Top 20 Beauty & Cosmetics from Bucharest on Instagram Influencers by Follower Growth

Last updated: September 30, 2026

Total Beauty & Cosmetics Influencers in Bucharest, Romania

2,232

Expected Reach

15.6M

Total Followers

67.0M

Avg Engagement

3.65%

Audience Analysis

Gender Distribution

Female66%
Male34%

Age Distribution

25-3439.9%
18-2436.9%
35-4410.7%
13-178.1%

Top Countries

Romania64.6%
United Kingdom3.4%
United States of America3.2%
Italy3.1%
Germany2.6%

Top Languages

ro47.7%
en40.1%
pt2.1%

Top Cities

Bucharest14.3%
Cluj-Napoca3.1%
Constanta1.6%
Brașov1.3%
Timișoara1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Antonia Nicolae
@antoni.belle
Luxury Realtor | Lifestyle Influencer Educated at University of Economic Studies & Faculty of Law @northbucharestinvestments.ro
Bucharest, Romania
250.9K
Followers
0.00%
Engagement
+7.3%(+17.0K)
6.7
2
Dr. Morad iancu 🔪💉✂️
@dr_morad_iancu
Plastic & Aesthetic Surgeon
Bucharest, Romania
210.7K
Followers
0.47%
Engagement
+5.8%(+11.5K)
6.3
3
Alexandra Vasile
@pomegranate_andi
𝑀𝓎 𝒻𝓇𝒾𝑒𝓃𝒹𝓈 𝒸𝒶𝓁𝓁 𝓂𝑒 𝒜𝓃𝒹𝒾 𝓕𝓪𝓼𝓱𝓲𝓸𝓷 𝓕𝓻𝓾𝓲𝓽 🍉 𝒴𝑜𝓊𝓇 𝒻𝓇𝑒𝓈𝒽 𝒹𝑜𝓈𝑒 𝑜𝒻 𝐹𝒶𝓈𝒽𝒾𝑜𝓃, 𝐿𝒾𝒻𝑒𝓈𝓉𝓎𝓁𝑒, 𝐵𝑒𝒶𝓊𝓉𝓎 💌 𝒻𝑜𝓇 𝒸𝑜𝓁𝓁𝒶𝒷𝓈
Bucharest, Romania
52.8K
Followers
0.00%
Engagement
+17.5%(+7.9K)
6.9
4
NADD HU
@naddhu
empowering humans & fueling dreams 🌸 host of @thegroupchat.show 💬 cosmin@kimidigital.ro
Bucharest, Romania
212.5K
Followers
1.92%
Engagement
+3.5%(+7.2K)
7.5
5
zain kamil
@zm95z
Pentru colaborare👉🏼👉🏼 razvannitu@elitemediaunited.com
Bucharest, Romania
161.7K
Followers
N/A
Engagement
+4.0%(+6.2K)
6.4
6
Marian Capet
@capet.ro
📍Haircare Expert / 🅱️eauty Enthusiast📍VIP Hairstylist📍🌍Traveller 📍Hairartist @salonette_ Contestant @tecunoscdeundeva.oficial @poftitipelanoiantena1
Bucharest, Romania
181.1K
Followers
0.99%
Engagement
+3.2%(+5.7K)
8.3
7
SheIsMada
@d.madaa15
🎂 15 Iuly ♋️ 📍Bucharest, Romania 🇹🇩. La shay’ bidun ALLAH/ لا شيء بدون الله .
Bucharest, Romania
56.2K
Followers
15.88%
Engagement
+8.0%(+4.1K)
7.3
8
Theo Zeciu
@theozeciu
⚡️
Bucharest, Romania
926.8K
Followers
4.02%
Engagement
+0.4%(+3.8K)
8.2
9
Ulmeanu Florentina
@tinaulmeanu
Creator | Model | Marketing | Social Media Currently in Bucharest • RO 📍 Business inquiries ↓📩 @insulaiubirii_oficial 🎱
Bucharest, Romania
37.5K
Followers
9.88%
Engagement
+8.7%(+3.0K)
8.1
10
Crina Maria 🍭
@crinamariacm
@partywithcm we shall dance soon 🍭
Bucharest, Romania
82.3K
Followers
3.15%
Engagement
+3.7%(+2.9K)
7.4
11
𝘈𝘯𝘢 𝘔𝘢𝘳𝘪𝘢 𝘝𝘢𝘴𝘪𝘭𝘦 𝘔𝘢𝘬𝘦𝘜𝘱 𝘈𝘳𝘵𝘪𝘴𝘵 & 𝘛𝘳𝘢𝘪𝘯𝘦𝘳
@makeuptrainer_anamariavasile
🔘Cursuri ACREDITATE de makeup Makeup artist | Makeup Trainer |Bucuresti @anamaria.vasile_makeup.academy 📞0754.080.075 *makeup 📞0723.424.227 *cursuri
Bucharest, Romania
43.9K
Followers
0.75%
Engagement
+6.4%(+2.7K)
6.8
12
Elena Martin
@dr.elenamartin
🇪🇺Fellow of European Board Of Plastic Surgery 🇺🇸Member of the American Society of Plastic surgery @elenamartinbody ☎️0219094
Bucharest, Romania
289.9K
Followers
0.14%
Engagement
+0.9%(+2.6K)
5.5
13
Ilinca Plamadeala
@terapeutilinca
🌞Hipnoterapeut ❤️Terapie 1:1 pentru suflet (Hipnoza regresiva ,legalizarea adevărului ) ❤️Terapie de grup 🌸Vindecarea prin conectarea cu Sursa
Bucharest, Romania
34.9K
Followers
0.49%
Engagement
+8.0%(+2.6K)
6.1
14
FARMACIST ANDREEA ROMAN
@farmacistulonline
Pharmacist & Happy Mom | Health Educator 💫Trying to keep ONLINE a safe place! 💊📚 👥 750k+ Online @FarmacistulOnline 📧: farmacistulonline@gmail.com
Bucharest, Romania
140.2K
Followers
1.38%
Engagement
+1.9%(+2.6K)
7.7
15
Ramona Nicoleta Olaru
@ramonna_olaru
Stay humble! Host at @neatzacurazvansidani_oficial Founder of: @sitaraclothing.official
Bucharest, Romania
565.0K
Followers
2.02%
Engagement
+0.4%(+2.5K)
6.4
16
Sanziana
@sanziananegru
• based on a true story •✉️ team@sanziananegru.ro
Bucharest, Romania
461.6K
Followers
1.99%
Engagement
+0.5%(+2.4K)
7.9
17
MaraGú Hair Rituals
@maragu.hair
📍Virgil Madgearu 25-27, în incinta Persepolis (Maragú pe Waze) ☎️ 0771155777
Bucharest, Romania
17.2K
Followers
0.00%
Engagement
+15.2%(+2.3K)
8.7
18
Liliana Apostol Official
@lily_apostol_
Public Person | Digital Creator Marketing specialist & social media manager CuzaPirates 🤍 Colabb ✉️ apostollili25@gmail.com
Bucharest, Romania
171.8K
Followers
0.22%
Engagement
+1.3%(+2.1K)
6.0
19
LiubaD
@liuba.dedin
𝔅𝔦𝔤𝔤𝔢𝔰𝔱 𝔥𝔲𝔰𝔱𝔩𝔢𝔯 𝔦 𝔨𝔫𝔬𝔴. Security Studies 📚. You see me at @lajumadekilmihaibravu Owner ⬇️
Bucharest, Romania
10.0K
Followers
5.00%
Engagement
+27.0%(+2.1K)
8.4
20
𝙎𝙄𝙈𝙄𝙉𝘼 🌸
@simina.u
Bucharest, Romania
51.9K
Followers
1.95%
Engagement
+3.8%(+1.9K)
7.2

