Sand for Iowa (@robsandia) or briana summers | brand designer (@brightenmade)?

Rob Sand for Iowa (@robsandia) leads (2.8% vs briana summers | brand designer (@brightenmade) 1.0%).

What is the absolute follower gain of Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto)?

Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) gained about 1.9K followers last month (+6.4%).

What is the absolute follower gain of Rob Sand for Iowa (@robsandia)?

Rob Sand for Iowa (@robsandia) gained about 1.2K followers last month (+2.8%).

What is the absolute follower gain of briana summers | brand designer (@brightenmade)?

briana summers | brand designer (@brightenmade) gained about 997 followers last month (+1.0%).

What is the absolute follower gain of Liz Lidgett (@lizlidgett)?

Liz Lidgett (@lizlidgett) gained about 598 followers last month (+0.7%).

What is the absolute follower gain of ERIN PORT ☀️ Life, But Easier (@simplepurposefulliving)?

ERIN PORT ☀️ Life, But Easier (@simplepurposefulliving) gained about 418 followers last month (+0.3%).

Is Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) still a relevant creator?

Yes — Cedar Falls and Des Moines newborn photographers (@sweetlittleyouphoto) has a Profile Score of 6.3, average engagement of 0.20%, and +6.4% (+1.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Parenting & Family in United States of America?

The average engagement rate for this category is 2.64%. Generally, rates above 3.2% are considered excellent, while rates above 2.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Des Moines?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.