Top 20 Home & Interior Design from Vienna on Instagram Influencers by Follower Growth

Last updated: October 22, 2026

Total Home & Interior Design Influencers in Vienna, Austria

753

Expected Reach

2.6M

Total Followers

10.5M

Avg Engagement

4.36%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3440.4%
18-2424.8%
35-4419.5%
45-547.7%

Top Countries

Austria19.9%
Germany17.8%
United States of America8.0%
Turkey6.0%
Brazil3.5%

Top Languages

en39.3%
de30.8%
tr6.8%

Top Cities

Vienna10.7%
Istanbul2.2%
Berlin1.9%
Baghdad0.7%
Munich0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Wie Wien Wohnt
@wiewienwohnt
because every home is interesting in its own way. ☕ design, stories & vienna life 💌 collabs & tours: hi@wiewienwohnt.at 📚 my book in the link 👇
Vienna, Austria
113.1K
Followers
0.97%
Engagement
+14.4%(+14.2K)
7.5
2
Matitectura | Architecture
@matitectura
•| Architectural Designer. •| Exploring the fusion of Ai & Architecture •| Vienna, Austria •| hello@matitectura.com
Vienna, Austria
511.1K
Followers
13.76%
Engagement
+2.7%(+13.5K)
7.6
3
Mishka‘s life
@mishka.mkv
𝑯𝒐𝒖𝒔𝒆𝒉𝒐𝒍𝒅 | 𝑪𝒍𝒆𝒂𝒏𝒊𝒏𝒈 Vienna📍| Married mishka.mkv@gmail.com 📧
Vienna, Austria
106.1K
Followers
3.55%
Engagement
+7.3%(+7.2K)
6.9
4
Daria Tal
@odaria.tal
Contemporary art / interiors Vienna / Barcelona
Vienna, Austria
58.3K
Followers
0.27%
Engagement
+11.9%(+6.2K)
7.4
5
Wien Uncovered
@wienuncovered
Wien Guide 🇦🇹🌭🎡 Die schönsten Events & Erlebnisse in & um Wien rund um Kultur, Gastro, Ausflüge, Freizeit & News 🎯Folgt uns, um nichts zu verpassen!
Vienna, Austria
42.5K
Followers
1.98%
Engagement
+12.8%(+4.8K)
6.4
6
Marie Hartig Studio
@mariehartigstudio
⭐️ Bespoke wall paintings and murals ⭐️ Luxury residential and commercial interiors ⭐️ Available for international commissions
Vienna, Austria
34.6K
Followers
5.10%
Engagement
+13.8%(+4.2K)
9.4
7
Voyager of Elegance | USA-EU
@voyagerofelegance
Baroque & Rococo travel curator Historic cities • art • grand hotels PR: voyagerofelegance@gmail.com Vienna Travel E-Book👇 📍Tampa | Next: Russia
Vienna, Austria
20.3K
Followers
0.08%
Engagement
+17.0%(+2.9K)
7.6
8
Fatma 🪬
@fatmasdailyblog
home 𐙚 | cleaning 🫧 | daily life☕️ Content Creator Vienna, Austria 🇦🇹
Vienna, Austria
21.6K
Followers
1.42%
Engagement
+12.8%(+2.4K)
8.2
9
MAGDALENA WÖCKINGER
@menawox
DIY·INTERIOR·UPCYCLING ✐Award winning creator ✁DIY Workshopleader ✑DIY book author ✎Founder @einzigartig.wohnen @framefataleagency @ophlyne.activities
Vienna, Austria
578.7K
Followers
0.23%
Engagement
+0.4%(+2.4K)
6.3
10
Antonio Labuhar
@arrirris
inspired by organic systems next: @sav___gallery 25/09 New York soft art, objects & spaces · @studioalab salzburg & vienna · born in the alps 🏔️
Vienna, Austria
14.4K
Followers
1.67%
Engagement
+19.7%(+2.4K)
8.9
11
ʟᴇʏᴀʟ | ɪɴᴛᴇʀɪᴏʀ | ᴜɢᴄ & ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ
@leyal.interior
Interior | Lifestyle | Mom | Babystuff • UGC & Content Creator •homeofleyal@gmail.com 💌 •Vienna 🇦🇹
Vienna, Austria
15.6K
Followers
0.35%
Engagement
+17.6%(+2.3K)
7.0
12
Desiree Schweiger | Simply Organized | Professional Organizing
@simply_organized_vienna
✨Kaum Zeit, aber viel Chaos? Ich zeige dir einfache Ordnungs-Hacks, die selbst im stressigen Alltag funktionieren. ⚡️Deals: @simplyorganized.loves
Vienna, Austria
143.8K
Followers
0.23%
Engagement
+1.4%(+2.0K)
6.3
13
Vanessa | Ordnung mit System ✨
@shinetime_at
Ich liebe es Ordnung ins Chaos zu bringen. In meines und in eures ✨ Professional Organizer Hacks & Ausmist-Tipps für dein Zuhause ✨
Vienna, Austria
15.1K
Followers
0.82%
Engagement
+13.0%(+1.7K)
7.0
14
Wien Vibes
@wienvibez
📍Exploring Vienna's charm 🇦🇹 | Daily Life |Culture | Transport | City Architecture | Hidden Corners & Much More..🚨Don’t forget to Follow ❤️🥰
Vienna, Austria
16.5K
Followers
0.00%
Engagement
+11.0%(+1.6K)
8.7
15
Lukáš Priečko
@lukaspriecko
painting quiet thoughts. (b. 1986, SK)
Vienna, Austria
108.1K
Followers
1.50%
Engagement
+1.2%(+1.3K)
7.0
16
𝑰𝒗𝒂𝒏𝒂
@ivana_vienna
📍𝐕𝐢𝐞𝐧𝐧𝐚 🏛️ Vienna & Austrian Architecture 🏰 Fairytale Castles & Hidden Places
Vienna, Austria
32.0K
Followers
4.57%
Engagement
+3.5%(+1.1K)
9.3
17
Gerrit Mauritz
@cherrypicking_interiors
Hi, ich bin Gerrit und erkläre dir Design! 🪑🛋️ 📍Vienna, Austria 📩 Kontakt: gerrit@franklyagency.at @frankly.impressum
Vienna, Austria
50.6K
Followers
1.71%
Engagement
+2.2%(+1.1K)
7.4
18
Claudia Melbinger | Ordnungscoach
@ordnung_kinderleicht
📍Wien 🇦🇹 | Mama von 2 ✨ Ordnung, Alltag & Auszeiten 📦 smarte Ordnungsprodukte & Hacks 🛒 Coole Gadgets & Deals bei @kinderleichte_deals
Vienna, Austria
143.3K
Followers
0.23%
Engagement
+0.8%(+1.1K)
6.5
19
(•)(•)
@die.busenfreundin
GESCHENKE VON HERZEN Wohn- und Modeaccessoires für dich und deine Busenfreund:innen ✨
Vienna, Austria
27.7K
Followers
0.52%
Engagement
+3.9%(+1.0K)
5.9
20
BRIDGET
@bridget_bestager
❤️ ▪️BESTAGER AUS WIEN▪️ 🇦🇹 👠 ▪️MODE▪️ 💅▪️LIFESTYLE▪️💄▪️BEAUTY▪️ 👝▪️FASHION▪️🛍 📸 ▪️PORTRAIT▪️ ❤️ ▪️TRAVEL▪️🌐▪️SHOPPING ▪️👠🛍👢▪️SHOOTING ▪️ 📸🖼🎥▪️
Vienna, Austria
12.9K
Followers
3.56%
Engagement
+8.3%(+991)
9.1

