Top 20 Home & Interior Design from Spain on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Home & Interior Design Influencers in Spain

5,267

Expected Reach

44.9M

Total Followers

207.4M

Avg Engagement

3.14%

Audience Analysis

Gender Distribution

Female70%
Male30%

Age Distribution

25-3441.3%
18-2422.0%
35-4421.0%
45-547.5%

Top Countries

Spain31.0%
Germany11.8%
United States of America7.1%
Brazil4.2%
Mexico4.1%

Top Languages

es45.6%
en25.3%
de12.4%

Top Cities

Barcelona City2.6%
Madrid city2.2%
Munich0.9%
Berlin0.8%
Mexico City0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Borolón
@canalborolon
Trucos e ideas para hacerte la vida más fácil ‼️🤭😱❌🤔🤯💯💥🏠
Spain
579.5K
Followers
0.00%
Engagement
+9.8%(+51.8K)
8.3
2
Carmita M
@carmita_tips2
💡La mejor cuenta de trucos y tips que te facilitan la vida 🤝Colaboraciones:📨DM…
Spain
324.5K
Followers
0.00%
Engagement
+16.3%(+45.6K)
7.4
3
MARÍA SÁNCHEZ
@airamdecor
DECO•MODA•BELLEZA ASESORA EN DECORACIÓN DE INTERIORES 🪚BRICO|TIPS|DIY ♥️HOGAR CON ESTILO PROPIO 📩airamdecor@hotmail.com 🇪🇸SALAMANCA 🔗Enlaces ⬇️
Salamanca, Spain
347.3K
Followers
0.00%
Engagement
+10.4%(+32.8K)
7.9
4
Natalia Sáez | Green lifestyle
@enabrilhojasmil
🌿 Cuido de tus plantas y de ti 📺 Presentadora @amcliving_tv “Tus plantas decoran”
🏡 Arquitecta y paisajista y 👶🐶 📚 3 libros 🙋🏼‍♀️ @thegreenhouse_mad
Madrid, Spain
680.3K
Followers
0.45%
Engagement
+5.0%(+32.4K)
6.2
5
Marta y Helena
@hogardiez
👩‍👧Madre e hija 🧼Ideas fáciles y rápidas para el día a día 👩🏻‍💻 Creación de contenidos para medios 📍Barcelona | Tarragona 👇 Enlaces 👇
Barcelona, Spain
589.6K
Followers
0.00%
Engagement
+5.0%(+28.0K)
8.1
6
Iker Senra
@ikersroom
Luxury Real Estate Advisor And Founder of @EuroHouse2207 Currently in Madrid 🇪🇸 Success And Entrepreneurship 2.0
Madrid, Spain
237.0K
Followers
0.16%
Engagement
+10.8%(+27.1K)
5.2
7
Alicia Martínez HOGAR•LIMPIEZA•ORDEN
@aly_deco_home
🫧Consejos de Limpieza, Organización y Trucos/Tips Hogar 💌hola@alydeco.com 📍Murcia 🇪🇸 Mis Recomendaciones 👇
Madrid city, Spain
2.3M
Followers
0.87%
Engagement
+1.1%(+25.6K)
6.8
8
Luis Güell
@almorzandoconluis
📩: almorzandoconluis@bushidotalent.com No soy chef, pero me gusta tanto comer que tuve que aprender a cocinar... y aquí sigo, aprendiendo. 🇪🇸
Spain
288.6K
Followers
0.00%
Engagement
+9.2%(+24.3K)
8.6
9
María Fernández✨ LIMPIEZA | ORDEN| HOGAR
@marianordichouse
🏠 Orden, limpieza, decoración & lifestyle ✨ Todo lo que me funciona para vivir mejor en casa 📩 info@marianordichouse.com 📍Barcelona | España
Barcelona City, Spain
2.1M
Followers
0.37%
Engagement
+1.1%(+23.8K)
7.3
10
Las ideas de Araceli / withbrushandpaper
@lasideasdearaceli
Deco/ Tips / Brico/ Limpieza/ Lifestyle 🇪🇸 Comparto mis ideas contigo araceli@letsbeinfluenced.com 🛍️Mis favoritos de Amazon 👇🏻
Spain
1.1M
Followers
0.00%
Engagement
+2.1%(+23.3K)
7.8
11
Gloria DIY, deco y bricolaje
@mimodemami
DIY fácil para transformar casa, ropa y objetos Deco, bricolaje y creatividad sin complicaciones
Madrid city, Spain
1.3M
Followers
0.58%
Engagement
+1.8%(+23.3K)
7.5
12
★ JHOANNA ROLA ★
@jhoannarola
Tu amiga Petite de confianza🫶🏻 📩 hola@jhoannarola.com Guía para chicas bajitas ⬇️
Barcelona, Spain
373.3K
Followers
0.41%
Engagement
+5.8%(+20.4K)
6.8
13
Lima de Estepona • Karlos Granada
@karlos_granada
Actor, Producer, Director, Writer, Bullfighter, Painter, Lawyer @fundacionlimadeestepona @limadeestepona @jclfilms_us #málaga 🇺🇸🇮🇹🇪🇸🇵🇪 #estepona
Barcelona City, Spain
446.0K
Followers
2.38%
Engagement
+4.8%(+20.3K)
5.9
14
Alberto Rodriguez | Alber Maker
@albermaker
Decoración · DIY · Reformas reales Producción creativa para marcas Campañas · Social Ads 📩 info@albermaker.com
Madrid, Spain
590.0K
Followers
0.00%
Engagement
+3.5%(+20.2K)
7.7
15
Villalegria
@villalegria2022
¡No es que tengamos poco tiempo, sino que perdemos mucho!
Spain
137.2K
Followers
2.55%
Engagement
+15.3%(+18.2K)
9.2
16
✨ LUWCOCO ✨
@luwcoco
💖Hola, soy Lucía y quiero ser tu influencer de costura 🪡 Estudiando Patronaje y Confección 📐También soy Arquitecta 🙂 Mis patrones aquí ⬇️⬇️⬇️
Spain
250.4K
Followers
0.17%
Engagement
+6.9%(+16.3K)
6.0
17
Patricia Fernández
@patriwhitehouse
LIFESTYLE-MODA-DECO Tips para tener una casa con estilo, vida saludable y looks bonitos 📖 Organiza tu casa sin dramas 📩 patriwhitehouse@gmail.com
Madrid, Spain
2.1M
Followers
0.99%
Engagement
+0.7%(+14.6K)
4.9
18
Estela Moreno
@soyestelamoreno
🧹Limpieza, orden y tips de hogar 🔨 Transforma tu hogar 🏡 en tu lugar favorito Contacto: soyestelamoreno@lacreme.agency ⬇️Mis favoritos⬇️
Barcelona City, Spain
1.2M
Followers
0.00%
Engagement
+1.2%(+14.6K)
8.0
19
Virginia Martínez
@ideasatrocitos
¿Hacemos un cambio? 🔸DIY🔸Decoración🔸Tips🔸Brico Collab: 💌 ideasatrocitos@lacreme.agency 📩 Almería ⬇️Enlaces a los productos de los vídeos
Spain
905.4K
Followers
0.04%
Engagement
+1.5%(+13.5K)
6.6
20
Tatiana Casanovas
@tatiana.casanovas
based in barcelona contact@tatianacasanovas.com
Barcelona City, Spain
241.6K
Followers
0.58%
Engagement
+5.8%(+13.2K)
7.6

