Top 20 Business & Finance from Spain on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Business & Finance Influencers in Spain

3,753

Expected Reach

59.4M

Total Followers

267.0M

Avg Engagement

2.72%

Audience Analysis

Gender Distribution

Female52%
Male48%

Age Distribution

25-3441.0%
18-2427.9%
35-4417.7%
45-546.0%

Top Countries

Spain25.7%
Germany14.2%
United States of America9.2%
Brazil6.8%
Mexico3.6%

Top Languages

es42.1%
en28.3%
de13.3%

Top Cities

Madrid city4.0%
Barcelona City2.5%
Berlin2.0%
Valencia1.4%
Greater London1.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ibai
@ibaillanos
Disfrutando de la vida con mi familia.
Spain
13.4M
Followers
N/A
Engagement
+11.3%(+1.4M)
8.9
2
The Legend
@iliatopuria
Prove them wrong 🌹
Madrid city, Spain
7.1M
Followers
4.92%
Engagement
+3.2%(+218.5K)
4.7
3
Marcelo Toledo
@marcelotoledo
🔥 Tirando a venda da frouxidão para criar seres humanos excepcionais 📈 Empresário & Mentor | 📚 Autor best-seller 🎙️ Host @ExcepcionaisPodcast
Toledo, Spain
1.2M
Followers
0.13%
Engagement
+12.9%(+138.3K)
6.0
4
Mario Casarez
@ranchomc_official
President of North America Spanish Horse Association🇳🇱 Friesian Quality Importer🇳🇱 Red Friesian Breeder Custom Saddles & Accessories Teambillet Member
Spain
971.1K
Followers
0.07%
Engagement
+10.8%(+95.0K)
6.1
5
Jordi Segués | Marketing y Ventas
@thejordisegues
🔴 Masterclass en Directo. 🗓️ Miércoles 4 de Junio (19h Madrid). 🔥 Marca Personal y Redes Sociales. 👇 Apúntate ahora.
Madrid, Spain
2.1M
Followers
N/A
Engagement
+4.2%(+82.3K)
7.9
6
María Camila Matiz
@macamatiz
Entrepreneurship l Spirituality l Mind. ♥ @alonahomecol 💅🏻 Llevemos juntos tu marca a otro nivel 🚀
Spain
87.9K
Followers
1.31%
Engagement
+179.7%(+81.4K)
7.1
7
Javier Rodríguez Lozano - Mentor & Speaker
@javireelbe
+800 Formadores de Alto Impacto certificados +3000 Millonarios Conscientes +40.000 alumnos +350 eventos en 13 países Esposo y papá Vive de Comunicar⬇️
Madrid, Spain
1.6M
Followers
0.54%
Engagement
+4.3%(+67.9K)
6.0
8
DR. CARLOS SAIZ - Nº1 en Carillas dentales
@carlossaizsmile
Top-quality porcelain veneers & dentistry 📍MARBELLA / 611234657 NICA 65339. 📍BARCELONA/Paseo de Gracia 📍MADRID /Gran Vía
Barcelona, Spain
562.2K
Followers
1.11%
Engagement
+11.0%(+55.8K)
6.5
9
Alfonso Nieves
@alfonsopinpon
CEO: English or Spanish Todos los videos están en la pestaña de reels
Spain
1.1M
Followers
0.22%
Engagement
+5.4%(+54.7K)
6.3
10
David Galvan
@bydavidir_official
📍Madrid 📈AQUI MAS-@bydavidirwins 💼Business:davidproprue17@gmail.com
Madrid, Spain
2.4M
Followers
0.35%
Engagement
+1.9%(+46.0K)
5.8
11
BYRVM | Viral Content Coach
@byrvm_contentcreation
Helping creators make viral content & income with just a phone & AI 👇🏼EARLY ACCESS TO MY AI TOOL 📬 Collab inquiries 👉hello@byrvm.com
Spain
334.4K
Followers
N/A
Engagement
+9.1%(+27.9K)
8.3
12
Afranio Jeronimo
@afraniojeronimo1
Fé, acreditar em algo que não se vê 🙏🏼🙌🏽 🇧🇷 🇪🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇨🇳 🌍 Hj vivo de propósito de transformar a vida de pessoas comuns,em extraordinárias.
Spain
723.6K
Followers
N/A
Engagement
+4.0%(+27.5K)
8.1
13
Carlos Adams Martínez Guerrero
@carlos.adams
Consultor de Negocios Basado. Mis clientes logran mejores resultados que con una Big Four (y sin pagar becarios a 300€/h) Nuevo vídeo👇
Madrid, Spain
232.8K
Followers
1.72%
Engagement
+13.4%(+27.5K)
7.8
14
Deco
@deco_official
Conta oficial / official account
Spain
1.2M
Followers
2.04%
Engagement
+2.2%(+26.6K)
6.9
15
Alvise Pérez
@alviseperez
Presidente de SALF (Se Acabó La Fiesta). Eurodiputado 10ª Legislatura Persigo corruptos y criminales. Alvisepf@gmail.com
Madrid, Spain
1.1M
Followers
3.25%
Engagement
+2.2%(+25.0K)
4.5
16
Lain Garcia Calvo | La Voz De Tu Alma
@laingarciacalvo
YA TIENES DISPONIBLE la MENTORÍA Privada de DINERO Y NEGOCIOS! Esta es la web para inscribirte👇
Spain
2.8M
Followers
0.02%
Engagement
+0.8%(+23.0K)
4.9
17
Albert Laro
@albertlaro_
Me gusta el cine 🎥 📩 albertlaro@nativetalents.es Letterboxd: albert_laro
Spain
1.2M
Followers
0.97%
Engagement
+1.8%(+22.4K)
6.5
18
𝗔𝗴𝘂𝘀𝘁𝗶𝗻 𝗧𝗮𝗽𝗶𝗮
@agustin.tapia2
•Jugador de Padel Profesional 🎾 •📍🇪🇸/🇦🇷
Spain
732.8K
Followers
5.22%
Engagement
+2.7%(+19.6K)
8.6
19
Adela Di Peri
@adeladiperi
HOY ES MI MEJOR DÍA 💃🏻 Actriz y creadora de contenido🎥 Mística 🪄
Madrid, Spain
396.3K
Followers
0.34%
Engagement
+5.1%(+19.4K)
3.7
20
Everton Guedes
@tps101oficial
"Paixão por carros? Você está no lugar certo! Tps101 traz para você o melhor do mundo automotivo: notícias, dicas, entretenimento, preparação.
Toledo, Spain
725.8K
Followers
0.00%
Engagement
+2.7%(+19.3K)
6.4

