Top 20 Beauty & Cosmetics from Austin on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Beauty & Cosmetics Influencers in Austin, United States of America

995

Expected Reach

8.7M

Total Followers

35.3M

Avg Engagement

4.06%

Audience Analysis

Gender Distribution

Female64%
Male36%

Age Distribution

25-3441.5%
18-2431.8%
35-4414.5%
13-175.6%

Top Countries

United States of America56.5%
Brazil3.6%
United Kingdom3.4%
Mexico2.5%
Canada2.4%

Top Languages

en80.0%
es8.0%
pt4.4%

Top Cities

Austin3.4%
Los Angeles2.4%
New York City1.6%
New York1.3%
Houston1.2%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
tatianna duckworth
@tatianna.duckworth
pluviophile
Austin, United States of America
152.7K
Followers
2.95%
Engagement
+27.5%(+32.9K)
6.2
2
Elisabeth Potter, MD
@drelisabethpotter
Board Certified Plastic Surgeon and DIEP Flap specialist drpotter@underscoretalent.com @redbudsurgerycenter
Austin, United States of America
398.7K
Followers
11.01%
Engagement
+7.3%(+27.2K)
9.1
3
TAYLOR | M&T
@madeandtaylored
hair | clothes | crafts | dogs | chaos owner of @madeandtayloredsalon πŸ’Œ madeandtaylored@cycle.media πŸ“Austin, TX ↓shop my links!
Austin, United States of America
552.3K
Followers
6.87%
Engagement
+2.6%(+14.1K)
8.5
4
𝐄𝐓𝐇𝐀𝐍 πŠπˆππ† 𝐀𝐓𝐗 π’π“π˜π‹πˆπ’π“ β€’ ππŽπ‘πŒπ€π‹πˆπ™πˆππ† π‚π”π‘π‹π˜ π‡π€πˆπ‘
@slickback_buttahtoast
Κœα΄€ΙͺΚ€ sα΄›ΚΚŸΙͺsα΄› α΄€α΄œsα΄›ΙͺΙ΄ ɴʏᴄ ΚŸα΄€ Ι΄α΄ΚŸα΄€ α΄›Κœα΄‡ α΄„α΄œΚ€ΚŸ α΄‹ΙͺΙ΄Ι’ Ι΄α΄€α΄›Ιͺα΄Ι΄α΄€ΚŸ α΄€Κ€α΄›Ιͺsα΄› κœ°α΄Κ€ @goldwellus α΄„α΄œΚ€ΚŸΚ Ι’ΚŸα΄Κ™α΄€ΚŸ α΄‡α΄…α΄œα΄„α΄€α΄›α΄Κ€ π‚πŽππ‚π‘π„π“π„ π‚πŽπ–ππŽπ˜
Austin, United States of America
127.1K
Followers
1.63%
Engagement
+8.6%(+10.1K)
7.7
5
Reetika Bhandari
@reetikabhandari
πŸ‘‘Mrs India Texas 2023 1stRU Program Mgr, Emcee,NYFW runway model,actor Collab: happyritzlifestyle@gmail.com Spirituality: @happyritzbites Austin TXπŸ‡ΊπŸ‡Έ
Austin, United States of America
970.9K
Followers
1.03%
Engagement
+0.8%(+7.6K)
6.7
6
Austin Tarzan
@organic_tarzan
✝️ Helping you get happy & healthy- naturally The best non-toxic products @organicjaguar πŸ‡ΊπŸ‡Έ USMC veteran
Austin, United States of America
269.0K
Followers
0.23%
Engagement
+2.8%(+7.3K)
6.5
7
Natalie Zheltovski | Russian manicure education | AUSTIN TX
@_nail_art_house_
SECOND LOCATION NOW OPENπŸ’« Founder @nailarthouse.salon Shop products @nailarthouse.store Online/Live class/Akzentz Educator Step into my office ‡️
Austin, United States of America
591.7K
Followers
0.06%
Engagement
+1.1%(+6.6K)
6.2
8
Jaywaystylez._
@jaywaystylez._
Austin, TxπŸ“ The Boyfriend That Braids πŸ§‘πŸ½β€πŸ¦± AUGUST BOOKS OPEN β€’ HAIR PROVIDED No deposit, No appointmentβ€’ LINK IN BIO TO BOOK
Austin, United States of America
154.3K
Followers
0.00%
Engagement
+3.9%(+5.8K)
8.7
9
Olivia VanDerMillen
@oliviaolfactory
✨ Your Fragrance Fairy Godmother πŸ“ Austin, TX πŸ“© Business Inquiries Only: olivia@jadegroup.co
Austin, United States of America
633.8K
Followers
0.00%
Engagement
+0.8%(+5.0K)
7.5
10
Natalie austin
@lexieofficial_22
πŸ’˜ Check highlights πŸ‘‡πŸΌ
Austin, United States of America
76.5K
Followers
0.02%
Engagement
+6.7%(+4.8K)
7.6
11
Samantha
@samanthathebat
