Top 20 Food & Drink from Japan on Instagram Influencers by Follower Growth

Last updated: March 27, 2026

Total Food & Drink Influencers in Japan

10,043

Expected Reach

131.0M

Total Followers

490.8M

Avg Engagement

4.60%

Audience Analysis

Gender Distribution

Female60%
Male40%

Age Distribution

25-3443.1%
18-2425.4%
35-4417.0%
45-546.2%

Top Countries

Japan55.9%
United States of America9.1%
France2.2%
Brazil1.8%
Taiwan1.7%

Top Languages

ja57.4%
en25.0%
es3.4%

Top Cities

Tokyo18.5%
Kita-ku2.5%
Osaka1.3%
Nagoya1.1%
Nakagyō-ku1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Fernanda Lozano
@lozano_gf
Tiktok: [+9M] Gdl Podcast: @traumaditos_podcast Colaboraciones👇🏻 ✉️: ferlozano@plummx.com
Tokyo, Japan
1.9M
Followers
9.47%
Engagement
+5.2%(+91.9K)
6.1
2
Haruyuki Ozawa
@haru
🇯🇵comida, viagem e vida no Japão🍜 📍Japão 🇯🇵 conta de fotos: @haruiuki Tiktok: @ Haru & @ Haruyuki 📧haruyuki@redezappiens.com.br
Japan
2.9M
Followers
6.59%
Engagement
+3.0%(+85.1K)
6.7
3
Kawaii Coco | Creator in Tokyo 🇯🇵
@kawaiiicoco
Travel & Lifestyle in Japan | Influencer, Host, Model 💁🏾‍♀️ Cultural Ambassador 🌍 📍Tokyo, Japan 観光と宿泊施設のPRも承ります DM Business📧Kawaii.coco@almostjp.com
Tokyo, Japan
539.7K
Followers
2.84%
Engagement
+13.3%(+63.4K)
7.5
4
JPNガラス玉【旅行.絶景.おすすめスポット紹介】
@japan.no.1
Japan trip 🇯🇵おすすめスポット紹介 🇯🇵動画制作・撮影器具・旅行・宿泊施設 🇯🇵福岡在住、日本全国巡ってます #九州 #福岡 #九州旅行 #japan
Japan
1.0M
Followers
N/A
Engagement
+5.3%(+52.3K)
5.1
5
ゆむけんグルメ(福岡・全国グルメ)
@yumuken_gourmet
福岡を中心に全国の美味しいものを食べ歩いてます🇯🇵 ご依頼や質問はDMにお願いします!
Japan
888.3K
Followers
N/A
Engagement
+5.1%(+43.3K)
8.3
6
Don Quijote Official
@donki_jp_en
Don Quijote's official English Instagram🐧💙 ↓↓Sign up now and snag a coupon for duty-free accounting↓↓
Japan
919.2K
Followers
0.03%
Engagement
+4.9%(+42.9K)
5.0
7
多田 梨音/ただ りのん
@nonnon_0607
seju所属 . 2008.6.7 (17)
Japan
512.2K
Followers
9.22%
Engagement
+9.1%(+42.6K)
8.4
8
ジュニア甘党
@juni_amatou
<無所属> お仕事のご依頼はDMか プロフィールからメールをお願いいたします📩 【サブ垢】▶️ @juniamatou_sabu その他SNS🔻
Japan
860.7K
Followers
0.63%
Engagement
+4.7%(+38.9K)
6.6
9
中川翔子
@shoko55mmts
中川翔子へのお仕事依頼はこちらから ✉️ info@miracle.tokyo
Tokyo, Japan
558.9K
Followers
16.81%
Engagement
+7.2%(+37.7K)
8.0
10
ゆきな💍(人妻お姉さん)
@yukina.0069
ちょっとおかしな人妻です、、♡ 趣味はカフェ巡り☕️💭💕 色々活動してるよ、link🔗みてね︎ English→@yukina00069 インライ専用垢→@yukina0069
Japan
568.5K
Followers
6.43%
Engagement
+6.9%(+36.6K)
7.7
11
ゆり子 |管理栄養士の30分節約献立
@yuriko_momrecipe
‎〖マネするだけ!献立の悩み解決1分動画 〗 ˗ˏˋYouTube25万人𓅿平日5日間献立配信ˎˊ˗ ◌毎週土曜日 18:00動画更新 ◌買い物リスト&まとめ買いで節約 ◌PRは気に入ったものだけ ▼日本酒に合う晩酌おつまみ🍶 @yuriko_sake 📮お仕事のご依頼はDMまで
Japan
295.9K
Followers
0.26%
Engagement
+12.7%(+33.4K)
5.7
12
音羽美奈(みなぽち)🎨🎹
@mina_pochico
