Top 20 from Edinburgh on Instagram Influencers by Follower Growth

Last updated: March 27, 2026

Total Influencers in Edinburgh, United Kingdom

3,983

Expected Reach

23.4M

Total Followers

87.6M

Avg Engagement

5.49%

Audience Analysis

Gender Distribution

Female62%
Male38%

Age Distribution

25-3439.7%
18-2423.2%
35-4419.6%
45-548.7%

Top Countries

United Kingdom28.0%
United States of America17.3%
India4.4%
Australia3.8%
Germany3.5%

Top Languages

en74.4%
es6.1%
ar4.0%

Top Cities

Greater London3.7%
Edinburgh3.5%
Glasgow0.9%
New York City0.7%
London0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Castle Pics
@castlepics
🏰 Castles & Epic Travel Locations. 🌍 Places You Need To See. 📨 Work with us: partnerships@lynmediagroup.com
Edinburgh, United Kingdom
438.8K
Followers
0.38%
Engagement
+8.0%(+32.4K)
6.7
2
Michael Ulloa | Personal Trainer & Nutrition Coach
@michaelulloapt
🔥Helping you navigate the fitness industry BS Click to enquire about online personal training ⤵️
Edinburgh, United Kingdom
235.2K
Followers
3.76%
Engagement
+11.0%(+23.4K)
8.1
3
Scotland
@scotland.exploers
History/Stories/travel/beauty Medieval/Edinburgh/Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿 exploration
Edinburgh, United Kingdom
151.1K
Followers
N/A
Engagement
+16.9%(+21.8K)
7.2
4
Ross Edward
@babysamanddad
🏴󠁧󠁢󠁳󠁣󠁴󠁿🇵🇱Bilingual Toddler, Dad and Sister too! This is our ONLY account Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Babysamanddad@wecreatepopular.com
Edinburgh, United Kingdom
746.1K
Followers
0.25%
Engagement
+2.0%(+14.4K)
7.0
5
Sugarcoated Sisters
@thesugarcoatedsisters
Tabby & Chloe 🎵 Award-Winning Musical Comedians 🎤✨ 2.5M followers across platforms 🎶 thesugarcoatedsisters@gmail.com
Edinburgh, United Kingdom
641.3K
Followers
0.17%
Engagement
+2.2%(+13.8K)
6.2
6
Homes & Gardens
@homesandgardensofficial
The art of living beautifully.
Edinburgh, United Kingdom
764.1K
Followers
0.16%
Engagement
+1.7%(+12.8K)
5.4
7
Caroline McQuistin | Countryside cottage interiors & lifestyle
@carolinemcquistin
🏡 Cosy cottage interiors ⛰️ Life in the Scottish countryside 📧 carolinemcquistin@sixteenth.com
Edinburgh, United Kingdom
412.7K
Followers
5.26%
Engagement
+3.1%(+12.6K)
8.0
8
Jaad Clayburn
@jaad_official1
Every song you hear is out now ⬇️⬇️ Jaadraps@gmail.com - brands hmu💯
Edinburgh, United Kingdom
77.2K
Followers
2.17%
Engagement
+17.1%(+11.3K)
7.4
9
A L I T A B R I Z I
@iamalitabrizi
》Orthodox Christian ☦︎ 》BIG STORIES COMING YOUR WAY🌏 》MY LINKS👇🏽
Edinburgh, United Kingdom
347.6K
Followers
1.05%
Engagement
+3.2%(+10.7K)
7.8
10
Jack Harding
@jackharding
uk based photographer/ director cars, watches and slow living
Edinburgh, United Kingdom
292.5K
Followers
1.16%
Engagement
+2.9%(+8.3K)
6.6
11
Zara Davis
@zara_davis_
Virtual Influencer @zara_davis_ (My only account!) ⬇️Only place to chat to me⬇️
Edinburgh, United Kingdom
109.2K
Followers
4.98%
Engagement
+8.1%(+8.2K)
9.6
12
xavierdelerue
@xavierdelerue
ROAMER episode 6 OUT NOW on YouTube follow the link below.
Edinburgh, United Kingdom
584.2K
Followers
0.91%
Engagement
+1.2%(+7.0K)
7.0
13
Ross Cairney | Exploring Scotland | Adventure
@my.scottish.journal
🏔️ Exploring the best of Scotland 🍃 Places to stay | Places to eat | Things to do ✉️ my.scottish.journal@outlook.com
Edinburgh, United Kingdom
75.5K
Followers
0.23%
Engagement
+9.1%(+6.3K)
7.8
14
Ozan Kral
@ozannkrall
Architect
Edinburgh, United Kingdom
52.9K
Followers
42.14%
Engagement
+13.3%(+6.2K)
10.0
15
Paul Smith Wealth & Property Educator
@paulsmithwealth
🌍 Founder of @TouchstoneEducation 📈 Helping people BUILD wealth with property 🏠 https://mymoneymakingexpert.com
Edinburgh, United Kingdom
244.2K
Followers
0.02%
Engagement
+2.5%(+6.1K)
4.9
16
Libby Webb
@docleaves
Gardener's World March 25 episode 2 Garden's Illustrated Aug 25 Unearthed July 23 7x14m urban garden. 📍Edinburgh Read how the garden evolved here:
Edinburgh, United Kingdom
78.4K
Followers
4.00%
Engagement
+8.3%(+6.0K)
9.2
17
Ioana Gulter
@moto.girl.edinburgh
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland 📩 moto.girl.edinburgh1@gmail.com
Edinburgh, United Kingdom
658.1K
Followers
1.97%
Engagement
+0.9%(+5.8K)
8.3
18
Aimee Shugarman
@shugarysweets
Foodie and Coffee addict! Behind the scenes of Shugary Sweets® ❤️️☕️🍩🍦A little sass and sarcasm sprinkled with sugar.
Edinburgh, United Kingdom
168.9K
Followers
0.14%
Engagement
+3.3%(+5.4K)
7.5
19
Connor Burns
@connorburnscomedy
FULL SPECIAL “VERTIGO” OUT NOW- link below Bookings: info@mza-artists.com
Edinburgh, United Kingdom
133.9K
Followers
0.14%
Engagement
+4.2%(+5.4K)
6.2
20
Ellie Wilson
@elliewilsonofficial
content creator, writer, speaker mindset & empowerment, elegant style, luxury travel for my activism: @ellie.speaks.out email for enquiries/collabs
Edinburgh, United Kingdom
97.4K
Followers
3.48%
Engagement
+5.9%(+5.4K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Edinburgh with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 23.4M potential impressions across all ranked influencers
  • Total Audience: 87.6M followers collectively following these creators
  • Average Engagement Rate: 5.49% - significantly above industry average
  • Market Coverage: 3,983 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, India
  • Gender Distribution: 62% Female, 38% Male
  • Primary Age Group: 25-34 years (39.7% of audience)
  • Languages: English, Spanish, Arabic

