Top 20 Beauty & Cosmetics from London on Instagram Influencers by Follower Growth

Last updated: October 22, 2026

Total Beauty & Cosmetics Influencers in London, United Kingdom

12,421

Expected Reach

141.2M

Total Followers

540.7M

Avg Engagement

5.49%

Audience Analysis

Gender Distribution

Female67%
Male33%

Age Distribution

25-3444.3%
18-2434.6%
35-4411.1%
13-175.7%

Top Countries

United States of America20.9%
United Kingdom18.4%
Germany4.4%
France3.6%
India2.1%

Top Languages

en72.9%
es8.8%
fr3.6%

Top Cities

Greater London5.2%
London1.9%
Los Angeles1.6%
New York City1.5%
Paris0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
YOONCHAE JEUNG
@yoonchae
Yoonchae from KATSEYE
London, United Kingdom
6.6M
Followers
19.49%
Engagement
+2.9%(+184.2K)
9.6
2
Janelle Zharmenova
@janellezharmenova
london george@cadence-talent.com
London, United Kingdom
1.0M
Followers
1.31%
Engagement
+9.7%(+89.0K)
7.5
3
Nataly C Ospina
@natalieyospina
louisemanager@tvstar.com Author of The Expression of Aphrodisiac Cooking ✨👇🏽
London, United Kingdom
1.3M
Followers
1.51%
Engagement
+3.6%(+47.2K)
7.9
4
Otoor london
@otoor_london
London, United Kingdom
301.0K
Followers
0.01%
Engagement
+18.2%(+46.4K)
6.3
5
John Jacobs Eyewear
@johnjacobseyewear
Access to John Jacobs Labs Drop #002 now granted : Rose before bros. Grab it now👇
London, United Kingdom
896.6K
Followers
0.08%
Engagement
+5.3%(+45.3K)
5.8
6
Ingrid Engelman
@ingridengelman
Civil Engineer Postgraduate in Project Management Lifestyle & Travel 🇧🇷
London, United Kingdom
344.0K
Followers
2.06%
Engagement
+11.8%(+41.2K)
8.3
7
Dayana Nalmeiad
@dayananalmeiad
Mother of 2 🐉|ReBeL‘Investor'|VOLUNTEER IN AFRICA 🇿🇦| SPIRITUAL gangster|Founder, creative/fashion stylist @allucicouture luxury brands LONDON
London, United Kingdom
291.7K
Followers
0.48%
Engagement
+14.1%(+36.0K)
6.2
8
Sophie Louise T
@onlysophielouisee
London, United Kingdom
419.7K
Followers
0.71%
Engagement
+8.3%(+32.1K)
7.2
9
Jazmine dyer
@curlyfriesjazz
Curly 🤍 Positivity and love I hope you like curlyfries
London, United Kingdom
456.9K
Followers
0.33%
Engagement
+6.5%(+28.1K)
6.9
10
Vixenp
@vixenp_
Blue eyes Blue hair from 🇬🇧
London, United Kingdom
955.9K
Followers
4.35%
Engagement
+2.9%(+26.7K)
8.4
11
HOUSE OF ALVIN
@houseofalvin
𝐑𝐨𝐦𝐚𝐧𝐭𝐢𝐜. 𝐒𝐮𝐛𝐯𝐞𝐫𝐬𝐢𝐯𝐞. For dreamers who dress like they’ve lived a hundred lives. 🦋 📧 inquiries@houseofalvin.com ✨ 𝐋𝐨𝐧𝐝𝐨𝐧 · For custom bridal/looks ⇩
London, United Kingdom
345.1K
Followers
3.43%
Engagement
+8.2%(+26.1K)
9.1
12
Marwan W Sahar | مروان و سهر
@marwanwsahar
-📍Egypt🇪🇬/📍London🇬🇧 -Facebook 5M+ -Tiktok 6M+ -Youtube 2M+
London, United Kingdom
1.9M
Followers
3.44%
Engagement
+1.4%(+25.9K)
8.1
13
Sophie Cara Lauren
@sophielaurencollabs
For more → @sophielaurenxxo
London, United Kingdom
289.3K
Followers
0.90%
Engagement
+9.6%(+25.4K)
7.5
14
maria guardiola
@maria.guardiola
contact@guardiolamaria.com @guardiolasalafoundation @bold_management
London, United Kingdom
1.0M
Followers
14.52%
Engagement
+2.5%(+24.8K)
8.1
15
Winny
@wiinnyypooh
📍London, UK hair love • skin care • fashion & everything in between 🎀✨ 💌partnerships: amarywinny@gmail.com
London, United Kingdom
253.8K
Followers
0.64%
Engagement
+10.1%(+23.4K)
7.5
16
AMELIA MARNI
@ameliamarni
mykonos📍 aussie livin in london 🫶🏽 email - contact@ameliamarni.com aus - hayley@socialeau.com
London, United Kingdom
572.2K
Followers
3.21%
Engagement
+4.0%(+22.1K)
8.6
17
Charlotte Tilbury, CBE
@charlottetilbury
Charlotte Tilbury, CBE - President, Chairman, CCO & Sole Founder of Charlotte Tilbury Beauty Download my app at the link below! 💋
London, United Kingdom
7.6M
Followers
0.09%
Engagement
+0.3%(+21.6K)
5.9
18
Eloise Dutton
@makeupby_elliee
✉️ Collabs/PR: ellieduttonmua@hotmail.com TikTok - ellie_mua
London, United Kingdom
1.3M
Followers
0.40%
Engagement
+1.6%(+21.2K)
6.5
19
Zoiea Karim
@zoieakarim
my skin, wellness and lifestyle diary ♡ medical aesthetician🧚🏼‍♀️ | biomedical scientist👩🏻‍🔬 london📍 | 💌 jordan@petillermanagement.com
London, United Kingdom
173.8K
Followers
13.59%
Engagement
+13.4%(+20.6K)
8.1
20
Tom Arden GBBO
@tommllette
Great British Bake Off 2025 🧁 - - - - - - Work 👇
London, United Kingdom
149.4K
Followers
0.00%
Engagement
+14.3%(+18.7K)
6.4

