Top 20 Food & Drink from New Zealand on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Food & Drink Influencers in New Zealand

870

Expected Reach

6.6M

Total Followers

26.2M

Avg Engagement

3.15%

Audience Analysis

Gender Distribution

Female70%
Male30%

Age Distribution

25-3441.7%
18-2424.6%
35-4419.4%
45-546.7%

Top Countries

New Zealand30.9%
United States of America14.4%
Australia11.2%
Brazil5.4%
United Kingdom5.0%

Top Languages

en81.5%
pt6.4%
es5.6%

Top Cities

Auckland12.3%
Canterbury3.1%
Wellington2.7%
Melbourne1.7%
Dunedin1.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Carine Claudepierre
@theconsciousplantkitchen
✨️🙏Easy Plant-Based Baking recipes 📖BakeBook Pre-orders October 2026 🧘‍♂️No eggs, No Dairy, Better for You 🔗Author theconsciousplantkitchen.com
New Zealand
1.5M
Followers
0.19%
Engagement
+1.9%(+28.0K)
5.8
2
Alice Taylor
@alicetayloreats
Our new dessert e book is out now! Link in bio ⬇️ Cheap and realistic cooking! 🧶@alicetaylorknits
New Zealand
520.7K
Followers
0.97%
Engagement
+3.0%(+15.2K)
7.9
3
Daniel Rankin
@mancancooknz
Cooking is my love language Email: Dan@mancancook.co.nz
New Zealand
899.9K
Followers
2.55%
Engagement
+1.5%(+13.4K)
8.9
4
Jack
@corokinaboys
Commercial kina diver operating out NZ 👌
New Zealand
291.2K
Followers
0.11%
Engagement
+3.7%(+10.5K)
4.5
5
Torrell Tafa 🇳🇿🇼🇸
@torrelltafa
💬 NEW VIDEOS DAILY 💫 3.8M+ on all socials 📍AKL, NZ
Auckland, New Zealand
670.0K
Followers
2.19%
Engagement
+1.5%(+9.8K)
8.9
6
Rock Drive with Jay & Dunc
@therockdrive
The boys @duncanheyde & @thejayreeve 🤘🏻 we have a podcast @notforradiopodcast + stream live 3-7pm weekdays on @therockfm @rova.nz
New Zealand
595.1K
Followers
0.12%
Engagement
+1.7%(+9.8K)
8.0
7
Keerthi + Aashish Manivannan • Luxury Family Travel
@whimsicalvoyageurs
👶🏻👧🏻• Travelling with 2 little ones (Samaya + Amay) 🩵🩵• Luxury Stays & Bucket-list destinations Building @tiny.voyageurs Currently in 📍New Zealand
Hyderabad, New Zealand
335.0K
Followers
23.52%
Engagement
+2.3%(+7.4K)
8.9
8
Dalin
@daalin__
I’m that Vietnamese wife 🇻🇳 Probably in the kitchen or making coffee ☕️👩🏻‍🍳 NZ📍
New Zealand
64.9K
Followers
0.39%
Engagement
+12.5%(+7.2K)
6.7
9
Amelia Ferrier
@melies_kitchen
Food Stylist & Recipe Developer Let’s work together! Please email amelia@melies.co.nz for any enquires. AKL, NZ
New Zealand
235.4K
Followers
1.83%
Engagement
+3.0%(+6.8K)
7.1
10
Hercules Noble
@hercules_noble_food
• Private Chef - NZ | The Sourdough guy • Bookings & collabs ~ DM or email • hercules@fyb.co.nz
New Zealand
376.4K
Followers
0.00%
Engagement
+1.8%(+6.8K)
5.6
11
Vanya Insull
@vj_cooks
I'm here to make cooking a little easier! Family Meals, Baking and Desserts 👩🏼‍🍳 Founder @themeadow.homegoods & @cookplan_app Author of 4 Cookbooks 📚
New Zealand
282.7K
Followers
0.44%
Engagement
+2.5%(+6.8K)
7.4
12
Marama
@moonlightingnz
Making beautiful little things. No commissions or pre-orders. Next drop: TBA Auckland, New Zealand.
Auckland, New Zealand
91.2K
Followers
2.50%
Engagement
+7.9%(+6.7K)
8.4
13
Al Brown
@albrownchef
Chef | TV Presenter | Writer Owner of @depoteatery, @federaldelicatessen, @goodjoecoffee, @bestuglybagels, @oldyellamustard & @tippingpointwines
New Zealand
69.5K
Followers
0.00%
Engagement
+8.1%(+5.2K)
7.5
14
Graham McTavish
@grahammctavish
Actor, Writer, Producer, Dad. First time bourbon producer
New Zealand
755.5K
Followers
1.71%
Engagement
+0.6%(+4.5K)
7.4
15
Pixie
@pixiecat666
📍NZ
New Zealand
54.3K
Followers
2.47%
Engagement
+8.4%(+4.2K)
5.3
16
Makere
@makeretemiringa
✨Your budget bestie Snacks | Easy dinners | Budget finds 💌 makere@nosadcowboys.com
New Zealand
50.3K
Followers
0.00%
Engagement
+8.8%(+4.1K)
8.5
17
Kalem | TheKiwiGrower
@thekiwigrower
🍊 Growing Fruit & Unusual Edible Plants 🌱 👨‍🌾 Creating a food forest 🫐 👇 500k Subscribers on YouTube 🎥
New Zealand
170.2K
Followers
0.52%
Engagement
+2.3%(+3.9K)
6.2
18
The Edge Breakfast with Clint, Meg and Dan
@edgebreakfast
New eps daily! on @rova.nz & other streaming platforms Live 6am-10am weekdays on @theedgenz ⬇️ @clintonrandell @meganonair @danwebby
New Zealand
138.9K
Followers
0.31%
Engagement
+2.4%(+3.3K)
7.1
19
Ahmad Hazwan Ramli
@hazwan.rl
Follow untuk quick & easy recipe 😋 ✉️ Work Inquiries : hazwancooks@gmail.com Beli Onje Everyday Seasoning dekat sini 👇👇👇
New Zealand
515.3K
Followers
0.75%
Engagement
+0.6%(+3.1K)
6.8
20
☆ ratbag ☆
@worldofratbag
this world kinda sucks, so i made my own.
New Zealand
162.8K
Followers
1.98%
Engagement
+1.7%(+2.8K)
6.8

