Top 20 Home & Interior Design from Poland on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Home & Interior Design Influencers in Poland

1,615

Expected Reach

15.1M

Total Followers

68.3M

Avg Engagement

2.83%

Audience Analysis

Gender Distribution

Female87%
Male13%

Age Distribution

25-3442.9%
18-2429.8%
35-4418.1%
45-543.8%

Top Countries

Poland71.6%
United States of America3.8%
United Kingdom3.6%
Germany2.4%
Italy2.3%

Top Languages

pl71.8%
en17.8%
es3.5%

Top Cities

Warsaw11.8%
Kraków4.1%
Poznań3.2%
Wrocław2.2%
Gdańsk1.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Agata Pawlik
@domnaroztoczu
📩 𝐝𝐨𝐦𝐧𝐚𝐫𝐨𝐳𝐭𝐨𝐜𝐳𝐮𝟐@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦 🌸 Garden&home
Warsaw, Poland
332.9K
Followers
0.54%
Engagement
+3.9%(+12.4K)
6.4
2
Daria Pelcer | Dom na Kaszubach
@dom_na_kaszubach
🏡 Dom ogród wnętrza lifestyle dron 🏆#24 influencer roku 2024 seeblogers 👩‍👧‍👦👨‍👧‍👦 Rodzina 2+4 📽️ Content Creator
Warsaw, Poland
923.8K
Followers
0.65%
Engagement
+1.1%(+10.4K)
6.5
3
Monka | ASMR
@monka_asmr
Bringing comfort and tranquility into your life 💜 Download the AR Drawing app! ⬇️⬇️⬇️
Poland
125.6K
Followers
N/A
Engagement
+8.5%(+9.9K)
8.8
4
MamaNaObrotach
@mamanaobrotach24h
STAND UP,,KIEDYŚ A DZIŚ '' Bilety w sprzedaży 😍 Współpraca EMAIL✨ wojtek@naobrotach.com
Poland
421.0K
Followers
6.36%
Engagement
+2.2%(+8.9K)
8.0
5
𝙼𝚊𝚛𝚣𝚎𝚗𝚊 𝙺𝚛𝚘́𝚕
@marzena.kingdom
👩🏻‍🍳Moje autorskie sprawdzone przepisy 🇵🇱Marka własna @kingdom_stolarnia 🪚 📩krolmarzena90@gmail.com
Warsaw, Poland
380.8K
Followers
0.20%
Engagement
+2.4%(+8.8K)
6.2
6
Nieuczesana 🦊
@nieuczesana
👾 Twitch.tv/Nieuczesana 🎵 TikTok.com/@Nieuczesana.tv 📧 kacper@cfa.gg
Warsaw, Poland
268.0K
Followers
15.81%
Engagement
+3.3%(+8.5K)
8.7
7
Marta Meresińska
@marta_projektuje
Zaprojektuję Ci dom z całym swoim 15 letnim doświadczeniem w branży. . . Zobacz moje projekty, skorzystaj z porad i wyceń projekt.
Poland
69.1K
Followers
8.91%
Engagement
+13.7%(+8.3K)
6.5
8
Antonina Zych
@owies.i.len
✨ motherhood + home + lifestyle ✨ ▪️TikTok: owies.i.len ▪️Kontakt: owies.i.len.collab@gmail.com
Warsaw, Poland
180.2K
Followers
N/A
Engagement
+4.7%(+8.0K)
8.6
9
Dorota Szelągowska
@dotindotin
Interior designer & Journalist, TV host HGTV, TVN and TVN Style, Columnist , CEO @dobro_pl , jury @masterchefnastolatkitvn
Warsaw, Poland
1.0M
Followers
1.36%
Engagement
+0.7%(+7.2K)
7.5
10
Miły domek 🤍
@mily.domek
Cześć! Jestem Klaudia 🙋🏻‍♀️ Wykańczam siebie, mieszkańców i DOM 🌸 📩 klaudmag@gmail.com
