Top 20 Beauty & Cosmetics from Indonesia on TikTok Influencers by Follower Growth

Last updated: October 22, 2026

Total Beauty & Cosmetics Influencers in Indonesia

10,219

Expected Reach

147.2M

Total Followers

2.3B

Avg Engagement

6.77%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Jennifer Hubner
@jennifer.coppen
Bali @Jennskin.naturals @chewy @skaelab Business inq +6281237352738 🫶🏼 vlog baruu👇🏼
Paris, Indonesia
18.3M
Followers
13.74%
Engagement
+5.9%(+1.0M)
7.3
2
SHELLA SAUKIA
@shellasaukia
🇮🇩 IDN Fashion Traveller🌏 @shellasaukia.co @SS YOUR MAKEUP.ID @SHELLA SAUKIA PERFUME
Indonesia
13.4M
Followers
3.62%
Engagement
+2.1%(+281.9K)
6.0
3
Humphries family
@the_humphries_family
Endors : +62857-7637-3994 owner perfume @B&K Perfume
Indonesia
9.5M
Followers
15.39%
Engagement
+2.5%(+228.8K)
6.3
4
amandamanopoaustin
@amandamanopoaustin
For business inquiries: 082188921134 (Ais) 081288884960 (Angel)
Indonesia
10.8M
Followers
6.33%
Engagement
+2.1%(+220.5K)
6.2
5
Ayman Alatas
@aymanalts
dr. Ayman Alatas Sp.MK Skin and Gut Microbiome expert
Jakarta, Indonesia
2.3M
Followers
8.42%
Engagement
+10.3%(+210.0K)
6.2
6
Kasih Tirayoh_
@kasihachii
business inquiries Dm IG @kasihtirayoh_
Indonesia
3.5M
Followers
7.22%
Engagement
+3.8%(+130.6K)
5.7
7
heidyy
@sophiaaljufri
Mama Ucel & Nala 👶🏻
Indonesia
4.5M
Followers
17.49%
Engagement
+2.2%(+97.4K)
7.5
8
VENNYALBERTI
@vennyalberti165
Keep suport 4M DI IG. 👇 TikTok kedua venny.alberti02
Indonesia
13.5M
Followers
2.43%
Engagement
+0.7%(+93.5K)
4.9
9
Reynal Abipraya
@reyyyz
For any business inq: +62 877-5958-3515 IG: abipraya28
Seoul, Indonesia
979.0K
Followers
16.25%
Engagement
+9.6%(+85.5K)
7.0
10
Helena Oryzani
@helenaoryzani19
Business inq : helenaoryzani96@gmail.com Sby Akun kedua ku @Akun Kedua Helena
Indonesia
4.8M
Followers
2.28%
Engagement
+1.5%(+71.4K)
3.4
11
Fujiiian
@fujiiian
No
Kuala Lumpur, Indonesia
38.9M
Followers
13.18%
Engagement
+0.2%(+70.6K)
6.9
12
Dewi💋
@dewi.0596
✨CO DI SHOWCASE✨ 👇 Banyak Promo Menarik Lainnya👗👠👖👜👚🥿💼
Indonesia
130.1K
Followers
17.73%
Engagement
+113.4%(+69.1K)
9.6
13
Velia
@veliaveve_
✨And Wualaaa✨ A Day with Velia! Lifestyle & Beauty Trend ~ ig: @veliave
Indonesia
7.8M
Followers
16.14%
Engagement
+0.9%(+67.4K)
8.1
14
ndshvv
@ndshvv
cp 0813-3535-1123 (admin) owner @Camille Beauty @beenboo
Indonesia
13.3M
Followers
11.72%
Engagement
+0.5%(+67.4K)
6.1
15
Direy Dealova🦉
@direydealova
Usn roblox : DireyDealovaa Follow untuk mabar
Indonesia
4.7M
Followers
2.50%
Engagement
+1.1%(+52.9K)
3.6
16
triyakly
@triyakly0
HUB IG Business ✉️ ig : @triyakly_ BA : @Widia Boneka CURI VIDEO = DENDA 10JT❌
Indonesia
137.7K
Followers
3.20%
Engagement
+61.1%(+52.2K)
4.5
17
YONI
@iindrayoni
Owner yoni skincare @VICHY.SHOP @YONI WEAR@MISS YON
Indonesia
10.0M
Followers
7.04%
Engagement
+0.5%(+51.7K)
5.1
18
LADY RARA
@lady_rara06
Cp 081806022026
Indonesia
8.5M
Followers
9.24%
Engagement
+0.6%(+50.6K)
6.1
19
Daffa ariq
@daffaariqqqq
ig:ddaffariqq
Indonesia
3.9M
Followers
11.49%
Engagement
+1.3%(+50.4K)
6.9
20
Jennifer Christie
@jenniferchrstie
mainly fashion, lifestyle, & beauty cici nya mas bule🇮🇩🇬🇧
Indonesia
4.4M
Followers
10.53%
Engagement
+1.1%(+49.5K)
6.2

