Top 20 Beauty & Cosmetics from Austin on TikTok Influencers by Follower Growth

Last updated: September 10, 2025

Total Beauty & Cosmetics Influencers in Austin, United States of America

175

Expected Reach

1.5M

Total Followers

23.2M

Avg Engagement

7.21%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
merp
@morganmcguirept2
I love u 💄 morganmcguire@amiratalent.com 18 ATX
Austin, United States of America
1.6M
Followers
14.17%
Engagement
+1.5%(+23.8K)
8.6
2
AngieHotandFlashy
@angiehotandflashy
Over 50 YouTuber into skincare, makeup, fashion, & health!
Austin, United States of America
58.4K
Followers
N/A
Engagement
+45.0%(+18.1K)
1.3
3
Makeupbypita
@makeupbypita
hiiii 💗 ATX✨ 💌- Makeupbypita@outloudtalent.com LINKS BELOW
Austin, United States of America
943.8K
Followers
9.56%
Engagement
+1.9%(+17.3K)
7.8
4
Hadlee
@hcokes
📸 IG: hadleelischke 📍 Austin, Texas 💌 hcokesinfo@gmail.com
Austin, United States of America
42.3K
Followers
2.30%
Engagement
+25.3%(+8.6K)
5.0
5
CRYSTAL NICOLE
@beingcrystalnicolee
beauty | lifestyle | fashion curliecrys@gmail.com
Austin, United States of America
641.2K
Followers
9.26%
Engagement
+1.3%(+8.0K)
7.2
6
oliviaolfactory
@oliviaolfactory
✨Your Fragrance Fairy Godmother✨ 📩 olivia@jadegroup.co 📩
Austin, United States of America
364.3K
Followers
8.92%
Engagement
+2.1%(+7.6K)
6.7
7
Dr. Madalyn
@drmadalyn
your fav derm | atx skin science meets sisterhood 🎀 ✎ teamdr.madalyn@gersh.com
Austin, United States of America
156.7K
Followers
3.47%
Engagement
+4.8%(+7.2K)
5.2
8
via *✧・゚:
@thelivdavenport
ig-thelivdavenport oliviadavenport5@gmail.com olivia_daven772👻 @wokstar.austin u r so lovable, loved, and capable of loving💖
Austin, United States of America
165.8K
Followers
11.86%
Engagement
+3.8%(+6.1K)
8.3
9
Chyna Unique
@chynauniqueasmr
Yt: Chynaunique ASMR follow @Chyna Unique 💗 Chynauniquemanagement@gmail.com
Austin, United States of America
436.9K
Followers
5.78%
Engagement
+1.4%(+5.8K)
4.3
10
aussiedomxo | atx creator 🖤
@aussiedomxo
Dominique 📍ATX corporate goth | beauty&lifestyle 💌 aussiedomxo@gmail.com
Austin, United States of America
187.2K
Followers
11.36%
Engagement
+3.0%(+5.5K)
7.2
11
IVANA
@ivanakaryhn
wife, mama, coffee & fashion lover ☕️🍓🤍🍸💄💭 IG: ivanakaryhn 📍ATX
Austin, United States of America
34.8K
Followers
4.73%
Engagement
+17.2%(+5.1K)
6.5
12
Julia Overby
@julia.overby
hellojuliaoverby@gmail.com 🫶🏼 Voted 1993's "World's Best Daughter" - My Mom
Austin, United States of America
26.0K
Followers
4.07%
Engagement
+18.8%(+4.1K)
5.9
13
KELLY ANN SHUMAN
@kellyannshuman
too chic for the pit, too pit for chic ☻ ATX ✉️ kellyann@thedigitaldept.com
Austin, United States of America
145.7K
Followers
6.65%
Engagement
+2.5%(+3.5K)
6.9
14
Fifi
@fifinikole
22 | Austin, Tx Saige Enterprises creator 💌 Felicity.collabs@gmail.com
Austin, United States of America
520.0K
Followers
6.24%
Engagement
+0.6%(+3.3K)
7.9
15
Nail Art House
@_nail_art_house_
Russian manicure Academy/Nail Salon/Online Store SHOP HERE 🌟nailarthouse.store
Austin, United States of America
76.0K
Followers
3.66%
Engagement
+4.1%(+3.0K)
4.8
16
Brooklynn Lily 🫶🏻
@blilylives
Theblilycollection@gmail.com Insta: blilycheer
Austin, United States of America
225.0K
Followers
5.58%
Engagement
+1.3%(+2.9K)
5.7
17
Noura Abdi
@nouraabdi_
hiii welcomeeee 💜 email: nouraabdi1@gmail.com
Austin, United States of America
198.9K
Followers
8.41%
Engagement
+1.3%(+2.6K)
7.3
18
Kelsey Cook
@kelseycookcomedy
MARK YOUR TERRITORY out now on Hulu & YouTube! Come see me on tour! Tix👇🏻🎫
Austin, United States of America
935.4K
Followers
6.99%
Engagement
+0.2%(+2.3K)
7.4
19
Rancobeauty - Mature Beauty
@rancobeauty
50+ Beauty | TikTok Shop | RobTonia 📍Austin, TX 💌 rancobeauty@collxab.com
Austin, United States of America
229.7K
Followers
6.69%
Engagement
+0.8%(+1.9K)
7.4
20
Riza|3D Nano Artist & Training
@rizapmu
📍Austin, TX - DC/MD/VA Services |Trainings 3D Nanobrow Info@novadreambeauty.com
Austin, United States of America
32.7K
Followers
2.25%
Engagement
+6.3%(+1.9K)
4.8

