Top 20 Home & Interior Design from Sweden on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Home & Interior Design Influencers in Sweden

2,568

Expected Reach

18.8M

Total Followers

76.2M

Avg Engagement

3.13%

Audience Analysis

Gender Distribution

Female81%
Male19%

Age Distribution

25-3437.9%
35-4423.7%
18-2420.0%
45-5410.0%

Top Countries

Sweden28.4%
Germany13.3%
United States of America8.5%
United Kingdom4.0%
Italy3.0%

Top Languages

en35.9%
sv30.8%
de14.3%

Top Cities

Stockholm7.0%
Gothenburg1.7%
Greater London1.3%
Berlin0.7%
Istanbul0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Entertaining 🐈lovers since -13
@fjarilflickans
Paypal: info@josign.se 🏥 🐱Cat whisperer 🏆Founder of #FureverCatlady Brand ambassador for 🐈‍⬛@bestfriendsweden
Sweden
392.4K
Followers
0.39%
Engagement
+13.9%(+47.9K)
7.5
2
EMELIE VON HOFSTEN
@emvonhofsten
Mom to Hugo ♥️ For collaborations contact: Amanda@duverellcollective.com Em.von.hofsten@gmail.com
Stockholm, Sweden
274.2K
Followers
3.62%
Engagement
+6.3%(+16.3K)
8.2
3
Rio | Food Styling & Fruit Art 🌈
@inspo_by_rio_
✨ Creative Food Styling & Inspiration 🌿 Fruit & Snack Boards 🌸 Simple, Beautiful Food Tutorials
Sweden
1.1M
Followers
12.35%
Engagement
+1.3%(+13.8K)
6.7
4
Alica Andersson
@alica_andersson
ÄLSKAR mat!🪩🌭 Renoveringsprojekt!⚡️ Collaborations - collab@boffoagency.com Min mail - alica.andersson@gmail.com YouTube⚡️ Länk👇
Sweden
110.0K
Followers
0.89%
Engagement
+10.8%(+10.8K)
7.3
5
Jessica Von Porath Rådberg 🌹🌹
@mitt_gronaparadis
Mum;wife and grandma ❤️❤️. #inredning #garden #flowers #levaobo #gastricsleeve @panettisverige rabattkod jessica500
Sweden
88.8K
Followers
0.24%
Engagement
+10.0%(+8.1K)
8.8
6
Daniel Hessleklint
@snickarresan
Ambassadör för @byggmax_sverige & @metabo_sverige 🤝 Samarbetar med @fast_fastening @guide.gloves @maskinhjalp
Sweden
103.1K
Followers
0.27%
Engagement
+8.5%(+8.0K)
8.6
7
Daniel Pourrahmaty
@danihandcraft
• Shaping moments that stay • Original sculptures & full process below • Sweden
Sweden
306.1K
Followers
0.00%
Engagement
+2.5%(+7.5K)
8.0
8
Villa Åstafors
@villaastafors
Renoveringsdrömmar 2026 samarbete: villaastafors@gmail.com Youtube: Villa Åstafors
Sweden
168.1K
Followers
1.36%
Engagement
+4.2%(+6.8K)
8.3
9
Erik Öst
@erikbygger
▪️Tips o Tricks för ditt byggprojekt ▪️Driver Byggföretag i Dalarna ▪️Fastighetsägare ▪️Förvaltar egenbyggda Hyresfastigheter
Sweden
256.0K
Followers
0.42%
Engagement
+2.7%(+6.7K)
7.2
10
Israa Al haj
@israa_alhaj
📩 Israa.alhay@gmail.com
Sweden
273.3K
Followers
0.55%
Engagement
+2.3%(+6.1K)
5.9
11
🇸🇪Cecilia M Kirchsteiger | Teknik & Foto
@cicimollerkirchsteiger
Din tech-influencer på svenska!📱🍎🤖 Gör teknik enkel med smarta mobiltips, tekniska lösningar & recensioner 📩 info@ceciliamoller.com📍Linköping, Sweden
Linkoping, Sweden
103.1K
Followers
0.95%
Engagement
+6.0%(+5.8K)
8.3
12
Myrsini Alexandridi
@myrsini_alexandridi
Visual artist & architect Bienale of Contemporary Keramics 2026 @bckeramics Owner of @ktema.skopelos
Stockholm, Sweden
174.8K
Followers
0.42%
Engagement
+3.1%(+5.2K)
6.0
13
VieraufSchwedisch
@vieraufschwedisch
🇸🇪 Neuanfang in Schweden zu fünft. 🏡 Unser Leben zwischen Waldhaus-Renovierung, Familienchaos und großen Träumen. ❤️ louisa@kiamisumanagement.de 💌
Sweden
97.2K
Followers
1.33%
Engagement
+5.5%(+5.1K)
8.6
14
Stina Roos , Lifestyle, Garden & Home
@stina.roos
Välkommen! Blomster, klädstil, trädgård, inredning & renovering av vårt hus i Dalarna. Mixat med färg. Kontakt: stina.roos@outlook.com
Sweden
292.5K
Followers
0.42%
Engagement
+1.7%(+4.9K)
7.0
15
Rebecka Q - Fönsterhantverkare
@rebeckas_reparationshantverk
✨ Restore before you replace ✨ ⚒️ Window Restoration Specialist 🎓 Trained at Scandinavian Windowcraft 🇸🇪 Workshop in Sweden
Sweden
41.8K
Followers
5.44%
Engagement
+13.0%(+4.8K)
7.2
16
Johanna - Vårt Lilla Gröna 🌻
@vartlillagrona
Ett hem på småländska landsbygden. Loppisfynd, trädgårdsbestyr och en nypa kaffe i vedspisvärmen. Varmt välkommen! 💚
Sweden
217.0K
Followers
1.43%
Engagement
+2.2%(+4.7K)
7.8
17
Hannah Östebo Tera
@hannaholiero
Hej, ADHD-Kardashian från WISH här!🤪 Nybliven husägare, nygift, har mops och försöker (över)leva life! Jobb: hannaholieroforetag@gmail.com
Sweden
120.0K
Followers
2.52%
Engagement
+4.0%(+4.6K)
8.5
18
Anna˙ᵕ˙ Artist & Designer
@byannasienna
✎ Journey of a creative Swede
˙ᵕ˙ Safe space - kindness for all
☆ 5-star store rating
𓅭 Shop whimsical stickers, cute prints & profound originals ↓
Stockholm, Sweden
76.4K
Followers
1.73%
Engagement
+5.7%(+4.1K)
7.9
19
Petter Gantelius
@gantelius_fonsterhantverk
Window restoration with linseed oil. I truly love restoring. Working in Skåne, Sweden. Selling profile scrapers in my web shop, link below 👇
Sweden
373.5K
Followers
0.00%
Engagement
+1.0%(+3.6K)
8.2
20
Frida B
@homedecofrida
Inredning, tankar, blommor & FÄRG Bygger @beahomeperson Poddar @mellanrummenpodcast 💌 frida@beahomeperson.com
Goteborg, Sweden
49.4K
Followers
1.25%
Engagement
+7.9%(+3.6K)
8.3

