Top 20 Beauty & Cosmetics from Spain on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Spain

25,910

Expected Reach

253.3M

Total Followers

965.7M

Avg Engagement

4.48%

Audience Analysis

Gender Distribution

Female59%
Male41%

Age Distribution

25-3444.1%
18-2432.6%
35-4414.0%
13-174.6%

Top Countries

Spain36.0%
Mexico8.1%
United States of America7.2%
Argentina5.3%
Venezuela3.1%

Top Languages

es63.5%
en18.1%
ru4.4%

Top Cities

Barcelona City3.1%
Madrid city2.8%
Buenos Aires1.4%
Mexico City1.2%
Kiev1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Estefanía González
@steffy_gz
𝐔𝐧𝐚 𝐕𝐢𝐫𝐠𝐨 ♍️ 𝐈𝐦𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐚 𝐲 𝐓𝐨𝐫𝐩𝐞 𝐩𝐞𝐫𝐨 𝐜𝐨𝐧 𝐒𝐞𝐧𝐭𝐢𝐝𝐨 𝐝𝐞𝐥 𝐇𝐮𝐦𝐨𝐫 🌍Barcelona 💌 estefania@tkers.es 📹TikTok + 1,4M
Barcelona, Spain
1.2M
Followers
N/A
Engagement
+9.8%(+105.5K)
7.1
2
Inés García Santos
@ineesgaarcia
@inmanagement 📩 inesgarcia@inmanagement.agency 🩷💅🏽😼👸🏽🧞‍♀️🤌🏾👠🌸
Spain
4.5M
Followers
75.61%
Engagement
+2.0%(+87.5K)
8.8
3
Dra Marin Berbell
@uncafecontudoctora
Médica especializada en microbiota y salud femenina La guía médica para la mujer a partir de los 30 Top 50 divulgadores de salud FORBES 2026
Murcia, Spain
1.6M
Followers
2.04%
Engagement
+5.4%(+84.9K)
8.9
4
David Callejo Crespo
@davidcallejo10
Médico, Profesor, PhD y Anestesista 👨🏼‍⚕️ Sígueme para mejorar tu salud. Trasplanto ❤️ en la sanidad pública. Si quieres te cuidamos en quirófano👇🏻
Madrid city, Spain
1.3M
Followers
0.00%
Engagement
+6.2%(+78.9K)
7.9
5
Fernando Lindez
@fernando_lindez
Spain
1.4M
Followers
14.36%
Engagement
+5.5%(+72.7K)
9.0
6
Gala Caldirola
@galadrielcaldirola
🇪🇸🇨🇱 Contacto @surosolar @bygala.cl @influur 🧡 @othnetwork 🖤 @lorealpro #hair #team
Spain
3.1M
Followers
0.98%
Engagement
+2.3%(+69.6K)
7.1
7
Jesús Serrano
@gsusserranomua
💄Artista del Maquillaje 🧪Perfumería en formación 📝Enseño a entender la belleza, no solo a aplicarla 📩 P.R. gsus@b3hind.com 📍Madrid
Madrid city, Spain
3.1M
Followers
0.63%
Engagement
+2.3%(+68.2K)
6.3
8
Unai Dueñas Fernandez
@autoimmunai
Ayudo a Mujeres con #HIPOTIROIDISMO a eliminar #fatiga y bajar de #peso ✌️❤️ ✉️ unaiiduenaas@gmail.com Pierde 2 kilos con hipotiroidismo en 2 mins👇
Madrid, Spain
1.0M
Followers
0.22%
Engagement
+6.8%(+66.3K)
6.8
9
Carmen Jorda
@carmenjorda
Head of @alpinef1team F1 academy
Madrid city, Spain
1.3M
Followers
1.95%
Engagement
+5.3%(+65.4K)
5.7
10
Isaac Serrano
@isaacserrano21
🤝 Colabs: Isaac_serrano16@hotmail.com 🎵 TikTok +806k (Isaacsg92)
Spain
907.2K
Followers
0.01%
Engagement
+7.3%(+61.5K)
6.9
11
BELEN SUAREZ LOPEZ 🌸
@belensualo
🇪🇸57 años 📍Madura y directa . 🔐conóceme en mi destacada
Spain
823.3K
Followers
0.27%
Engagement
+6.9%(+53.0K)
6.8
12
Lourdes | Estratega de Imagen y Marca Personal
@vestirconintencion
🔥 +1M Mujeres que se muestran, se posicionan y lideran ✨ Imagen como herramienta de Poder 🚀 Presencia, Autoridad y Crecimiento en Redes Empieza👇🏼
Zaragoza, Spain
1.2M
Followers
0.05%
Engagement
+4.6%(+50.9K)
5.7
13
GURU NATALIA GURMANOVA
@gurmanova.nat
Healthy Relationship | Slavic culture ✨ Creator: "Princess Treatment" ✨ pr.gurmanova@gmail.com Click the link ⬇️
Marbella, Spain
563.4K
Followers
10.05%
Engagement
+9.9%(+50.8K)
9.4
14
☠️BeatrizBernalNavarro☠️
@beatrizbena_
🧠Maquilladora de los 90💄 “Belleza real para piel madura” Belleza -Skincare - Bienestar -Sin límites 📍Barcelona📍 📩contacta ➡️ beatrizbena@twic.es
Barcelona, Spain
2.4M
Followers
0.08%
Engagement
+2.0%(+47.7K)
7.0
15
Andrea Curto
@andreacurto.oficial
MAKEUP • SKINCARE • TUTORIALS 🌏 Madrid #españa🇪🇸 💄Tutoriales de maquillaje y cuidados de la piel 📨 andrea@tumakeup.tv
Madrid, Spain
714.9K
Followers
0.05%
Engagement
+6.8%(+45.3K)
6.4
16
SUSANA LUCIA
@susimem
@missuniversespainoficial 2026 👑 🇪🇸 Model & Actress | Law at Harvard Coach @caminoalacoronabysusimem Manager: @angelloroblesy_mulp
Madrid city, Spain
1.3M
Followers
1.21%
Engagement
+3.7%(+45.1K)
7.4
17
Bart Reverte
@bartreverte
Makeup / skincare Murcia / Madrid. 📩 bart@tkers.es
Madrid, Spain
1.9M
Followers
0.00%
Engagement
+2.4%(+44.3K)
5.9
18
Alice Vitoria
@aliceonldaily
💌 aliceonldaily@gmail.com (publi)👆🏻 📍RJ @aliceonlr Tiktok: aliceonll ( 1,6M🌽)
Vitoria, Spain
1.7M
Followers
2.97%
Engagement
+2.4%(+39.5K)
7.2
19
Paco Carpena | Moda Elegante para Hombre
@superlatio
🤵🏽‍♂️ Consejos de ELEGANCIA para Hombre 🎩 Mi marca @neatersmoda 📍 Mi tienda @superlatio_sastreria ✉️ colaboraciones@superlatio.es Tienda Online ⬇️
Murcia, Spain
1.8M
Followers
0.23%
Engagement
+2.2%(+37.2K)
5.4
20
amygingerhart
@hart.on.fire
Model Dancer Free spirit Life is a gift 🫶
Spain
659.1K
Followers
1.61%
Engagement
+6.0%(+37.1K)
7.6

