Top 20 Lifestyle from Austria on Instagram Influencers by Follower Growth

Last updated: October 13, 2026

Total Lifestyle Influencers in Austria

137

Expected Reach

0.4M

Total Followers

1.5M

Avg Engagement

8.16%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Say_Martin
@say_martin_the_king_
👉 Entertainment 🎥 / Comedy 😅/ Dialekt 🗣️ managed by BOGNER MANAGEMENT 📧 office@bogner-management.at TV-Formate D: 👉booking@no17mgmt.de
Austria
126.7K
Followers
0.99%
Engagement
+7.4%(+8.7K)
7.7
2
Personal Shopper
@totelle__
⚜️reserved page @totelle_totelle ⚜️London, Milan, Paris, Vienna ⚜️ just 100% authentic ⚜️worldwide delivery ⚜️more choice in telegram channel
Vienna, Austria
41.2K
Followers
4.06%
Engagement
+12.8%(+4.7K)
6.6
3
Marjan / Content Creator
@marjan_estrada
📍ʙᴇᴏɢʀᴀᴅ 🇷🇸 Creator • Lifestyle • Comedy • Travel Dm za saradnje 📥
Vienna, Austria
28.9K
Followers
0.01%
Engagement
+6.6%(+1.8K)
6.6
4
mim_maryam
@itsmaryam_mim
Model | Vienna Fashion | Beauty | Lifestyle Inquiries: maryammim@gmx.at
Vienna, Austria
30.3K
Followers
211.21%
Engagement
+4.7%(+1.4K)
8.4
5
Josef
@chaluxe_
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ • Professionelle Immobilien Fotografie • Unterkünfte via @unbooked.cc • Josef - Bei Interesse schreib mir eine PM
Strobl, Austria
46.4K
Followers
1.26%
Engagement
+2.3%(+1.0K)
6.9
6
Beauty Salon Vienna | manicure • pedicure • hair • cosmetology
@topsecret.wien
beauty, pleasure and comfort champagne with every service & highest quality✨ Nibelungengasse 7, 1010 Paniglgasse 17A, 1040 online booking ⤵️
Vienna, Austria
11.7K
Followers
0.68%
Engagement
+2.8%(+324)
6.8
7
Mr.T 🏴‍☠️⚔️ Ⓜ
@_____mr.t_____
Travel | Lifestyle | Luxury 📍 Sylt | Kitzbühel | Worldwide ♕ ⚔️🏴‍☠️ 💍❤️ @trendsandstylesinsta 🎥 TikTok: vm.tiktok.com/ZSskyYp1 🔗 All about „T“
Kitzbühel, Austria
58.2K
Followers
1.75%
Engagement
+0.5%(+317)
7.1
8
SCK AVIATION [OE-LSC]
@sckaviation
Attitude with altitude.
Vienna, Austria
31.5K
Followers
0.00%
Engagement
+0.8%(+258)
7.9
9
Lorenz Winter | ASICS FrontRunner
@fitbylorenz
| Fitness | Lifestyle | Motivation | ✖️ASICS FrontRunner ✖️Coach - let‘s grow together ✖️Sprinter - catch me if you can
Austria
3.9K
Followers
3.75%
Engagement
+6.9%(+250)
4.6
10
360 Private Travel
@360privatetravel
Bespoke luxury travel for those who dream differently Curated by world-class Travel Designers 🇬🇧•🇫🇷•🇺🇸•🇳🇱•🇨🇭•🇭🇰•🇸🇬•🇯🇵•🇦🇺•🇦🇪
Austria
11.2K
Followers
0.19%
Engagement
+1.9%(+207)
6.0
11
Stolze Kämpferin
@sheenamaus
Belogen Betrogen zu Kämpferinen von der Königin erzogen...♥️👑
Austria
39.5K
Followers
N/A
Engagement
+0.5%(+202)
6.5
12
Aleksandra | UGC Creator & Beauty Tester
@_testbyaleksandra
UGC Creator ✨ Produkttests & honest Reviews Beauty • Skincare • Lifestyle Based in Germany 🇩🇪 📩 Kooperationen & PR
Austria
2.3K
Followers
7.51%
Engagement
+8.7%(+185)
8.4
13
⭐️Crystal Star ⭐️ ©️
@crystalstar_official
✨🌈 Drag Artist| Aktivist|Boylesque 💌 alle Anfragen per DM oder 📧 Host 🎤
Vienna, Austria
16.8K
Followers
0.11%
Engagement
+0.9%(+150)
6.1
14
Verena | Mindful Life & Travel
@verenavielle
Experience life with open eyes & heart 🌺 Travel guides & perspectives to live by ⛰️ Austria based ↓ inspiring your next journey
Austria
5.5K
Followers
3.46%
Engagement
+2.8%(+150)
8.5
15
Franz Markus Kanzler
@franz_markus_kanzler
⋆♤♦♘♪♬ ♛➶➶ 💎Ꮆ€η丨Eßᵉ 𝕛𝑒𝔡Ⓔ𝓷 𝕄ᗝ𝓂єηⓣ 𝐝ᗴ𝔦𝔫𝓔𝐒 𝓛𝒆вẸℕⓢ, Ďⓔᑎ𝓝 έ𝕤 Ⓚö𝓷Ⓝ𝓽ε j𝔼𝓓ⓔгⓩ𝕖ι𝐓 𝓭Eί𝕟 𝓵ᵉŦzŤ𝕖Ⓡ ѕ𝑒ᶤ𝔫.💎 🇦🇹|𝐬𝐓𝐦ᛕ💚|м𝐊8R 🚘➷➷ ♛♬♪♘♦♤⋆
Austria
12.2K
Followers
13.48%
Engagement
+1.0%(+126)
6.4
16
Anja | Život realne mame u Beču
@sasvimrealnamama
Ne glumim da imam sve odgovore. Samo živim, volim, grešim i učim. Bez filtera. Bez ulepšavanja. UGC & saradnje ➡️ DM | email 📩
Vienna, Austria
2.5K
Followers
5.02%
Engagement
+4.9%(+116)
8.2
17
Aleksandra✨
@aleksandra.birtasevic
🩵 𝐦𝐨𝐦 𝐨𝐟 𝐓𝐞𝐨𝐝𝐨𝐫 & 𝐀𝐧𝐝𝐫𝐞𝐣 🩵 📍 ᴠɪᴇɴɴᴀ ✨ ꜰᴀᴍɪʟʏ | ʟɪꜰᴇꜱᴛʏʟᴇ | ᴍᴏᴍ ʟɪꜰᴇ 💌 𝖺𝗅𝖾𝗄𝗌𝖺𝗇𝖽𝗋𝖺.𝖻𝗂𝗋𝗍𝖺𝗌𝖾𝗏𝗂𝖼@𝗀𝗆𝖺𝗂𝗅.𝖼𝗈𝗆
Vienna, Austria
8.9K
Followers
1.59%
Engagement
+1.0%(+90)
7.2
18
Viviana Sängerin & Saxofonistin
@viviana.wittmann.music
Saxophonist • Singer • Crossover Mozarteum University Salzburg Graduate Concerts, Corporate Events & Weddings Bookings & inquiries ↓ 📧
Salzburg, Austria
6.8K
Followers
3.38%
Engagement
+1.0%(+66)
6.7
19
emmalicious_me
@emmalicious_me
Travel | Lifestyle | My digital diary 📔 ✈️ flight attendant 📌 Vienna 🇦🇹
Vienna, Austria
10.1K
Followers
15.67%
Engagement
+0.6%(+60)
6.6
20
Yenna | HK girl in Austria 🇭🇰🇦🇹
@yyennaying
working holiday ➡️ study abroad in Vienna making abroad life feel less scary 🤍✨(and fun!) 💌 yyennaying@gmail.com
Vienna, Austria
5.8K
Followers
4.40%
Engagement
+0.8%(+47)
8.5