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Food & Drink content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 6.6M potential impressions across all ranked influencers
  • Total Audience: 26.2M followers collectively following these creators
  • Average Engagement Rate: 3.15% - above industry average
  • Market Coverage: 870 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: New Zealand, United States of America, Australia
  • Gender Distribution: 70% Female, 30% Male
  • Primary Age Group: 25-34 years (41.7% of audience)
  • Languages: English, Portuguese, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Food & Drink niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Food & Drink creator in New Zealand on Instagram?

Carine Claudepierre (@theconsciousplantkitchen) is, as of October 2026, the fastest‑growing Food & Drink creator in New Zealand on Instagram, with +1.9% monthly growth (+28.0K followers).

How many followers did Carine Claudepierre (@theconsciousplantkitchen) gain last month?

Carine Claudepierre (@theconsciousplantkitchen) gained about 28.0K followers last month (+1.9%).

Who grew more: Carine Claudepierre (@theconsciousplantkitchen) or Alice Taylor (@alicetayloreats)?

Carine Claudepierre (@theconsciousplantkitchen) grew more than Alice Taylor (@alicetayloreats) (28.0K vs 15.2K).

How is Alice Taylor (@alicetayloreats) performing right now?

Alice Taylor (@alicetayloreats) is growing at +3.0% (+15.2K) per month, with a Profile Score of 7.9 and average engagement of 0.97%.

How is Daniel Rankin (@mancancooknz) performing right now?

Daniel Rankin (@mancancooknz) is growing at +1.5% (+13.4K) per month, with a Profile Score of 8.9 and average engagement of 2.55%.

How is Jack (@corokinaboys) performing right now?

Jack (@corokinaboys) is growing at +3.7% (+10.5K) per month, with a Profile Score of 4.5 and average engagement of 0.11%.

How is Torrell Tafa 🇳🇿🇼🇸 (@torrelltafa) performing right now?

Torrell Tafa 🇳🇿🇼🇸 (@torrelltafa) is growing at +1.5% (+9.8K) per month, with a Profile Score of 8.9 and average engagement of 2.19%.

Who had the higher percentage growth: Alice Taylor (@alicetayloreats) or Daniel Rankin (@mancancooknz)?

Alice Taylor (@alicetayloreats) leads (3.0% vs Daniel Rankin (@mancancooknz) 1.5%).

What is the absolute follower gain of Carine Claudepierre (@theconsciousplantkitchen)?

Carine Claudepierre (@theconsciousplantkitchen) gained about 28.0K followers last month (+1.9%).

What is the absolute follower gain of Alice Taylor (@alicetayloreats)?

Alice Taylor (@alicetayloreats) gained about 15.2K followers last month (+3.0%).

What is the absolute follower gain of Daniel Rankin (@mancancooknz)?

Daniel Rankin (@mancancooknz) gained about 13.4K followers last month (+1.5%).

What is the absolute follower gain of Jack (@corokinaboys)?

Jack (@corokinaboys) gained about 10.5K followers last month (+3.7%).

What is the absolute follower gain of Torrell Tafa 🇳🇿🇼🇸 (@torrelltafa)?

Torrell Tafa 🇳🇿🇼🇸 (@torrelltafa) gained about 9.8K followers last month (+1.5%).

Is Carine Claudepierre (@theconsciousplantkitchen) still a relevant creator?

Yes — Carine Claudepierre (@theconsciousplantkitchen) has a Profile Score of 5.8, average engagement of 0.19%, and +1.9% (+28.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Food & Drink in New Zealand?

The average engagement rate for this category is 3.15%. Generally, rates above 3.8% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.