About This Instagram Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 253.3M potential impressions across all ranked influencers
  • Total Audience: 965.7M followers collectively following these creators
  • Average Engagement Rate: 4.48% - above industry average
  • Market Coverage: 25,910 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Mexico, United States of America
  • Gender Distribution: 59% Female, 41% Male
  • Primary Age Group: 25-34 years (44.1% of audience)
  • Languages: Spanish, English, ru

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Spain on Instagram?

Estefanía González (@steffy_gz) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Spain on Instagram, with +9.8% monthly growth (+105.5K followers).

How many followers did Estefanía González (@steffy_gz) gain last month?

Estefanía González (@steffy_gz) gained about 105.5K followers last month (+9.8%).

Who grew more: Estefanía González (@steffy_gz) or Inés García Santos (@ineesgaarcia)?

Estefanía González (@steffy_gz) grew more than Inés García Santos (@ineesgaarcia) (105.5K vs 87.5K).

How is Inés García Santos (@ineesgaarcia) performing right now?

Inés García Santos (@ineesgaarcia) is growing at +2.0% (+87.5K) per month, with a Profile Score of 8.8 and average engagement of 75.61%.

How is Dra Marin Berbell (@uncafecontudoctora) performing right now?

Dra Marin Berbell (@uncafecontudoctora) is growing at +5.4% (+84.9K) per month, with a Profile Score of 8.9 and average engagement of 2.04%.

How is David Callejo Crespo (@davidcallejo10) performing right now?

David Callejo Crespo (@davidcallejo10) is growing at +6.2% (+78.9K) per month, with a Profile Score of 7.9 and average engagement of 0.00%.

How is Fernando Lindez (@fernando_lindez) performing right now?

Fernando Lindez (@fernando_lindez) is growing at +5.5% (+72.7K) per month, with a Profile Score of 9.0 and average engagement of 14.36%.

Who had the higher percentage growth: Inés García Santos (@ineesgaarcia) or Dra Marin Berbell (@uncafecontudoctora)?

Dra Marin Berbell (@uncafecontudoctora) leads (5.4% vs Inés García Santos (@ineesgaarcia) 2.0%).

What is the absolute follower gain of Estefanía González (@steffy_gz)?

Estefanía González (@steffy_gz) gained about 105.5K followers last month (+9.8%).

What is the absolute follower gain of Inés García Santos (@ineesgaarcia)?

Inés García Santos (@ineesgaarcia) gained about 87.5K followers last month (+2.0%).

What is the absolute follower gain of Dra Marin Berbell (@uncafecontudoctora)?

Dra Marin Berbell (@uncafecontudoctora) gained about 84.9K followers last month (+5.4%).

What is the absolute follower gain of David Callejo Crespo (@davidcallejo10)?

David Callejo Crespo (@davidcallejo10) gained about 78.9K followers last month (+6.2%).

What is the absolute follower gain of Fernando Lindez (@fernando_lindez)?

Fernando Lindez (@fernando_lindez) gained about 72.7K followers last month (+5.5%).

Is Estefanía González (@steffy_gz) still a relevant creator?

Yes — Estefanía González (@steffy_gz) has a Profile Score of 7.1, average engagement of N/A, and +9.8% (+105.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 4.48%. Generally, rates above 5.4% are considered excellent, while rates above 3.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.