Poland
290.9K
Followers
0.28%
Engagement
+2.5%(+7.1K)
6.8
11
Anna Lach
@mieszkanie_na_poddaszu_
•𝐻𝑜𝓂𝑒 𝒹𝑒𝒸𝑜𝓇𝒶𝓉𝒾𝓃𝑔 •𝐹𝓁𝑜𝓌𝑒𝓇𝓈 •𝒫𝒽𝑜𝓉𝑜𝑔𝓇𝒶𝓅𝒽𝓎 •𝒟𝒶𝒾𝓁𝓎 𝓂𝑜𝓂𝑒𝓃𝓉𝓈 🫶 📩 mieszkajprzytulnie@gmail.com
Poland
130.0K
Followers
19.87%
Engagement
+4.8%(+6.0K)
7.2
12
Kasia Stefaniak, inspiracje, dom, ogrod, farmhouse
@mojdommojemiejsce
Dom, pasja, codzienność. DIY porady, inspiracje. Urządzam dom i buduje nowy w stylu amerykańskiej farmy. Kontakt, współpraca📪kstefaniak@op.pl
Warsaw, Poland
533.3K
Followers
0.00%
Engagement
+1.1%(+5.8K)
6.8
13
Gabi Woźnicka
@domek.przy.tamie
Wnętrza | inspiracje | ogród | lifestyle Współpraca 📩 domekprzytamie@gmail.com
Poland
287.6K
Followers
0.15%
Engagement
+2.0%(+5.6K)
6.0
14
Domki na wodzie • Mielno • Unieście
@hthouseboats
⭐️Luksusowe domki nad morzem⭐️ 🛁 wanna z hydromasażem 🔥 kominek 🧖‍♀️ sauna 🍳śniadania w koszu piknikowym ❣️romantyczne pobyty 🎂 urodziny 💍 zaręczyny
Poland
217.1K
Followers
N/A
Engagement
+2.4%(+5.2K)
7.5
15
Ewa • wnętrza • inspiracje • mieszkanie • wystroj• lifestyle
@na6pietrze
🤍 nasze mieszkanie 🤍 lifestyle 🤍 sesje produktowe / reels 📨 na6pietrze@gmail.com
Poland
309.5K
Followers
0.58%
Engagement
+1.7%(+5.1K)
6.8
16
Basia Jakóbek - rośliny doniczkowe
@basia_plantslover
🪴Poznasz sprawdzone triki i wskazówki na pielęgnację roślin doniczkowych 🪴Pokażę Ci, jak zdobyć słynną „RĘKĘ DO ROŚLIN” 📝basiaplantslover@gmail.com
Krakow, Poland
89.4K
Followers
1.59%
Engagement
+5.3%(+4.5K)
7.5
17
Michał Kasperowicz
@freaky_home_and_garden
DIY | garden&home designer Zrób ze mną coś z niczego! Współpraca: freaky_diy@outlook.com
Poland
188.4K
Followers
0.09%
Engagement
+2.3%(+4.3K)
6.8
18
Ania i Bartek. Urządzamy wnętrza, sprzedajemy tapety
@ann.living
🏡Pokażemy Ci najlepsze rozwiązania do domu 🌳Ogrodowe Tipy 👩🏼‍💻Sprzedajemy i dobieramy tapety na @tapeciarnia.wawa 🪜Montujemy na terenie całej Polski
Warsaw, Poland
175.2K
Followers
3.86%
Engagement
+2.5%(+4.2K)
7.8
19
magdalena mikołajczyk
@matkojedyna
znajdziesz u mnie zwyczajne życie, wsparcie i śmiech. normalizuję codzienność. umiem nazywać emocje. wiem, bo napisałam bestseller „jestem dość”:⤵️
Warsaw, Poland
66.8K
Followers
2.18%
Engagement
+6.6%(+4.1K)
8.4
20
Flawia Drążczyk | Sprzątanie | Organizacja| Porządek |
@flawia.sprzata
| Zmotywuję Cię do sprzątania domu | Testuję i polecam sposoby na łatwe sprzątanie | Pokochasz porządek na nowo | Moje ulubione produkty znajdziesz👇🏻
Poland
134.3K
Followers
0.21%
Engagement
+3.0%(+3.9K)
6.0