πŸ¦‡ local goblin in austin, TX βœ‰οΈ samanthathebat@gmail.com, or yell my name in the woods 3 times
Austin, United States of America
82.5K
Followers
1.78%
Engagement
+5.6%(+4.4K)
9.1
12
Shatoyia Vanderhorst
@vandyvanity
40+ Beauty|Lifestyle|Fashion|ATX Socialite✨Daily 12p πŸ† Winning Master Braider|Entrepreneur: @vlshairatx @braid_school @braided.beauty.collection
Austin, United States of America
85.0K
Followers
0.10%
Engagement
+4.9%(+4.0K)
6.2
13
Yenis Emilia Schicht
@yenismonterrey
πš¨π“π—«| π—Ÿπš¨| π’π˜π—– 🏎️ F1 Writer & Journalist | Actress | Entertainment| Beauty| Fashion | Travel #vipdiscoveries |πŸ“² MULTπŸ—£ENG-ESP-ITA⚠️ π˜†π—²π—»π’π˜€πšπ˜€π€@π—΄π—Ίπšπ’π₯.π—°π—Όπ—Ίβš οΈ
Austin, United States of America
105.4K
Followers
2.99%
Engagement
+3.6%(+3.7K)
7.6
14
Adriana Culling | Facial Balancing in Austin
@adrianaculling
The Austin Injector RN & Founder @wearemaeva β€” undetectable injectables in Austin TX. Booking, waitlist & education for injectors ↓
Austin, United States of America
49.6K
Followers
1.25%
Engagement
+8.0%(+3.7K)
8.5
15
Geena Urango
@urango
🏐 @avpbeach Champion, 9x Finalist, 2x League MVP 😎 @blenders Discount: URANGO20 πŸ’ͺ🏽 @brucebolt.us Discount link below!
Austin, United States of America
67.1K
Followers
0.07%
Engagement
+5.8%(+3.7K)
8.7
16
Shikha Mishra
@aavi_divi_mommy
Travel-loving mama✈️ | Fashion obsessedπŸ‘ Living life in beautiful places&outfitsπŸ‘— Storyteller through style&journeys Austin TXπŸ‡ΊπŸ‡Έ Collab&PR: DM | Email
Austin, United States of America
80.5K
Followers
0.07%
Engagement
+4.6%(+3.5K)
7.9
17
Krystal Thomson ☺︎︎ curvy style
@krystaladele
ex-personal stylist turned your curvy style bestie πŸ‘―β€β™€οΈπŸͺ© 5’3” size XL outfits w/confidence 40 | mom of teens | Austin TX πŸ’Œ hello@krystaladele.com
Austin, United States of America
86.7K
Followers
0.40%
Engagement
+3.7%(+3.1K)
8.0
18
Sary Essentials Med Spa | Sary Garcia | Austin, Texas
@saryessentials
Aesthetic Master Injector Russian Lip Filler Specialist Te harΓ© mΓ‘s hermos@ con armonizaciΓ³n facial
Austin, United States of America
38.0K
Followers
0.07%
Engagement
+8.6%(+3.0K)
5.9
19
MaMiissy
@mamiissy
Beauty & Makeup Creator | YouTuber πŸ“© Collabs: collab@mamiissy.com
Austin, United States of America
155.8K
Followers
0.00%
Engagement
+2.0%(+3.0K)
6.3
20
π»π’Άπ“Žπ’Ά
@hayadui
Austin, Texas πŸ’Œ Hayasweet86@gmail.com
Austin, United States of America
73.2K
Followers
4.81%
Engagement
+4.0%(+2.8K)
8.6

About This Instagram Influencer Ranking

Discover the most influential creators in Austin with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 8.7M potential impressions across all ranked influencers
  • Total Audience: 35.3M followers collectively following these creators
  • Average Engagement Rate: 4.06% - above industry average
  • Market Coverage: 995 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Brazil, United Kingdom
  • Gender Distribution: 64% Female, 36% Male
  • Primary Age Group: 25-34 years (41.5% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Austin on Instagram?

tatianna duckworth (@tatianna.duckworth) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Austin on Instagram, with +27.5% monthly growth (+32.9K followers).

