Top 20 Beauty & Cosmetics from Auckland on Instagram Influencers by Follower Growth

Last updated: November 09, 2026

Total Beauty & Cosmetics Influencers in Auckland, New Zealand

285

Expected Reach

1.9M

Total Followers

8.5M

Avg Engagement

3.58%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Gem Bradley
@gemmaleebradley
🎀☕️🫧🍓🏹🎞️ mum of 3, running on coffee + chaos raising a brave T1D warrior princess 💌 @visiblycreative laura@visiblycreative.co.nz 📍 rural auckland, nz
Auckland, New Zealand
47.3K
Followers
12.05%
Engagement
+10.3%(+4.4K)
7.5
2
Amiee Marie
@amiee_marie_
Developing evidential Psychic Medium ✨ Spirit • Intuition • Energy Healing Reiki | Face & Jaw Release Massage Auckland, NZ
Auckland, New Zealand
122.2K
Followers
0.34%
Engagement
+2.8%(+3.3K)
6.5
3
Georgia Waddington
@gwaddington
Miss Universe New Zealand 2026 International Marketing Entrepreneur Breast Cancer Awareness Advocate 🎀
Auckland, New Zealand
48.0K
Followers
0.12%
Engagement
+3.5%(+1.6K)
8.2
4
Nikita Chaithoo
@nikitachaithoo
👩🏾‍🎨 Makeup Artist | NZ 💌 nikita@nosadcowboys.com
Auckland, New Zealand
67.7K
Followers
0.98%
Engagement
+1.9%(+1.3K)
7.1
5
Alyshia Jones-Mathie
@alyshiajoness
Makeup Art 👩🏼‍🎨Life 🦋Travel 🌍 NZ📍Entrepreneur @ajmsocial Model, Actress @kam_models @kamtalent 🎥 📧alyshia@nosadcowboys.com 99K on YouTube! Subscribe👇🏼
Auckland, New Zealand
75.8K
Followers
10.49%
Engagement
+1.7%(+1.2K)
7.3
6
• JOELLE LEGG •
@joelle_legg
The hype girl you didn’t know you needed. The wife @mikeandjoelle Founder @madeformore.world 🇳🇿💪🏼☀️✨🌙⚡️🤎🇳🇿
Auckland, New Zealand
170.6K
Followers
1.05%
Engagement
+0.5%(+901)
7.0
7
Dalin
@daalin__
Vietnamese wife who loves to cook & bake 🇻🇳👩🏻‍🍳🥖 Life in Auckland, NZ 📍🌿 I can make you a nice cake! 🍰 @dalinscakery
Auckland, New Zealand
70.2K
Followers
1.41%
Engagement
+1.3%(+883)
7.2
8
Poppy Iona
@lentilmum
keyboard cowboy 🪩🍸💋🎱🇵🇸
Auckland, New Zealand
28.6K
Followers
2.67%
Engagement
+2.3%(+645)
8.7
9
JULIA
@for_everju
Registered nurse @aesthetics__byjulia Real estate @julialiu_re
Auckland, New Zealand
15.7K
Followers
5.34%
Engagement
+3.9%(+587)
7.7
10
Ella Monnery
@ellamonnery
nz 🎤🪩 socials: pr@ellamonnery.co.nz music: bookings@ellamonnery.co.nz
Auckland, New Zealand
33.8K
Followers
0.09%
Engagement
+1.6%(+534)
8.1
11
Erika Sheffer Auckland
@erikaauckland
Raising 3 boys on 50 acres in Tennessee Helping you feel your best as a mom Clean living • style • cozy home — erika@thenorthmanagement.com
Auckland, New Zealand
99.9K
Followers
1.22%
Engagement
+0.5%(+532)
7.7
12
Jungwon Jo
@jungwonjo
NZ 🐉 hello@jungwonjo.com
Auckland, New Zealand
178.7K
Followers
0.25%
Engagement
+0.3%(+513)
6.5
13
Emma Lewisham
@emmalewisham
Natural Skincare with Intelligence. Recognised by a Nobel Prize Laureate. @meccabeauty @spacenk @libertylondon @harrods @cultbeauty @bluemercury
Auckland, New Zealand
80.3K
Followers
0.24%
Engagement
+0.6%(+467)
4.3
14
Hazel | UGC creator
@hazelskinglows
✨ UGC Creator ✨ - blanchesarcilla@gmail.com - Makeup, Skincare, & Fragrance enthusiast 💋💄 - 👉🏼 Ask before reposting 👈🏼
Auckland, New Zealand
25.1K
Followers
N/A
Engagement
+1.6%(+396)
5.2
15
Mama Ree 🕷
@mama.reeree
Tits, Tatts and Big Macs ✨
Auckland, New Zealand
11.0K
Followers
8.32%
Engagement
+3.5%(+369)
7.8
16
EMILY MANEY | mum, wife & life | NZ
@emily___maney
Mum | Wifey | Beauty & Disney Obsessed 💫 🌸 Honest Reviews & Hauls 🍔 Big Foodie 🛍️ Shopping Vlogs 🎬 Movie Buff 💌 emily@nosadcowboys.com
Auckland, New Zealand
9.4K
Followers
7.39%
Engagement
+4.0%(+363)
6.5
17
Sujata Singh Raju
@sujatasinghraju
📍NZ Fashion • Beauty • Lifestyle •Makeup and Hair Artist @makeupbysujatasinghraju • TikTok @sujatasinghraju contactme@petiteperspectives.com
Auckland, New Zealand
22.4K
Followers
4.64%
Engagement
+1.3%(+289)
7.0
18
Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand
@browngirlcertified
Your brown girl beauty compass No more “will this work on me?” moments Real Reviews • Lipstick Swatches • Skincare that delivers Varshaslife@gmail.com
Auckland, New Zealand
48.3K
Followers
0.14%
Engagement
+0.6%(+284)
5.9
19
🌼 𝓩𝓸𝓮 🌼
@zoe.fineline
❤️BOOKING OPEN 🌼DM or Email 💌 zoe.fineline@gmail.com 📍Auckland, New Zealand ❤️Mentored by @alvina.tattooer at @aucklandfineline @akl.fine.line.tattoo
Auckland, New Zealand
8.7K
Followers
2.33%
Engagement
+3.3%(+276)
5.3
20
Jessica Owen
@jess___owen
Sadie’s mom 🎀 SAHM life, recipes, real chat and life in between 🩷 canterbury NZ 📱 @johnson_laird ☁️ renate@johnsonlaird.co.nz
Auckland, New Zealand
41.2K
Followers
4.12%
Engagement
+0.6%(+251)
7.9

