Top 20 Food & Drink from London on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Food & Drink Influencers in London, United Kingdom

8,194

Expected Reach

71.7M

Total Followers

312.1M

Avg Engagement

5.19%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3441.8%
18-2425.4%
35-4418.1%
45-546.5%

Top Countries

United Kingdom20.6%
United States of America13.9%
India5.5%
Germany3.9%
Brazil3.3%

Top Languages

en71.2%
es5.0%
pt5.0%

Top Cities

Greater London8.9%
New York City1.1%
Mumbai1.0%
Hong Kong1.0%
Los Angeles0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Nigella
@nigellalawson
My eating updates, and other occasions of joy... (And for press/work enquiries, please go to https://www.nigella.com/contact for email address)
London, United Kingdom
3.3M
Followers
0.13%
Engagement
+2.0%(+65.7K)
6.1
2
Nataly C Ospina
@natalieyospina
louisemanager@tvstar.com Author of The Expression of Aphrodisiac Cooking ✨👇🏽
London, United Kingdom
1.3M
Followers
1.51%
Engagement
+3.6%(+47.2K)
7.9
3
Richard Sales
@richardsalesofficial
♾Managed by @connectmgt Couples Page - @richardanddanielle_ ✈️🍔 📍London/Essex TT - Richardsalesofficial(10M) 📧Richardsales@connectmgt.com
London, United Kingdom
4.3M
Followers
1.70%
Engagement
+1.1%(+45.6K)
8.1
4
Jalal
@jalalsamfit
👨‍🍳 The Most Delicious High Protein Recipes 🍕 Unlock Your Best Version Through Food 📕 COOKBOOKS OUT NOW!👇
London, United Kingdom
3.8M
Followers
0.49%
Engagement
+0.9%(+36.0K)
6.5
5
Frankie Paz
@moodymangoalchemy
ČĨŤŶ ĞĨŔĹ, ĹĨVĨNĞ WĨĹDĹŶ 🍄 Plant based chef + Storyteller 📖 Author of PLANT FEASTS 💫 Ponders the Magic & the Messy 🍁 Retreats, Potions, Seasons
London, United Kingdom
388.1K
Followers
0.81%
Engagement
+10.1%(+35.6K)
9.1
6
گلی نجادی🌷
@golinejadi
Food • Beauty • Lifestyle 📍London 🇬🇧 ~زندگی واقعی با آشپزی ساده~ 💌golinejadi@icloud.com ⬅️ همکاری
London, United Kingdom
292.4K
Followers
0.00%
Engagement
+12.8%(+33.1K)
7.9
7
Marwan W Sahar | مروان و سهر
@marwanwsahar
-📍Egypt🇪🇬/📍London🇬🇧 -Facebook 5M+ -Tiktok 6M+ -Youtube 2M+
London, United Kingdom
1.9M
Followers
3.44%
Engagement
+1.4%(+25.9K)
8.1
8
SchoonerScorer
@schoonerscorer
🍻 Quit the 9-5 to find the world’s best beer 🤳 One take reviews, searching for a 10.0 🎟️ @schoonersocial | 📧 @itg_ltd
London, United Kingdom
594.7K
Followers
6.41%
Engagement
+4.5%(+25.7K)
8.1
9
Dr Rupy Aujla
@doctors_kitchen
🥗 Medical Doctor & Nutritional Medicine 📱 Feel better with food … 👇
London, United Kingdom
694.8K
Followers
0.44%
Engagement
+3.5%(+23.4K)
7.1
10
itsu
@itsuofficial
delicious, nutritious & beautiful Asian-inspired food
London, United Kingdom
224.1K
Followers
0.00%
Engagement
+10.9%(+22.0K)
6.8
11
Jordan Sproule
@_jsproule
👨🏽‍🍳 MasterChef UK ‘25 Quarter Finalist 👨🏻‍🏫 Teaching your boyfriend how to cook 📍 London ✉️ Enquiries: TeamJS@unitedagents.co.uk
London, United Kingdom
89.3K
Followers
2.48%
Engagement
+31.3%(+21.3K)
7.7
12
Catherine Hellings
@thefastfoodie.tv
🍞 Fun, Original Food Hacks 🍰 Featured by Meta, Instagram & The Drew Barrymore Show 🍓 1+ Billion Views 🇬🇧 hello@thefastfoodie.tv
London, United Kingdom
370.8K
Followers
0.00%
Engagement
+5.9%(+20.6K)
8.6
13
Matt Adlard
@mattadlard
Self-taught pastry chef & best-selling author 📕 Order my new book below! Partnership Enquiries: matt@divingbellgroup.com
London, United Kingdom
1.2M
Followers
1.52%
Engagement
+1.6%(+19.0K)
7.5
14
Mills Jacoby 🎀🫧
@homecafe_bymills
♡ 𝓂𝓎 𝒽𝑜𝓂𝑒 𝒸𝒶𝒻𝑒 ♡ DM / email to collab 💗 London 📍 💌 foodiesocialssuite@gmail.com
London, United Kingdom
186.0K
Followers
2.29%
Engagement
+11.4%(+19.0K)
8.1
15
Tom Arden GBBO
@tommllette
👨‍🍳 Adventures in food 🧁 Great British Bake Off Finalist 2025 📞 Enquiries: talent@nudgepr.co.uk 🌾 Currently Growing a cake from scratch 👇 Here’s why👇
London, United Kingdom
261.7K
Followers
1.48%
Engagement
+7.7%(+18.7K)
9.0
16
Lungi ✨
@lungisalwaysbaking
Making sweet things for a living 💅🏾 🧈forbes 30 under 30 pastry chef & ex-bakery owner 📧collabs: lungi@breadandbuttersocial.co.uk
London, United Kingdom
184.4K
Followers
1.31%
Engagement
+10.4%(+17.4K)
7.8
17
Dan Woolley
@danwoolley7
Sometimes funny Youtube - Dan Woolley Media enquiries: teamdan@yoofgroup.com
London, United Kingdom
271.3K
Followers
2.20%
Engagement
+5.5%(+14.1K)
7.8
18
BEN LIPPETT
@dinnerbyben
Ex-Restaurant Cook & Best-Selling Author 🍋 WATCH “STAGE” ON YOUTUBE My recipes are on my Substack 📚 @studio.choux @pears.for.lunch @drstingshothoney
London, United Kingdom
1.3M
Followers
0.24%
Engagement
+1.1%(+14.0K)
6.4
19
Andra Stefanescu
@sourdough_explained
I'm on a mission to help you understand the sourdough magic. Join one of my virtual or in person classes, or ask for one to one coaching ☺️ London, UK
London, United Kingdom
381.5K
Followers
0.14%
Engagement
+3.6%(+13.1K)
6.2
20
Alfie | Travel & Mental Health Content
@_alfiewatts_
🛺 The first person to drive a tuktuk from London to North Cape 🧠 Now touring schools to spread a message of hope 🔗 All my socials!👇🏼
London, United Kingdom
328.8K
Followers
2.83%
Engagement
+4.1%(+13.0K)
8.1

