Top 20 Beauty & Cosmetics from Novosibirsk on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Novosibirsk, Russia

437

Expected Reach

2.0M

Total Followers

10.0M

Avg Engagement

1.91%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
PINK MINT
@pinkmint_mua
🔗 видео по макияжам, полезные посты 👇🏻
Novosibirsk, Russia
480.1K
Followers
2.08%
Engagement
+4.8%(+21.9K)
7.7
2
Дарья Остапенко, стилист +SIZE
@da.ostapenko
Ношу 52 размер, выгляжу на 48й😎 Спец по визуальной коррекции фигуры👌🏻 Обзоры брендов +size Сотрудничество @da.ostapenko.pr Мои услуги⬇️
Novosibirsk, Russia
351.7K
Followers
0.46%
Engagement
+2.2%(+7.6K)
6.7
3
Лайфблогер▪️инфлюенсер ▪️Новосибирск
@blondinka_0_0_
Яна👋 про семью 👩‍❤️‍👨 стильное материнство🍼 и дом мечты 🏡 основатель @bh_studio_nsk сотрудничество в директ 💭✨
Novosibirsk, Russia
90.7K
Followers
0.34%
Engagement
+6.3%(+5.4K)
6.8
4
Шеина Ольга | ЛайфСтайл❤️| Живу красиво эту жизнь
@pm_by_sheina
Помогаю мужу восстанавливаться от Синдрома Гийена Барре. Рассказываю про этапы болезни, все как есть, без прикрас ПОМОЩЬ на реабилитацию 👇🏻👇🏻👇🏻
Novosibirsk, Russia
30.7K
Followers
4.25%
Engagement
+9.0%(+2.5K)
8.4
5
СИСТЕМНЫЙ СТИЛИСТ | ТИПАЖИ | КОЛОРИТЫ
@sofyazozulya
Раскрою вашу природную гармонию через персональный Код стиля 🪄 Научу каждый день выглядеть стильно без стилиста 🤌🏻 Услуги 👇🏻
Novosibirsk, Russia
25.8K
Followers
0.21%
Engagement
+10.1%(+2.4K)
7.1
6
Пластический хирург МСК/НСК
@dr.beresnev
Береснев Алексей Игоревич Эстетическая хирургия лица и тела С любовью и уважением к вашей красоте ♥️ Подробная информация и номера для записи тут👇🏼
Novosibirsk, Russia
24.7K
Followers
0.63%
Engagement
+7.5%(+1.7K)
7.1
7
⚜️НАТАЛЬЯ⚜️WB⚜️ОБЗОРЫ⚜️РАСПАКОВКИ⚜️
@vasha_tatka30
Блогер из Новосибирска🏙️ Лайф в сторис/находки/полезности Обзорю честно и откровенно 📥Сотрудничество, реклама @pr_vasha_tatka30
Novosibirsk, Russia
74.5K
Followers
N/A
Engagement
+1.7%(+1.3K)
7.6
8
📍АФИША НОВОСИБИРСК
@afishanovosibirsk
👀Куда сходить, что посмотреть, где отдохнуть? 📌Делимся интересными местами и событиями города ⠀ 💲Реклама и сотрудничество ☎️+7-923-131-01-13 (WA/TG)
Novosibirsk, Russia
158.8K
Followers
0.52%
Engagement
+0.7%(+1.0K)
5.8
9
ИРИНА ВДОВИНА
@irina_vdovina_hair
⭐ ПОВЕЛИТЕЛЬНИЦА ОБЪЁМА ⭐️ Партнёр французского бренда Тренер «ЗОЛОТОГО ЯБЛОКА» ⭐️ Обучаю мастеров, обучу и тебя
Novosibirsk, Russia
238.5K
Followers
0.12%
Engagement
+0.4%(+943)
4.9
10
Эндокринолог❤️Сахарный Диабет
@dia_dietolog_olga_pavlova
❓под последний пост,Директ🤫 👩‍⚕️Запись @assist_dr_pavlova 💊 Эндокринолог, Диетолог Врач превентивной anti-age медицины 🥗Запись в Школу Питания👇🏾
Novosibirsk, Russia
213.9K
Followers
2.05%
Engagement
+0.4%(+878)
7.5
11
Та самая Nadin 🤎
@oops_nadushaaa
If i play, i play to win