About This Instagram Influencer Ranking

Discover the most influential creators in Sweden with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 18.8M potential impressions across all ranked influencers
  • Total Audience: 76.2M followers collectively following these creators
  • Average Engagement Rate: 3.13% - above industry average
  • Market Coverage: 2,568 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, Germany, United States of America
  • Gender Distribution: 81% Female, 19% Male
  • Primary Age Group: 25-34 years (37.9% of audience)
  • Languages: English, sv, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Sweden on Instagram?

Entertaining 🐈lovers since -13 (@fjarilflickans) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Sweden on Instagram, with +13.9% monthly growth (+47.9K followers).

How many followers did Entertaining 🐈lovers since -13 (@fjarilflickans) gain last month?

Entertaining 🐈lovers since -13 (@fjarilflickans) gained about 47.9K followers last month (+13.9%).

Who grew more: Entertaining 🐈lovers since -13 (@fjarilflickans) or EMELIE VON HOFSTEN (@emvonhofsten)?

Entertaining 🐈lovers since -13 (@fjarilflickans) grew more than EMELIE VON HOFSTEN (@emvonhofsten) (47.9K vs 16.3K).

How is EMELIE VON HOFSTEN (@emvonhofsten) performing right now?

EMELIE VON HOFSTEN (@emvonhofsten) is growing at +6.3% (+16.3K) per month, with a Profile Score of 8.2 and average engagement of 3.62%.

How is Rio | Food Styling & Fruit Art 🌈 (@inspo_by_rio_) performing right now?

Rio | Food Styling & Fruit Art 🌈 (@inspo_by_rio_) is growing at +1.3% (+13.8K) per month, with a Profile Score of 6.7 and average engagement of 12.35%.

How is Alica Andersson (@alica_andersson) performing right now?

Alica Andersson (@alica_andersson) is growing at +10.8% (+10.8K) per month, with a Profile Score of 7.3 and average engagement of 0.89%.

How is Jessica Von Porath Rådberg 🌹🌹 (@mitt_gronaparadis) performing right now?

Jessica Von Porath Rådberg 🌹🌹 (@mitt_gronaparadis) is growing at +10.0% (+8.1K) per month, with a Profile Score of 8.8 and average engagement of 0.24%.

Who had the higher percentage growth: EMELIE VON HOFSTEN (@emvonhofsten) or Rio | Food Styling & Fruit Art 🌈 (@inspo_by_rio_)?

EMELIE VON HOFSTEN (@emvonhofsten) leads (6.3% vs Rio | Food Styling & Fruit Art 🌈 (@inspo_by_rio_) 1.3%).

What is the absolute follower gain of Entertaining 🐈lovers since -13 (@fjarilflickans)?

Entertaining 🐈lovers since -13 (@fjarilflickans) gained about 47.9K followers last month (+13.9%).

What is the absolute follower gain of EMELIE VON HOFSTEN (@emvonhofsten)?

EMELIE VON HOFSTEN (@emvonhofsten) gained about 16.3K followers last month (+6.3%).

What is the absolute follower gain of Rio | Food Styling & Fruit Art 🌈 (@inspo_by_rio_)?

Rio | Food Styling & Fruit Art 🌈 (@inspo_by_rio_) gained about 13.8K followers last month (+1.3%).

What is the absolute follower gain of Alica Andersson (@alica_andersson)?

Alica Andersson (@alica_andersson) gained about 10.8K followers last month (+10.8%).

What is the absolute follower gain of Jessica Von Porath Rådberg 🌹🌹 (@mitt_gronaparadis)?

Jessica Von Porath Rådberg 🌹🌹 (@mitt_gronaparadis) gained about 8.1K followers last month (+10.0%).

Is Entertaining 🐈lovers since -13 (@fjarilflickans) still a relevant creator?

Yes — Entertaining 🐈lovers since -13 (@fjarilflickans) has a Profile Score of 7.5, average engagement of 0.39%, and +13.9% (+47.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Sweden?

The average engagement rate for this category is 3.13%. Generally, rates above 3.8% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Sweden?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.