About This Instagram Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on Instagram who post Food & Drink content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 71.7M potential impressions across all ranked influencers
  • Total Audience: 312.1M followers collectively following these creators
  • Average Engagement Rate: 5.19% - significantly above industry average
  • Market Coverage: 8,194 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, India
  • Gender Distribution: 63% Female, 37% Male
  • Primary Age Group: 25-34 years (41.8% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Food & Drink niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Food & Drink creator in London on Instagram?

Nigella (@nigellalawson) is, as of November 2026, the fastest‑growing Food & Drink creator in London on Instagram, with +2.0% monthly growth (+65.7K followers).

How many followers did Nigella (@nigellalawson) gain last month?

Nigella (@nigellalawson) gained about 65.7K followers last month (+2.0%).

Who grew more: Nigella (@nigellalawson) or Nataly C Ospina (@natalieyospina)?

Nigella (@nigellalawson) grew more than Nataly C Ospina (@natalieyospina) (65.7K vs 47.2K).

How is Nataly C Ospina (@natalieyospina) performing right now?

Nataly C Ospina (@natalieyospina) is growing at +3.6% (+47.2K) per month, with a Profile Score of 7.9 and average engagement of 1.51%.

How is Richard Sales (@richardsalesofficial) performing right now?

Richard Sales (@richardsalesofficial) is growing at +1.1% (+45.6K) per month, with a Profile Score of 8.1 and average engagement of 1.70%.

How is Jalal (@jalalsamfit) performing right now?

Jalal (@jalalsamfit) is growing at +0.9% (+36.0K) per month, with a Profile Score of 6.5 and average engagement of 0.49%.

How is Frankie Paz (@moodymangoalchemy) performing right now?

Frankie Paz (@moodymangoalchemy) is growing at +10.1% (+35.6K) per month, with a Profile Score of 9.1 and average engagement of 0.81%.

Who had the higher percentage growth: Nataly C Ospina (@natalieyospina) or Richard Sales (@richardsalesofficial)?

Nataly C Ospina (@natalieyospina) leads (3.6% vs Richard Sales (@richardsalesofficial) 1.1%).

What is the absolute follower gain of Nigella (@nigellalawson)?

Nigella (@nigellalawson) gained about 65.7K followers last month (+2.0%).

What is the absolute follower gain of Nataly C Ospina (@natalieyospina)?

Nataly C Ospina (@natalieyospina) gained about 47.2K followers last month (+3.6%).

What is the absolute follower gain of Richard Sales (@richardsalesofficial)?

Richard Sales (@richardsalesofficial) gained about 45.6K followers last month (+1.1%).

What is the absolute follower gain of Jalal (@jalalsamfit)?

Jalal (@jalalsamfit) gained about 36.0K followers last month (+0.9%).

What is the absolute follower gain of Frankie Paz (@moodymangoalchemy)?

Frankie Paz (@moodymangoalchemy) gained about 35.6K followers last month (+10.1%).

Is Nigella (@nigellalawson) still a relevant creator?

Yes — Nigella (@nigellalawson) has a Profile Score of 6.1, average engagement of 0.13%, and +2.0% (+65.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Food & Drink in United Kingdom?

The average engagement rate for this category is 5.19%. Generally, rates above 6.2% are considered excellent, while rates above 4.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.