Top 20 Home & Interior Design from London on TikTok Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in London, United Kingdom

111

Expected Reach

1.9M

Total Followers

14.7M

Avg Engagement

6.47%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Chanellé McCleary
@missmccleary
couple comedy | daily life | fashion | lifestyle my husband is the main character ✉️: chanelle@elevationpr.co.uk links + socials ↓
London, United Kingdom
466.3K
Followers
6.32%
Engagement
+2.4%(+10.7K)
7.5
2
Toby Perryman-Payne
@tobyshome
Hi, we're Toby & Mikey 👋🏼
London, United Kingdom
255.4K
Followers
8.93%
Engagement
+3.9%(+9.6K)
6.1
3
Grant J Bates
@grantjbates
I sell some of the best homes in London - @grantjbates on instagram - 450k followers
London, United Kingdom
157.9K
Followers
4.66%
Engagement
+6.2%(+9.3K)
5.0
4
Tati Kapaya
@tatikapaya
📍london lifestyle & much more 💌team@tatikapaya.com
London, United Kingdom
53.2K
Followers
14.29%
Engagement
+11.7%(+5.6K)
5.8
5
sophiepatersoninteriors
@sophiepatersoninteriors
Interior designer based in London, working globally to create beautiful homes.
London, United Kingdom
125.8K
Followers
5.42%
Engagement
+2.6%(+3.2K)
4.3
6
Ash Mazzina
@ashmazzina
📧 freya@intertalentgroup.com
London, United Kingdom
91.9K
Followers
6.47%
Engagement
+3.1%(+2.8K)
7.3
7
Charlie Gray
@askcharliehow
ENGLISH COUNTRY LIFESTYLE Homemaker YouTube Instagram @askcharliehow
London, United Kingdom
135.4K
Followers
5.68%
Engagement
+1.9%(+2.6K)
5.5
8
Riise
@riisepeters
contact@riisepeters.com
London, United Kingdom
35.0K
Followers
7.72%
Engagement
+6.0%(+2.0K)
5.7
9
NickandAnt
@nickandant
📍London | Married Couple 👬 🏳️‍🌈 Youtube 2M I Insta 640k 💌 Ellie@84world.com
London, United Kingdom
1.8M
Followers
6.94%
Engagement
+0.1%(+1.9K)
5.9
10
Ami 🎀
@amrit_bilkhu
📍London ☁️IG: @amrit_bilkhu 📧 amrit@petillermanagement.com
London, United Kingdom
55.7K
Followers
9.79%
Engagement
+3.6%(+1.9K)
5.7
11
Natalie
@natalieglaze1
Rebuilding a beautiful life in my 30s 💌 Style & interiors IG @natalieglaze @ByGlaze
London, United Kingdom
66.7K
Followers
3.05%
Engagement
+2.4%(+1.6K)
5.3
12
Charlotte Farrar
@charlottefarrarx
south yorkshire, uk 🌸🧚🏼🧈☁️ pr/collabs - charlottefarrarx@gmail.com IG: charlottefarrar
London, United Kingdom
38.5K
Followers
8.10%
Engagement
+3.4%(+1.3K)
4.7
13
Jack D. March
@jackd.march
Find me over on Instagram To see more @jackdmarch
London, United Kingdom
28.6K
Followers
4.76%
Engagement
+4.6%(+1.3K)
4.7
14
Toby Corban
@londonrealestate
Real Estate, Media, Art team@corbanmediaagency.com
London, United Kingdom
388.7K
Followers
4.42%
Engagement
+0.3%(+1.3K)
5.4
15
Lise Wolden
@lisewolden
Interiørdesigner med sans for DIYprosjekter. Insta:@lisewolden
London, United Kingdom
25.0K
Followers
2.65%
Engagement
+5.2%(+1.2K)
4.3
16
Lindsey
@therurallegend
Thrift finds • DIY projects • Upcycling ideas 2nd hand finds to 1st class style
London, United Kingdom
130.2K
Followers
6.76%
Engagement
+0.8%(+1.1K)
4.9
17
lexie
@lexie.lah
slow living in london 🤍 josie@wmgmt.co.uk
London, United Kingdom
121.1K
Followers
12.44%
Engagement
+0.9%(+1.0K)
6.6
18
Lauren Louise
@bigbooklady
She/They little gal on the prairie
London, United Kingdom
412.6K
Followers
11.22%
Engagement
+0.2%(+1.0K)
7.5
19
Isobel Williams🤘🏼
@isobelwilliiams
🎙️LIVE DAILY🎙️ partnerships@glowmanagement.eu • my links •
London, United Kingdom
146.6K
Followers
4.77%
Engagement
+0.7%(+951)
4.6
20
Saff Michaelis
@overfilteredovereaten
Homely Hosting,London Lifestyle & Food Saff@tbhtalent.com IG: saff_michaelis 27
London, United Kingdom
174.5K
Followers
9.91%
Engagement
+0.5%(+842)
6.7

