Top 20 Beauty & Cosmetics from United States of America on TikTok Influencers by Follower Growth

Last updated: October 10, 2026

Total Beauty & Cosmetics Influencers in United States of America

72,410

Expected Reach

560.5M

Total Followers

9.0B

Avg Engagement

8.68%

Audience Analysis

Gender Distribution

Female74%
Male26%

Age Distribution

18-2421.2%
13-1611.3%
25-3411.2%
17-209.2%

Top Countries

United States of America52.3%
United Kingdom5.3%
Canada2.9%
Mexico2.7%
Italy2.4%

Top Languages

en74.0%
es10.6%
it2.0%

Top Cities

New York6.4%
Chicago1.7%
Miami1.4%
Latina1.1%
London0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Megan Thee Stallion
@theestallion
United States of America
19.9M
Followers
17.29%
Engagement
+8.0%(+1.5M)
8.6
2
Dolly Parton
@dollyparton
🦋 The Official TikTok of Dolly Parton 🦋
Toronto, United States of America
7.8M
Followers
13.37%
Engagement
+6.0%(+438.2K)
6.5
3
Natalie Reynolds
@nataliexxxreynolds
IG: nataliereynoldss
Los Angeles, United States of America
2.5M
Followers
2.79%
Engagement
+17.1%(+369.9K)
5.1
4
BASED
@based
Invest In Yourself™ Naturally-Derived. Science-Backed. FALL SALE IS LIVE ⬇️
Miyazaki, United States of America
4.4M
Followers
1.46%
Engagement
+7.7%(+315.6K)
3.9
5
𓆩Carolyn L Barker𓆪
@carolynleebarker
19 🦇 𝕮𝖍𝖎𝖈𝖆𝖌𝖔🦇 𖤐 🍷🕯️ 𝕐𝕠𝕦𝕣 𝕧𝕒𝕞𝕡𝕚𝕣𝕖 𝕓𝕝𝕦𝕖𝕡𝕣𝕚𝕟𝕥 Carolynleebarker@gmail.com
United States of America
987.4K
Followers
22.64%
Engagement
+39.7%(+280.8K)
7.4
6
arianagrande
@arianagrande
petal out now ꕤ 。˚
United States of America
44.8M
Followers
18.72%
Engagement
+0.5%(+232.0K)
8.8
7
Lili Reinhart
@lilireinhart
Look, more content.
United States of America
7.7M
Followers
14.84%
Engagement
+2.7%(+202.8K)
8.2
8
Sofi Rose
@bobybraps
Based in Miami. FL✨ 💌 sofi@bobybraps.com You're beautiful 🩶
United States of America
584.1K
Followers
4.90%
Engagement
+46.5%(+185.4K)
6.7
9
Randa Rosa
@randa.rosa
🎨Bringing art to life through beauty 📧randa@clementinegroup.co 📍Dallas, Texas
Dallas, United States of America
2.9M
Followers
21.78%
Engagement
+6.3%(+170.5K)
7.3
10
CaShawn “Cookie” Sims
@cookieeedoughxo
Click the link to stay up to date with me on everything! #StrokeSurvivor
Los Angeles, United States of America
391.7K
Followers
1.60%
Engagement
+74.2%(+166.8K)
3.1
11
Alex Gonzaga
@mscathygonzaga
Business email: misscathygonzaga@gmail.com
Manila, United States of America
11.6M
Followers
11.52%
Engagement
+1.3%(+151.4K)
6.6
12
Malooka
@melak_a
📍LA | 🇮🇶 💌 info@malookabeauty.com
United States of America
411.1K
Followers
2.92%
Engagement
+57.1%(+149.4K)
5.0
13
Thedavisstandard
@thedavisstandard
beauty, anti-aging, women's health 📧: thedavisstandard@gmail.com Shop posts 👇
New York, United States of America
187.3K
Followers
2.80%
Engagement
+354.7%(+146.1K)
4.8
14
zamyraaaa <3
@zamyraaaaaaaa
texas 🤠🌵 | daily lives & battles 💎| ms. took your diamonds💋💎join my liveee 🎀backup@zamyrajett ig: @zamyra.j
United States of America
800.1K
Followers
5.07%
Engagement
+21.0%(+139.0K)
6.5
15
Jenna Ortega
@jenna0rtega
United States of America
21.3M
Followers
N/A
Engagement
+0.6%(+137.3K)
8.7
16
Amelia Brooks
@ameliabbrookss
Welcome to My Life | LA 🐊 💌Ameliabrooksart@gmail.com Collabs: Samantha@status-mgmt.com P.O. Box 136 Albany, La 70711 Founder @Bayou Cowgirl 🤎
United States of America
575.1K
Followers
13.76%
Engagement
+29.9%(+132.3K)
8.6
17
ladygaga
@ladygaga
United States of America
17.9M
Followers
11.72%
Engagement
+0.7%(+127.6K)
7.8
18
Dr. Squatch
@drsquatch
Natural Manly Soap & Personal Care 🌲
United States of America
1.8M
Followers
2.15%
Engagement
+7.5%(+127.1K)
4.0
19
Gonzalo Costa
@goonza_costa
Mens fashion| Mens grooming| hairstyle Miami🇺🇸 🏆Best influencer 2018/22/2023
Miami, United States of America
2.6M
Followers
4.31%
Engagement
+4.9%(+120.6K)
3.0
20
Valeriya Eros
@valeriya.eros
LA 📍 PR/promo: valeriya@reachtalent.biz
United States of America
7.5M
Followers
11.51%
Engagement
+1.4%(+103.5K)
6.0

