Top 20 Beauty & Cosmetics from Spain on TikTok Influencers by Follower Growth

Last updated: September 24, 2026

Total Beauty & Cosmetics Influencers in Spain

6,307

Expected Reach

86.5M

Total Followers

935.5M

Avg Engagement

7.10%

Audience Analysis

Gender Distribution

Female68%
Male32%

Age Distribution

18-2412.0%
25-344.9%
17-202.9%
13-162.4%

Top Countries

Spain38.5%
Mexico10.4%
Germany6.4%
France3.7%
Argentina3.6%

Top Languages

es68.7%
en11.1%
de7.0%

Top Cities

Madrid5.1%
Barcelona3.4%
Seville2.3%
Valencia1.8%
Murcia1.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
La Joaqui
@soylajoaqui
🍒🍒🍒🍒🍒🍒🍒🍒
Spain
8.5M
Followers
15.09%
Engagement
+2.2%(+187.7K)
8.0
2
samuu.barberr💈
@samuu.barberr
🌟Enseño hacerte viral en @samuelcarballares 📩 samu.barber@muganagency.com 👇 Aprende mi estrategia de contenido GRATIS en mi comunidad privada
Spain
3.6M
Followers
6.91%
Engagement
+2.8%(+99.3K)
6.1
3
Babisevi
@babisevii
Gabriela Sevillano Fernández
Madrid, Spain
302.8K
Followers
7.21%
Engagement
+35.5%(+79.3K)
4.8
4
Carolina Herrera
@carolinaherreraofficial
Fashion and Beauty. Founded in New York in 1981.
New York, Spain
1.3M
Followers
5.04%
Engagement
+6.2%(+75.8K)
3.9
5
Paulita Ucranianita 🐦‍🔥
@paulitaucranianita
Mi cuenta oficial CUIDADO CON LAS CUENTAS FALSAS ‼️ Insta: paulitaucranianita paulitatur2@gmail.com
Spain
2.8M
Followers
10.48%
Engagement
+2.5%(+66.8K)
5.8
6
🔱 Calele_C11 🔱
@calele_oficial
🙏 Guerrero De Dios 🙏 IG @calele_oficial Reserva tu plaza (Mentoria)👇
Spain
1.4M
Followers
11.22%
Engagement
+4.5%(+60.4K)
5.1
7
Alfonso Waithsman
@alfonsowaithsman
Celebrity makeup artist En Instagram @waithsman CDMX
Mexico City, Spain
1.2M
Followers
5.67%
Engagement
+4.4%(+48.9K)
4.5
8
Carlotanogales
@carlotanogales
@myprotein / @Women‘s Best % CARLOTANOGALES carlotaanogales@gmail.com 📩
Madrid, Spain
252.1K
Followers
8.40%
Engagement
+23.1%(+47.3K)
5.8
9
Paula Currás
@paulacurrass
Galicia, España ✉️ paulacurrassoficial@gmail.com
Madrid, Spain
2.0M
Followers
9.05%
Engagement
+2.2%(+43.6K)
7.2
10
🌹belinda🌹
@belindacuentaoficial
CUENTA NUEVA @belindasegundacuenta
Spain
989.7K
Followers
5.52%
Engagement
+4.4%(+42.0K)
6.1
11
Dr. Xavier Batalla
@dr.xavierbatalla
Vuelve a gustarte cuando te miras: tu piel, tu cuerpo, tu energía. Masterclass gratuita el 27 de septiembre. 🟠 Reserva tu plaza👇🏼
Spain
603.9K
Followers
4.03%
Engagement
+6.6%(+37.3K)
5.7
12
Juana Lopera
@juaniflower
IG: @juaniflower_5
Murcia, Spain
77.9K
Followers
4.47%
Engagement
+90.1%(+36.9K)
5.4
13
L0RNA
@l000rna
ig: l0rnasf 💋🦓💝
Madrid, Spain
515.4K
Followers
12.49%
Engagement
+7.2%(+34.6K)
8.6
14
oliverflorido
@oliver_florido
RAPATE
Spain
273.8K
Followers
3.90%
Engagement
+13.6%(+32.8K)
5.0
15
Marwa Loud
@marwaloud
ONLY FUN HERE "INTRO" DISPO ☁️⬇️
Paris, Spain
2.1M
Followers
8.28%
Engagement
+1.4%(+30.2K)
7.0
16
Celia Reina✨
@celiareinah
📩 celiareina@nickname.com NUESTRO LIBRO📚🎃🎢⬇️
Spain
6.5M
Followers
7.42%
Engagement
+0.5%(+29.4K)
6.9
17
isabellachula
@isabellachula
Bilbao🇪🇸/Luisiana🇺🇸 Ig: @isaabeellaav 💌 isabella@topmediamanagement.com
Spain
334.4K
Followers
21.04%
Engagement
+9.4%(+28.6K)
9.5
18
Neatheaa
@neatheea
Cheetah girl in real life WOP WOP WOP 🐆🇿🇦 neathea@lolitamanager.es
Spain
737.3K
Followers
13.16%
Engagement
+3.9%(+27.4K)
7.9
19
ANNERSITE
@annersite
✨ANDREA✨ ¡Hola Cuxis! Artistic Makeup Artist📍🇪🇸 También adoro cantar🎙️ 📫 annersite@gmail.com
Spain
1.2M
Followers
10.88%
Engagement
+2.4%(+26.8K)
5.9
20
Andrés Croxatto
@andresperfumeman
Mi marca: www.CROXATTO.com YouTube: Andrés Perfume-Man Enlaces:
Spain
2.5M
Followers
9.57%
Engagement
+1.0%(+25.4K)
7.0