Novosibirsk, Russia
33.5K
Followers
0.03%
Engagement
+2.6%(+862)
5.9
12
Пластический хирург Романовская
@dr.romanovskaya.ru
Татьяна Романовская к.м.н, (MD)&(PhD🇺🇸) Автор «ГОЛЛИВУДСКОГО ФЕЙСЛИФТИНГА» Novosibirsk +79236099999 ТЕЛЕГРАММ КАНАЛ по ссылке ниже ⬇️
Novosibirsk, Russia
73.9K
Followers
2.91%
Engagement
+1.1%(+782)
7.2
13
СВАДЕБНЫЕ ВЕЧЕРНИЕ ПЛАТЬЯ МЕНДЕЛЬСОН
@salon_mendelson
Победители Wedding Awards Siberia🏆 👰🏼‍♀️Свадебные платья 💃🏻Вечерние платья 🤍Белье и всё для утра невесты ✨Обувь, аксессуары Запишись👇🏼
Novosibirsk, Russia
19.5K
Followers
0.05%
Engagement
+4.1%(+762)
5.4
14
Модель Новосибирск Москва
@elya_tikhomirova
Эля Тихомирова Съёмки: каталог / МП / имидж / reels / под ключ Сотрудничество в Direct
Novosibirsk, Russia
14.9K
Followers
2.68%
Engagement
+5.0%(+710)
8.1
15
Аня Лайм // про материнство, стиль и Камчатку
@anya.lm
модничаю на полуострове 🏔️💔 тут лайфстайл, яркое материнство и красивые кадры на телефон ⠀ — говорят, я вдохновляю 🎞️
Novosibirsk, Russia
54.1K
Followers
4.82%
Engagement
+1.2%(+623)
8.3
16
Брейды/Афрокосы/Новосибирск/Дреды
@astapushkina_hair
🦋Мария Астапушкина Плетём в сердце Сибири Обучила 1500+ учеников по всему миру 🌍 Основательница студии и Онлайн Школы ОНЛАЙН КУРСЫ⬇️
Novosibirsk, Russia
148.1K
Followers
0.05%
Engagement
+0.4%(+620)
4.6
17
Анай| контент для брендов•инфлюенсер•блогер
@anay.rakova
beauty, уход и реальная жизнь
брекеты diary 🦷
self care • обзоры • lifestyle
📍Novosibirsk Сотрудничество: @pr.anayrakova
Novosibirsk, Russia
28.1K
Followers
2.06%
Engagement
+1.9%(+519)
7.4
18
ХИДЖАМА ПО СУНЕ / ФАСЦИАЛЬНЫЙ МАССАЖ / СНЯТИЕ БЛОКОВ
@maria_hijame
МАРИЯ ДЕЕВА ХИДЖАМА/ АСТАНА МИОФАСЦИАЛЬНЫЙ массаж/лифтинг Женское здоровье и восстановление Энергия • цикл • гормоны Бережная Запись в Direct #хиджама
Novosibirsk, Russia
16.3K
Followers
0.11%
Engagement
+2.5%(+395)
5.6
19
Skrippuchaya : life | beauty blog | creator
@skripuchaya
📍Новосибирск / Москва 🖤Бьюти лайф Хакер💃🏼 Проверяю! ОТКРЫВАЮ! ПрОбую!🧴💄 PR / Сотрудничество в direct 💌 🔝400k YouTube | 100k TikTok
Novosibirsk, Russia
23.9K
Followers
N/A
Engagement
+1.4%(+339)
6.2
20
Анастасия Рос / Фотограф Новосибирск
@ros.photo
Амбассадор красного цвета.🫀 📸 Превращаю людей в персонажей фэнтези 🔹️ тгк : unusualface 🔻 Сотрудничество
Novosibirsk, Russia
21.4K
Followers
1.95%
Engagement
+1.5%(+312)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in Novosibirsk with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.0M potential impressions across all ranked influencers
  • Total Audience: 10.0M followers collectively following these creators
  • Average Engagement Rate: 1.91% - competitive engagement levels
  • Market Coverage: 437 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Novosibirsk on Instagram?

