Top 20 Beauty & Cosmetics from Florence on Instagram Influencers by Follower Growth

Last updated: October 17, 2026

Total Beauty & Cosmetics Influencers in Florence, Italy

1,007

Expected Reach

5.7M

Total Followers

24.7M

Avg Engagement

4.44%

Audience Analysis

Gender Distribution

Female55%
Male45%

Age Distribution

25-3440.3%
18-2430.1%
35-4414.5%
13-177.3%

Top Countries

Italy36.5%
United States of America8.6%
Brazil7.5%
United Kingdom3.7%
France3.4%

Top Languages

en37.0%
it32.4%
pt8.4%

Top Cities

Milan2.4%
Florence1.7%
Rome1.6%
Naples1.3%
Paris0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Officina Profumo-Farmaceutica di Santa Maria Novella
@santamarianovella1221
Firenze 1221
Florence, Italy
377.2K
Followers
0.28%
Engagement
+4.9%(+17.6K)
6.7
2
Kiara Basa
@kiarabasa
Putting life, beauty & style together Beauty • Modest Fashion • Life • Faith 💌 partnerships@bykiarainc.com ⬇️ LINKS TO EVERYTHING
Florence, Italy
169.0K
Followers
1.15%
Engagement
+7.0%(+11.1K)
7.1
3
ALLY NICOLE
@heartandsoulbyallynicole
welcome to ✨organized chaos✨ licensed cosmetologist Traveling Bridal Hair + Makeup Artist @heartandhomebyallynicole 💌 ally@socialxtalent.com
Florence, Italy
1.5M
Followers
1.71%
Engagement
+0.7%(+11.1K)
7.8
4
Patrizia Baldini
@pitti.patty
🦋pitti.patty ☀️FACEBOOK:Pitti Patty 🌍Italy,Florence 📩INFO DIRECT αℓℓ мα∂є ωιтн ℓσνє
Florence, Italy
318.8K
Followers
0.00%
Engagement
+3.4%(+10.4K)
8.0
5
Consulente D'immagine 🥇
@ayuextensions
👑 Hair Expert & Founder Ayuextensions 🎙️ Oltre l’Immagine Official 💭 Storie vere, ospiti e conversazioni senza filtri 👇 YouTube • TikTok • Instagram
Florence, Italy
175.6K
Followers
0.29%
Engagement
+5.7%(+9.5K)
6.7
6
Mattia Cafaggi | Fondatore Team MC
@mc__trainer
🦵🏼 Gambe gonfie, pesanti e pelle irregolare? 💧 Metodo mirato per Cellulite/Ritenzione/Lipedema 👩🏼‍🤝‍👨🏽 +750 donne aiutate 📩 Scrivi GAMBE in DM
Florence, Italy
194.3K
Followers
0.00%
Engagement
+3.2%(+6.0K)
7.2
7
Ata De Çin
@ata.de.cin
@mongibello.official Director - Photographer ata.de.cin@gmail.com Florence-Milan
Florence, Italy
73.3K
Followers
1.40%
Engagement
+5.3%(+3.7K)
7.8
8
Liliana fantappie
@liliana.fantappie
👩🏼💕 🇮🇹🇮🇹
Florence, Italy
616.8K
Followers
0.88%
Engagement
+0.6%(+3.6K)
6.8
9
Elle Dubose Moe RN, BSN
@elleontheglow
founder & CEO building @shopdubose skin practitioner + injector
Florence, Italy
125.4K
Followers
0.74%
Engagement
+2.8%(+3.4K)
7.8
10
Anxhela Coha
@francesco_nathaly
•𝔽𝕒𝕤𝕙𝕚𝕠𝕟•𝔹𝕖𝕒𝕦𝕥𝕪 •ℍ𝕠𝕞𝕖 𝕀𝕟𝕤𝕡𝕠• 𝔸𝕞𝕓𝕒𝕤𝕤𝕒𝕕𝕠𝕣 𝕠𝕗 @sheinofficial codice sconto su shein 👇 📌 ITKIDSfrancesconathaly735 📌 📍🇮🇹 🇺🇸 🇬🇧
Florence, Italy
70.3K
Followers
0.00%
Engagement
+4.7%(+3.2K)
4.1
11
Roxana Terry
@roxanaterry
Sun Goddess — Collection Luxury in Silence Exclusively via email
Florence, Italy
165.5K
Followers
0.47%
Engagement
+1.9%(+3.0K)
3.1
12
Alessia Ventura | Content Marketer & AI Director
@alessia.ventura23
🎬Storyteller•protagonista nelle ADV💥 🎙️Racconto la realtà anche con ironia✨ 🏆Top Creator Speekly 2025 🥇 🤖AI Director @alessia.ventura_ailab 🤝collab ⤵️
Florence, Italy
65.9K
Followers
0.20%
Engagement
+4.7%(+3.0K)
8.4
13
Lan
@fairbainlan
Nice to meet you📸 @lan_fairbain
Florence, Italy
61.7K
Followers
0.00%
Engagement
+4.8%(+2.8K)
7.0
14
Songül Güney
@songul_estetik
Florence Nightingale Hastanesi Medical Aesthetics Director Evos Angels Köşe Yazarı Ataşehir
Florence, Italy
165.7K
Followers
0.94%
Engagement
+1.6%(+2.6K)
6.4
15
• VITOR OLIVEIRA •
@vitoroliveira_fineart
𝐀𝐫𝐭𝐞 𝐮́𝐧𝐢𝐜𝐚 𝐞 𝐚𝐮𝐭𝐨𝐫𝐚𝐥 ✶ Saúde - São Paulo📍 ✶ Orçamentos ⤵️ Apoio - @arrombatattooshop @theone_brasil
Florence, Italy
165.2K
Followers
0.40%
Engagement
+1.4%(+2.3K)
5.9
16
Débora Nardelli Arquitetura
@deboranardelli
ARQUITETURA+MATERNIDADE Tudo junto misturado • Interior Design pela Accademia de Firenze ITÁLIA e MESTRA • Mãe do Leo
Florence, Italy
57.2K
Followers
1.28%
Engagement
+4.1%(+2.2K)
7.2
17
𝒥𝑒𝓈𝓈𝒾𝒸𝒶
@jessica_bernardini14
Collab & adv ✨Firenze📍 DM o email: ➡️ jessicabernardini14@gmail.com 🏋️‍♀️🥊 🧘🏻‍♀️
Florence, Italy
25.3K
Followers
12.21%
Engagement
+9.7%(+2.2K)
8.5
18
florence by mills
@florencebymills
uncomplicated beauty, on your own terms 💜 by @milliebobbybrown
Florence, Italy
3.8M
Followers
0.38%
Engagement
+0.1%(+2.0K)
6.8
19
Prof.Dr. C.Gaffar Aslan
@prof.dr.gaffaraslan
Florence Nightingale Hospital ENT Surgeon #Rhinoplasty #kulakcerrahisi #boyunkitleleri WhatsApp 👉 +90 542 721 40 79 🇹🇷 🇬🇧4440436 📩 DM
Florence, Italy
34.3K
Followers
0.63%
Engagement
+6.2%(+2.0K)
5.8
20
Alessia Villa
@alessiavilla94
𝟑𝟏 𝓨𝓸 ✨ 𝓕𝓲𝓻𝓮𝓷𝔃𝓮📍 𝟎𝟕.𝟎𝟔.𝟏𝟗𝟗𝟒 ♊️ 𝓒𝓾𝓻𝓿𝔂 𝓰𝓲𝓻𝓵 ✨
Florence, Italy
49.7K
Followers
12.42%
Engagement
+3.6%(+1.7K)
8.6

