Top 20 Parenting & Family from Moscow on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Parenting & Family Influencers in Moscow, Russia

4,265

Expected Reach

64.1M

Total Followers

312.4M

Avg Engagement

2.59%

Audience Analysis

Gender Distribution

Female81%
Male19%

Age Distribution

25-3439.9%
18-2427.4%
35-4418.4%
45-546.2%

Top Countries

Russia63.0%
Ukraine6.7%
Kazakhstan6.6%
Belarus2.6%
United States of America2.0%

Top Languages

ru80.9%
en9.3%
kk1.8%

Top Cities

Moscow15.2%
Saint Petersburg2.7%
Almaty1.5%
Krasnodar1.1%
St. Petersburg1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Даша Каракулова, домовод
@daryadarya_ru
📣 Автор YT/VK-канала «Дом быта». 📺Телеведущая на «Домашнем» 🏡Снимаю видео, заряжающие на уют, ремонт и преображения дома Сотрудничество @daryadarya_pr
Moscow, Russia
518.7K
Followers
0.64%
Engagement
+9.4%(+44.6K)
7.6
2
Юлия Меньшова
@juliavmenshova
► сотрудничество https://t.me/izotika (будьте внимательны к написанию ника -много мошенников ) ___ ► ✉ izotika.pr@gmail.com ___ ► ютуб-канал 🔻🔻🔻
Moscow, Russia
2.0M
Followers
6.06%
Engagement
+2.3%(+44.3K)
7.9
3
SVETLANA SIL’VASHI
@silvashi_officiel
Co-founder STAR CLINIC🌟 Mom of 3 girls @mak_medical @khidarov_pro Реклама 79854455999 Дина @m_pr_manager Марина
Moscow, Russia
3.5M
Followers
0.65%
Engagement
+1.0%(+33.7K)
6.7
4
Потому что Я - искусство..
@manasyan_snezhana
GO-GO▪️PERFORMANCE▪️POLEDANCE▪️MODEL▪️ Travel collection 28 countries ✈️🖤
Moscow, Russia
359.3K
Followers
0.39%
Engagement
+10.3%(+33.5K)
7.8
5
Катерина Коннова /НУТРИЦИОЛОГ/ про стройность и молодость
@katy_konnova
Стройная мама 2-х детей Амбассадор адекватного питания Ты похудеешь с 🥐 и 🍷 Тгк: «худеем с Конновой»👇🏼
Moscow, Russia
420.4K
Followers
0.28%
Engagement
+8.4%(+32.7K)
5.8
6
Alexandra Eftina
@alex.eftina
Creating silhouette & status Founder @eftina.maison
Moscow, Russia
879.0K
Followers
0.96%
Engagement
+3.8%(+32.0K)
7.3
7
Yulia Barinova
@barinovayulia
influencer, content creator, UGC • контент для брендов, обзоры Moscow
Moscow, Russia
834.9K
Followers
2.23%
Engagement
+3.7%(+30.0K)
8.8
8
Наталия Иванова школа deFIN
@nata_smart.life
🎓Наталия- Автор международной школы удаленных профессий ✨ 10 000+ выпускников ⬇️ Мастер-класс по нейросетям
Moscow, Russia
649.3K
Followers
0.00%
Engagement
+4.8%(+29.7K)
6.6
9
Дарина Богданова| Мастер женских трансформаций
@dobraya.darry
Твой путь следовать сердцу! - счастливого пути домой, прекрасная женщина❤️ Создательница @woman6.0 и @woman.home.msk Женский чатик и YouTube внизу
Moscow, Russia
598.4K
Followers
1.57%
Engagement
+5.2%(+29.4K)
7.1
10
Анна Хилькевич
@annakhilkevich