About This Instagram Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 44.9M potential impressions across all ranked influencers
  • Total Audience: 207.4M followers collectively following these creators
  • Average Engagement Rate: 3.14% - above industry average
  • Market Coverage: 5,267 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Germany, United States of America
  • Gender Distribution: 70% Female, 30% Male
  • Primary Age Group: 25-34 years (41.3% of audience)
  • Languages: Spanish, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Spain on Instagram?

Borolón (@canalborolon) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Spain on Instagram, with +9.8% monthly growth (+51.8K followers).

How many followers did Borolón (@canalborolon) gain last month?

Borolón (@canalborolon) gained about 51.8K followers last month (+9.8%).

Who grew more: Borolón (@canalborolon) or Carmita M (@carmita_tips2)?

Borolón (@canalborolon) grew more than Carmita M (@carmita_tips2) (51.8K vs 45.6K).

How is Carmita M (@carmita_tips2) performing right now?

Carmita M (@carmita_tips2) is growing at +16.3% (+45.6K) per month, with a Profile Score of 7.4 and average engagement of 0.00%.

How is MARÍA SÁNCHEZ (@airamdecor) performing right now?

MARÍA SÁNCHEZ (@airamdecor) is growing at +10.4% (+32.8K) per month, with a Profile Score of 7.9 and average engagement of 0.00%.

How is Natalia Sáez | Green lifestyle (@enabrilhojasmil) performing right now?

Natalia Sáez | Green lifestyle (@enabrilhojasmil) is growing at +5.0% (+32.4K) per month, with a Profile Score of 6.2 and average engagement of 0.45%.

How is Marta y Helena (@hogardiez) performing right now?

Marta y Helena (@hogardiez) is growing at +5.0% (+28.0K) per month, with a Profile Score of 8.1 and average engagement of 0.00%.

Who had the higher percentage growth: Carmita M (@carmita_tips2) or MARÍA SÁNCHEZ (@airamdecor)?

Carmita M (@carmita_tips2) leads (16.3% vs MARÍA SÁNCHEZ (@airamdecor) 10.4%).

What is the absolute follower gain of Borolón (@canalborolon)?

Borolón (@canalborolon) gained about 51.8K followers last month (+9.8%).

What is the absolute follower gain of Carmita M (@carmita_tips2)?

Carmita M (@carmita_tips2) gained about 45.6K followers last month (+16.3%).

What is the absolute follower gain of MARÍA SÁNCHEZ (@airamdecor)?

MARÍA SÁNCHEZ (@airamdecor) gained about 32.8K followers last month (+10.4%).

What is the absolute follower gain of Natalia Sáez | Green lifestyle (@enabrilhojasmil)?

Natalia Sáez | Green lifestyle (@enabrilhojasmil) gained about 32.4K followers last month (+5.0%).

What is the absolute follower gain of Marta y Helena (@hogardiez)?

Marta y Helena (@hogardiez) gained about 28.0K followers last month (+5.0%).

Is Borolón (@canalborolon) still a relevant creator?

Yes — Borolón (@canalborolon) has a Profile Score of 8.3, average engagement of 0.00%, and +9.8% (+51.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Spain?

The average engagement rate for this category is 3.14%. Generally, rates above 3.8% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.