About This TikTok Influencer Ranking

Discover the most influential creators in Indonesia with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 147.2M potential impressions across all ranked influencers
  • Total Audience: 2.3B followers collectively following these creators
  • Average Engagement Rate: 6.77% - significantly above industry average
  • Market Coverage: 10,219 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Indonesia on TikTok?

Jennifer Hubner (@jennifer.coppen) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Indonesia on TikTok, with +5.9% monthly growth (+1.0M followers).

How many followers did Jennifer Hubner (@jennifer.coppen) gain last month?

Jennifer Hubner (@jennifer.coppen) gained about 1.0M followers last month (+5.9%).

Who grew more: Jennifer Hubner (@jennifer.coppen) or SHELLA SAUKIA (@shellasaukia)?

Jennifer Hubner (@jennifer.coppen) grew more than SHELLA SAUKIA (@shellasaukia) (1.0M vs 281.9K).

How is SHELLA SAUKIA (@shellasaukia) performing right now?

SHELLA SAUKIA (@shellasaukia) is growing at +2.1% (+281.9K) per month, with a Profile Score of 6.0 and average engagement of 3.62%.

How is Humphries family (@the_humphries_family) performing right now?

Humphries family (@the_humphries_family) is growing at +2.5% (+228.8K) per month, with a Profile Score of 6.3 and average engagement of 15.39%.

How is amandamanopoaustin (@amandamanopoaustin) performing right now?

amandamanopoaustin (@amandamanopoaustin) is growing at +2.1% (+220.5K) per month, with a Profile Score of 6.2 and average engagement of 6.33%.

How is Ayman Alatas (@aymanalts) performing right now?

Ayman Alatas (@aymanalts) is growing at +10.3% (+210.0K) per month, with a Profile Score of 6.2 and average engagement of 8.42%.

Who had the higher percentage growth: SHELLA SAUKIA (@shellasaukia) or Humphries family (@the_humphries_family)?

Humphries family (@the_humphries_family) leads (2.5% vs SHELLA SAUKIA (@shellasaukia) 2.1%).

What is the absolute follower gain of Jennifer Hubner (@jennifer.coppen)?

Jennifer Hubner (@jennifer.coppen) gained about 1.0M followers last month (+5.9%).

What is the absolute follower gain of SHELLA SAUKIA (@shellasaukia)?

SHELLA SAUKIA (@shellasaukia) gained about 281.9K followers last month (+2.1%).

What is the absolute follower gain of Humphries family (@the_humphries_family)?

Humphries family (@the_humphries_family) gained about 228.8K followers last month (+2.5%).

What is the absolute follower gain of amandamanopoaustin (@amandamanopoaustin)?

amandamanopoaustin (@amandamanopoaustin) gained about 220.5K followers last month (+2.1%).

What is the absolute follower gain of Ayman Alatas (@aymanalts)?

Ayman Alatas (@aymanalts) gained about 210.0K followers last month (+10.3%).

Is Jennifer Hubner (@jennifer.coppen) still a relevant creator?

Yes — Jennifer Hubner (@jennifer.coppen) has a Profile Score of 7.3, average engagement of 13.74%, and +5.9% (+1.0M) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Indonesia?

The average engagement rate for this category is 6.77%. Generally, rates above 8.1% are considered excellent, while rates above 5.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Indonesia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.