About This Instagram Influencer Ranking

Discover the most influential creators in London with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 141.2M potential impressions across all ranked influencers
  • Total Audience: 540.7M followers collectively following these creators
  • Average Engagement Rate: 5.49% - significantly above industry average
  • Market Coverage: 12,421 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, United Kingdom, Germany
  • Gender Distribution: 67% Female, 33% Male
  • Primary Age Group: 25-34 years (44.3% of audience)
  • Languages: English, Spanish, French

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in London on Instagram?

YOONCHAE JEUNG (@yoonchae) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in London on Instagram, with +2.9% monthly growth (+184.2K followers).

How many followers did YOONCHAE JEUNG (@yoonchae) gain last month?

YOONCHAE JEUNG (@yoonchae) gained about 184.2K followers last month (+2.9%).

Who grew more: YOONCHAE JEUNG (@yoonchae) or Janelle Zharmenova (@janellezharmenova)?

YOONCHAE JEUNG (@yoonchae) grew more than Janelle Zharmenova (@janellezharmenova) (184.2K vs 89.0K).

How is Janelle Zharmenova (@janellezharmenova) performing right now?

Janelle Zharmenova (@janellezharmenova) is growing at +9.7% (+89.0K) per month, with a Profile Score of 7.5 and average engagement of 1.31%.

How is Nataly C Ospina (@natalieyospina) performing right now?

Nataly C Ospina (@natalieyospina) is growing at +3.6% (+47.2K) per month, with a Profile Score of 7.9 and average engagement of 1.51%.

How is Otoor london (@otoor_london) performing right now?

Otoor london (@otoor_london) is growing at +18.2% (+46.4K) per month, with a Profile Score of 6.3 and average engagement of 0.01%.

How is John Jacobs Eyewear (@johnjacobseyewear) performing right now?

John Jacobs Eyewear (@johnjacobseyewear) is growing at +5.3% (+45.3K) per month, with a Profile Score of 5.8 and average engagement of 0.08%.

Who had the higher percentage growth: Janelle Zharmenova (@janellezharmenova) or Nataly C Ospina (@natalieyospina)?

Janelle Zharmenova (@janellezharmenova) leads (9.7% vs Nataly C Ospina (@natalieyospina) 3.6%).

What is the absolute follower gain of YOONCHAE JEUNG (@yoonchae)?

YOONCHAE JEUNG (@yoonchae) gained about 184.2K followers last month (+2.9%).

What is the absolute follower gain of Janelle Zharmenova (@janellezharmenova)?

Janelle Zharmenova (@janellezharmenova) gained about 89.0K followers last month (+9.7%).

What is the absolute follower gain of Nataly C Ospina (@natalieyospina)?

Nataly C Ospina (@natalieyospina) gained about 47.2K followers last month (+3.6%).

What is the absolute follower gain of Otoor london (@otoor_london)?

Otoor london (@otoor_london) gained about 46.4K followers last month (+18.2%).

What is the absolute follower gain of John Jacobs Eyewear (@johnjacobseyewear)?

John Jacobs Eyewear (@johnjacobseyewear) gained about 45.3K followers last month (+5.3%).

Is YOONCHAE JEUNG (@yoonchae) still a relevant creator?

Yes — YOONCHAE JEUNG (@yoonchae) has a Profile Score of 9.6, average engagement of 19.49%, and +2.9% (+184.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United Kingdom?

The average engagement rate for this category is 5.49%. Generally, rates above 6.6% are considered excellent, while rates above 4.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in London?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.