About This Instagram Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on Instagram who post Lifestyle content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 449.9K potential impressions across all ranked influencers
  • Total Audience: 1.5M followers collectively following these creators
  • Average Engagement Rate: 8.16% - significantly above industry average
  • Market Coverage: 137 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Lifestyle niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Lifestyle creator in Austria on Instagram?

Say_Martin (@say_martin_the_king_) is, as of October 2026, the fastest‑growing Lifestyle creator in Austria on Instagram, with +7.4% monthly growth (+8.7K followers).

How many followers did Say_Martin (@say_martin_the_king_) gain last month?

Say_Martin (@say_martin_the_king_) gained about 8.7K followers last month (+7.4%).

Who grew more: Say_Martin (@say_martin_the_king_) or Personal Shopper (@totelle__)?

Say_Martin (@say_martin_the_king_) grew more than Personal Shopper (@totelle__) (8.7K vs 4.7K).

How is Personal Shopper (@totelle__) performing right now?

Personal Shopper (@totelle__) is growing at +12.8% (+4.7K) per month, with a Profile Score of 6.6 and average engagement of 4.06%.

How is Marjan / Content Creator (@marjan_estrada) performing right now?

Marjan / Content Creator (@marjan_estrada) is growing at +6.6% (+1.8K) per month, with a Profile Score of 6.6 and average engagement of 0.01%.

How is mim_maryam (@itsmaryam_mim) performing right now?

mim_maryam (@itsmaryam_mim) is growing at +4.7% (+1.4K) per month, with a Profile Score of 8.4 and average engagement of 211.21%.

How is Josef (@chaluxe_) performing right now?

Josef (@chaluxe_) is growing at +2.3% (+1.0K) per month, with a Profile Score of 6.9 and average engagement of 1.26%.

Who had the higher percentage growth: Personal Shopper (@totelle__) or Marjan / Content Creator (@marjan_estrada)?

Personal Shopper (@totelle__) leads (12.8% vs Marjan / Content Creator (@marjan_estrada) 6.6%).

What is the absolute follower gain of Say_Martin (@say_martin_the_king_)?

Say_Martin (@say_martin_the_king_) gained about 8.7K followers last month (+7.4%).

What is the absolute follower gain of Personal Shopper (@totelle__)?

Personal Shopper (@totelle__) gained about 4.7K followers last month (+12.8%).

What is the absolute follower gain of Marjan / Content Creator (@marjan_estrada)?

Marjan / Content Creator (@marjan_estrada) gained about 1.8K followers last month (+6.6%).

What is the absolute follower gain of mim_maryam (@itsmaryam_mim)?

mim_maryam (@itsmaryam_mim) gained about 1.4K followers last month (+4.7%).

What is the absolute follower gain of Josef (@chaluxe_)?

Josef (@chaluxe_) gained about 1.0K followers last month (+2.3%).

Is Say_Martin (@say_martin_the_king_) still a relevant creator?

Yes — Say_Martin (@say_martin_the_king_) has a Profile Score of 7.7, average engagement of 0.99%, and +7.4% (+8.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Lifestyle in Austria?

The average engagement rate for this category is 8.16%. Generally, rates above 9.8% are considered excellent, while rates above 6.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.