Top 20 Beauty & Cosmetics from Spain on Instagram Influencers by Follower Growth

Last updated: April 02, 2026

Total Beauty & Cosmetics Influencers in Spain

16,677

Expected Reach

193.9M

Total Followers

762.0M

Avg Engagement

4.77%

Audience Analysis

Gender Distribution

Female58%
Male42%

Age Distribution

25-3442.3%
18-2432.6%
35-4413.9%
13-175.3%

Top Countries

Spain46.6%
United States of America6.3%
Mexico4.9%
Italy3.2%
Venezuela3.1%

Top Languages

es68.8%
en19.4%
pt3.3%

Top Cities

Madrid city4.1%
Barcelona City2.4%
Valencia2.0%
Seville1.6%
Zaragoza0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Gabriel Guevara
@gabrieloxguevaraa
Le doy a la "X", por eso no caigo 🎬 @brossontalentagency 📩 @j.zafer
Madrid city, Spain
7.8M
Followers
11.54%
Engagement
+2.3%(+174.9K)
8.7
2
A N A D E A R M A S
@ana_d_armas
Actress 🌹
Spain
16.3M
Followers
8.10%
Engagement
+1.0%(+162.4K)
6.7
3
Dra Sara Marin Berbell
@uncafecontudoctora
Explico las cosas para que te entiendas Máster en microbiota humana 🦠 Salud integral y salud de la mujer 🧘‍♀️🦋 🍋 Murcianica
Murcia, Spain
1.4M
Followers
4.64%
Engagement
+11.9%(+145.0K)
8.0
4
Estefanía González
@steffy_gz
𝐔𝐧𝐚 𝐕𝐢𝐫𝐠𝐨 ♍️ 𝐈𝐦𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐚 𝐲 𝐓𝐨𝐫𝐩𝐞 𝐩𝐞𝐫𝐨 𝐜𝐨𝐧 𝐒𝐞𝐧𝐭𝐢𝐝𝐨 𝐝𝐞𝐥 𝐇𝐮𝐦𝐨𝐫 🌍Barcelona 💌 estefania@msb-talents.com 📹TikTok + 888K
Barcelona, Spain
549.9K
Followers
N/A
Engagement
+17.2%(+80.9K)
7.5
5
SUSANA LUCIA
@susimem
Model & Actress | MISS GRAND SPAIN 2024 | 3rd Runner-up MGI | Law at Harvard & Dental Clinic Coach @caminoalacoronabysusimem
Madrid city, Spain
1.0M
Followers
1.19%
Engagement
+8.0%(+74.4K)
4.8
6
Penélope Cruz
@penelopecruzoficial
unicef.es
Spain
7.1M
Followers
1.67%
Engagement
+1.0%(+68.6K)
7.3
7
David Callejo Crespo
@davidcallejo10
Médico, Profesor, PhD y Anestesista 👨🏼‍⚕️ Sígueme para mejorar tu salud. Trasplanto ❤️ en la sanidad pública. Si quieres te cuidamos en quirófano👇🏻
Spain
830.1K
Followers
N/A
Engagement
+8.0%(+61.6K)
7.8
8
DR. CARLOS SAIZ - Estética Dental
@carlossaizsmile
Método propio de carillas cerámicas sin tallado Equipo formado y dirigido por Dr. Carlos Saiz Madrid · Barcelona · Marbella Solicite su valoración .
Barcelona, Spain
486.3K
Followers
1.56%
Engagement
+11.0%(+55.8K)
6.3
9
Maria Martin De Pozuelo
@mariamartinn
tiktok: @meri99mps @verticalgroup
Madrid city, Spain
1.8M
Followers
0.79%
Engagement
+3.0%(+53.9K)
7.3
10
Unai Dueñas Fernandez
@autoimmunai
Ayudo a Mujeres 👩‍🦳 con #HIPOTIROIDISMO a eliminar #fatiga y bajar de #peso ✌️❤️ Evento el 1 de febrero a las 19:00 🕖 👇
Madrid, Spain
644.9K
Followers
0.12%
Engagement
+8.8%(+51.9K)
6.5
11
Vanessa Díaz Giner | Estilista
@becircus_
Estilista de moda | Asesora de imagen Estilo con identidad Hablo de Moda, Belleza y Tendencias 📩 contactobecircus@gmail.com 📍 Mallorca | España
Spain
771.9K
Followers
N/A
Engagement
+7.0%(+50.7K)
7.3
12
Marian Sánchez | Experta en Tecnología
@achoesgratiss
📱 Tech Lover & Cosas Gratis 💜 📩 Colabs: achoesgratiss@gmail.com 📍 Cartagena, Murcia 🍋
Murcia, Spain
1.7M
Followers
0.00%
Engagement
+2.8%(+45.7K)
8.1
13
Andrea Arpal
@arpalandrea
𝘉𝘦𝘢𝘶𝘵𝘺 / 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 / 𝘓𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 📍 Barcelona 📩 andrea.arpal@ccolaboraciones.com / andreaarpal3@gmail.com
Barcelona City, Spain
263.9K
Followers
7.64%
Engagement
+17.6%(+45.5K)
4.5
14
Maria Barranco
@lalebarranco
Youtube :Ale barranco Tik Tok : @lalebarranco Business enquiries : Info.lalebarranco@gmail.com
Madrid, Spain
435.3K
Followers
12.12%
Engagement
+11.6%(+45.1K)
6.1
15
Alicia Martínez HOGAR•LIMPIEZA•ORDEN
@aly_deco_home
🫧Consejos de Limpieza, Organización y Trucos/Tips Hogar 💌hola@alydeco.com 📍Murcia 🇪🇸 Mis Recomendaciones 👇
Madrid city, Spain
2.1M
Followers
1.17%
Engagement
+2.0%(+42.8K)
7.3
16
Christina Rapado
@christinarapado
Official IG of the singer, actress, model and TV presenter CHRISTINA RAPADO Hiring: 🇪🇦 @susanauribarri 🇲🇽 @matamalacast 🇺🇲 @elitenyc
Madrid city, Spain
1.1M
Followers
0.00%
Engagement
+3.1%(+39.3K)
2.2
17
Marta Diaz
@martaa_diiaz
📩: martadiazmanagement@gmail.com Canal de YouTube: Marta Diaz ✨ Tik tok: maarta_diaz 😃🎼
Madrid, Spain
3.6M
Followers
5.14%
Engagement
+1.0%(+37.5K)
7.9
18
Nora Milena Ibarra Cartagena
@cuidaelcabelloconnora
✨ Descubre Por qué Nada te 🌿 Funciona Para el Cabello Desbloquea Tu Cabello Hoy 👇🏾Aquí Las 4 Herramientas 👇🏾
Cartagena, Spain
481.1K
Followers
0.01%
Engagement
+8.4%(+37.4K)
6.3
19
Natalie Florence
@natalieflorence.co
📍UK 🍃 Half British ❄️ Half Scandi Bonus footage…
Spain
1.1M
Followers
0.37%
Engagement
+3.5%(+36.9K)
3.4
20
Claudia Chacón
@claaudiiacm
📍Madrid 🎓 Derecho 🍎🐍 @islatentaciones claudia.chacon@ccolaboraciones.com Bolos y eventos: Eventos@ccolaboraciones.com
Madrid city, Spain
147.2K
Followers
17.08%
Engagement
+31.7%(+35.4K)
5.9