Актриса🎭@insight.people CEO&Founder @kulturamanicura 💅 @kultura_detstva khilkevich.pr@gmail.com PR +79067886538 Виктория Manager 89267603759 Данил
Moscow, Russia
9.7M
Followers
0.22%
Engagement
+0.2%(+23.4K)
6.0
11
Travel | Beauty | Fashion | UGC influencer
@missis_traveling
Mari Kravtsova LUXURY TRAVEL |BEAUTY | FAMILY | PETS | FASHION | SPORT| INFLUENCER UGC Cooperation/pr : @pr_mari_kravtsova
Moscow, Russia
1.1M
Followers
1.58%
Engagement
+1.6%(+17.5K)
8.3
12
Мария Ямгурова
@marriatv_
ceo: @hs__bloggers 🩷 продюсер блогеров и брендов сотрудничество: +7 993 277 6929 Лина
Moscow, Russia
219.7K
Followers
23.54%
Engagement
+8.6%(+17.4K)
9.3
13
Тигран Серопян | 🩺 Врач-терапевт | нутрициолог | фитнес-тренер
@doc.tigran
🔬 Разбираю мифы о здоровье и питании 🍏Помогу похудеть без запретов и срывов 📖 Наука, сарказм и здравый смысл 📍 Москва | Онлайн консультации 🌍👇🏾
Moscow, Russia
195.6K
Followers
0.10%
Engagement
+9.1%(+16.3K)
7.2
14
Валентина Чирикова
@valentina_verdt
БУХГАЛТЕР НА УДАЛЕНКЕ Обучила 10 000 человек удаленной бухгалтерии Школа с лицензией Мин.Обр Бесплатное обучение удаленной профессии с нуля⬇️
Moscow, Russia
671.0K
Followers
0.10%
Engagement
+2.3%(+15.0K)
6.3
15
⚡️ 𝔻𝕒𝕟𝕖𝕝𝕝𝕪 𝔻𝕚𝕔𝕜𝕚𝕟𝕤𝕠𝕟 ⚡️
@dicinson
34𝔂𝓮𝓪𝓻𝓼🤵🏽‍♂️ ᴛᴏᴘ ᴍᴀɴᴀɢᴇʀ🏆 ɪɴᴠᴇꜱᴛᴍᴇɴᴛ📊 𝓑𝓾𝓼𝓲𝓷𝓮𝓼𝓼💰 🅕🅐🅜🅘🅛🅨 👨‍👩‍👧 T͙r͙a͙v͙e͙l͙ #trip_хачатурян 🌍 🅼🆈 🅿🅻🅰🅲🅴🆂 🇷🇺🇺🇦🇪🇬🇹🇷🇹🇭🇬🇷🇦🇪🇹🇳🇨🇿🇩🇴🇨🇾🇮🇳🇻🇳🇪🇸🇫🇷🇧🇬🇷🇴🇬🇪🇨🇳🇹🇼🇨🇺🇧🇾🇴🇲🛩️
Moscow, Russia
999.8K
Followers
13.14%
Engagement
+1.5%(+14.5K)
7.4
16
Елизавета | Нутрициолог| Рецепты
@sport_lizz
☆ с помощью железного меню ↓ ферритин с 18 до 62 ☆ 53 рациона с кбжу+ заготовки, на канале уже 3000 человек ↓ 📍SPB
Moscow, Russia
322.7K
Followers
0.96%
Engagement
+4.5%(+13.8K)
6.3
17
ЗМИЕВСКИЙ ДМИТРИЙ | РЕЦЕПТЫ
@zmievskie
🎬Снимаю видео, которые хочется съесть ✈️Путешествия и юмор с женой
Moscow, Russia
1.2M
Followers
0.19%
Engagement
+1.1%(+13.8K)
5.8
18
Lena Katina
@lenakatina
Booking: +7 (965) 284-89-89 Артём slavabooking@mail.ru PR: +7 (963) 926-49-72 Евгения СЛУШАТЬ «ПОЛЮБИТЬ СЕБЯ» 🫵🏻🧡👇🏻
Moscow, Russia
588.0K
Followers
1.49%
Engagement
+2.3%(+13.4K)
8.7
19
Блогер | Предприниматель | Полиглот | с Юмором
@rolan_agrba
👁️С Богом ☀️ Иду к 1М 🎯 🌟 нация ЧЕЛОВЕЧНОСТЬ 🌟 язык ЛЮБОВЬ 🌟 сила ЮМОР 🌟Москва/Абхазия Благодарю Бога за эту возможность жить🙏🏻 жизнь прекрасна☀️
Moscow, Russia
125.2K
Followers
0.00%
Engagement
+11.9%(+13.3K)
5.8
20
ДЕТСКИЙ МАССАЖ ДЯДЯ ИГОРЬ И ТАНЯ
@massagist_novokrinitskii
❓Как устроен ваш малыш? Даем любовь через касания, движения и игру. Без слез💧 🧠Развиваем мозг, строим будущее📈 👶Как помочь поползти, сесть, пойти ⤵️
Moscow, Russia
2.1M
Followers
0.39%
Engagement
+0.5%(+10.6K)
5.8