About This Instagram Influencer Ranking

Discover the most influential creators in Florence with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 5.7M potential impressions across all ranked influencers
  • Total Audience: 24.7M followers collectively following these creators
  • Average Engagement Rate: 4.44% - above industry average
  • Market Coverage: 1,007 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Brazil
  • Gender Distribution: 55% Female, 45% Male
  • Primary Age Group: 25-34 years (40.3% of audience)
  • Languages: English, Italian, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Florence on Instagram?

Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Florence on Instagram, with +4.9% monthly growth (+17.6K followers).

How many followers did Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) gain last month?

Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) gained about 17.6K followers last month (+4.9%).

Who grew more: Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) or Kiara Basa (@kiarabasa)?

Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) grew more than Kiara Basa (@kiarabasa) (17.6K vs 11.1K).

How is Kiara Basa (@kiarabasa) performing right now?

Kiara Basa (@kiarabasa) is growing at +7.0% (+11.1K) per month, with a Profile Score of 7.1 and average engagement of 1.15%.

How is ALLY NICOLE (@heartandsoulbyallynicole) performing right now?

ALLY NICOLE (@heartandsoulbyallynicole) is growing at +0.7% (+11.1K) per month, with a Profile Score of 7.8 and average engagement of 1.71%.

How is Patrizia Baldini (@pitti.patty) performing right now?

Patrizia Baldini (@pitti.patty) is growing at +3.4% (+10.4K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is Consulente D'immagine 🥇 (@ayuextensions) performing right now?

Consulente D'immagine 🥇 (@ayuextensions) is growing at +5.7% (+9.5K) per month, with a Profile Score of 6.7 and average engagement of 0.29%.

Who had the higher percentage growth: Kiara Basa (@kiarabasa) or ALLY NICOLE (@heartandsoulbyallynicole)?

Kiara Basa (@kiarabasa) leads (7.0% vs ALLY NICOLE (@heartandsoulbyallynicole) 0.7%).

What is the absolute follower gain of Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221)?

Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) gained about 17.6K followers last month (+4.9%).

What is the absolute follower gain of Kiara Basa (@kiarabasa)?

Kiara Basa (@kiarabasa) gained about 11.1K followers last month (+7.0%).

What is the absolute follower gain of ALLY NICOLE (@heartandsoulbyallynicole)?

ALLY NICOLE (@heartandsoulbyallynicole) gained about 11.1K followers last month (+0.7%).

What is the absolute follower gain of Patrizia Baldini (@pitti.patty)?

Patrizia Baldini (@pitti.patty) gained about 10.4K followers last month (+3.4%).

What is the absolute follower gain of Consulente D'immagine 🥇 (@ayuextensions)?

Consulente D'immagine 🥇 (@ayuextensions) gained about 9.5K followers last month (+5.7%).

Is Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) still a relevant creator?

Yes — Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) has a Profile Score of 6.7, average engagement of 0.28%, and +4.9% (+17.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Italy?

The average engagement rate for this category is 4.44%. Generally, rates above 5.3% are considered excellent, while rates above 3.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Florence?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.