Top 20 Beauty & Cosmetics from Warsaw on Instagram Influencers by Follower Growth

Last updated: April 04, 2026

Total Beauty & Cosmetics Influencers in Warsaw, Poland

3,097

Expected Reach

42.5M

Total Followers

156.2M

Avg Engagement

4.62%

Audience Analysis

Gender Distribution

Female67%
Male33%

Age Distribution

18-2440.0%
25-3437.7%
35-4412.2%
13-175.8%

Top Countries

Poland74.3%
United States of America3.4%
United Kingdom2.8%
Germany2.2%
Italy1.9%

Top Languages

pl72.0%
en20.2%
es2.3%

Top Cities

Warsaw9.2%
Kraków2.8%
Poznań2.5%
Wrocław1.6%
Gdańsk1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Piotr Latała
@piotrlatal
Współpraca: w.kucharski@hype-art.pl 👕Introwear Piotr Latała
Warsaw, Poland
664.1K
Followers
0.00%
Engagement
+5.5%(+34.5K)
9.1
2
ROXI
@rovenhone
warsaw @rovenhone_art 📩: DM/chudonroksana@gmail.com TikTok (280k) YouTube (130k)
Warsaw, Poland
178.5K
Followers
1.70%
Engagement
+13.9%(+21.9K)
7.6
3
Marta Różańska
@marta.err
BAZA be grateful<3💗 marta.rozanska.marta@gmail.com ✉️ marta.rozanska@portall.agency 🎶tiktok - marta.err
Warsaw, Poland
233.6K
Followers
15.88%
Engagement
+9.6%(+20.4K)
9.3
4
WERONIKA WIŚNIEWSKA
@wersow
Przesłuchaj mojej płyty 📀🎶 MATKA IDOLKA 👑
Warsaw, Poland
3.7M
Followers
7.54%
Engagement
+0.5%(+20.4K)
7.3
5
Claudia Nadja Büttinghaus
@claudiabuttinghaus
• elegant & daily outfits • ✉️ buttinghausclaudia@gmail.com Nagrywam Vlogi i pomagam stylowo się ubierać!🕺🏽 Shop my Outfits👇🏼
Warsaw, Poland
438.5K
Followers
4.00%
Engagement
+4.5%(+18.8K)
7.4
6
Szymon Rzepka
@szymonrzepkaa
Manager ➡️ @friendz1515 🩶 ——————————— collab@friendz.pl ✉️
Warsaw, Poland
185.5K
Followers
15.06%
Engagement
+10.9%(+18.3K)
9.5
7
Urszula Gul | Beauty influencer
@umalowana.m.u.a
| Nauczę Cię malować siebie | Polecajki produktowe, praktyczne wskazówki i tricki makijażowe | Z moich kursów on-line skorzystało ponad 6 tys. kobiet
Warsaw, Poland
211.9K
Followers
1.10%
Engagement
+8.2%(+16.1K)
8.1
8
Małgorzata Nowak MUA, Makijaż Ślubny Pszczyna • Żory • Śląsk
@nova_makeup_
💄 Nie maluję delikatnie - ✨upiększam ✨- bez grzecznych kompromisów 😈 💅 Ambasadorka Many Beauty ❤️ 🎥TikTok +200k 💍110+ Panien Młodych
Warsaw, Poland
156.5K
Followers
N/A
Engagement
+10.8%(+15.3K)
8.0
9
Pola Słopecka
@pola.slopecka
🩵BAZA🩵 📩 pola.slopecka@portall.agency 🎧tik tok- pola.slopecka
Warsaw, Poland
235.6K
Followers
7.06%
Engagement
+6.2%(+13.8K)
8.3
10
Aga | Fotografia produktowa | UGC
@aguleekk
📸 Tworzę zdjęcia, które przyciągają klientów i budują rozpoznawalność marki @glamstudio_eu Reels - w zakładce 📨
Warsaw, Poland
52.1K
Followers
N/A
Engagement
+27.7%(+11.3K)
7.0
11
MILENA TAKUSKA
@mtakuska
soul pleaser @dresscode.crew kontakt@dresscodecrew.pl
Warsaw, Poland
249.1K
Followers
16.17%
Engagement
+4.7%(+11.2K)
8.9
12
Emilia Pobiedzińska_ o menopauzie
@spauzowanapl
💪Edukatorka menopauzalna & trenerka siły 🔥Pokazuję jak odzyskać moc w ciele i głowie 🌿Menopauza, hormony, niezależność 🌟Super Pauza-moc dla kobiet
Warsaw, Poland
253.8K
Followers
8.87%
Engagement
+4.6%(+11.1K)
7.1
13
Maja Adamiak Makeup Artist
@majaadamiak
Zrobię Ci Makijaż! • Lifestyle • Kursy&porady 📧wspolpraca.majaadamiak@gmail.com 💄makijażystka Joanny Jędrzejczyk Nauczę Cię makijażu! SKLEP:
Warsaw, Poland
116.7K
Followers
0.34%
Engagement
+10.2%(+10.8K)
6.6
14
Marta Lubawska
@marta__lubawska
Autorska narracja. Selected fragments only. Privacy stays private.
Warsaw, Poland
139.6K
Followers
N/A
Engagement
+8.0%(+10.4K)
7.7
15
Irina Demyanchuk
@irishka_demyanchuk
Blogger | Model Вся жизнь в сторис Cooperation: @demyanchuk_cooperation 💌 Founder: @demyanchuk_hair @id_hair_ua
Warsaw, Poland
1.1M
Followers
1.97%
Engagement
+0.9%(+10.2K)
6.9
16
Dominik Więcek (He/Him)
@dominik_wiecek
W kolejności alfabetycznej, bo wybrać mi trudno: Choreograf 🎭 Fotograf 📸 Kostiumograf 🪡 Reżyser Ruchu 🕺Stylista 👔 Tancerz 🤸🏼 📩 do.wiecek@gmail.com
Warsaw, Poland
235.6K
Followers
1.02%
Engagement
+4.4%(+9.9K)
7.2
17
nita
@nita_music
🎙️ singer, songwriter 📲 TikTok: @‌anitadudczak 400 tys 👩🏻‍💻mgmt - Kasia Stolarczyk 📩 nitabiuro@rajmanagement.pl
Warsaw, Poland
513.1K
Followers
0.11%
Engagement
+1.9%(+9.6K)
5.2
18
Kinga Preis
@kinga.preis
profil oficjalny
Warsaw, Poland
74.9K
Followers
8.51%
Engagement
+14.6%(+9.6K)
8.0
19
owca
@owcawk
@wkdzik 🐗 @warszawskikoks współpraca: owcawk@gmail.com
Warsaw, Poland
915.0K
Followers
7.43%
Engagement
+1.0%(+9.1K)
8.1
20
Twoja przyjaciółka 💗
@paullaak
🌸MAKEUP🌸SKINCARE🌸LIFESTYLE🌸 🎥TikTok [1,1 MLN+] - paullaaak 📩twojaprzyjaciolka.contact@gmail.com
Warsaw, Poland
236.6K
Followers
N/A
Engagement
+4.0%(+9.1K)
7.2