About This Instagram Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on Instagram who post Business & Finance content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 59.4M potential impressions across all ranked influencers
  • Total Audience: 267.0M followers collectively following these creators
  • Average Engagement Rate: 2.72% - competitive engagement levels
  • Market Coverage: 3,753 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Germany, United States of America
  • Gender Distribution: 52% Female, 48% Male
  • Primary Age Group: 25-34 years (41% of audience)
  • Languages: Spanish, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Business & Finance niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Business & Finance creator in Spain on Instagram?

Ibai (@ibaillanos) is, as of September 2025, the fastest‑growing Business & Finance creator in Spain on Instagram, with +11.3% monthly growth (+1.4M followers).

How many followers did Ibai (@ibaillanos) gain last month?

Ibai (@ibaillanos) gained about 1.4M followers last month (+11.3%).

Who grew more: Ibai (@ibaillanos) or The Legend (@iliatopuria)?

Ibai (@ibaillanos) grew more than The Legend (@iliatopuria) (1.4M vs 218.5K).

How is The Legend (@iliatopuria) performing right now?

The Legend (@iliatopuria) is growing at +3.2% (+218.5K) per month, with a Profile Score of 4.7 and average engagement of 4.92%.

How is Marcelo Toledo (@marcelotoledo) performing right now?

Marcelo Toledo (@marcelotoledo) is growing at +12.9% (+138.3K) per month, with a Profile Score of 6.0 and average engagement of 0.13%.

How is Mario Casarez (@ranchomc_official) performing right now?

Mario Casarez (@ranchomc_official) is growing at +10.8% (+95.0K) per month, with a Profile Score of 6.1 and average engagement of 0.07%.

How is Jordi Segués | Marketing y Ventas (@thejordisegues) performing right now?

Jordi Segués | Marketing y Ventas (@thejordisegues) is growing at +4.2% (+82.3K) per month, with a Profile Score of 7.9 and average engagement of N/A.

Who had the higher percentage growth: The Legend (@iliatopuria) or Marcelo Toledo (@marcelotoledo)?

Marcelo Toledo (@marcelotoledo) leads (12.9% vs The Legend (@iliatopuria) 3.2%).

What is the absolute follower gain of Ibai (@ibaillanos)?

Ibai (@ibaillanos) gained about 1.4M followers last month (+11.3%).

What is the absolute follower gain of The Legend (@iliatopuria)?

The Legend (@iliatopuria) gained about 218.5K followers last month (+3.2%).

What is the absolute follower gain of Marcelo Toledo (@marcelotoledo)?

Marcelo Toledo (@marcelotoledo) gained about 138.3K followers last month (+12.9%).

What is the absolute follower gain of Mario Casarez (@ranchomc_official)?

Mario Casarez (@ranchomc_official) gained about 95.0K followers last month (+10.8%).

What is the absolute follower gain of Jordi Segués | Marketing y Ventas (@thejordisegues)?

Jordi Segués | Marketing y Ventas (@thejordisegues) gained about 82.3K followers last month (+4.2%).

Is Ibai (@ibaillanos) still a relevant creator?

Yes — Ibai (@ibaillanos) has a Profile Score of 8.9, average engagement of N/A, and +11.3% (+1.4M) monthly follower growth, indicating high relevance.

What is a good engagement rate for Business & Finance in Spain?

The average engagement rate for this category is 2.72%. Generally, rates above 3.3% are considered excellent, while rates above 2.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.