Top 20 Beauty & Cosmetics from Berlin on Instagram Influencers by Follower Growth

Last updated: November 09, 2026

Total Beauty & Cosmetics Influencers in Berlin, Germany

6,375

Expected Reach

32.5M

Total Followers

114.7M

Avg Engagement

6.59%

Audience Analysis

Gender Distribution

Female64%
Male36%

Age Distribution

25-3442.9%
18-2432.8%
35-4413.9%
13-175.1%

Top Countries

Germany44.3%
United States of America7.8%
Brazil3.7%
Turkey3.0%
Italy2.8%

Top Languages

en42.0%
de35.3%
es4.8%

Top Cities

Berlin11.4%
Istanbul1.2%
Hamburg1.0%
Cologne1.0%
Greater London1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Marlene
@marlene.in.silk
feminine wife in her 50s ✨ Outfits • Alltag • German ❤️ 👇🏻more in my 1st highlight
Berlin, Germany
301.8K
Followers
0.83%
Engagement
+12.8%(+34.3K)
6.8
2
𝔍𝔬𝔢𝔫𝔞
@joena.st
hiiii ich bin Joena 💌 🎀 your fav delulu girl 🎥 family chaos, vlogs & oversharing 🌈 girls & sometimes men
Berlin, Germany
200.3K
Followers
8.36%
Engagement
+12.4%(+22.1K)
8.0
3
Lenina
@leninavintage
Vintage fashion, beauty and glamour. Germany
Berlin, Germany
135.3K
Followers
1.76%
Engagement
+18.5%(+21.1K)
8.6
4
La Karina
@karina.lavive
𝓛𝓲𝓯𝓮𝓼𝓽𝔂𝓵𝓮 📩 Karina.Lavive@gmail.com ↓Gesund und nährstoffreich ohne Verzicht
Berlin, Germany
133.2K
Followers
0.44%
Engagement
+13.7%(+16.0K)
7.7
5
sara crumbleleg
@saracrumbleleg
Berlin & FFM🧘🏼‍♀️🎀🧚‍♀️ 𝓌𝑒𝓁𝒸𝑜𝓂𝑒 to my 𝓁𝒾𝒻𝑒 me but funnier @eskaembe sara@lostlabs.com
Berlin, Germany
862.8K
Followers
1.77%
Engagement
+1.8%(+15.5K)
8.3
6
Luisa Junkes
@luisa.makeupartist
💄einfache & effektive Schminktipps 👩🏽‍🎨 seit über 6 Jahren Make-up Artist ✨ Brautstylings I Events I Shootings Portfolio @luisa.junkes.makeup
Berlin, Germany
165.3K
Followers
0.48%
Engagement
+9.3%(+14.1K)
8.1
7
DENIS KLEIN • dein Haar Bestie 🧚🏼
@dk_hairstyler
zwischen Haarpflege, Humor & Realtalk ✨ 🧚🏼 dein Online-Haarlexikon safe space & hairstylist @rougeundblond 🧑🏼‍🎨 💌 denis@agencyglasshouse.com
Berlin, Germany
128.2K
Followers
6.75%
Engagement
+10.2%(+11.9K)
9.1
8
Aivelina Johansson
@ai.velina
Studentin aus Berlin. Immer glücklich 🥰 ⬇️ Check my Highlights ☀️
Berlin, Germany
80.1K
Followers
3.18%
Engagement
+17.0%(+11.6K)
8.1
9
Melo Nsuka
@melo.sempai
Du liebst Filme & Serien? Dann sind meine Reels Perfekt für dich 🎬🌠 Koop/Business: melo@socialdragonmedia.de 332K TikTok
Berlin, Germany
172.6K
Followers
1.36%
Engagement
+7.0%(+11.3K)
8.7
10
Dr. med. Sheila de Liz
@drsheiladeliz
📖 Vierfache Bestsellerautorin 👩🏻‍⚕️Gynäkologin @hormoneonlineclinic 🍸Hormone Happy Hour Webinar ⬇️
Berlin, Germany
214.0K
Followers
1.60%
Engagement
+5.2%(+10.6K)
7.1
11
Alessia🐰
@lesley.bunny
໒꒰ྀིっ˕ -。꒱ྀི১ 23 ✮ Twitch: LesleyBunny ✮ YouTube: LesleyBunnyYT ✮ TikTok: LesleyBunny 📩 lesley.bunny@futurelegends.gg
Berlin, Germany
31.4K
Followers
6.86%
Engagement
+49.1%(+10.3K)
8.1
12
Dr. med. Katharina Brüggemann
@doc.katharina
👩🏻‍⚕️ Fachärztin Innere Medizin ✨ Haut | Ernährung l Longevity l Supplements 🧬 Anti-Aging von innen & außen ⬇️ Folge für smartere Gesundheit
Berlin, Germany
452.9K
Followers
0.01%
Engagement
+2.3%(+10.2K)
6.9
13
Adriana | Make-up Artist | Real Life & Real Talk
@adrianaaroeder
Adriana, 37🔅 Make-up Pro seit über 10 Jahren 💄Dein Safe Space für Beauty & Make-up ab 35 🫶🏻 Ein Ort für Inspiration, Tutorials & Austausch
Berlin, Germany
77.8K
Followers
1.16%
Engagement
+14.9%(+10.1K)
8.4
14
ꜱᴋᴇʟᴇᴛᴏɴ ꜰᴀᴄᴇ || ꜱᴋᴇʟʟʏ💀
@_skeleton.face_
ᴋɪɴɢ ᴏꜰ ᴛʜᴇ ꜱᴋᴇʟᴇᴛᴏɴꜱ💀|| ᴀʀᴛ: @skelly.visuals ——— 𝘵𝘪𝘬𝘵𝘰𝘬: _skeleton.face_ (600k+) 📥 collab@skeletonface.info
Berlin, Germany
182.9K
Followers
4.22%
Engagement
+4.9%(+8.6K)
8.8
15
Gesundheit | Ernährung | Abnehmen
@gesundheitsleitfaden
📗| Leitfaden für deine Gesundheit 🍎| Tägliche Tipps rund um deine Gesundheit 💬| Werde Teil unserer Community 👇🏻| Hilfe, um mehr als 10kg abzunehmen:
Berlin, Germany
194.2K
Followers
0.05%
Engagement
+4.6%(+8.5K)
6.7
16
Domenik John Hotston
@domenikjohn
Berlin, Germany 📍 Model | Fitness | Lifestyle 📩 info@domenikjohn.com
Berlin, Germany
101.1K
Followers
3.35%
Engagement
+8.9%(+8.3K)
7.7
17
CoachLim
@coachlimx
Up! Anfragen über: Kooperation@coachlim.de
Berlin, Germany
110.5K
Followers
41.04%
Engagement
+8.0%(+8.2K)
9.4
18
Mia cazzo
@mia.cazzo
Heyy ich bin Mia :) Schau mal in meine Story ⬆️
Berlin, Germany
57.5K
Followers
1.01%
Engagement
+15.6%(+7.8K)
7.8
19
Susanna Alifonovna Pastry Chef ✨ Content Creator
@slastenal_ife
📍 · Armenia · Berlin Pastry Chef • Content Creator Baking • Hotels • Lifestyle Sweet aesthetics & beautiful living 📩kisus_1503@gmail.com
Berlin, Germany
120.7K
Followers
0.19%
Engagement
+6.4%(+7.3K)
6.7
20
Imkerfamilie aus dem Altmühltal
@familie_imker
🐝 Unser Leben zwischen Familie und Bienen ✨ Aus einer Idee wird gerade etwas Großes 🌿 Kommt mit auf unseren neuen Weg
Berlin, Germany
43.7K
Followers
1.79%
Engagement
+19.8%(+7.2K)
8.4