About This Instagram Influencer Ranking

Discover the most influential creators in Warsaw with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 42.5M potential impressions across all ranked influencers
  • Total Audience: 156.2M followers collectively following these creators
  • Average Engagement Rate: 4.62% - above industry average
  • Market Coverage: 3,097 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Poland, United States of America, United Kingdom
  • Gender Distribution: 67% Female, 33% Male
  • Primary Age Group: 18-24 years (40% of audience)
  • Languages: pl, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Warsaw on Instagram?

Piotr Latała (@piotrlatal) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Warsaw on Instagram, with +5.5% monthly growth (+34.5K followers).

How many followers did Piotr Latała (@piotrlatal) gain last month?

Piotr Latała (@piotrlatal) gained about 34.5K followers last month (+5.5%).

Who grew more: Piotr Latała (@piotrlatal) or ROXI (@rovenhone)?

Piotr Latała (@piotrlatal) grew more than ROXI (@rovenhone) (34.5K vs 21.9K).

How is ROXI (@rovenhone) performing right now?

ROXI (@rovenhone) is growing at +13.9% (+21.9K) per month, with a Profile Score of 7.6 and average engagement of 1.70%.

How is Marta Różańska (@marta.err) performing right now?

Marta Różańska (@marta.err) is growing at +9.6% (+20.4K) per month, with a Profile Score of 9.3 and average engagement of 15.88%.

How is WERONIKA WIŚNIEWSKA (@wersow) performing right now?

WERONIKA WIŚNIEWSKA (@wersow) is growing at +0.5% (+20.4K) per month, with a Profile Score of 7.3 and average engagement of 7.54%.

How is Claudia Nadja Büttinghaus (@claudiabuttinghaus) performing right now?

Claudia Nadja Büttinghaus (@claudiabuttinghaus) is growing at +4.5% (+18.8K) per month, with a Profile Score of 7.4 and average engagement of 4.00%.

Who had the higher percentage growth: ROXI (@rovenhone) or Marta Różańska (@marta.err)?

ROXI (@rovenhone) leads (13.9% vs Marta Różańska (@marta.err) 9.6%).

What is the absolute follower gain of Piotr Latała (@piotrlatal)?

Piotr Latała (@piotrlatal) gained about 34.5K followers last month (+5.5%).

What is the absolute follower gain of ROXI (@rovenhone)?

ROXI (@rovenhone) gained about 21.9K followers last month (+13.9%).

What is the absolute follower gain of Marta Różańska (@marta.err)?

Marta Różańska (@marta.err) gained about 20.4K followers last month (+9.6%).

What is the absolute follower gain of WERONIKA WIŚNIEWSKA (@wersow)?

WERONIKA WIŚNIEWSKA (@wersow) gained about 20.4K followers last month (+0.5%).

What is the absolute follower gain of Claudia Nadja Büttinghaus (@claudiabuttinghaus)?

Claudia Nadja Büttinghaus (@claudiabuttinghaus) gained about 18.8K followers last month (+4.5%).

Is Piotr Latała (@piotrlatal) still a relevant creator?

Yes — Piotr Latała (@piotrlatal) has a Profile Score of 9.1, average engagement of 0.00%, and +5.5% (+34.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Poland?

The average engagement rate for this category is 4.62%. Generally, rates above 5.5% are considered excellent, while rates above 3.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Warsaw?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.