グラビアアイドル×ピアニスト×アート🎹♡ ゼロイチファミリア所属 ┊ 週2ピアノ投稿 北海道出身❄️⛄️┊年に1度絵の個展🎨 ┊ サバゲー🔫♡ Sub piano🪽➡️ @mina_otoha Art🧑🏻‍🎨➡️ @pochico_art
Tokyo, Japan
705.2K
Followers
0.00%
Engagement
+4.5%(+30.6K)
8.0
13
Елена Надеина🔹Рецепты🔹Заготовки
@prosto_o_vkusno2
Вкусно-не значит сложно💯 Сотрудничество 💌: @pros.toovkusno2pr Забрать СБОРНИК ВАФЕЛЬ и СБОРНИК ЗАВТРАКОВ тут⤵️
Japan
706.8K
Followers
N/A
Engagement
+4.2%(+28.6K)
8.3
14
たもグルメ【Japanese food】
@tamo__tyan
→どんぐりを日本一バズらせてる人 福岡を拠点に全国の絶品グルメを紹介 The place to find the best food in Japan😋 👇 YouTube 始めました ▫︎ SNS総フォロワー600万人 ▫︎ YouTube300万人 ▫︎ TikTok200万人
Japan
925.1K
Followers
N/A
Engagement
+3.0%(+27.2K)
5.9
15
松本若菜
@matsumoto_wakana
基本、映画とドラマの中にいます。
Japan
901.1K
Followers
12.90%
Engagement
+2.8%(+24.8K)
8.7
16
Sachiの誰でも作れる簡単かわいいお菓子
@sachi.cafe
材料2つ〜簡単かわいいお菓子作り⌇総フォロワー100万人越え レシピ本好評発売中🧸 書籍スイーツ部門1位 即完売✨続々重版🥨 ↓レシピ本のご予約(amazon)はこちら⌇お仕事のご依頼はDMまで
Japan
652.7K
Followers
N/A
Engagement
+3.9%(+24.7K)
6.3
17
Andrea Fraga | Pastelera profesional
@lacakeartista
🚀 Pastelería Pro + Ciencia aplicada 🇺🇾🇯🇵 🔬 Aprende teoría, técnica y formulación para crear recetas que funcionan 📚 Transforma tu pastelería conmigo👇
Tokyo, Japan
618.6K
Followers
0.42%
Engagement
+4.1%(+24.5K)
6.9
18
Navito🇯🇵Halal Food Guide
@navito_halal
🔥| I WILL MAKE THE WORLD MUSLIM FRIENDLY 🙋‍♂️| Non Muslim learn Halal, Islam
Tokyo, Japan
1.4M
Followers
N/A
Engagement
+1.7%(+23.9K)
7.9
19
shanamama(しゃなママ)/前田美智子
@shana.mama
Michiko Maeda \旬の食材で心も身体もほっこりと/ 🥞料理研究家 栄養士 鍼灸師 3児のハハ 🥞新刊『しゃなママベストレシピおかわり!(宝島社)』発売スタート♪ 🥞書籍6冊全国書店で発売中 🥞メディア NHKあさイチ出演など #おかわりがとまらない #レインボーわらび餅
Japan
468.0K
Followers
0.73%
Engagement
+5.1%(+22.6K)
6.9
20
ゴリラ旦那
@_goriradanna_
tiktok『ゴリラ旦那』をやってる人🦍 🦍family マザコンヤッギ🐐 旦那農家🧑‍🌾妻反芻動物の専門職🐮🐷🐐 案件は受けません
Japan
363.6K
Followers
5.96%
Engagement
+6.5%(+22.3K)
9.0

About This Instagram Influencer Ranking

Discover the most influential creators in Japan with our comprehensive ranking of the top 20 influencers on Instagram who post Food & Drink content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 131.0M potential impressions across all ranked influencers
  • Total Audience: 490.8M followers collectively following these creators
  • Average Engagement Rate: 4.60% - above industry average
  • Market Coverage: 10,043 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Japan, United States of America, France
  • Gender Distribution: 60% Female, 40% Male
  • Primary Age Group: 25-34 years (43.1% of audience)
  • Languages: Japanese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Food & Drink niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through March 2026.

