Top 20 Food & Drink from Japan on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Food & Drink Influencers in Japan

14,535

Expected Reach

165.5M

Total Followers

634.3M

Avg Engagement

4.59%

Audience Analysis

Gender Distribution

Female60%
Male40%

Age Distribution

25-3445.3%
18-2430.3%
35-4414.0%
13-175.3%

Top Countries

Japan41.7%
United States of America9.7%
Indonesia3.4%
France3.1%
Malaysia2.8%

Top Languages

ja43.8%
en31.5%
es7.1%

Top Cities

Tokyo11.9%
Kita-ku1.3%
Osaka0.9%
Nagoya0.9%
Taipei0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Don Quijote Official
@donki_jp_en
Don Quijote's official English Instagram🐧
Japan
1.3M
Followers
0.03%
Engagement
+5.4%(+67.4K)
4.8
2
ジョーカーグルメ【Japan Food Travel】
@joker_gourmet
日本全国の絶品グルメを紹介します! I show you “Japanese Food Culture"you don't know🇯🇵 ▷食文化を通して日本の魅力をお届け! ▷2023/6/10アカウント開設→SNS総フォロワー400万人 ▷PR/SNS運用/映像制作等のご相談はDMへ
Japan
1.6M
Followers
0.00%
Engagement
+3.8%(+59.2K)
8.0
3
haru
@haru
🇯🇵comida, viagem e vida no Japão🍜 📍Brasil🇧🇷 conta de fotos: @haruiuki Tiktok: @ Haru & @ Haruyuki 📧haruyuki@redezappiens.com.br
Japan
3.2M
Followers
3.40%
Engagement
+1.6%(+51.6K)
7.6
4
Fernanda Lozano
@lozano_gf
Tiktok: [+10M] Gdl Podcast: @traumaditos_podcast Colaboraciones👇🏻 ✉️: ferlozano@plummx.com
Tokyo, Japan
2.2M
Followers
2.61%
Engagement
+2.4%(+51.4K)
5.6
5
Ch!sa
@chiiisuperwoman
🩷🩵🌏 HELLO WORLD 🇯🇵🧡💚 Just a small town mom staying active, at home and beyond☄️ 🎬 Home Exercises |📸 Daily Life SEIJO / ICU / SKI / GOLF / 八海山🍶
Tokyo, Japan
892.0K
Followers
0.01%
Engagement
+4.6%(+39.4K)
5.4
6
ゆきな💍(人妻お姉さん)
@yukina.0069
ちょっとおかしな人妻です、、♡ 趣味はカフェ巡り☕️💭💕 色々活動してるよ、link🔗みてね︎ English→@yukina00069 インライ専用垢→@yukina0069
Japan
568.5K
Followers
6.43%
Engagement
+6.9%(+36.6K)
7.7
7
加藤小夏
@__cnp_
かとうこなつです
Tokyo, Japan
407.9K
Followers
10.09%
Engagement
+9.5%(+35.5K)
8.5
8
Alice Korotaeva
@alice_korotaeva
Alisa Curry Diver paranoiac and member of an imaginary rock-band Pizzas Don't Cry お仕事のご依頼は下記アドレスへご連絡下さい info@alicetokyojapan.com Tattoo @alice.in.ink
Japan
255.5K
Followers
0.94%
Engagement
+15.0%(+33.3K)
7.4
9
cook_18_
@cook_18_
⭐️food content creator (EN) 🌱cooking whatever I wanna eat / many egg recipes 🍳i love YOGURT and EGGS😫 💌collab or PR : yunon10012006@gmail.com
Japan
353.3K
Followers
0.00%
Engagement
+10.2%(+32.7K)
8.6
10
back number
@back_number_official
back number公式|🏟”Grateful Yesterdays Tour 2026”5大スタジアムツアー完走!ツアーセットリスト公開中🎧|8月より追加公演として初のアジアツアーを台北・ソウル・香港で開催✈️
Japan
1.3M
Followers
5.33%
Engagement
+2.4%(+30.2K)
8.2
11
じゅかな𓌉大好物は高カロリー【Japan Food Trip】
@jukananan727
🇯🇵 Sharing food culture in Japan & around the world🌎 📩 Business→ jukananan727@gmail.com
Japan
1.4M
Followers
0.00%
Engagement
+2.2%(+30.0K)
7.9
12
由布菜月 / Natsuki Yufu
@yufudayo
1998/01/20 166㎝ Beaile所属 Fukuoka→Netherlands🇳🇱 🍚@mainichinogohandayo お仕事依頼はメールへお願いします。 YouTube▽
Fukuoka, Japan
452.0K
Followers
8.23%
Engagement
+6.9%(+29.3K)
8.9
13
Lisa Kitahara
@okonomikitchen
Mostly Authentic & Modern Japanese Recipes 🇯🇵🇨🇳 |📍toronto/tokyo ✉️ lisa@juggernautmp.com » youtube/tiktok: okonomikitchen ↡ for more!
Tokyo, Japan
552.8K
Followers
0.00%
Engagement
+5.5%(+28.6K)
8.3
14
TABIBIYORI|Travel Support🇯🇵
@tabibiyori.travelsupport
🌸Discover Tokyo beyond the tourist spots 💌 DM "Tokyo" for a free guidebook
Tokyo, Japan
204.7K
Followers
0.00%
Engagement
+15.8%(+27.9K)
7.9
15
ogura naoto
@niiyamanaoto
🍜麺屋はなび創業者🍜JAPAN🇯🇵 🔥fried rice master🔥 ⭐️TikTok 242万人⭐️ ✨restaurant producer✨ ⬇️⬇️⬇️⬇️⬇️⬇️
Japan
1.3M
Followers
0.08%
Engagement
+2.0%(+25.7K)
5.3
16
ゆり子 |管理栄養士の30分節約献立
@yuriko_momrecipe
‎〖マネするだけ!献立の悩み解決1分動画 〗 ˗ˏˋYouTube28万人𓅿平日5日間献立配信ˎˊ˗ ◌毎週土曜日 18:00動画更新 ◌まとめ買いで節約 ◌PRは本当に良いと思ったものだけ ▼世界おいしい酒ソムリエの日本酒おつまみ @yuriko_sake ▼お買い物リスト配布中
Japan
445.1K
Followers
0.05%
Engagement
+5.9%(+24.7K)
5.8
17
りゅうグルメ │ Japanese Food
@baebae_gurume
🇯🇵Memorable Japanese food🇯🇵 ▶TOKYOを中心に日本全国🗼 ▶Tiktok119万人/YouTube63万人 ご質問ご依頼はDMへ✉️
Tokyo, Japan
402.2K
Followers
0.00%
Engagement
+6.1%(+23.2K)
8.2
18
都(みやこ)
@miyako_onyomi_to
A popular Japanese influencer 📧info@grove.tokyo
Tokyo, Japan
546.2K
Followers
10.90%
Engagement
+4.4%(+22.9K)
8.6
19
いと | 1食300円以下の冷凍レシピ
@ito_reito_recipe
\冷凍ストックで食費1.2万円/ □10分で簡単調理 □もう野菜を腐らせない □浮いたお金で自分磨き💅 一人暮らし6年目|新卒2年目OL
Japan
287.1K
Followers
0.18%
Engagement
+8.4%(+22.2K)
6.2
20
長谷川あかり
@akari_hasegawa0105
料理家/管理栄養士。 こちらでは主に衣•食•住のことをのんびり投稿しています。 ※料理はあくまでもXがメインですのでご了承ください。 ※DM返信は行なっておりません。 お仕事の依頼はDMではなく、リンク一覧にございますフォーム入力をお願いいたします。
Japan
349.8K
Followers
0.80%
Engagement
+6.7%(+21.9K)
6.2

