Top 20 Beauty & Cosmetics from Portugal on Instagram Influencers by Follower Growth

Last updated: April 04, 2026

Total Beauty & Cosmetics Influencers in Portugal

5,184

Expected Reach

43.0M

Total Followers

178.4M

Avg Engagement

3.97%

Audience Analysis

Gender Distribution

Female50%
Male50%

Age Distribution

25-3442.3%
18-2428.9%
35-4415.8%
13-176.1%

Top Countries

Portugal46.4%
Brazil13.7%
United States of America7.1%
France3.1%
Italy2.6%

Top Languages

pt60.0%
en24.8%
es4.9%

Top Cities

Lisbon6.5%
Porto5.7%
Praia1.1%
Braga1.0%
Belo Horizonte0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sandra porto
@sandraportomakeup
Pele madura 48 | Beauty|Skincare #1 pele preta em beleza madura assessoriasandraporto@gmail.com Comercial 51 98260-9568 Meu curso on line⬇️
Porto, Portugal
1.0M
Followers
N/A
Engagement
+11.9%(+106.9K)
5.7
2
Pipa Tavares | Fashion & Looks
@pipatavaress
🕶️ Moda • Skincare • Hair • Lifestyle • 📍Porto | Lisboa 📩pipa.tavares@astag.pt Ajudo-te a aumentares a tua auto estima👇🏾
Porto, Portugal
428.2K
Followers
N/A
Engagement
+14.7%(+54.8K)
6.2
3
Roger Martins
@rogermartins.official
CABELEIREIRO | EDUCADOR | EMPREENDEDOR | MOTIVADOR Embaixador @lafiuzaprofessional / @ncprofessional_ FALE COMIGO AQUI 👇
Porto, Portugal
416.2K
Followers
0.04%
Engagement
+8.5%(+32.5K)
5.3
4
Roseli Nunes | Medicina Integrativa
@roseli_gnunes
✨transformando vidas há 20 anos 💎Especialistas em Emagrecimento 🌿Nutrição Ortomolecular e Estética Cuide da sua beleza e saúde com eficácia
Portugal
219.1K
Followers
0.13%
Engagement
+12.3%(+23.9K)
5.3
5
Jason Santos
@mrjasonsantos
Actor & Creator 🇵🇹🇺🇸 Pr, Digital & Brands: info@mrjasonsantos.com
Portugal
757.1K
Followers
2.09%
Engagement
+2.3%(+17.2K)
4.2
6
Juliana Herc
@itsjulianaherc
🇧🇷 Tv Host @toaquicom.julianaherc
Portugal
1.8M
Followers
5.79%
Engagement
+0.8%(+13.9K)
7.9
7
Nena
@nenaplantsflow
Cultivo Creatividad, Plantas & Inspiración💡 Divulgación Natural, Talleres & Experiencias🍃 🌀Únete al Club Instinto
Portugal
449.8K
Followers
1.61%
Engagement
+2.8%(+12.3K)
7.7
8
LUCAS MAIA | Análise de Perfis
@lucasmaih
eu não boto defeito em ninguém o defeito já tá lá, eu só comento (com autorização) publicidade: lucas@voguebrasil.com
Porto, Portugal
357.9K
Followers
7.16%
Engagement
+3.5%(+12.1K)
8.1
9
Giulia Werner
@giuliawernerr
Singer | Lifestyle | Hair 🎙️Participante @thevoicebrasil
Lisbon, Portugal
134.3K
Followers
1.78%
Engagement
+9.8%(+12.0K)
7.9
10
Dra Ana Paula Sorrentino
@anapaula.sorrentino
🔴 O Desafio Especialista em Óleos Essenciais está AO VIVO! Toque no link abaixo para assistir! 👇
Porto, Portugal
394.0K
Followers
0.12%
Engagement
+2.8%(+10.6K)
5.9
11
Lurdes Miranda🪬📿
@_lurdesmirandaa_
🎤 @newwaveent__ EP “CHAMAS” 27/03/2026
Portugal
794.7K
Followers
1.53%
Engagement
+1.2%(+9.8K)
7.1
12
Воронина Арина | Здоровье и Долголетие
@ara_bublik
Канал с ежедневными практиками ⬇️⬇️⬇️
Porto, Portugal
131.6K
Followers
0.37%
Engagement
+7.9%(+9.6K)
6.4
13
Adriana De La Cruz | Keto Ayuno Cetonas
@soyadridelacruz
Te enseño a bajar tu nivel de cortisol y regular tus hormonas a travez de hábitos simples +1000 casos de éxito con mi sistema 👇 Empieza aquí
Porto, Portugal
113.1K
Followers
N/A
Engagement
+8.4%(+8.7K)
5.0
14
Agatha Braga
@4ggy
• Rock • Moda • Makeup • ✦ Graduanda em Cinema 📽️ ✦ aggycontato@gmail.com ✦ @growthsupplements 🏷️ AGGY
Braga, Portugal
436.0K
Followers
N/A
Engagement
+1.7%(+7.4K)
6.9
15
Eduarda Peixoto | Mentora Beauty
@eduardapeixotohair
Autoridade se constrói com posicionamento🚀 Estratégias reais para profissionais da beleza, dentro do meu CLOSE FRIENDS garanta seu acesso 👇🏼
Porto, Portugal
81.6K
Followers
0.13%
Engagement
+9.2%(+6.9K)
7.1
16
Karen Serena🇦🇴
@karenserenaa
Cabelo, beleza, moda e rotina Angolana em Portugal Consultora imobiliária 📧karensilvaaa16@gmail.com
Portugal
266.1K
Followers
7.34%
Engagement
+2.5%(+6.6K)
8.7
17
Mayara Barcelos | Maquiadora
@mayybarcelos
Maquiagem só é difícil se você não me segue 💖 Publi: @conectainfluencerdigital 💌contato@conectainfluencer.com 👩🏻‍💻 @academiamaxximus CURSO ONLINE👇🏼
Porto, Portugal
524.7K
Followers
0.00%
Engagement
+1.3%(+6.6K)
6.4
18
Pati Silva | 50+ Vida Real & Menopausa
@patissilva_
Autocuidado, saúde e autoestima na prática ✨ Conteúdo pra mulheres 45+ viverem a melhor fase da vida 📧falepatissilva@gmail.com
Porto, Portugal
144.8K
Followers
0.84%
Engagement
+4.7%(+6.5K)
7.3
19
C A C H O S 🧩
@brendinhacachos._
💍 📍Porto Seguro • BA ✨ MIGS @salonlinebrasil 🧖🏼‍♀️ Hairstyle | auto cuidado | curls | vlogs 📱 Tiktok + 230k 📧 cachosbrendinha@gmail.com
Porto, Portugal
199.9K
Followers
1.55%
Engagement
+3.1%(+6.0K)
7.9
20
BRUNA COIMBRA 🇧🇷
@brunacoimbraa
International Model 🇦🇪🇨🇳🇪🇬 Direito
Coimbra, Portugal
75.3K
Followers
6.37%
Engagement
+8.2%(+5.7K)
8.8