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through March 2026.

Frequently Asked Questions

Who is the fastest‑growing creator in Edinburgh on Instagram?

Castle Pics (@castlepics) is, as of March 2026, the fastest‑growing creator in Edinburgh on Instagram, with +8.0% monthly growth (+32.4K followers).

How many followers did Castle Pics (@castlepics) gain last month?

Castle Pics (@castlepics) gained about 32.4K followers last month (+8.0%).

Who grew more: Castle Pics (@castlepics) or Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt)?

Castle Pics (@castlepics) grew more than Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt) (32.4K vs 23.4K).

How is Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt) performing right now?

Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt) is growing at +11.0% (+23.4K) per month, with a Profile Score of 8.1 and average engagement of 3.76%.

How is Scotland (@scotland.exploers) performing right now?

Scotland (@scotland.exploers) is growing at +16.9% (+21.8K) per month, with a Profile Score of 7.2 and average engagement of N/A.

How is Ross Edward (@babysamanddad) performing right now?

Ross Edward (@babysamanddad) is growing at +2.0% (+14.4K) per month, with a Profile Score of 7.0 and average engagement of 0.25%.

How is Sugarcoated Sisters (@thesugarcoatedsisters) performing right now?

Sugarcoated Sisters (@thesugarcoatedsisters) is growing at +2.2% (+13.8K) per month, with a Profile Score of 6.2 and average engagement of 0.17%.

Who had the higher percentage growth: Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt) or Scotland (@scotland.exploers)?

Scotland (@scotland.exploers) leads (16.9% vs Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt) 11.0%).

What is the absolute follower gain of Castle Pics (@castlepics)?

Castle Pics (@castlepics) gained about 32.4K followers last month (+8.0%).

What is the absolute follower gain of Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt)?

Michael Ulloa | Personal Trainer & Nutrition Coach (@michaelulloapt) gained about 23.4K followers last month (+11.0%).

What is the absolute follower gain of Scotland (@scotland.exploers)?

Scotland (@scotland.exploers) gained about 21.8K followers last month (+16.9%).

What is the absolute follower gain of Ross Edward (@babysamanddad)?

Ross Edward (@babysamanddad) gained about 14.4K followers last month (+2.0%).

What is the absolute follower gain of Sugarcoated Sisters (@thesugarcoatedsisters)?

Sugarcoated Sisters (@thesugarcoatedsisters) gained about 13.8K followers last month (+2.2%).

Is Castle Pics (@castlepics) still a relevant creator?

Yes — Castle Pics (@castlepics) has a Profile Score of 6.7, average engagement of 0.38%, and +8.0% (+32.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in United Kingdom?

The average engagement rate for this category is 5.49%. Generally, rates above 6.6% are considered excellent, while rates above 4.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Edinburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.