PINK MINT (@pinkmint_mua) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Novosibirsk on Instagram, with +4.8% monthly growth (+21.9K followers).

How many followers did PINK MINT (@pinkmint_mua) gain last month?

PINK MINT (@pinkmint_mua) gained about 21.9K followers last month (+4.8%).

Who grew more: PINK MINT (@pinkmint_mua) or Дарья Остапенко, стилист +SIZE (@da.ostapenko)?

PINK MINT (@pinkmint_mua) grew more than Дарья Остапенко, стилист +SIZE (@da.ostapenko) (21.9K vs 7.6K).

How is Дарья Остапенко, стилист +SIZE (@da.ostapenko) performing right now?

Дарья Остапенко, стилист +SIZE (@da.ostapenko) is growing at +2.2% (+7.6K) per month, with a Profile Score of 6.7 and average engagement of 0.46%.

How is Лайфблогер▪️инфлюенсер ▪️Новосибирск (@blondinka_0_0_) performing right now?

Лайфблогер▪️инфлюенсер ▪️Новосибирск (@blondinka_0_0_) is growing at +6.3% (+5.4K) per month, with a Profile Score of 6.8 and average engagement of 0.34%.

How is Шеина Ольга | ЛайфСтайл❤️| Живу красиво эту жизнь (@pm_by_sheina) performing right now?

Шеина Ольга | ЛайфСтайл❤️| Живу красиво эту жизнь (@pm_by_sheina) is growing at +9.0% (+2.5K) per month, with a Profile Score of 8.4 and average engagement of 4.25%.

How is СИСТЕМНЫЙ СТИЛИСТ | ТИПАЖИ | КОЛОРИТЫ (@sofyazozulya) performing right now?

СИСТЕМНЫЙ СТИЛИСТ | ТИПАЖИ | КОЛОРИТЫ (@sofyazozulya) is growing at +10.1% (+2.4K) per month, with a Profile Score of 7.1 and average engagement of 0.21%.

Who had the higher percentage growth: Дарья Остапенко, стилист +SIZE (@da.ostapenko) or Лайфблогер▪️инфлюенсер ▪️Новосибирск (@blondinka_0_0_)?

Лайфблогер▪️инфлюенсер ▪️Новосибирск (@blondinka_0_0_) leads (6.3% vs Дарья Остапенко, стилист +SIZE (@da.ostapenko) 2.2%).

What is the absolute follower gain of PINK MINT (@pinkmint_mua)?

PINK MINT (@pinkmint_mua) gained about 21.9K followers last month (+4.8%).

What is the absolute follower gain of Дарья Остапенко, стилист +SIZE (@da.ostapenko)?

Дарья Остапенко, стилист +SIZE (@da.ostapenko) gained about 7.6K followers last month (+2.2%).

What is the absolute follower gain of Лайфблогер▪️инфлюенсер ▪️Новосибирск (@blondinka_0_0_)?

Лайфблогер▪️инфлюенсер ▪️Новосибирск (@blondinka_0_0_) gained about 5.4K followers last month (+6.3%).

What is the absolute follower gain of Шеина Ольга | ЛайфСтайл❤️| Живу красиво эту жизнь (@pm_by_sheina)?

Шеина Ольга | ЛайфСтайл❤️| Живу красиво эту жизнь (@pm_by_sheina) gained about 2.5K followers last month (+9.0%).

What is the absolute follower gain of СИСТЕМНЫЙ СТИЛИСТ | ТИПАЖИ | КОЛОРИТЫ (@sofyazozulya)?

СИСТЕМНЫЙ СТИЛИСТ | ТИПАЖИ | КОЛОРИТЫ (@sofyazozulya) gained about 2.4K followers last month (+10.1%).

Is PINK MINT (@pinkmint_mua) still a relevant creator?

Yes — PINK MINT (@pinkmint_mua) has a Profile Score of 7.7, average engagement of 2.08%, and +4.8% (+21.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Russia?

The average engagement rate for this category is 1.91%. Generally, rates above 2.3% are considered excellent, while rates above 1.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Novosibirsk?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.