About This Instagram Influencer Ranking

Discover the most influential creators in Portugal with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 43.0M potential impressions across all ranked influencers
  • Total Audience: 178.4M followers collectively following these creators
  • Average Engagement Rate: 3.97% - above industry average
  • Market Coverage: 5,184 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Portugal, Brazil, United States of America
  • Gender Distribution: 50% Female, 50% Male
  • Primary Age Group: 25-34 years (42.3% of audience)
  • Languages: Portuguese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Portugal on Instagram?

Sandra porto (@sandraportomakeup) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Portugal on Instagram, with +11.9% monthly growth (+106.9K followers).

How many followers did Sandra porto (@sandraportomakeup) gain last month?

Sandra porto (@sandraportomakeup) gained about 106.9K followers last month (+11.9%).

Who grew more: Sandra porto (@sandraportomakeup) or Pipa Tavares | Fashion & Looks (@pipatavaress)?

Sandra porto (@sandraportomakeup) grew more than Pipa Tavares | Fashion & Looks (@pipatavaress) (106.9K vs 54.8K).

How is Pipa Tavares | Fashion & Looks (@pipatavaress) performing right now?

Pipa Tavares | Fashion & Looks (@pipatavaress) is growing at +14.7% (+54.8K) per month, with a Profile Score of 6.2 and average engagement of N/A.

How is Roger Martins (@rogermartins.official) performing right now?

Roger Martins (@rogermartins.official) is growing at +8.5% (+32.5K) per month, with a Profile Score of 5.3 and average engagement of 0.04%.

How is Roseli Nunes | Medicina Integrativa (@roseli_gnunes) performing right now?

Roseli Nunes | Medicina Integrativa (@roseli_gnunes) is growing at +12.3% (+23.9K) per month, with a Profile Score of 5.3 and average engagement of 0.13%.

How is Jason Santos (@mrjasonsantos) performing right now?

Jason Santos (@mrjasonsantos) is growing at +2.3% (+17.2K) per month, with a Profile Score of 4.2 and average engagement of 2.09%.

Who had the higher percentage growth: Pipa Tavares | Fashion & Looks (@pipatavaress) or Roger Martins (@rogermartins.official)?

Pipa Tavares | Fashion & Looks (@pipatavaress) leads (14.7% vs Roger Martins (@rogermartins.official) 8.5%).

What is the absolute follower gain of Sandra porto (@sandraportomakeup)?

Sandra porto (@sandraportomakeup) gained about 106.9K followers last month (+11.9%).

What is the absolute follower gain of Pipa Tavares | Fashion & Looks (@pipatavaress)?

Pipa Tavares | Fashion & Looks (@pipatavaress) gained about 54.8K followers last month (+14.7%).

What is the absolute follower gain of Roger Martins (@rogermartins.official)?

Roger Martins (@rogermartins.official) gained about 32.5K followers last month (+8.5%).

What is the absolute follower gain of Roseli Nunes | Medicina Integrativa (@roseli_gnunes)?

Roseli Nunes | Medicina Integrativa (@roseli_gnunes) gained about 23.9K followers last month (+12.3%).

What is the absolute follower gain of Jason Santos (@mrjasonsantos)?

Jason Santos (@mrjasonsantos) gained about 17.2K followers last month (+2.3%).

Is Sandra porto (@sandraportomakeup) still a relevant creator?

Yes — Sandra porto (@sandraportomakeup) has a Profile Score of 5.7, average engagement of N/A, and +11.9% (+106.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Portugal?

The average engagement rate for this category is 3.97%. Generally, rates above 4.8% are considered excellent, while rates above 3.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Portugal?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.