About This Instagram Influencer Ranking

Discover the most influential creators in Bucharest with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 15.6M potential impressions across all ranked influencers
  • Total Audience: 67.0M followers collectively following these creators
  • Average Engagement Rate: 3.65% - above industry average
  • Market Coverage: 2,232 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Romania, United Kingdom, United States of America
  • Gender Distribution: 66% Female, 34% Male
  • Primary Age Group: 25-34 years (39.9% of audience)
  • Languages: ro, English, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Bucharest on Instagram?

Antonia Nicolae (@antoni.belle) is, as of September 2026, the fastest‑growing Beauty & Cosmetics creator in Bucharest on Instagram, with +7.3% monthly growth (+17.0K followers).

How many followers did Antonia Nicolae (@antoni.belle) gain last month?

Antonia Nicolae (@antoni.belle) gained about 17.0K followers last month (+7.3%).

Who grew more: Antonia Nicolae (@antoni.belle) or Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu)?

Antonia Nicolae (@antoni.belle) grew more than Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) (17.0K vs 11.5K).

How is Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) performing right now?

Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) is growing at +5.8% (+11.5K) per month, with a Profile Score of 6.3 and average engagement of 0.47%.

How is Alexandra Vasile (@pomegranate_andi) performing right now?

Alexandra Vasile (@pomegranate_andi) is growing at +17.5% (+7.9K) per month, with a Profile Score of 6.9 and average engagement of 0.00%.

How is NADD HU (@naddhu) performing right now?

NADD HU (@naddhu) is growing at +3.5% (+7.2K) per month, with a Profile Score of 7.5 and average engagement of 1.92%.

How is zain kamil (@zm95z) performing right now?

zain kamil (@zm95z) is growing at +4.0% (+6.2K) per month, with a Profile Score of 6.4 and average engagement of N/A.

Who had the higher percentage growth: Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) or Alexandra Vasile (@pomegranate_andi)?

Alexandra Vasile (@pomegranate_andi) leads (17.5% vs Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) 5.8%).

What is the absolute follower gain of Antonia Nicolae (@antoni.belle)?

Antonia Nicolae (@antoni.belle) gained about 17.0K followers last month (+7.3%).

What is the absolute follower gain of Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu)?

Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) gained about 11.5K followers last month (+5.8%).

What is the absolute follower gain of Alexandra Vasile (@pomegranate_andi)?

Alexandra Vasile (@pomegranate_andi) gained about 7.9K followers last month (+17.5%).

What is the absolute follower gain of NADD HU (@naddhu)?

NADD HU (@naddhu) gained about 7.2K followers last month (+3.5%).

What is the absolute follower gain of zain kamil (@zm95z)?

zain kamil (@zm95z) gained about 6.2K followers last month (+4.0%).

Is Antonia Nicolae (@antoni.belle) still a relevant creator?

Yes — Antonia Nicolae (@antoni.belle) has a Profile Score of 6.7, average engagement of 0.00%, and +7.3% (+17.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Romania?

The average engagement rate for this category is 3.65%. Generally, rates above 4.4% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Bucharest?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.