How many followers did tatianna duckworth (@tatianna.duckworth) gain last month?

tatianna duckworth (@tatianna.duckworth) gained about 32.9K followers last month (+27.5%).

Who grew more: tatianna duckworth (@tatianna.duckworth) or Elisabeth Potter, MD (@drelisabethpotter)?

tatianna duckworth (@tatianna.duckworth) grew more than Elisabeth Potter, MD (@drelisabethpotter) (32.9K vs 27.2K).

How is Elisabeth Potter, MD (@drelisabethpotter) performing right now?

Elisabeth Potter, MD (@drelisabethpotter) is growing at +7.3% (+27.2K) per month, with a Profile Score of 9.1 and average engagement of 11.01%.

How is TAYLOR | M&T (@madeandtaylored) performing right now?

TAYLOR | M&T (@madeandtaylored) is growing at +2.6% (+14.1K) per month, with a Profile Score of 8.5 and average engagement of 6.87%.

How is 𝐄𝐓𝐇𝐀𝐍 πŠπˆππ† 𝐀𝐓𝐗 π’π“π˜π‹πˆπ’π“ β€’ ππŽπ‘πŒπ€π‹πˆπ™πˆππ† π‚π”π‘π‹π˜ π‡π€πˆπ‘ (@slickback_buttahtoast) performing right now?

𝐄𝐓𝐇𝐀𝐍 πŠπˆππ† 𝐀𝐓𝐗 π’π“π˜π‹πˆπ’π“ β€’ ππŽπ‘πŒπ€π‹πˆπ™πˆππ† π‚π”π‘π‹π˜ π‡π€πˆπ‘ (@slickback_buttahtoast) is growing at +8.6% (+10.1K) per month, with a Profile Score of 7.7 and average engagement of 1.63%.

How is Reetika Bhandari (@reetikabhandari) performing right now?

Reetika Bhandari (@reetikabhandari) is growing at +0.8% (+7.6K) per month, with a Profile Score of 6.7 and average engagement of 1.03%.

Who had the higher percentage growth: Elisabeth Potter, MD (@drelisabethpotter) or TAYLOR | M&T (@madeandtaylored)?

Elisabeth Potter, MD (@drelisabethpotter) leads (7.3% vs TAYLOR | M&T (@madeandtaylored) 2.6%).

What is the absolute follower gain of tatianna duckworth (@tatianna.duckworth)?

tatianna duckworth (@tatianna.duckworth) gained about 32.9K followers last month (+27.5%).

What is the absolute follower gain of Elisabeth Potter, MD (@drelisabethpotter)?

Elisabeth Potter, MD (@drelisabethpotter) gained about 27.2K followers last month (+7.3%).

What is the absolute follower gain of TAYLOR | M&T (@madeandtaylored)?

TAYLOR | M&T (@madeandtaylored) gained about 14.1K followers last month (+2.6%).

What is the absolute follower gain of 𝐄𝐓𝐇𝐀𝐍 πŠπˆππ† 𝐀𝐓𝐗 π’π“π˜π‹πˆπ’π“ β€’ ππŽπ‘πŒπ€π‹πˆπ™πˆππ† π‚π”π‘π‹π˜ π‡π€πˆπ‘ (@slickback_buttahtoast)?

𝐄𝐓𝐇𝐀𝐍 πŠπˆππ† 𝐀𝐓𝐗 π’π“π˜π‹πˆπ’π“ β€’ ππŽπ‘πŒπ€π‹πˆπ™πˆππ† π‚π”π‘π‹π˜ π‡π€πˆπ‘ (@slickback_buttahtoast) gained about 10.1K followers last month (+8.6%).

What is the absolute follower gain of Reetika Bhandari (@reetikabhandari)?

Reetika Bhandari (@reetikabhandari) gained about 7.6K followers last month (+0.8%).

Is tatianna duckworth (@tatianna.duckworth) still a relevant creator?

Yes β€” tatianna duckworth (@tatianna.duckworth) has a Profile Score of 6.2, average engagement of 2.95%, and +27.5% (+32.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 4.06%. Generally, rates above 4.9% are considered excellent, while rates above 3.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austin?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.