Top 20 Beauty & Cosmetics from Yekaterinburg on Instagram Influencers by Follower Growth

Last updated: November 09, 2026

Total Beauty & Cosmetics Influencers in Yekaterinburg, Russia

313

Expected Reach

2.2M

Total Followers

8.0M

Avg Engagement

1.97%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Diana Pozharskaya
@dianapozharskaya
Кино 🎦 Ольга Логинова olgaloginov@gmail.com Реклама 🌟 Elena Loginova Lena1302033@gmail.com
Yekaterinburg, Russia
1.1M
Followers
11.30%
Engagement
+1.4%(+15.8K)
7.9
2
Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ
@aleksandra_manicure
👌🏻Научила делать маникюр самостоятельно больше 1 600 девушек ✨Без аппарата, ножниц и гель-лака Купить курс или записаться на 💅🏻⬇️
Yekaterinburg, Russia
145.1K
Followers
0.29%
Engagement
+9.6%(+12.7K)
6.2
3
НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ
@evgeny.shildt
🧬БИОХИМИК-ГЕНЕТИК🧬 📊 Разбираю анализы: объясню, почему нет сил и энергии, даже если показатели «в норме». 🌍 Онлайн-консультации по всему миру.Жми ⬇️
Yekaterinburg, Russia
164.2K
Followers
0.53%
Engagement
+3.9%(+6.2K)
7.2
4
Mariya Yarmysheva
@yarmyshevamariya
Женственность & Тело Хочу чтобы каждая женщина полюбила себя❤️ Мой NAKACHALA club ⬇️
Yekaterinburg, Russia
77.0K
Followers
0.00%
Engagement
+5.3%(+3.9K)
7.5
5
Ксюша | стиль • материнство • контент
@ksushakozjina
сотрудничество @pr.ksushakozjina клуб стильных образов Глаз-Алмаз💎
Yekaterinburg, Russia
140.9K
Followers
3.08%
Engagement
+1.8%(+2.5K)
7.7
6
АЛЁНА РЕШ СТИЛИСТ рост 163 ЕКБ
@alenaresh
◽️осторожно ! Здесь мини юбки и юмор! ◽️ни дня без новых образов ◻️БРЕНДЫ-пишите в @alenaresh_pr ◽️самый ржачный MAX ( в нем 30к👥) ⤵️
Yekaterinburg, Russia
175.0K
Followers
11.75%
Engagement
+1.2%(+2.1K)
8.7
7
Инна Щибрик| Амбассадор дисциплины
@innainlove
based in Nl collab @pr_innainlove Создала SelfLoveBALANCE Club Челленджи, привычки ,дисциплина
Yekaterinburg, Russia
95.1K
Followers
0.64%
Engagement
+2.0%(+1.9K)
8.3
8
СТИЛИСТ В РАЗМЕРЕ ПЛЮС|ОБЗОРЫ ВБ|БЛОГЕР|ЕКБ
@redannaaa
Привет, красотка💗 я Аня Распаковки каждый день‼️ Сотрудничество @pr__redanna_mua Жизнь тут⬇️
Yekaterinburg, Russia
175.0K
Followers
0.67%
Engagement
+1.1%(+1.8K)
5.8
9
КСЕНИЯ РУДИК | ОБУЧЕНИЕ КОЛОРИСТОВ | ЕКАТЕРИНБУРГ
@rudik_hair
Обучаю колористике с 0. Мой салон: @rudik.lab В блоге про бьюти, самореализацию, отношения, женские «загоны» и путь к себе. ⠀ ЗАПИСЬ НА ОБУЧЕНИЕ ⬇️
Yekaterinburg, Russia
18.0K
Followers
1.12%
Engagement
+6.5%(+1.1K)
7.0
10
Ольга Кукурузова - СТИЛИСТ|ИНФЛЮЕНСЕР
@kukuruzova.olya
В моих reels идеи для твоих образов Если ты любишь цвет, тебе понравится на моей странице 30 готовых образов на зиму ⤵️
Yekaterinburg, Russia
80.4K
Followers
1.05%
Engagement
+1.2%(+947)
6.4
11
Nadegda Postolenko
@nadezdapost
Стилист-инфлюенсер
Yekaterinburg, Russia
85.0K
Followers
0.02%
Engagement
+1.1%(+940)
6.8
12
фото•видео•контент• екб
@juliyawu
• готовность📸 24 часа @juliyawu_kids детские цены ⬇️
Yekaterinburg, Russia
2.1K
Followers
16.24%
Engagement
+13.1%(+642)
7.0
13
Настя Широкова 🤍
@nastyaashirokova
Екатеринбург Лайфстайл, путешествия с турами в одиночку, ремонт в сталинке По сотрудничеству 📮 в direct
Yekaterinburg, Russia
68.8K
Followers
19.68%
Engagement
+0.8%(+581)
8.9
14
VIKA BOGATYREVA | AI Creator | UGC | Creative Director
@bogatyrevaa.v
🎤 Singer • AI Creator создаю AI-видео, рекламу и музыку вдохновляю будущим ✨ ↓ портфолио & сотрудничество
Yekaterinburg, Russia
65.0K
Followers
0.59%
Engagement
+0.7%(+430)
6.5
15
ПСИХОЛОГ | LIFE | БЛОГЕР
@rita_kruglovalova
психолог по вызову🆘 мой салон 💅@beauty_co_ekb сотрудничество @kruglovalova.pr 📩 о том как меня сдали в детдом 📺⤵️
Yekaterinburg, Russia
14.1K
Followers
2.55%
Engagement
+2.5%(+338)
8.2
16
МАРИЯ АНДРЕС | ВРАЧ КОСМЕТОЛОГ • ГУБЫ • ОБУЧЕНИЕ • ЕКАТЕРИНБУРГ
@dr.andres.ma
О себе, о губах, бизнесе ♠️🐆 Медицинская лицензия @andres.clinic ГУБЫ под ключ / БТА FULL FACE VIVACE - рф лифтинг, запись ↓ ( адм)
Yekaterinburg, Russia
19.4K
Followers
0.10%
Engagement
+1.4%(+270)
5.4
17
Tarasova Anastasia
@nessi__mi
Beauty, fashion, life💫 •My life TG ⤵️
Yekaterinburg, Russia
113.2K
Followers
6.64%
Engagement
+0.2%(+231)
6.4
18
ЮЛИЯ ЛУБНИНА 💎 ЮВЕЛИРНЫЙ ДОМ В КИТАЕ
@juli_lubnina
🇨🇳 6 лет в Китае • Прямые поставки с фабрик без посредников • Компания в Китае • ШОПИНГ-ТУР за золотом и бриллиантами ✈️ Даты и расчёт👇
Yekaterinburg, Russia
52.5K
Followers
0.03%
Engagement
+0.4%(+210)
6.1
19
Шутова Мария | Стилист | Екатеринбург
@shutovamasha
! ОСТОРОЖНО ! здесь не база! тут стиль и гранж - шуткую, не скучаю в браке - жду малыша
Yekaterinburg, Russia
13.9K
Followers
1.38%
Engagement
+1.2%(+161)
8.4
20
Бузов Дмитрий ¦#dr_buzov
@dr_buzov
💎ПЛАСТИЧЕСКИЙ ХИРУРГ Онколог Эстетическое восстановление @r_b.clinic ⠀⠀⠀ 📲 +7-912-66-88-003 мой ☎️ ────────────────── 🇷🇺 МОСКВА 🇷🇺 ЕКАТЕРИНБУРГ
Yekaterinburg, Russia
18.3K
Followers
3.64%
Engagement
+0.9%(+159)
6.5