About This TikTok Influencer Ranking

Discover the most influential creators in Austin with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 1.5M potential impressions across all ranked influencers
  • Total Audience: 23.2M followers collectively following these creators
  • Average Engagement Rate: 7.21% - significantly above industry average
  • Market Coverage: 175 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Austin on TikTok?

merp (@morganmcguirept2) is, as of September 2025, the fastest‑growing Beauty & Cosmetics creator in Austin on TikTok, with +1.5% monthly growth (+23.8K followers).

How many followers did merp (@morganmcguirept2) gain last month?

merp (@morganmcguirept2) gained about 23.8K followers last month (+1.5%).

Who grew more: merp (@morganmcguirept2) or AngieHotandFlashy (@angiehotandflashy)?

merp (@morganmcguirept2) grew more than AngieHotandFlashy (@angiehotandflashy) (23.8K vs 18.1K).

How is AngieHotandFlashy (@angiehotandflashy) performing right now?

AngieHotandFlashy (@angiehotandflashy) is growing at +45.0% (+18.1K) per month, with a Profile Score of 1.3 and average engagement of N/A.

How is Makeupbypita (@makeupbypita) performing right now?

Makeupbypita (@makeupbypita) is growing at +1.9% (+17.3K) per month, with a Profile Score of 7.8 and average engagement of 9.56%.

How is Hadlee (@hcokes) performing right now?

Hadlee (@hcokes) is growing at +25.3% (+8.6K) per month, with a Profile Score of 5.0 and average engagement of 2.30%.

How is CRYSTAL NICOLE (@beingcrystalnicolee) performing right now?

CRYSTAL NICOLE (@beingcrystalnicolee) is growing at +1.3% (+8.0K) per month, with a Profile Score of 7.2 and average engagement of 9.26%.

Who had the higher percentage growth: AngieHotandFlashy (@angiehotandflashy) or Makeupbypita (@makeupbypita)?

AngieHotandFlashy (@angiehotandflashy) leads (45.0% vs Makeupbypita (@makeupbypita) 1.9%).

What is the absolute follower gain of merp (@morganmcguirept2)?

merp (@morganmcguirept2) gained about 23.8K followers last month (+1.5%).

What is the absolute follower gain of AngieHotandFlashy (@angiehotandflashy)?

AngieHotandFlashy (@angiehotandflashy) gained about 18.1K followers last month (+45.0%).

What is the absolute follower gain of Makeupbypita (@makeupbypita)?

Makeupbypita (@makeupbypita) gained about 17.3K followers last month (+1.9%).

What is the absolute follower gain of Hadlee (@hcokes)?

Hadlee (@hcokes) gained about 8.6K followers last month (+25.3%).

What is the absolute follower gain of CRYSTAL NICOLE (@beingcrystalnicolee)?

CRYSTAL NICOLE (@beingcrystalnicolee) gained about 8.0K followers last month (+1.3%).

Is merp (@morganmcguirept2) still a relevant creator?

Yes — merp (@morganmcguirept2) has a Profile Score of 8.6, average engagement of 14.17%, and +1.5% (+23.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 7.21%. Generally, rates above 8.7% are considered excellent, while rates above 5.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austin?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.