Top 20 Beauty & Cosmetics from Madrid on TikTok Influencers by Follower Growth

Last updated: May 14, 2026

Total Beauty & Cosmetics Influencers in Madrid, Spain

637

Expected Reach

21.5M

Total Followers

162.5M

Avg Engagement

6.63%

Audience Analysis

Gender Distribution

Female71%
Male29%

Age Distribution

18-2414.6%
25-345.9%
17-202.9%
13-172.4%

Top Countries

Spain55.0%
Mexico10.1%
Argentina4.3%
Colombia3.2%
Peru2.5%

Top Languages

es84.1%
en8.9%
pt1.6%

Top Cities

Madrid8.4%
Barcelona4.0%
Valencia3.0%
Seville2.8%
Murcia2.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
maarta_diaz
@maarta_diaz
MÁS SOBRE MARTIS AQUÍ ⤵️💗
Madrid, Spain
7.2M
Followers
9.24%
Engagement
+0.7%(+47.4K)
6.8
2
L0RNA
@l000rna
ig: l0rnasf 💋🦓💝
Madrid, Spain
329.1K
Followers
11.32%
Engagement
+10.9%(+32.5K)
8.0
3
Jesús Serrano
@gsusserranomua
🎥 Tu profe de maquillaje 💄 📩Gsus@b3hind.com
Madrid, Spain
4.6M
Followers
7.10%
Engagement
+0.6%(+25.7K)
3.9
4
Lulu99
@_lulu99
Los amo Lulutubers ❤️
Madrid, Spain
12.8M
Followers
11.95%
Engagement
+0.2%(+24.4K)
7.2
5
Agus Pedano - fashion stylist
@agustinapedano
Compras inteligentes en moda! Instagram: 512K - YouTube:340K Madrid📍
Madrid, Spain
164.6K
Followers
3.04%
Engagement
+16.3%(+23.0K)
3.3
6
Ester
@ester_exposito
🌙
Madrid, Spain
1.5M
Followers
N/A
Engagement
+1.2%(+17.7K)
0.5
7
Marii Pazz
@mariipvzz
Fashion Stylist | Lifestyle 💌mariipazz@grail-talent.com @Fashion Nova Shop my looks below
Madrid, Spain
335.8K
Followers
10.41%
Engagement
+5.5%(+17.6K)
7.6
8
Bart Reverte
@bartreverte
Maquillador / beauty content creator 📩 e-mail: bart@tkers.es
Madrid, Spain
1.0M
Followers
8.77%
Engagement
+1.7%(+17.3K)
6.0
9
𝐶𝑎𝑟𝑙𝑎 𝐷𝑟𝑎𝑔𝑎𝑛
@caarladragan
ig:caarladragan 🧖🏼‍♀️✨🪞🍸 📩carladragan@letsbeinfluenced.com
Madrid, Spain
1.5M
Followers
12.63%
Engagement
+1.1%(+17.0K)
6.6
10
María Madrid
@themariamadrid
makeup | skincare | tips | beauty @GLOWSSIP mariamadrid@b3hind.com
Madrid, Spain
581.8K
Followers
10.11%
Engagement
+2.8%(+15.7K)
7.0
11
Samantha Costantini
@samanthacostantini
🫦 MODA, BEAUTY Y VIDA DIVINEO 🫦 samantha@letsbeinfluenced.com
Madrid, Spain
1.4M
Followers
12.13%
Engagement
+1.0%(+14.6K)
7.3
12
alecapetilloga
@alecapetillogaytan
Madrid | México Ig: @alecapetilloga
Madrid, Spain
757.7K
Followers
9.36%
Engagement
+1.7%(+12.8K)
6.9
13
Hugáceo Crujiente
@hugaceo.crujiente
👁•👁 🏁 Drag Race España S1 💙 Non binary club kid 📩 info@mirandatalents.com
Madrid, Spain
373.7K
Followers
13.66%
Engagement
+3.3%(+12.0K)
7.9
14
Olga Espinoza
@olga_espinozar
INSTAGRAM| olga_espinozar Brand Stylist — Estratega de Imagen Comunicadora Social holaolgacomunicacion@gmail.com 📍Madrid
Madrid, Spain
107.2K
Followers
4.19%
Engagement
+11.1%(+10.7K)
5.6
15
EmilioMiralles💗
@emiliomiralless
💋Los morros de spaña💋 💞un chico que le gusta el makeup💞 @emiletemiralles
Madrid, Spain
239.5K
Followers
5.11%
Engagement
+4.3%(+10.0K)
7.0
16
Makiapelo WACHIN 🇦🇷
@makiapelo
Humor a la barbería MADRID 🇪🇸 makiapelocontacto@gmail.com 👇🏻 RESERVA TU CITA 👇🏻
Madrid, Spain
479.3K
Followers
9.56%
Engagement
+2.1%(+10.0K)
6.3
17
Sofiahamela
@sofiahamela2
ig: sofiahamela
Madrid, Spain
252.6K
Followers
14.31%
Engagement
+4.0%(+9.8K)
7.2
18
Sara Álvarez
@saraldel
saraldel@letsbeinfluenced.com
Madrid, Spain
783.3K
Followers
8.80%
Engagement
+1.2%(+9.6K)
6.9
19
P I L I ✨
@pilaarbc
IG: pilaarbc 💌 pilar@topmediamanagement.com Murcia - Madrid ✨✨
Madrid, Spain
587.9K
Followers
7.90%
Engagement
+1.6%(+9.3K)
5.0
20
carlomaranon
@carlomaranon
@Omara
Madrid, Spain
465.3K
Followers
16.48%
Engagement
+1.9%(+8.9K)
6.1

