Top 20 Fashion & Style from Portugal on Instagram Influencers by Follower Growth

Last updated: May 12, 2026

Total Fashion & Style Influencers in Portugal

8,365

Expected Reach

76.2M

Total Followers

305.6M

Avg Engagement

4.17%

Audience Analysis

Gender Distribution

Female51%
Male49%

Age Distribution

25-3445.3%
18-2428.8%
35-4416.2%
13-174.4%

Top Countries

Portugal52.1%
Brazil8.1%
Germany5.4%
United States of America4.3%
Spain3.1%

Top Languages

pt57.1%
en26.9%
es6.5%

Top Cities

Lisbon7.5%
Porto6.4%
Madeira1.8%
Coimbra0.9%
Belo Horizonte0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Pipa Tavares | Fashion & Looks
@pipatavaress
🕶️ Moda • Skincare • Hair • Lifestyle • 📍Porto | Lisboa 📩pipa.tavares@astag.pt Ajudo-te a aumentares a tua auto estima👇🏾
Porto, Portugal
428.2K
Followers
N/A
Engagement
+14.7%(+54.8K)
6.2
2
SAWITRI
@iamsawitri
Model , Balinese 🇮🇩🇮🇳- living in 🇵🇹. Storyteller Anti-Bullying! #stopbullying #antibullying Social: 📧 sawitri@molecule.gg
Portugal
388.8K
Followers
0.00%
Engagement
+12.1%(+42.1K)
7.7
3
Carla Carreira
@carla.carreira_
Lifestyle, beleza e rotina real GRWM • vlogs • autocuidado 🇧🇷 em 🇵🇹 📧carlacarreira.contact@gmail.com
Portugal
70.8K
Followers
N/A
Engagement
+120.0%(+38.6K)
4.0
4
Roger Martins
@rogermartins.official
CABELEIREIRO | EDUCADOR | EMPREENDEDOR | MOTIVADOR Embaixador @lafiuzaprofessional / @ncprofessional_ FALE COMIGO AQUI 👇
Porto, Portugal
416.2K
Followers
0.04%
Engagement
+8.5%(+32.5K)
5.3
5
س🦋
@salmaasamiir__
الله🕊️
Porto, Portugal
70.8K
Followers
0.00%
Engagement
+57.9%(+26.0K)
6.0
6
Vicky Montanari
@vicmontanari
a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com
Portugal
1.3M
Followers
3.58%
Engagement
+1.9%(+25.1K)
6.5
7
Tomás de Almeida
@diasdechuvaseca
Its THOMY Tiktok @shutupthomy Tomasreisdealmeida@gmail.com
Portugal
862.3K
Followers
1.77%
Engagement
+2.5%(+21.3K)
7.7
8
Caetana Botelho Afonso
@caetanaba
💌collabs & inquiries: caetana@listheagency.com Lisbon, pt
Lisbon, Portugal
696.3K
Followers
0.96%
Engagement
+2.8%(+18.9K)
6.9
9
CLAUDYA MOREIRA©️
@claudyamoreira
Content Creator & Scarf Art Collab: info@claudyamoreira.com @zafialisbon
Lisbon, Portugal
716.5K
Followers
0.01%
Engagement
+2.7%(+18.9K)
7.2
10
KIKO
@kikoishot
numa linha ténue entre icónico e psicótico. ✉️ work - ines.caravana@keepitreal.pt @keepitrealpt 🎧 DJ sets - joaofjcardoso@gmail.com 📍 Lisboa 🇵🇹
Portugal
351.4K
Followers
6.38%
Engagement
+5.6%(+18.6K)
8.3
11
Sr.Mirtilo
@sr.mirtil
Portugal
577.8K
Followers
N/A
Engagement
+2.9%(+16.4K)
8.1
12
Margarida Corceiro
@magui_corceiro
From Portugal 🦋 Acting @leonorbaboactores Pr Digital & Brands @centralmodels @angelsproject Co-Owner & Partner @missus_swimsuits
Lisbon, Portugal
2.3M
Followers
4.84%
Engagement
+0.7%(+16.4K)
7.8
13
cat.barbiee
@cat.barbiee
💌catarinambarbie@gmail.com •TikTok: cat.barbiee (1M+🌽)
Lisbon, Portugal
128.7K
Followers
3.49%
Engagement
+13.7%(+15.5K)
8.5
14
RAÍSSA SOUZA🌪️
@raissasouzafrc
MUSA @barrocazsoficial 💚💖 Founder: @furacaoclothing Sou mãe, noiva e empresária. Venci a obesidade e hoje vivo em alta performance🌪️
Porto, Portugal
997.4K
Followers
1.18%
Engagement
+1.6%(+15.4K)
7.7
15
Jéssica Sousa
@jessicacsvieira
📍 Lisboa ✉️ Digital: jessicacssousa2024@hotmail.com 👗 @jessicavieira.fashion 👁️Vencedora BB verão
Portugal
155.9K
Followers
8.85%
Engagement
+9.8%(+13.9K)
8.7
16
Juliana Herc
@itsjulianaherc
🇧🇷 Tv Host @toaquicom.julianaherc
Portugal
1.8M
Followers
5.79%
Engagement
+0.8%(+13.9K)
7.9
17
Wan Daoud
@wana.daoud
🦋لايف ستايل • صحة • رياضة 🥑 وصفات صحية بطعم خرافي 🤍 حب،طاقة إيجابية،وبساطة @wana_daoud
Portugal
46.2K
Followers
11.35%
Engagement
+39.8%(+13.2K)
8.3
18
FLATS PRADO
@flatssprado
PROPRIETÁRIO : @andersonpradoss FONE : 81988287121 FAÇA JÁ SUA RESERVA ⬇️ WHATSAPP: 81988287121 GRAVATÁ,PORTO GALINHAS , PAIVA ! RECIFE !
Porto, Portugal
198.4K
Followers
0.00%
Engagement
+7.1%(+13.1K)
4.6
19
Marcelo Júnior
@marcellaojr
Overall Bodybuilder NPC
Porto, Portugal
391.6K
Followers
0.63%
Engagement
+3.4%(+12.7K)
5.4
20
Marcela Figueroa
@juegodedoce
🇲🇽 Contacto: marcela@doubletapcontent.com @marcelafigueroas
Lisbon, Portugal
551.7K
Followers
0.00%
Engagement
+2.1%(+11.6K)
6.4