About This Instagram Influencer Ranking

Discover the most influential creators in Moscow with our comprehensive ranking of the top 20 influencers on Instagram who post Parenting & Family content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 64.1M potential impressions across all ranked influencers
  • Total Audience: 312.4M followers collectively following these creators
  • Average Engagement Rate: 2.59% - competitive engagement levels
  • Market Coverage: 4,265 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Russia, Ukraine, Kazakhstan
  • Gender Distribution: 81% Female, 19% Male
  • Primary Age Group: 25-34 years (39.9% of audience)
  • Languages: ru, English, kk

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Parenting & Family niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Parenting & Family creator in Moscow on Instagram?

Даша Каракулова, домовод (@daryadarya_ru) is, as of October 2026, the fastest‑growing Parenting & Family creator in Moscow on Instagram, with +9.4% monthly growth (+44.6K followers).

How many followers did Даша Каракулова, домовод (@daryadarya_ru) gain last month?

Даша Каракулова, домовод (@daryadarya_ru) gained about 44.6K followers last month (+9.4%).

Who grew more: Даша Каракулова, домовод (@daryadarya_ru) or Юлия Меньшова (@juliavmenshova)?

Даша Каракулова, домовод (@daryadarya_ru) grew more than Юлия Меньшова (@juliavmenshova) (44.6K vs 44.3K).

How is Юлия Меньшова (@juliavmenshova) performing right now?

Юлия Меньшова (@juliavmenshova) is growing at +2.3% (+44.3K) per month, with a Profile Score of 7.9 and average engagement of 6.06%.

How is SVETLANA SIL’VASHI (@silvashi_officiel) performing right now?

SVETLANA SIL’VASHI (@silvashi_officiel) is growing at +1.0% (+33.7K) per month, with a Profile Score of 6.7 and average engagement of 0.65%.

How is Потому что Я - искусство.. (@manasyan_snezhana) performing right now?

Потому что Я - искусство.. (@manasyan_snezhana) is growing at +10.3% (+33.5K) per month, with a Profile Score of 7.8 and average engagement of 0.39%.

How is Катерина Коннова /НУТРИЦИОЛОГ/ про стройность и молодость (@katy_konnova) performing right now?

Катерина Коннова /НУТРИЦИОЛОГ/ про стройность и молодость (@katy_konnova) is growing at +8.4% (+32.7K) per month, with a Profile Score of 5.8 and average engagement of 0.28%.

Who had the higher percentage growth: Юлия Меньшова (@juliavmenshova) or SVETLANA SIL’VASHI (@silvashi_officiel)?

Юлия Меньшова (@juliavmenshova) leads (2.3% vs SVETLANA SIL’VASHI (@silvashi_officiel) 1.0%).

What is the absolute follower gain of Даша Каракулова, домовод (@daryadarya_ru)?

Даша Каракулова, домовод (@daryadarya_ru) gained about 44.6K followers last month (+9.4%).

What is the absolute follower gain of Юлия Меньшова (@juliavmenshova)?

Юлия Меньшова (@juliavmenshova) gained about 44.3K followers last month (+2.3%).

What is the absolute follower gain of SVETLANA SIL’VASHI (@silvashi_officiel)?

SVETLANA SIL’VASHI (@silvashi_officiel) gained about 33.7K followers last month (+1.0%).

What is the absolute follower gain of Потому что Я - искусство.. (@manasyan_snezhana)?

Потому что Я - искусство.. (@manasyan_snezhana) gained about 33.5K followers last month (+10.3%).

What is the absolute follower gain of Катерина Коннова /НУТРИЦИОЛОГ/ про стройность и молодость (@katy_konnova)?

Катерина Коннова /НУТРИЦИОЛОГ/ про стройность и молодость (@katy_konnova) gained about 32.7K followers last month (+8.4%).

Is Даша Каракулова, домовод (@daryadarya_ru) still a relevant creator?

Yes — Даша Каракулова, домовод (@daryadarya_ru) has a Profile Score of 7.6, average engagement of 0.64%, and +9.4% (+44.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Parenting & Family in Russia?

The average engagement rate for this category is 2.59%. Generally, rates above 3.1% are considered excellent, while rates above 2.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Moscow?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.