About This TikTok Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 86.5M potential impressions across all ranked influencers
  • Total Audience: 935.5M followers collectively following these creators
  • Average Engagement Rate: 7.10% - significantly above industry average
  • Market Coverage: 6,307 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Mexico, Germany
  • Gender Distribution: 68% Female, 32% Male
  • Primary Age Group: 18-24 years (12% of audience)
  • Languages: Spanish, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Spain on TikTok?

La Joaqui (@soylajoaqui) is, as of September 2026, the fastest‑growing Beauty & Cosmetics creator in Spain on TikTok, with +2.2% monthly growth (+187.7K followers).

How many followers did La Joaqui (@soylajoaqui) gain last month?

La Joaqui (@soylajoaqui) gained about 187.7K followers last month (+2.2%).

Who grew more: La Joaqui (@soylajoaqui) or samuu.barberr💈 (@samuu.barberr)?

La Joaqui (@soylajoaqui) grew more than samuu.barberr💈 (@samuu.barberr) (187.7K vs 99.3K).

How is samuu.barberr💈 (@samuu.barberr) performing right now?

samuu.barberr💈 (@samuu.barberr) is growing at +2.8% (+99.3K) per month, with a Profile Score of 6.1 and average engagement of 6.91%.

How is Babisevi (@babisevii) performing right now?

Babisevi (@babisevii) is growing at +35.5% (+79.3K) per month, with a Profile Score of 4.8 and average engagement of 7.21%.

How is Carolina Herrera (@carolinaherreraofficial) performing right now?

Carolina Herrera (@carolinaherreraofficial) is growing at +6.2% (+75.8K) per month, with a Profile Score of 3.9 and average engagement of 5.04%.

How is Paulita Ucranianita 🐦‍🔥 (@paulitaucranianita) performing right now?

Paulita Ucranianita 🐦‍🔥 (@paulitaucranianita) is growing at +2.5% (+66.8K) per month, with a Profile Score of 5.8 and average engagement of 10.48%.

Who had the higher percentage growth: samuu.barberr💈 (@samuu.barberr) or Babisevi (@babisevii)?

Babisevi (@babisevii) leads (35.5% vs samuu.barberr💈 (@samuu.barberr) 2.8%).

What is the absolute follower gain of La Joaqui (@soylajoaqui)?

La Joaqui (@soylajoaqui) gained about 187.7K followers last month (+2.2%).

What is the absolute follower gain of samuu.barberr💈 (@samuu.barberr)?

samuu.barberr💈 (@samuu.barberr) gained about 99.3K followers last month (+2.8%).

What is the absolute follower gain of Babisevi (@babisevii)?

Babisevi (@babisevii) gained about 79.3K followers last month (+35.5%).

What is the absolute follower gain of Carolina Herrera (@carolinaherreraofficial)?

Carolina Herrera (@carolinaherreraofficial) gained about 75.8K followers last month (+6.2%).

What is the absolute follower gain of Paulita Ucranianita 🐦‍🔥 (@paulitaucranianita)?

Paulita Ucranianita 🐦‍🔥 (@paulitaucranianita) gained about 66.8K followers last month (+2.5%).

Is La Joaqui (@soylajoaqui) still a relevant creator?

Yes — La Joaqui (@soylajoaqui) has a Profile Score of 8.0, average engagement of 15.09%, and +2.2% (+187.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 7.10%. Generally, rates above 8.5% are considered excellent, while rates above 5.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.