About This Instagram Influencer Ranking

Discover the most influential creators in Japan with our comprehensive ranking of the top 20 influencers on Instagram who post Food & Drink content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 165.5M potential impressions across all ranked influencers
  • Total Audience: 634.3M followers collectively following these creators
  • Average Engagement Rate: 4.59% - above industry average
  • Market Coverage: 14,535 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Japan, United States of America, Indonesia
  • Gender Distribution: 60% Female, 40% Male
  • Primary Age Group: 25-34 years (45.3% of audience)
  • Languages: Japanese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Food & Drink niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Food & Drink creator in Japan on Instagram?

Don Quijote Official (@donki_jp_en) is, as of October 2026, the fastest‑growing Food & Drink creator in Japan on Instagram, with +5.4% monthly growth (+67.4K followers).

How many followers did Don Quijote Official (@donki_jp_en) gain last month?

Don Quijote Official (@donki_jp_en) gained about 67.4K followers last month (+5.4%).

Who grew more: Don Quijote Official (@donki_jp_en) or ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet)?

Don Quijote Official (@donki_jp_en) grew more than ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet) (67.4K vs 59.2K).

How is ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet) performing right now?

ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet) is growing at +3.8% (+59.2K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is haru (@haru) performing right now?

haru (@haru) is growing at +1.6% (+51.6K) per month, with a Profile Score of 7.6 and average engagement of 3.40%.

How is Fernanda Lozano (@lozano_gf) performing right now?

Fernanda Lozano (@lozano_gf) is growing at +2.4% (+51.4K) per month, with a Profile Score of 5.6 and average engagement of 2.61%.

How is Ch!sa (@chiiisuperwoman) performing right now?

Ch!sa (@chiiisuperwoman) is growing at +4.6% (+39.4K) per month, with a Profile Score of 5.4 and average engagement of 0.01%.

Who had the higher percentage growth: ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet) or haru (@haru)?

ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet) leads (3.8% vs haru (@haru) 1.6%).

What is the absolute follower gain of Don Quijote Official (@donki_jp_en)?

Don Quijote Official (@donki_jp_en) gained about 67.4K followers last month (+5.4%).

What is the absolute follower gain of ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet)?

ジョーカーグルメ【Japan Food Travel】 (@joker_gourmet) gained about 59.2K followers last month (+3.8%).

What is the absolute follower gain of haru (@haru)?

haru (@haru) gained about 51.6K followers last month (+1.6%).

What is the absolute follower gain of Fernanda Lozano (@lozano_gf)?

Fernanda Lozano (@lozano_gf) gained about 51.4K followers last month (+2.4%).

What is the absolute follower gain of Ch!sa (@chiiisuperwoman)?

Ch!sa (@chiiisuperwoman) gained about 39.4K followers last month (+4.6%).

Is Don Quijote Official (@donki_jp_en) still a relevant creator?

Yes — Don Quijote Official (@donki_jp_en) has a Profile Score of 4.8, average engagement of 0.03%, and +5.4% (+67.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Food & Drink in Japan?

The average engagement rate for this category is 4.59%. Generally, rates above 5.5% are considered excellent, while rates above 3.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Japan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.