About This Instagram Influencer Ranking

Discover the most influential creators in Berlin with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 32.5M potential impressions across all ranked influencers
  • Total Audience: 114.7M followers collectively following these creators
  • Average Engagement Rate: 6.59% - significantly above industry average
  • Market Coverage: 6,375 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Brazil
  • Gender Distribution: 64% Female, 36% Male
  • Primary Age Group: 25-34 years (42.9% of audience)
  • Languages: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Berlin on Instagram?

Marlene (@marlene.in.silk) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Berlin on Instagram, with +12.8% monthly growth (+34.3K followers).

How many followers did Marlene (@marlene.in.silk) gain last month?

Marlene (@marlene.in.silk) gained about 34.3K followers last month (+12.8%).

Who grew more: Marlene (@marlene.in.silk) or 𝔍𝔬𝔢𝔫𝔞 (@joena.st)?

Marlene (@marlene.in.silk) grew more than 𝔍𝔬𝔢𝔫𝔞 (@joena.st) (34.3K vs 22.1K).

How is 𝔍𝔬𝔢𝔫𝔞 (@joena.st) performing right now?

𝔍𝔬𝔢𝔫𝔞 (@joena.st) is growing at +12.4% (+22.1K) per month, with a Profile Score of 8.0 and average engagement of 8.36%.

How is Lenina (@leninavintage) performing right now?

Lenina (@leninavintage) is growing at +18.5% (+21.1K) per month, with a Profile Score of 8.6 and average engagement of 1.76%.

How is La Karina (@karina.lavive) performing right now?

La Karina (@karina.lavive) is growing at +13.7% (+16.0K) per month, with a Profile Score of 7.7 and average engagement of 0.44%.

How is sara crumbleleg (@saracrumbleleg) performing right now?

sara crumbleleg (@saracrumbleleg) is growing at +1.8% (+15.5K) per month, with a Profile Score of 8.3 and average engagement of 1.77%.

Who had the higher percentage growth: 𝔍𝔬𝔢𝔫𝔞 (@joena.st) or Lenina (@leninavintage)?

Lenina (@leninavintage) leads (18.5% vs 𝔍𝔬𝔢𝔫𝔞 (@joena.st) 12.4%).

What is the absolute follower gain of Marlene (@marlene.in.silk)?

Marlene (@marlene.in.silk) gained about 34.3K followers last month (+12.8%).

What is the absolute follower gain of 𝔍𝔬𝔢𝔫𝔞 (@joena.st)?

𝔍𝔬𝔢𝔫𝔞 (@joena.st) gained about 22.1K followers last month (+12.4%).

What is the absolute follower gain of Lenina (@leninavintage)?

Lenina (@leninavintage) gained about 21.1K followers last month (+18.5%).

What is the absolute follower gain of La Karina (@karina.lavive)?

La Karina (@karina.lavive) gained about 16.0K followers last month (+13.7%).

What is the absolute follower gain of sara crumbleleg (@saracrumbleleg)?

sara crumbleleg (@saracrumbleleg) gained about 15.5K followers last month (+1.8%).

Is Marlene (@marlene.in.silk) still a relevant creator?

Yes — Marlene (@marlene.in.silk) has a Profile Score of 6.8, average engagement of 0.83%, and +12.8% (+34.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 6.59%. Generally, rates above 7.9% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Berlin?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.