Top 20 Beauty & Cosmetics from Bilbao on Instagram Influencers by Follower Growth

Last updated: September 24, 2026

Total Beauty & Cosmetics Influencers in Bilbao, Spain

198

Expected Reach

1.2M

Total Followers

5.2M

Avg Engagement

6.41%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
De qué vas?
@de_que_vass
🎤 Street Style Interviews 🌎 Bilbao📍💚💚💚 📰 Plataforma digital de moda urbana 📩 dequevas123@gmail.com
Bilbao, Spain
292.3K
Followers
0.00%
Engagement
+2.1%(+6.0K)
8.4
2
Dra. Leire Barrutia - Dermatóloga Bilbao y Online
@dermisphere
🎓Médico Dermatóloga MD PhD 💉Máster Dermatología Estética 📍Consulta Bilbao y online. Pide tu cita en la web o llama al 944 900 061
Bilbao, Spain
456.3K
Followers
N/A
Engagement
+1.0%(+4.6K)
7.6
3
Yizeth Daniela
@yizethdani
@betterme 🧘🏽‍♀️ Ambassador @hunkemoller 🎀 Ambassador @agenciariver_ @ciaoglobalm
Bilbao, Spain
41.9K
Followers
2.60%
Engagement
+11.8%(+4.4K)
6.9
4
Leyre Torres | Marca,Estrategia & Ventas
@leyretorres_
CEO & Mentora 👩🏻‍💻Ayudo a mujeres a convertir su conocimiento en un negocio. 🏆Marca Personal•Contenido estratégico +Ventas 📲 Escribe 𝗘𝗟𝗘́𝗩𝗔𝗧𝗘 al DM.
Bilbao, Spain
137.0K
Followers
0.27%
Engagement
+3.1%(+4.2K)
6.6
5
𓋹 𝐹 𝐿 𝐴 𝐵 𝐼 𝐴 𓋹
@fla__bia
🇨🇺 🇪🇸 📍Bilbao Let That Shit Go 🕉️ 📩 Dm / email for collab @the_hood_fairy
Bilbao, Spain
30.2K
Followers
14.96%
Engagement
+7.5%(+2.1K)
9.7
6
Emma Esther García San José
@taconesenmimaleta
👠✈️🌍 Moda, viajes y estilo que inspiran✨ 📍Bilbao 📥 Colabs: esther@taconesenmimaleta.com
Bilbao, Spain
37.8K
Followers
1.43%
Engagement
+3.7%(+1.3K)
8.0
7
Ainhize
@ainhizeruiz
📍 Bilbao 💙 Mi mundo es la educación, mi segunda pasión, la moda 📩 ainhize@letsbeinfluenced.com
Bilbao, Spain
166.1K
Followers
1.14%
Engagement
+0.7%(+1.2K)
6.7
8
Maria Muñoz
@maaria_munoz
⚖️ Licenciada en Criminología & Derecho 🛍️ Fundadora de @amarmcouture 🚀Te enseño el proceso, no solo el resultado. -10% @prozisespana código MARIAM
Bilbao, Spain
47.2K
Followers
9.28%
Engagement
+2.5%(+1.1K)
6.4
9
Ane Ibáñez
@aneeiba
💌aneeiba@icloud.com 📍Bilbao
Bilbao, Spain
11.8K
Followers
15.72%
Engagement
+6.2%(+683)
8.8
10
Bizkaia Dmoda
@bizkaiadmoda
Toda la información sobre moda en Bizkaia, además de noticias y reportajes sobre belleza, salud, decoración, psicología y sexo. 📍Bilbao
Bilbao, Spain
40.1K
Followers
0.71%
Engagement
+1.6%(+650)
6.3
11
Helena Sunday | UGC content creator
@helenasunday
🥳 Hauls de SHEIN, pelo, perfumes, belleza #ugccreator 15% SHEIN 👉🏻 SFES3helenasunday103 💰DESCUENTOS👇🏼
Bilbao, Spain
35.9K
Followers
0.06%
Engagement
+1.7%(+610)
5.6
12
Dra Iratxe Díaz
@drairatxediaz
Medicina Estética y Láser. Bilbao y Vitoria Skymedic Allergan. Alma Láser 🐣🐣🐣 CITAS: 722349947 - 722349956
Bilbao, Spain
58.8K
Followers
1.82%
Engagement
+1.0%(+610)
7.2
13
Yaiza L. | Formación y Peinados de Novia
@yaizalopez.novias
multipasional 🤿✈️☕️🍔📸🐈‍⬛🌞🌊 📍bilbao 🎓 Escuela Peinados de Novia Alta Gama 👇🏼 mejora tu técnica y rentabiliza tu pasión
Bilbao, Spain
33.9K
Followers
0.36%
Engagement
+1.7%(+577)
6.9
14
Dra. María G. Gutiérrez
@dra.mariagg
Medicina Estética • Dermocosmética • Tricología 📍 Santander - @umedicinaestetica 📍 Bilbao - @idmedicinaestetica 💬 669 165 122 📚 Mi libro ⬇️
Bilbao, Spain
128.4K
Followers
0.31%
Engagement
+0.3%(+438)
6.7
15
✤ JAVI TIKKA ✤
@tikkatattoo
B I L B A O ✺ LIFE WARRANTY TATTOOS ✺ Owner @karratu.tattoo PROTEAM @fineline_tattoocartridges
Bilbao, Spain
40.0K
Followers
1.75%
Engagement
+0.9%(+353)
7.0
16
Aqua Sport Clubs
@aquasportclubs
Fitness, Cross, Pàdel, Pilates, Piscina, Coworking🏃🏻‍♀️🧘🏼🥗🥒 At Solicrup 10, Vilanova i la Geltrú - @balneoforyou 🧖🏼‍♀️🫧🤲🏼🤎 At Me Terramar, Sitges
Bilbao, Spain
20.0K
Followers
1.68%
Engagement
+1.6%(+316)
7.7
17
Maitane Gómez
@maitanegomezz
Bilbao. 🌼✨🍒 Lifestyle | Beauty | Moda 📩 Colabs: avenuestudiocontact@gmail.com
Bilbao, Spain
8.0K
Followers
12.35%
Engagement
+4.0%(+305)
8.4
18
Ana Goitia Erkiaga
@anatxuchic
📺 Comunicadora y Humorista 📷 Blogger de moda desde 2008 👊🏻 Activista contra la gordofobia 🎙️ “KATANA” nuevo show berria. Entradas ⬇️
Bilbao, Spain
46.1K
Followers
1.76%
Engagement
+0.7%(+302)
4.6
19
María Zárate⚡️Serendipia Creativity
@serendipia.creativity
CITA PREVIA 666341479 C/ Rodriguez Arias 23 piso 6 Dpto 17 (Bilbao) Talleres Serendipia💌Apúntate!! Nace en el confinamiento,14 de Mayo de 2020
Bilbao, Spain
33.9K
Followers
0.00%
Engagement
+0.9%(+300)
6.5
20
Aida Romero | Moda & Lifestyle
@aidaromerorivas
✨ Moda · Belleza · Lifestyle 👑 Miss Universo País Vasco 2022 📸 Modelo & Creadora de contenido 📍 País Vasco 📩 Colaboraciones ↓
Bilbao, Spain
18.0K
Followers
4.79%
Engagement
+1.6%(+286)
8.9