About This TikTok Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on TikTok who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.9M potential impressions across all ranked influencers
  • Total Audience: 14.7M followers collectively following these creators
  • Average Engagement Rate: 6.47% - significantly above industry average
  • Market Coverage: 111 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in London on TikTok?

Chanellé McCleary (@missmccleary) is, as of October 2026, the fastest‑growing Home & Interior Design creator in London on TikTok, with +2.4% monthly growth (+10.7K followers).

How many followers did Chanellé McCleary (@missmccleary) gain last month?

Chanellé McCleary (@missmccleary) gained about 10.7K followers last month (+2.4%).

Who grew more: Chanellé McCleary (@missmccleary) or Toby Perryman-Payne (@tobyshome)?

Chanellé McCleary (@missmccleary) grew more than Toby Perryman-Payne (@tobyshome) (10.7K vs 9.6K).

How is Toby Perryman-Payne (@tobyshome) performing right now?

Toby Perryman-Payne (@tobyshome) is growing at +3.9% (+9.6K) per month, with a Profile Score of 6.1 and average engagement of 8.93%.

How is Grant J Bates (@grantjbates) performing right now?

Grant J Bates (@grantjbates) is growing at +6.2% (+9.3K) per month, with a Profile Score of 5.0 and average engagement of 4.66%.

How is Tati Kapaya (@tatikapaya) performing right now?

Tati Kapaya (@tatikapaya) is growing at +11.7% (+5.6K) per month, with a Profile Score of 5.8 and average engagement of 14.29%.

How is sophiepatersoninteriors (@sophiepatersoninteriors) performing right now?

sophiepatersoninteriors (@sophiepatersoninteriors) is growing at +2.6% (+3.2K) per month, with a Profile Score of 4.3 and average engagement of 5.42%.

Who had the higher percentage growth: Toby Perryman-Payne (@tobyshome) or Grant J Bates (@grantjbates)?

Grant J Bates (@grantjbates) leads (6.2% vs Toby Perryman-Payne (@tobyshome) 3.9%).

What is the absolute follower gain of Chanellé McCleary (@missmccleary)?

Chanellé McCleary (@missmccleary) gained about 10.7K followers last month (+2.4%).

What is the absolute follower gain of Toby Perryman-Payne (@tobyshome)?

Toby Perryman-Payne (@tobyshome) gained about 9.6K followers last month (+3.9%).

What is the absolute follower gain of Grant J Bates (@grantjbates)?

Grant J Bates (@grantjbates) gained about 9.3K followers last month (+6.2%).

What is the absolute follower gain of Tati Kapaya (@tatikapaya)?

Tati Kapaya (@tatikapaya) gained about 5.6K followers last month (+11.7%).

What is the absolute follower gain of sophiepatersoninteriors (@sophiepatersoninteriors)?

sophiepatersoninteriors (@sophiepatersoninteriors) gained about 3.2K followers last month (+2.6%).

Is Chanellé McCleary (@missmccleary) still a relevant creator?

Yes — Chanellé McCleary (@missmccleary) has a Profile Score of 7.5, average engagement of 6.32%, and +2.4% (+10.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United Kingdom?

The average engagement rate for this category is 6.47%. Generally, rates above 7.8% are considered excellent, while rates above 5.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.