About This Instagram Influencer Ranking

Discover the most influential creators in Yekaterinburg with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.2M potential impressions across all ranked influencers
  • Total Audience: 8.0M followers collectively following these creators
  • Average Engagement Rate: 1.97% - competitive engagement levels
  • Market Coverage: 313 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Yekaterinburg on Instagram?

Diana Pozharskaya (@dianapozharskaya) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Yekaterinburg on Instagram, with +1.4% monthly growth (+15.8K followers).

How many followers did Diana Pozharskaya (@dianapozharskaya) gain last month?

Diana Pozharskaya (@dianapozharskaya) gained about 15.8K followers last month (+1.4%).

Who grew more: Diana Pozharskaya (@dianapozharskaya) or Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure)?

Diana Pozharskaya (@dianapozharskaya) grew more than Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure) (15.8K vs 12.7K).

How is Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure) performing right now?

Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure) is growing at +9.6% (+12.7K) per month, with a Profile Score of 6.2 and average engagement of 0.29%.

How is НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ (@evgeny.shildt) performing right now?

НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ (@evgeny.shildt) is growing at +3.9% (+6.2K) per month, with a Profile Score of 7.2 and average engagement of 0.53%.

How is Mariya Yarmysheva (@yarmyshevamariya) performing right now?

Mariya Yarmysheva (@yarmyshevamariya) is growing at +5.3% (+3.9K) per month, with a Profile Score of 7.5 and average engagement of 0.00%.

How is Ксюша | стиль • материнство • контент (@ksushakozjina) performing right now?

Ксюша | стиль • материнство • контент (@ksushakozjina) is growing at +1.8% (+2.5K) per month, with a Profile Score of 7.7 and average engagement of 3.08%.

Who had the higher percentage growth: Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure) or НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ (@evgeny.shildt)?

Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure) leads (9.6% vs НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ (@evgeny.shildt) 3.9%).

What is the absolute follower gain of Diana Pozharskaya (@dianapozharskaya)?

Diana Pozharskaya (@dianapozharskaya) gained about 15.8K followers last month (+1.4%).

What is the absolute follower gain of Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure)?

Воропаева Александра ПИЛОЧНЫЙ МАНИКЮР & ПЛЕНКИ ОБУЧЕНИЕ ЕКБ (@aleksandra_manicure) gained about 12.7K followers last month (+9.6%).

What is the absolute follower gain of НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ (@evgeny.shildt)?

НУТРИЦИОЛОГИЯ/АНАЛИЗЫ/ВИТАМИНЫ/ЕВГЕНИЙ ШИЛЬДТ (@evgeny.shildt) gained about 6.2K followers last month (+3.9%).

What is the absolute follower gain of Mariya Yarmysheva (@yarmyshevamariya)?

Mariya Yarmysheva (@yarmyshevamariya) gained about 3.9K followers last month (+5.3%).

What is the absolute follower gain of Ксюша | стиль • материнство • контент (@ksushakozjina)?

Ксюша | стиль • материнство • контент (@ksushakozjina) gained about 2.5K followers last month (+1.8%).

Is Diana Pozharskaya (@dianapozharskaya) still a relevant creator?

Yes — Diana Pozharskaya (@dianapozharskaya) has a Profile Score of 7.9, average engagement of 11.30%, and +1.4% (+15.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Russia?

The average engagement rate for this category is 1.97%. Generally, rates above 2.4% are considered excellent, while rates above 1.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Yekaterinburg?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.