About This Instagram Influencer Ranking

Discover the most influential creators in Portugal with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 76.2M potential impressions across all ranked influencers
  • Total Audience: 305.6M followers collectively following these creators
  • Average Engagement Rate: 4.17% - above industry average
  • Market Coverage: 8,365 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Portugal, Brazil, Germany
  • Gender Distribution: 51% Female, 49% Male
  • Primary Age Group: 25-34 years (45.3% of audience)
  • Languages: Portuguese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Portugal on Instagram?

Pipa Tavares | Fashion & Looks (@pipatavaress) is, as of May 2026, the fastest‑growing Fashion & Style creator in Portugal on Instagram, with +14.7% monthly growth (+54.8K followers).

How many followers did Pipa Tavares | Fashion & Looks (@pipatavaress) gain last month?

Pipa Tavares | Fashion & Looks (@pipatavaress) gained about 54.8K followers last month (+14.7%).

Who grew more: Pipa Tavares | Fashion & Looks (@pipatavaress) or SAWITRI (@iamsawitri)?

Pipa Tavares | Fashion & Looks (@pipatavaress) grew more than SAWITRI (@iamsawitri) (54.8K vs 42.1K).

How is SAWITRI (@iamsawitri) performing right now?

SAWITRI (@iamsawitri) is growing at +12.1% (+42.1K) per month, with a Profile Score of 7.7 and average engagement of 0.00%.

How is Carla Carreira (@carla.carreira_) performing right now?

Carla Carreira (@carla.carreira_) is growing at +120.0% (+38.6K) per month, with a Profile Score of 4.0 and average engagement of N/A.

How is Roger Martins (@rogermartins.official) performing right now?

Roger Martins (@rogermartins.official) is growing at +8.5% (+32.5K) per month, with a Profile Score of 5.3 and average engagement of 0.04%.

How is س🦋 (@salmaasamiir__) performing right now?

س🦋 (@salmaasamiir__) is growing at +57.9% (+26.0K) per month, with a Profile Score of 6.0 and average engagement of 0.00%.

Who had the higher percentage growth: SAWITRI (@iamsawitri) or Carla Carreira (@carla.carreira_)?

Carla Carreira (@carla.carreira_) leads (120.0% vs SAWITRI (@iamsawitri) 12.1%).

What is the absolute follower gain of Pipa Tavares | Fashion & Looks (@pipatavaress)?

Pipa Tavares | Fashion & Looks (@pipatavaress) gained about 54.8K followers last month (+14.7%).

What is the absolute follower gain of SAWITRI (@iamsawitri)?

SAWITRI (@iamsawitri) gained about 42.1K followers last month (+12.1%).

What is the absolute follower gain of Carla Carreira (@carla.carreira_)?

Carla Carreira (@carla.carreira_) gained about 38.6K followers last month (+120.0%).

What is the absolute follower gain of Roger Martins (@rogermartins.official)?

Roger Martins (@rogermartins.official) gained about 32.5K followers last month (+8.5%).

What is the absolute follower gain of س🦋 (@salmaasamiir__)?

س🦋 (@salmaasamiir__) gained about 26.0K followers last month (+57.9%).

Is Pipa Tavares | Fashion & Looks (@pipatavaress) still a relevant creator?

Yes — Pipa Tavares | Fashion & Looks (@pipatavaress) has a Profile Score of 6.2, average engagement of N/A, and +14.7% (+54.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Portugal?

The average engagement rate for this category is 4.17%. Generally, rates above 5.0% are considered excellent, while rates above 3.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Portugal?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.