Frequently Asked Questions

Who is the fastest‑growing Food & Drink creator in Japan on Instagram?

Fernanda Lozano (@lozano_gf) is, as of March 2026, the fastest‑growing Food & Drink creator in Japan on Instagram, with +5.2% monthly growth (+91.9K followers).

How many followers did Fernanda Lozano (@lozano_gf) gain last month?

Fernanda Lozano (@lozano_gf) gained about 91.9K followers last month (+5.2%).

Who grew more: Fernanda Lozano (@lozano_gf) or Haruyuki Ozawa (@haru)?

Fernanda Lozano (@lozano_gf) grew more than Haruyuki Ozawa (@haru) (91.9K vs 85.1K).

How is Haruyuki Ozawa (@haru) performing right now?

Haruyuki Ozawa (@haru) is growing at +3.0% (+85.1K) per month, with a Profile Score of 6.7 and average engagement of 6.59%.

How is Kawaii Coco | Creator in Tokyo 🇯🇵 (@kawaiiicoco) performing right now?

Kawaii Coco | Creator in Tokyo 🇯🇵 (@kawaiiicoco) is growing at +13.3% (+63.4K) per month, with a Profile Score of 7.5 and average engagement of 2.84%.

How is JPNガラス玉【旅行.絶景.おすすめスポット紹介】 (@japan.no.1) performing right now?

JPNガラス玉【旅行.絶景.おすすめスポット紹介】 (@japan.no.1) is growing at +5.3% (+52.3K) per month, with a Profile Score of 5.1 and average engagement of N/A.

How is ゆむけんグルメ(福岡・全国グルメ) (@yumuken_gourmet) performing right now?

ゆむけんグルメ(福岡・全国グルメ) (@yumuken_gourmet) is growing at +5.1% (+43.3K) per month, with a Profile Score of 8.3 and average engagement of N/A.

Who had the higher percentage growth: Haruyuki Ozawa (@haru) or Kawaii Coco | Creator in Tokyo 🇯🇵 (@kawaiiicoco)?

Kawaii Coco | Creator in Tokyo 🇯🇵 (@kawaiiicoco) leads (13.3% vs Haruyuki Ozawa (@haru) 3.0%).

What is the absolute follower gain of Fernanda Lozano (@lozano_gf)?

Fernanda Lozano (@lozano_gf) gained about 91.9K followers last month (+5.2%).

What is the absolute follower gain of Haruyuki Ozawa (@haru)?

Haruyuki Ozawa (@haru) gained about 85.1K followers last month (+3.0%).

What is the absolute follower gain of Kawaii Coco | Creator in Tokyo 🇯🇵 (@kawaiiicoco)?

Kawaii Coco | Creator in Tokyo 🇯🇵 (@kawaiiicoco) gained about 63.4K followers last month (+13.3%).

What is the absolute follower gain of JPNガラス玉【旅行.絶景.おすすめスポット紹介】 (@japan.no.1)?

JPNガラス玉【旅行.絶景.おすすめスポット紹介】 (@japan.no.1) gained about 52.3K followers last month (+5.3%).

What is the absolute follower gain of ゆむけんグルメ(福岡・全国グルメ) (@yumuken_gourmet)?

ゆむけんグルメ(福岡・全国グルメ) (@yumuken_gourmet) gained about 43.3K followers last month (+5.1%).

Is Fernanda Lozano (@lozano_gf) still a relevant creator?

Yes — Fernanda Lozano (@lozano_gf) has a Profile Score of 6.1, average engagement of 9.47%, and +5.2% (+91.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Food & Drink in Japan?

The average engagement rate for this category is 4.60%. Generally, rates above 5.5% are considered excellent, while rates above 3.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Japan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.