Top 20 Beauty & Cosmetics from Tokyo on Instagram Influencers by Follower Growth

Last updated: April 17, 2026

Total Beauty & Cosmetics Influencers in Tokyo, Japan

3,820

Expected Reach

65.5M

Total Followers

269.4M

Avg Engagement

3.10%

Audience Analysis

Gender Distribution

Female59%
Male41%

Age Distribution

25-3444.1%
18-2429.2%
35-4413.8%
13-175.9%

Top Countries

Japan53.6%
United States of America7.8%
Taiwan3.5%
China2.5%
France2.2%

Top Languages

ja56.9%
en23.8%
zh4.8%

Top Cities

Tokyo16.8%
Kita-ku1.7%
Osaka1.5%
Nagoya1.3%
Urayasu1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
きぃぃりぷ|きぃーちゃん|綺麗先生
@kyiiripu.friedegg
令和ギャル文化の立役者 元eggリーダー | 日本最年少メイク講師🪽‪ お仕事▶Mail|saori.okimura@hj-co.com ラテギャル絶滅危惧種大切にな🌍 Netflix#ラヴ上等
Tokyo, Japan
628.9K
Followers
3.52%
Engagement
+14.1%(+77.5K)
6.9
2
るるたん🐳🍑
@ruruka_8202
サブ垢▶︎ @rurukaruru0820
Tokyo, Japan
409.7K
Followers
3.76%
Engagement
+8.3%(+31.6K)
7.9
3
Monako
@monako0515
tokyo🤍 business inquiries : monako.contact@gmail.com お仕事や撮影 : info_monako@a-light.jp @misty_tokyo new youtube video↓
Tokyo, Japan
1.2M
Followers
4.47%
Engagement
+2.5%(+27.8K)
7.5
4
前田敦子/Atsuko Maeda
@atsuko_maeda_official
舞台「ポルノ」4月2日-12日 本多劇場
Tokyo, Japan
961.9K
Followers
0.00%
Engagement
+2.4%(+22.9K)
7.7
5
Ayumi
@ayumihills
📍Tokyo 東京 🗣️JP / CH / EH 🌏 日/中/英 ▪️Fashion & Beauty ▪️ Total follower 2.5M ✉️ PR / Collaboration: DM
Tokyo, Japan
619.4K
Followers
0.72%
Engagement
+2.9%(+17.4K)
3.7
6
MARILYN
@yuuri_fukuse
🇯🇵Makeup artist兼起業家 Vim BEAUTYプロデューサー 4人のオカン👧10👧6👦3👶1 プロデュースコスメはこちら @vim_bymarilyn アニメ大好き人間です🍥時々コスプレしてます🫰 お仕事依頼のDMは返せません🙇‍♂️メールからお願いいたします
Tokyo, Japan
549.2K
Followers
3.22%
Engagement
+2.7%(+14.4K)
7.4
7
小芝風花
@fuka_koshiba_official
*NHK総合「事件はその周りで起きている」 *BS時代劇「あきない世傳 金と銀3」 *Amazonドラマ「私の夫と結婚して」 *SMBCモビット/Alcon/ランチパック/フルコートf/日清オイリオ/cci株式会社/プラチナ・ウーマン/コミックシーモア/食べログ/一番搾り ホワイトビール
Tokyo, Japan
1.7M
Followers
7.10%
Engagement
+0.8%(+13.0K)
7.7
8
永遠縁もあ
@sakupoomu
きみの精神安定剤 (AIじゃないです)
Tokyo, Japan
398.5K
Followers
2.46%
Engagement
+3.3%(+12.6K)
3.8
9
Andie Ella
@andie_ella
YouTubeuse (600k) @miliamatcha
Tokyo, Japan
367.6K
Followers
13.47%
Engagement
+3.4%(+12.0K)
8.6
10
yuria sato 佐藤優里亜
@yuriang_
【YouTube 250k】 すきなものだけを。 美容/ヘアメイク/ファッション/育児 料理/腸活 #ゆりあごはん 旅 #yuriatrip #ゆりあにいがた
Tokyo, Japan
384.5K
Followers
0.33%
Engagement
+3.2%(+11.8K)
6.1
11
Charess
@charechii
Cosplay, streaming, and content creation 🍓 💌 charess.business@gmail.com
Tokyo, Japan
413.2K
Followers
5.42%
Engagement
+2.9%(+11.7K)
7.6
12
ゆい
@yui___12.8
Tokyo, Japan
166.5K
Followers
3.61%
Engagement
+7.4%(+11.5K)
8.3
13
Reina Hoshi
@reinahoshi1015
📍Tokyo 🧍🏻‍♀️160cm 👨‍👩‍👧‍👦Mom of 2👦🏻(13)👧🏻(12) fashion / beauty / lifestyle 📚きれいめカジュアルでつくる大人コーデ 📚印象美人コーデのつくり方 📚星玲奈&保志ゴローの365日ほめられるヘアアレンジBOOK
Tokyo, Japan
502.5K
Followers
N/A
Engagement
+2.2%(+10.7K)
7.9
14
Gessica Katayama
@yugenjapann
@yugen.academyjp | Esteticista em Tokyo/Chiba 🇯🇵📍 • Referência em Estética Asiática e Med.Oriental. +8000 Alunas em +40 países 🌎
Tokyo, Japan
132.7K
Followers
0.70%
Engagement
+8.1%(+10.0K)
6.7
15
すずけい(suzukei)
@suzukei_55
📍Tokyo BUNKA服クリ🪡 📸 Model |Ootd|Cosplayer お仕事依頼はDMにお願いいたします( ̳- ·̫ - ̳ˆ )◞❤︎
Tokyo, Japan
155.3K
Followers
11.23%
Engagement
+6.6%(+9.6K)
8.6
16
Shieri Saga
@thegorgeousgirll_
Shieri Saga 📍TOKYO creator of The Gorgeous Girl Guide💋(TT&YT 180k !!) shieri@socialaxisagency.com
Tokyo, Japan
375.5K
Followers
1.55%
Engagement
+2.6%(+9.5K)
6.9
17
Whim Gazette 青山店 佐藤亜由美
@wg_sato
表参道/156cm/骨格ウェーブ /Mom 21歳 18歳 👭 ◾︎カジュアルだけど上品な大人服 ◾︎ 「私服」と「Whim Gazetteのおすすめコーデ」 . ︎99 日本女子大学 卒業→日建設計 入社 その後、主婦→ウィムガゼット歴10年 . ☟毎日、パルクローゼットにてコーデ更新してます。
Tokyo, Japan
170.0K
Followers
0.59%
Engagement
+5.8%(+9.3K)
6.3
18
せいせい (田向星華)
@seika____official
📍Tokyo 🇯🇵 2001.08.28 ・ カラコン「RESAY」 @resay_lens YouTubeもやってます。 お仕事依頼はメール📩にお願い致します。 info@cuonel.com
Tokyo, Japan
571.8K
Followers
2.64%
Engagement
+1.6%(+9.2K)
7.3
19
三吉彩花
@miyoshi.aa
🇯🇵Amuse 三吉彩花 MiyoshiAyaka 미요시아야카 Netflix:『ALICE IN BORDERLAND』 Amazon Prime:『KNUCKLE GIRL』 Movie:『타짜 벨제붑의 노래』 coming soon..
Tokyo, Japan
2.6M
Followers
1.78%
Engagement
+0.3%(+9.1K)
6.5
20
久木田 帆乃夏
@honoka_kukita
STARRAY PRODUCTION所属 CanCam it girl 現役女子大生 理工学部 お仕事のご依頼はDMへお願いします📩
Tokyo, Japan
240.3K
Followers
7.81%
Engagement
+3.9%(+8.9K)
8.2