About This Instagram Influencer Ranking

Discover the most influential creators in Bilbao with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.2M potential impressions across all ranked influencers
  • Total Audience: 5.2M followers collectively following these creators
  • Average Engagement Rate: 6.41% - significantly above industry average
  • Market Coverage: 198 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Bilbao on Instagram?

De qué vas? (@de_que_vass) is, as of September 2026, the fastest‑growing Beauty & Cosmetics creator in Bilbao on Instagram, with +2.1% monthly growth (+6.0K followers).

How many followers did De qué vas? (@de_que_vass) gain last month?

De qué vas? (@de_que_vass) gained about 6.0K followers last month (+2.1%).

Who grew more: De qué vas? (@de_que_vass) or Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere)?

De qué vas? (@de_que_vass) grew more than Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere) (6.0K vs 4.6K).

How is Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere) performing right now?

Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere) is growing at +1.0% (+4.6K) per month, with a Profile Score of 7.6 and average engagement of N/A.

How is Yizeth Daniela (@yizethdani) performing right now?

Yizeth Daniela (@yizethdani) is growing at +11.8% (+4.4K) per month, with a Profile Score of 6.9 and average engagement of 2.60%.

How is Leyre Torres | Marca,Estrategia & Ventas (@leyretorres_) performing right now?

Leyre Torres | Marca,Estrategia & Ventas (@leyretorres_) is growing at +3.1% (+4.2K) per month, with a Profile Score of 6.6 and average engagement of 0.27%.

How is 𓋹 𝐹 𝐿 𝐴 𝐵 𝐼 𝐴 𓋹 (@fla__bia) performing right now?

𓋹 𝐹 𝐿 𝐴 𝐵 𝐼 𝐴 𓋹 (@fla__bia) is growing at +7.5% (+2.1K) per month, with a Profile Score of 9.7 and average engagement of 14.96%.

Who had the higher percentage growth: Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere) or Yizeth Daniela (@yizethdani)?

Yizeth Daniela (@yizethdani) leads (11.8% vs Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere) 1.0%).

What is the absolute follower gain of De qué vas? (@de_que_vass)?

De qué vas? (@de_que_vass) gained about 6.0K followers last month (+2.1%).

What is the absolute follower gain of Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere)?

Dra. Leire Barrutia - Dermatóloga Bilbao y Online (@dermisphere) gained about 4.6K followers last month (+1.0%).

What is the absolute follower gain of Yizeth Daniela (@yizethdani)?

Yizeth Daniela (@yizethdani) gained about 4.4K followers last month (+11.8%).

What is the absolute follower gain of Leyre Torres | Marca,Estrategia & Ventas (@leyretorres_)?

Leyre Torres | Marca,Estrategia & Ventas (@leyretorres_) gained about 4.2K followers last month (+3.1%).

What is the absolute follower gain of 𓋹 𝐹 𝐿 𝐴 𝐵 𝐼 𝐴 𓋹 (@fla__bia)?

𓋹 𝐹 𝐿 𝐴 𝐵 𝐼 𝐴 𓋹 (@fla__bia) gained about 2.1K followers last month (+7.5%).

Is De qué vas? (@de_que_vass) still a relevant creator?

Yes — De qué vas? (@de_que_vass) has a Profile Score of 8.4, average engagement of 0.00%, and +2.1% (+6.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 6.41%. Generally, rates above 7.7% are considered excellent, while rates above 5.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Bilbao?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.