Top 20 Home & Interior Design from Novosibirsk on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Novosibirsk, Russia

125

Expected Reach

0.4M

Total Followers

2.1M

Avg Engagement

1.49%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба
@rey.natalya
🎯Дисциплина = привычки = результат 🏝️Амбассадор Северного Кипра 👣10000 шагов с Walk&Talk👇
Novosibirsk, Russia
124.3K
Followers
0.03%
Engagement
+5.0%(+6.0K)
5.3
2
SHUBOCHKINI *
@shubochkini.design
● санкт-петербург | новосибирск ● проекты по всей стране ● мебель @polza.mebel +7(963)-942-1800 * WA * Telegram @shubzii
Novosibirsk, Russia
40.1K
Followers
1.24%
Engagement
+2.3%(+887)
6.7
3
Анай| контент для брендов•инфлюенсер•блогер
@anay.rakova
beauty, уход и реальная жизнь
брекеты diary 🦷
self care • обзоры • lifestyle
📍Novosibirsk Сотрудничество: @pr.anayrakova
Novosibirsk, Russia
28.1K
Followers
2.06%
Engagement
+1.9%(+519)
7.4
4
X Y R M A| Мастер-классы | Вязание
@__xyrma__
• Катерина, вдохновляю на вязание • Мастер-классы спицы | крючок @xyrma_mk [est. 2014]
Novosibirsk, Russia
30.7K
Followers
0.48%
Engagement
+1.5%(+463)
6.0
5
Ксения Калинина - инфлюенсер, контент креатор | лайфстайл | нск
@kseniyakalinina.s
тут как в пинтерест, только лучше☕️ творим и замечаем красоту! • so-founder @tak.prostooo [клуб о контенте последний месяц👇🏼]
Novosibirsk, Russia
40.0K
Followers
1.89%
Engagement
+1.0%(+393)
7.1
6
Наталья Шулус 🎨 Художник
@natalia.flowersclay
🌼 Создавай со мной реалистичные растения 🧚🏻‍♀️ 🌼 Выбирай неувядающие букеты 🔮 🌼 Вдохновляйся 🍀 🌼 #мкполепкереалистичныхцветов 🌼 #моисекретытонировки
Novosibirsk, Russia
44.4K
Followers
N/A
Engagement
+0.6%(+278)
7.0
7
Angelina | модель | UGC
@__angelinaas__
Портфолио @work_by_ang Прокат одежды @by.angelllll
Novosibirsk, Russia
11.2K
Followers
8.70%
Engagement
+1.1%(+119)
7.2
8
МК КРЮЧКОМ | КОВРЫ & ДЕКОР
@anna_shchedrina_decor
🧶 Современное вязание крючком ✨️ Ковры • салфетки • декор для дома 📽 Порядные видео МК 🙌 Со мной вязать легко и красиво 🔽 Каталог МК
Novosibirsk, Russia
8.8K
Followers
4.12%
Engagement
+0.8%(+66)
7.7
9
Фотостудия, пространство для мероприятий в Новосибирске
@b140_studio
По поводу мероприятий пишите в директ Цены, залы, бронирование - по ссылке:
Novosibirsk, Russia
11.3K
Followers
0.83%
Engagement
+0.6%(+62)
5.8
10
Максим Дятлов
@max_v_zolo
Магистр гончарного круга Любите смотреть на красивую работу? Ищете классный подарок себе любимому или близкому человеку? Вам сюда!
Novosibirsk, Russia
13.5K
Followers
0.91%
Engagement
+0.4%(+54)
7.5
11
A N N A I G N A T E N K O interior & furniture design
@ignatenko.design
• intelligent aesthetics • >20 YEARS IN DESIGN • winner ADDAWARDS’25 • winner ARCHTAYGA ‘25 • Novosibirsk/Moscow/Russia/world +7 (951) 389 8700
Novosibirsk, Russia
11.7K
Followers
2.84%
Engagement
+0.5%(+53)
7.4
12
Евгения•Дизайн•Калининград
@jane_novikova_
Дизайнер интерьеров Инвестиционный ремонт Авторский надзор от проекта до реализации Тгк «По стройке на каблуках👠» 👇🏻
Novosibirsk, Russia
7.3K
Followers
1.42%
Engagement
+0.3%(+21)
6.8
13
Рокси
@charox_479
смотрю не на часы, а на компас 𖤓
Novosibirsk, Russia
6.6K
Followers
1.30%
Engagement
+0.2%(+15)
6.2
14
Дизайнер интерьера🏛Новосибирск
@poletaeva_design
Мария Полетаева 👩‍💻Создаю уникальные интерьеры более 15лет 🏰 Победитель конкурсов ⭐ Член Президиума @sib_sada 👉 сайт
Novosibirsk, Russia
4.9K
Followers
0.61%
Engagement
+0.2%(+10)
4.9
15
Флорист и декоратор Новосибирск
@asyasamarina
Ася Самарина @barbarisstudionsk Также пишу в телеграм-канале 🔽
Novosibirsk, Russia
2.8K
Followers
3.39%
Engagement
+0.3%(+9)
5.3
16
Винтаж и не только!
@vintage_soul_alena_
⚜️Винтаж и антиквариат⚜️ ❌️-Продано, остальное в наличии. Всё в России.Я Алена🤗 Текстиль еще @vintage_soul_textile WhatsApp-тел в директе Телеграм⬇️
Novosibirsk, Russia
8.6K
Followers
0.78%
Engagement
+0.1%(+7)
3.9
17
ДИЗАЙН ИНТЕРЬЕРА | Новосибирск | Москва
@alena_balash
Алена Балаш (Малышева) Дизайн интерьера Новосибирск/Москва Founder @balash.design Интерьеры с умом и любовью 🙌🏻 Блог про дизайн и жизнь ✨ Сайт ⬇️
Novosibirsk, Russia
5.8K
Followers
0.37%
Engagement
+0.1%(+3)
3.3
18
ДИЗАЙНЕР ИНТЕРЬЕРОВ
@oxana_puhova
▪️Влюблена в простые формы и сложные фактуры ▪️знаю как сделать бюджетный ремонт со вкусом ▪️Новосибирск + вся Россия удаленно
Novosibirsk, Russia
5.9K
Followers
2.47%
Engagement
+0.0%(+2)
6.0
19
МЕБЕЛЬ НА ЗАКАЗ | КУХНИ | ШКАФЫ | ПОТОЛКИ | МОСКВА | НОВОСИБИРСК
@alex_group54
Поможем «упаковать» квартиру от идеи до монтажа 9 лет опыта и проверенные поставщики 👇 Рассчитать стоимость
Novosibirsk, Russia
7.1K
Followers
0.04%
Engagement
+0.0%(+1)
5.5
20
Декор Свадебный “Miramar”
@xoncalar_novosibirsk_dekor
𝑫𝒆𝒄𝒐𝒓 𝒇𝒐𝒓 𝒘𝒆𝒅𝒅𝒊𝒏𝒈 💍 𝓑𝓲𝓻𝓽𝓱𝓭𝓪𝔂𝓼, 𝓱𝓮𝓷𝓷𝓪 𝓹𝓪𝓽𝓻𝔂❤️ Оформление свадьбы💫 8️⃣9️⃣0️⃣9️⃣5️⃣3️⃣3️⃣1️⃣6️⃣0️⃣3️⃣ Петухова 6Б «Девичья Башня»
Novosibirsk, Russia
5.9K
Followers
1.53%
Engagement
-0.0%(-1)
6.2