About This Instagram Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 193.9M potential impressions across all ranked influencers
  • Total Audience: 762.0M followers collectively following these creators
  • Average Engagement Rate: 4.77% - above industry average
  • Market Coverage: 16,677 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, United States of America, Mexico
  • Gender Distribution: 58% Female, 42% Male
  • Primary Age Group: 25-34 years (42.3% of audience)
  • Languages: Spanish, English, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Spain on Instagram?

Gabriel Guevara (@gabrieloxguevaraa) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Spain on Instagram, with +2.3% monthly growth (+174.9K followers).

How many followers did Gabriel Guevara (@gabrieloxguevaraa) gain last month?

Gabriel Guevara (@gabrieloxguevaraa) gained about 174.9K followers last month (+2.3%).

Who grew more: Gabriel Guevara (@gabrieloxguevaraa) or A N A D E A R M A S (@ana_d_armas)?

Gabriel Guevara (@gabrieloxguevaraa) grew more than A N A D E A R M A S (@ana_d_armas) (174.9K vs 162.4K).

How is A N A D E A R M A S (@ana_d_armas) performing right now?

A N A D E A R M A S (@ana_d_armas) is growing at +1.0% (+162.4K) per month, with a Profile Score of 6.7 and average engagement of 8.10%.

How is Dra Sara Marin Berbell (@uncafecontudoctora) performing right now?

Dra Sara Marin Berbell (@uncafecontudoctora) is growing at +11.9% (+145.0K) per month, with a Profile Score of 8.0 and average engagement of 4.64%.

How is Estefanía González (@steffy_gz) performing right now?

Estefanía González (@steffy_gz) is growing at +17.2% (+80.9K) per month, with a Profile Score of 7.5 and average engagement of N/A.

How is SUSANA LUCIA (@susimem) performing right now?

SUSANA LUCIA (@susimem) is growing at +8.0% (+74.4K) per month, with a Profile Score of 4.8 and average engagement of 1.19%.

Who had the higher percentage growth: A N A D E A R M A S (@ana_d_armas) or Dra Sara Marin Berbell (@uncafecontudoctora)?

Dra Sara Marin Berbell (@uncafecontudoctora) leads (11.9% vs A N A D E A R M A S (@ana_d_armas) 1.0%).

What is the absolute follower gain of Gabriel Guevara (@gabrieloxguevaraa)?

Gabriel Guevara (@gabrieloxguevaraa) gained about 174.9K followers last month (+2.3%).

What is the absolute follower gain of A N A D E A R M A S (@ana_d_armas)?

A N A D E A R M A S (@ana_d_armas) gained about 162.4K followers last month (+1.0%).

What is the absolute follower gain of Dra Sara Marin Berbell (@uncafecontudoctora)?

Dra Sara Marin Berbell (@uncafecontudoctora) gained about 145.0K followers last month (+11.9%).

What is the absolute follower gain of Estefanía González (@steffy_gz)?

Estefanía González (@steffy_gz) gained about 80.9K followers last month (+17.2%).

What is the absolute follower gain of SUSANA LUCIA (@susimem)?

SUSANA LUCIA (@susimem) gained about 74.4K followers last month (+8.0%).

Is Gabriel Guevara (@gabrieloxguevaraa) still a relevant creator?

Yes — Gabriel Guevara (@gabrieloxguevaraa) has a Profile Score of 8.7, average engagement of 11.54%, and +2.3% (+174.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 4.77%. Generally, rates above 5.7% are considered excellent, while rates above 3.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.