About This TikTok Influencer Ranking

Discover the most influential creators in United States of America with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 560.5M potential impressions across all ranked influencers
  • Total Audience: 9.0B followers collectively following these creators
  • Average Engagement Rate: 8.68% - significantly above industry average
  • Market Coverage: 72,410 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, United Kingdom, Canada
  • Gender Distribution: 74% Female, 26% Male
  • Primary Age Group: 18-24 years (21.2% of audience)
  • Languages: English, Spanish, Italian

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in United States of America on TikTok?

Megan Thee Stallion (@theestallion) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in United States of America on TikTok, with +8.0% monthly growth (+1.5M followers).

How many followers did Megan Thee Stallion (@theestallion) gain last month?

Megan Thee Stallion (@theestallion) gained about 1.5M followers last month (+8.0%).

Who grew more: Megan Thee Stallion (@theestallion) or Dolly Parton (@dollyparton)?

Megan Thee Stallion (@theestallion) grew more than Dolly Parton (@dollyparton) (1.5M vs 438.2K).

How is Dolly Parton (@dollyparton) performing right now?

Dolly Parton (@dollyparton) is growing at +6.0% (+438.2K) per month, with a Profile Score of 6.5 and average engagement of 13.37%.

How is Natalie Reynolds (@nataliexxxreynolds) performing right now?

Natalie Reynolds (@nataliexxxreynolds) is growing at +17.1% (+369.9K) per month, with a Profile Score of 5.1 and average engagement of 2.79%.

How is BASED (@based) performing right now?

BASED (@based) is growing at +7.7% (+315.6K) per month, with a Profile Score of 3.9 and average engagement of 1.46%.

How is 𓆩Carolyn L Barker𓆪 (@carolynleebarker) performing right now?

𓆩Carolyn L Barker𓆪 (@carolynleebarker) is growing at +39.7% (+280.8K) per month, with a Profile Score of 7.4 and average engagement of 22.64%.

Who had the higher percentage growth: Dolly Parton (@dollyparton) or Natalie Reynolds (@nataliexxxreynolds)?

Natalie Reynolds (@nataliexxxreynolds) leads (17.1% vs Dolly Parton (@dollyparton) 6.0%).

What is the absolute follower gain of Megan Thee Stallion (@theestallion)?

Megan Thee Stallion (@theestallion) gained about 1.5M followers last month (+8.0%).

What is the absolute follower gain of Dolly Parton (@dollyparton)?

Dolly Parton (@dollyparton) gained about 438.2K followers last month (+6.0%).

What is the absolute follower gain of Natalie Reynolds (@nataliexxxreynolds)?

Natalie Reynolds (@nataliexxxreynolds) gained about 369.9K followers last month (+17.1%).

What is the absolute follower gain of BASED (@based)?

BASED (@based) gained about 315.6K followers last month (+7.7%).

What is the absolute follower gain of 𓆩Carolyn L Barker𓆪 (@carolynleebarker)?

𓆩Carolyn L Barker𓆪 (@carolynleebarker) gained about 280.8K followers last month (+39.7%).

Is Megan Thee Stallion (@theestallion) still a relevant creator?

Yes — Megan Thee Stallion (@theestallion) has a Profile Score of 8.6, average engagement of 17.29%, and +8.0% (+1.5M) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 8.68%. Generally, rates above 10.4% are considered excellent, while rates above 6.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in United States of America?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.