About This Instagram Influencer Ranking

Discover the most influential creators in Tokyo with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 65.5M potential impressions across all ranked influencers
  • Total Audience: 269.4M followers collectively following these creators
  • Average Engagement Rate: 3.10% - above industry average
  • Market Coverage: 3,820 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Japan, United States of America, Taiwan
  • Gender Distribution: 59% Female, 41% Male
  • Primary Age Group: 25-34 years (44.1% of audience)
  • Languages: Japanese, English, Chinese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Tokyo on Instagram?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Tokyo on Instagram, with +14.1% monthly growth (+77.5K followers).

How many followers did きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) gain last month?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) gained about 77.5K followers last month (+14.1%).

Who grew more: きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) or るるたん🐳🍑 (@ruruka_8202)?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) grew more than るるたん🐳🍑 (@ruruka_8202) (77.5K vs 31.6K).

How is るるたん🐳🍑 (@ruruka_8202) performing right now?

るるたん🐳🍑 (@ruruka_8202) is growing at +8.3% (+31.6K) per month, with a Profile Score of 7.9 and average engagement of 3.76%.

How is Monako (@monako0515) performing right now?

Monako (@monako0515) is growing at +2.5% (+27.8K) per month, with a Profile Score of 7.5 and average engagement of 4.47%.

How is 前田敦子/Atsuko Maeda (@atsuko_maeda_official) performing right now?

前田敦子/Atsuko Maeda (@atsuko_maeda_official) is growing at +2.4% (+22.9K) per month, with a Profile Score of 7.7 and average engagement of 0.00%.

How is Ayumi (@ayumihills) performing right now?

Ayumi (@ayumihills) is growing at +2.9% (+17.4K) per month, with a Profile Score of 3.7 and average engagement of 0.72%.

Who had the higher percentage growth: るるたん🐳🍑 (@ruruka_8202) or Monako (@monako0515)?

るるたん🐳🍑 (@ruruka_8202) leads (8.3% vs Monako (@monako0515) 2.5%).

What is the absolute follower gain of きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg)?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) gained about 77.5K followers last month (+14.1%).

What is the absolute follower gain of るるたん🐳🍑 (@ruruka_8202)?

るるたん🐳🍑 (@ruruka_8202) gained about 31.6K followers last month (+8.3%).

What is the absolute follower gain of Monako (@monako0515)?

Monako (@monako0515) gained about 27.8K followers last month (+2.5%).

What is the absolute follower gain of 前田敦子/Atsuko Maeda (@atsuko_maeda_official)?

前田敦子/Atsuko Maeda (@atsuko_maeda_official) gained about 22.9K followers last month (+2.4%).

What is the absolute follower gain of Ayumi (@ayumihills)?

Ayumi (@ayumihills) gained about 17.4K followers last month (+2.9%).

Is きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) still a relevant creator?

Yes — きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) has a Profile Score of 6.9, average engagement of 3.52%, and +14.1% (+77.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Japan?

The average engagement rate for this category is 3.10%. Generally, rates above 3.7% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Tokyo?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.