About This TikTok Influencer Ranking

Discover the most influential creators in Madrid with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 21.5M potential impressions across all ranked influencers
  • Total Audience: 162.5M followers collectively following these creators
  • Average Engagement Rate: 6.63% - significantly above industry average
  • Market Coverage: 637 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Mexico, Argentina
  • Gender Distribution: 71% Female, 29% Male
  • Primary Age Group: 18-24 years (14.6% of audience)
  • Languages: Spanish, English, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Madrid on TikTok?

maarta_diaz (@maarta_diaz) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Madrid on TikTok, with +0.7% monthly growth (+47.4K followers).

How many followers did maarta_diaz (@maarta_diaz) gain last month?

maarta_diaz (@maarta_diaz) gained about 47.4K followers last month (+0.7%).

Who grew more: maarta_diaz (@maarta_diaz) or L0RNA (@l000rna)?

maarta_diaz (@maarta_diaz) grew more than L0RNA (@l000rna) (47.4K vs 32.5K).

How is L0RNA (@l000rna) performing right now?

L0RNA (@l000rna) is growing at +10.9% (+32.5K) per month, with a Profile Score of 8.0 and average engagement of 11.32%.

How is Jesús Serrano (@gsusserranomua) performing right now?

Jesús Serrano (@gsusserranomua) is growing at +0.6% (+25.7K) per month, with a Profile Score of 3.9 and average engagement of 7.10%.

How is Lulu99 (@_lulu99) performing right now?

Lulu99 (@_lulu99) is growing at +0.2% (+24.4K) per month, with a Profile Score of 7.2 and average engagement of 11.95%.

How is Agus Pedano - fashion stylist (@agustinapedano) performing right now?

Agus Pedano - fashion stylist (@agustinapedano) is growing at +16.3% (+23.0K) per month, with a Profile Score of 3.3 and average engagement of 3.04%.

Who had the higher percentage growth: L0RNA (@l000rna) or Jesús Serrano (@gsusserranomua)?

L0RNA (@l000rna) leads (10.9% vs Jesús Serrano (@gsusserranomua) 0.6%).

What is the absolute follower gain of maarta_diaz (@maarta_diaz)?

maarta_diaz (@maarta_diaz) gained about 47.4K followers last month (+0.7%).

What is the absolute follower gain of L0RNA (@l000rna)?

L0RNA (@l000rna) gained about 32.5K followers last month (+10.9%).

What is the absolute follower gain of Jesús Serrano (@gsusserranomua)?

Jesús Serrano (@gsusserranomua) gained about 25.7K followers last month (+0.6%).

What is the absolute follower gain of Lulu99 (@_lulu99)?

Lulu99 (@_lulu99) gained about 24.4K followers last month (+0.2%).

What is the absolute follower gain of Agus Pedano - fashion stylist (@agustinapedano)?

Agus Pedano - fashion stylist (@agustinapedano) gained about 23.0K followers last month (+16.3%).

Is maarta_diaz (@maarta_diaz) still a relevant creator?

Yes — maarta_diaz (@maarta_diaz) has a Profile Score of 6.8, average engagement of 9.24%, and +0.7% (+47.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 6.63%. Generally, rates above 8.0% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Madrid?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.