About This Instagram Influencer Ranking

Discover the most influential creators in Vienna with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.6M potential impressions across all ranked influencers
  • Total Audience: 10.5M followers collectively following these creators
  • Average Engagement Rate: 4.36% - above industry average
  • Market Coverage: 753 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Austria, Germany, United States of America
  • Gender Distribution: 63% Female, 37% Male
  • Primary Age Group: 25-34 years (40.4% of audience)
  • Languages: English, German, tr

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Vienna on Instagram?

Wie Wien Wohnt (@wiewienwohnt) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Vienna on Instagram, with +14.4% monthly growth (+14.2K followers).

How many followers did Wie Wien Wohnt (@wiewienwohnt) gain last month?

Wie Wien Wohnt (@wiewienwohnt) gained about 14.2K followers last month (+14.4%).

Who grew more: Wie Wien Wohnt (@wiewienwohnt) or Matitectura | Architecture (@matitectura)?

Wie Wien Wohnt (@wiewienwohnt) grew more than Matitectura | Architecture (@matitectura) (14.2K vs 13.5K).

How is Matitectura | Architecture (@matitectura) performing right now?

Matitectura | Architecture (@matitectura) is growing at +2.7% (+13.5K) per month, with a Profile Score of 7.6 and average engagement of 13.76%.

How is Mishka‘s life (@mishka.mkv) performing right now?

Mishka‘s life (@mishka.mkv) is growing at +7.3% (+7.2K) per month, with a Profile Score of 6.9 and average engagement of 3.55%.

How is Daria Tal (@odaria.tal) performing right now?

Daria Tal (@odaria.tal) is growing at +11.9% (+6.2K) per month, with a Profile Score of 7.4 and average engagement of 0.27%.

How is Wien Uncovered (@wienuncovered) performing right now?

Wien Uncovered (@wienuncovered) is growing at +12.8% (+4.8K) per month, with a Profile Score of 6.4 and average engagement of 1.98%.

Who had the higher percentage growth: Matitectura | Architecture (@matitectura) or Mishka‘s life (@mishka.mkv)?

Mishka‘s life (@mishka.mkv) leads (7.3% vs Matitectura | Architecture (@matitectura) 2.7%).

What is the absolute follower gain of Wie Wien Wohnt (@wiewienwohnt)?

Wie Wien Wohnt (@wiewienwohnt) gained about 14.2K followers last month (+14.4%).

What is the absolute follower gain of Matitectura | Architecture (@matitectura)?

Matitectura | Architecture (@matitectura) gained about 13.5K followers last month (+2.7%).

What is the absolute follower gain of Mishka‘s life (@mishka.mkv)?

Mishka‘s life (@mishka.mkv) gained about 7.2K followers last month (+7.3%).

What is the absolute follower gain of Daria Tal (@odaria.tal)?

Daria Tal (@odaria.tal) gained about 6.2K followers last month (+11.9%).

What is the absolute follower gain of Wien Uncovered (@wienuncovered)?

Wien Uncovered (@wienuncovered) gained about 4.8K followers last month (+12.8%).

Is Wie Wien Wohnt (@wiewienwohnt) still a relevant creator?

Yes — Wie Wien Wohnt (@wiewienwohnt) has a Profile Score of 7.5, average engagement of 0.97%, and +14.4% (+14.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Austria?

The average engagement rate for this category is 4.36%. Generally, rates above 5.2% are considered excellent, while rates above 3.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Vienna?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.