About This Instagram Influencer Ranking

Discover the most influential creators in Auckland with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.9M potential impressions across all ranked influencers
  • Total Audience: 8.5M followers collectively following these creators
  • Average Engagement Rate: 3.58% - above industry average
  • Market Coverage: 285 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Auckland on Instagram?

Gem Bradley (@gemmaleebradley) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Auckland on Instagram, with +10.3% monthly growth (+4.4K followers).

How many followers did Gem Bradley (@gemmaleebradley) gain last month?

Gem Bradley (@gemmaleebradley) gained about 4.4K followers last month (+10.3%).

Who grew more: Gem Bradley (@gemmaleebradley) or Amiee Marie (@amiee_marie_)?

Gem Bradley (@gemmaleebradley) grew more than Amiee Marie (@amiee_marie_) (4.4K vs 3.3K).

How is Amiee Marie (@amiee_marie_) performing right now?

Amiee Marie (@amiee_marie_) is growing at +2.8% (+3.3K) per month, with a Profile Score of 6.5 and average engagement of 0.34%.

How is Georgia Waddington (@gwaddington) performing right now?

Georgia Waddington (@gwaddington) is growing at +3.5% (+1.6K) per month, with a Profile Score of 8.2 and average engagement of 0.12%.

How is Nikita Chaithoo (@nikitachaithoo) performing right now?

Nikita Chaithoo (@nikitachaithoo) is growing at +1.9% (+1.3K) per month, with a Profile Score of 7.1 and average engagement of 0.98%.

How is Alyshia Jones-Mathie (@alyshiajoness) performing right now?

Alyshia Jones-Mathie (@alyshiajoness) is growing at +1.7% (+1.2K) per month, with a Profile Score of 7.3 and average engagement of 10.49%.

Who had the higher percentage growth: Amiee Marie (@amiee_marie_) or Georgia Waddington (@gwaddington)?

Georgia Waddington (@gwaddington) leads (3.5% vs Amiee Marie (@amiee_marie_) 2.8%).

What is the absolute follower gain of Gem Bradley (@gemmaleebradley)?

Gem Bradley (@gemmaleebradley) gained about 4.4K followers last month (+10.3%).

What is the absolute follower gain of Amiee Marie (@amiee_marie_)?

Amiee Marie (@amiee_marie_) gained about 3.3K followers last month (+2.8%).

What is the absolute follower gain of Georgia Waddington (@gwaddington)?

Georgia Waddington (@gwaddington) gained about 1.6K followers last month (+3.5%).

What is the absolute follower gain of Nikita Chaithoo (@nikitachaithoo)?

Nikita Chaithoo (@nikitachaithoo) gained about 1.3K followers last month (+1.9%).

What is the absolute follower gain of Alyshia Jones-Mathie (@alyshiajoness)?

Alyshia Jones-Mathie (@alyshiajoness) gained about 1.2K followers last month (+1.7%).

Is Gem Bradley (@gemmaleebradley) still a relevant creator?

Yes — Gem Bradley (@gemmaleebradley) has a Profile Score of 7.5, average engagement of 12.05%, and +10.3% (+4.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 3.58%. Generally, rates above 4.3% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Auckland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.