About This Instagram Influencer Ranking

Discover the most influential creators in Poland with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 15.1M potential impressions across all ranked influencers
  • Total Audience: 68.3M followers collectively following these creators
  • Average Engagement Rate: 2.83% - competitive engagement levels
  • Market Coverage: 1,615 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Poland, United States of America, United Kingdom
  • Gender Distribution: 87% Female, 13% Male
  • Primary Age Group: 25-34 years (42.9% of audience)
  • Languages: pl, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Poland on Instagram?

Agata Pawlik (@domnaroztoczu) is, as of September 2025, the fastest‑growing Home & Interior Design creator in Poland on Instagram, with +3.9% monthly growth (+12.4K followers).

How many followers did Agata Pawlik (@domnaroztoczu) gain last month?

Agata Pawlik (@domnaroztoczu) gained about 12.4K followers last month (+3.9%).

Who grew more: Agata Pawlik (@domnaroztoczu) or Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach)?

Agata Pawlik (@domnaroztoczu) grew more than Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach) (12.4K vs 10.4K).

How is Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach) performing right now?

Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach) is growing at +1.1% (+10.4K) per month, with a Profile Score of 6.5 and average engagement of 0.65%.

How is Monka | ASMR (@monka_asmr) performing right now?

Monka | ASMR (@monka_asmr) is growing at +8.5% (+9.9K) per month, with a Profile Score of 8.8 and average engagement of N/A.

How is MamaNaObrotach (@mamanaobrotach24h) performing right now?

MamaNaObrotach (@mamanaobrotach24h) is growing at +2.2% (+8.9K) per month, with a Profile Score of 8.0 and average engagement of 6.36%.

How is 𝙼𝚊𝚛𝚣𝚎𝚗𝚊 𝙺𝚛𝚘́𝚕 (@marzena.kingdom) performing right now?

𝙼𝚊𝚛𝚣𝚎𝚗𝚊 𝙺𝚛𝚘́𝚕 (@marzena.kingdom) is growing at +2.4% (+8.8K) per month, with a Profile Score of 6.2 and average engagement of 0.20%.

Who had the higher percentage growth: Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach) or Monka | ASMR (@monka_asmr)?

Monka | ASMR (@monka_asmr) leads (8.5% vs Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach) 1.1%).

What is the absolute follower gain of Agata Pawlik (@domnaroztoczu)?

Agata Pawlik (@domnaroztoczu) gained about 12.4K followers last month (+3.9%).

What is the absolute follower gain of Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach)?

Daria Pelcer | Dom na Kaszubach (@dom_na_kaszubach) gained about 10.4K followers last month (+1.1%).

What is the absolute follower gain of Monka | ASMR (@monka_asmr)?

Monka | ASMR (@monka_asmr) gained about 9.9K followers last month (+8.5%).

What is the absolute follower gain of MamaNaObrotach (@mamanaobrotach24h)?

MamaNaObrotach (@mamanaobrotach24h) gained about 8.9K followers last month (+2.2%).

What is the absolute follower gain of 𝙼𝚊𝚛𝚣𝚎𝚗𝚊 𝙺𝚛𝚘́𝚕 (@marzena.kingdom)?

𝙼𝚊𝚛𝚣𝚎𝚗𝚊 𝙺𝚛𝚘́𝚕 (@marzena.kingdom) gained about 8.8K followers last month (+2.4%).

Is Agata Pawlik (@domnaroztoczu) still a relevant creator?

Yes — Agata Pawlik (@domnaroztoczu) has a Profile Score of 6.4, average engagement of 0.54%, and +3.9% (+12.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Poland?

The average engagement rate for this category is 2.83%. Generally, rates above 3.4% are considered excellent, while rates above 2.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Poland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.