About This Instagram Influencer Ranking

Discover the most influential creators in Novosibirsk with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 399.8K potential impressions across all ranked influencers
  • Total Audience: 2.1M followers collectively following these creators
  • Average Engagement Rate: 1.49% - competitive engagement levels
  • Market Coverage: 125 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Novosibirsk on Instagram?

Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Novosibirsk on Instagram, with +5.0% monthly growth (+6.0K followers).

How many followers did Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) gain last month?

Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) gained about 6.0K followers last month (+5.0%).

Who grew more: Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) or SHUBOCHKINI * (@shubochkini.design)?

Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) grew more than SHUBOCHKINI * (@shubochkini.design) (6.0K vs 887).

How is SHUBOCHKINI * (@shubochkini.design) performing right now?

SHUBOCHKINI * (@shubochkini.design) is growing at +2.3% (+887) per month, with a Profile Score of 6.7 and average engagement of 1.24%.

How is Анай| контент для брендов•инфлюенсер•блогер (@anay.rakova) performing right now?

Анай| контент для брендов•инфлюенсер•блогер (@anay.rakova) is growing at +1.9% (+519) per month, with a Profile Score of 7.4 and average engagement of 2.06%.

How is X Y R M A| Мастер-классы | Вязание (@__xyrma__) performing right now?

X Y R M A| Мастер-классы | Вязание (@__xyrma__) is growing at +1.5% (+463) per month, with a Profile Score of 6.0 and average engagement of 0.48%.

How is Ксения Калинина - инфлюенсер, контент креатор | лайфстайл | нск (@kseniyakalinina.s) performing right now?

Ксения Калинина - инфлюенсер, контент креатор | лайфстайл | нск (@kseniyakalinina.s) is growing at +1.0% (+393) per month, with a Profile Score of 7.1 and average engagement of 1.89%.

Who had the higher percentage growth: SHUBOCHKINI * (@shubochkini.design) or Анай| контент для брендов•инфлюенсер•блогер (@anay.rakova)?

SHUBOCHKINI * (@shubochkini.design) leads (2.3% vs Анай| контент для брендов•инфлюенсер•блогер (@anay.rakova) 1.9%).

What is the absolute follower gain of Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya)?

Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) gained about 6.0K followers last month (+5.0%).

What is the absolute follower gain of SHUBOCHKINI * (@shubochkini.design)?

SHUBOCHKINI * (@shubochkini.design) gained about 887 followers last month (+2.3%).

What is the absolute follower gain of Анай| контент для брендов•инфлюенсер•блогер (@anay.rakova)?

Анай| контент для брендов•инфлюенсер•блогер (@anay.rakova) gained about 519 followers last month (+1.9%).

What is the absolute follower gain of X Y R M A| Мастер-классы | Вязание (@__xyrma__)?

X Y R M A| Мастер-классы | Вязание (@__xyrma__) gained about 463 followers last month (+1.5%).

What is the absolute follower gain of Ксения Калинина - инфлюенсер, контент креатор | лайфстайл | нск (@kseniyakalinina.s)?

Ксения Калинина - инфлюенсер, контент креатор | лайфстайл | нск (@kseniyakalinina.s) gained about 393 followers last month (+1.0%).

Is Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) still a relevant creator?

Yes — Наталья Рей | Северный Кипр | Путешествия | Осознанная ходьба (@rey.natalya) has a Profile Score of 5.3, average engagement of 0.03%, and +5.0% (+6.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Russia?

The average engagement rate for this category is 1.49%. Generally, rates above 1.8% are considered excellent, while rates above 1.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Novosibirsk?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.