Total Beauty & Cosmetics Influencers in United States of America
71,156
Expected Reach
590.7M
Total Followers
8.7B
Avg Engagement
8.75%
| Rank | Influencer | Location | Followers | Engagement | Monthly Growth | Score |
|---|---|---|---|---|---|---|
| 1 | Hailey Bieber @haileybieber | United States of America | 18.1M Followers | 8.95% Engagement | +5.3%(+914.2K) | 3.4 |
| 2 | KeniaOs @keniaos @K OS Essence @K Os Beauty @goodgirl | Los Angeles, United States of America | 28.0M Followers | 13.85% Engagement | +3.0%(+808.6K) | 8.9 |
| 3 | Sabrina Carpenter @sabrinacarpenter “Man’s Best Friend” 🐾 out now | United States of America | 38.9M Followers | 16.46% Engagement | +1.2%(+460.8K) | 8.1 |
| 4 | arianagrande @arianagrande petal 7.31 . ꕤ ｡˚⋆ preorder now | United States of America | 40.6M Followers | 19.85% Engagement | +1.1%(+431.3K) | 8.1 |
| 5 | Natalie Reynolds @nataliexxxreynolds IG: nataliereynoldss | Los Angeles, United States of America | 2.5M Followers | 2.79% Engagement | +17.1%(+369.9K) | 5.1 |
| 6 | Dolly Parton @dollyparton My new rendition of “Light of a Clear Blue Morning” is out now! ✨ | Knoxville, United States of America | 4.7M Followers | 9.12% Engagement | +6.7%(+294.7K) | 5.3 |
| 7 | Mariam Marks @mariammarksart 🎨 Face-painting creator|JOIN the mail club! | Kids’ books & coloring books ✏️ 💌 mariammarksart@gmail.com ⬇️Join my Art Mail Club!⬇️ | United States of America | 6.3M Followers | 3.14% Engagement | +4.0%(+243.9K) | 2.9 |
| 8 | Caroline Baudino @shop.with.caroline Get Up. Get Dressed. Let's Do This!💋 IG: shop.with.caroline Shop looks in bio | Los Angeles, United States of America | 1.2M Followers | 6.15% Engagement | +20.7%(+213.8K) | 3.7 |
| 9 | Megan Thee Stallion @theestallion | United States of America | 17.3M Followers | 12.51% Engagement | +1.2%(+199.8K) | 7.9 |
| 10 | GxbrielPn @gxbrielpn ✋😮✋ | United States of America | 2.0M Followers | 10.31% Engagement | +10.6%(+190.4K) | 7.6 |
| 11 | Shelby Ann @shelbyannbell Ur pro makeup bestie 🫶🏼 thnx for being here 😙 ✉️ delaney@foreveragency.co | United States of America | 2.2M Followers | 11.93% Engagement | +9.3%(+188.9K) | 5.4 |
| 12 | Cyrus @cyrusveyssi *sea-roos* let's like, laugh | New York, United States of America | 1.5M Followers | 11.18% Engagement | +14.3%(+188.0K) | 5.4 |
| 13 | mia🍒✨ @miam3rie 💌miamarieebusiness@gmail.com💌 P.O. Box 75008 Fort Thomas, KY 41075 YT: itsmiamb 🎀backup: @mia marie 🎀 | United States of America | 400.6K Followers | 5.25% Engagement | +86.8%(+186.1K) | 4.9 |
| 14 | Amy Shin @amyyshin be a vessel of His love ✞ 💌 Amy@tiddle.io | United States of America | 2.1M Followers | 18.59% Engagement | +9.5%(+182.9K) | 5.7 |
| 15 | Fragancias de HOMBRE Y MUJER @huelerico84 🔥 Collab deal - send me a DM Message me to start 📩 WS 5816745510 | United States of America | 1.0M Followers | 0.80% Engagement | +18.1%(+158.3K) | 2.8 |
| 16 | Alina Rose @realalinnarosee Te veo por mi IG 🫶🏻 IG: alinnarosee ALINA ROSE ON SPOTIFY NEW SONGS OUT NOW | United States of America | 8.2M Followers | 10.94% Engagement | +2.0%(+157.3K) | 7.3 |
| 17 | just Liana🤪 @lianaparmezana cooperation: lianaamericana29@gmail.com 📫 | Los Angeles, United States of America | 6.5M Followers | 6.72% Engagement | +2.4%(+153.1K) | 5.2 |
| 18 | Rihanna @rihanna | United States of America | 16.6M Followers | 12.21% Engagement | +0.9%(+149.9K) | 7.0 |
| 19 | Thedavisstandard @thedavisstandard beauty, anti-aging, women's health 📧: thedavisstandard@gmail.com Shop posts 👇 | New York, United States of America | 187.3K Followers | 2.80% Engagement | +354.7%(+146.1K) | 4.8 |
| 20 | Loreto @loretoperaltaa Insta: @loretoperalta | Los Angeles, United States of America | 3.6M Followers | 9.61% Engagement | +3.9%(+137.8K) | 8.0 |
Discover the most influential creators in United States of America with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.
The influencers in this ranking reach a diverse, global audience with primary concentrations in:
For brands and marketers, this ranking provides essential intelligence for:
For content creators, these insights help with:
Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.
Hailey Bieber (@haileybieber) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in United States of America on TikTok, with +5.3% monthly growth (+914.2K followers).
Hailey Bieber (@haileybieber) gained about 914.2K followers last month (+5.3%).
Hailey Bieber (@haileybieber) grew more than KeniaOs (@keniaos) (914.2K vs 808.6K).
KeniaOs (@keniaos) is growing at +3.0% (+808.6K) per month, with a Profile Score of 8.9 and average engagement of 13.85%.
Sabrina Carpenter (@sabrinacarpenter) is growing at +1.2% (+460.8K) per month, with a Profile Score of 8.1 and average engagement of 16.46%.
arianagrande (@arianagrande) is growing at +1.1% (+431.3K) per month, with a Profile Score of 8.1 and average engagement of 19.85%.
Natalie Reynolds (@nataliexxxreynolds) is growing at +17.1% (+369.9K) per month, with a Profile Score of 5.1 and average engagement of 2.79%.
KeniaOs (@keniaos) leads (3.0% vs Sabrina Carpenter (@sabrinacarpenter) 1.2%).
Hailey Bieber (@haileybieber) gained about 914.2K followers last month (+5.3%).
KeniaOs (@keniaos) gained about 808.6K followers last month (+3.0%).
Sabrina Carpenter (@sabrinacarpenter) gained about 460.8K followers last month (+1.2%).
arianagrande (@arianagrande) gained about 431.3K followers last month (+1.1%).
Natalie Reynolds (@nataliexxxreynolds) gained about 369.9K followers last month (+17.1%).
Yes — Hailey Bieber (@haileybieber) has a Profile Score of 3.4, average engagement of 8.95%, and +5.3% (+914.2K) monthly follower growth, indicating high relevance.
The average engagement rate for this category is 8.75%. Generally, rates above 10.5% are considered excellent, while rates above 7.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.