Top 20 Home & Interior Design from Austria on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Austria

2,321

Expected Reach

7.7M

Total Followers

32.4M

Avg Engagement

4.84%

Audience Analysis

Gender Distribution

Female68%
Male32%

Age Distribution

25-3438.4%
18-2423.8%
35-4420.2%
45-548.9%

Top Countries

Germany24.3%
Austria19.6%
United States of America5.9%
Turkey4.8%
Spain2.9%

Top Languages

de39.2%
en31.6%
tr6.8%

Top Cities

Vienna5.8%
Berlin1.7%
Istanbul1.5%
Munich1.0%
Barcelona0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
moiszet
@zet.mois
Der echte Mois Account - Rest sind Fan Pages Manager: @keepsmalik99 koop: mois@keepsagency.com
Austria
207.6K
Followers
0.00%
Engagement
+25.2%(+41.8K)
7.2
2
𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„
@ell.glamhome
● π‡πŽπŒπ„ | 𝐈𝐧𝐭𝐞𝐫𝐒𝐨𝐫 | 𝐌𝐨𝐫𝐞 𝙛𝙧𝙀𝙒 πŸ‡½πŸ‡°|πŸ‡¦πŸ‡Ή ● π™Žπ™π™€π™₯π™π™π™šπ™‡π™€π™€π™  β€’ @shopellglamhome π™˜π™€π™£π™©π™–π™˜π™©@π™šπ™‘π™‘π™–π™π™π™€π™’π™š.𝙖𝙩 βœ‰οΈ
Feldkirch, Austria
1.2M
Followers
0.43%
Engagement
+1.9%(+22.7K)
7.8
3
Matitectura | Architecture
@matitectura
β€’| Architectural Designer. β€’| Exploring the fusion of Ai & Architecture β€’| Vienna, Austria β€’| hello@matitectura.com
Vienna, Austria
490.8K
Followers
15.32%
Engagement
+4.1%(+19.2K)
7.5
4
Nikola Biletti CahelovΓ‘
@garten.biene
🐝Garten | DIY | Leben | Authentisch 🎨Tattoo Artist @nicrazytattoo πŸ’ @schenkei_ πŸ‘‡Meine Favoriten & Deals
Austria
159.0K
Followers
0.12%
Engagement
+11.5%(+16.4K)
6.8
5
Hanna | Homemade Food β€’ Rezepte
@hannas.happyhome
Zuhause LEBEN, nicht nur wohnen. 🌿 Rezepte Β· Selbermachen Β· Haus & Garten 🏑 Tradition modern gedacht Γ–sterreich πŸ‡¦πŸ‡Ή | Mama 🩷🩡
Austria
377.6K
Followers
0.50%
Engagement
+4.3%(+15.8K)
7.3
6
Kuni πŸ’š
@calm_and_cozy_moments
πŸͺ΄ Calm & cozy home with plants πŸƒ Natural dopamine vibes & cozy corners 🌿 GrΓΌne WohlfΓΌhlmomente πŸ“Austria
Austria
314.3K
Followers
1.51%
Engagement
+4.3%(+12.9K)
7.4
7
Michaela Waldl
@blumenparadiesmichaela
Floristik, DIY & Upcycling Kreativ dekorieren & leben Autorin: Meine zauberhafte Dekowelt πŸ“© blumenparadiesmichaela@creatorhub.at
Austria
1.1M
Followers
0.25%
Engagement
+0.9%(+9.7K)
7.0
8
Laura Mitteregger
@landmadl.laura
chaotische cool Mom of ✌🏼 Landleben am Bauernhof β€’ ich hau raus was ich denke schnelle & einfache Familienrezepte
Salzburg, Austria
32.8K
Followers
1.43%
Engagement
+39.0%(+9.2K)
8.0
9
Lisa
@die_hauswerkerin
CEO of Hausbau🏠 RenovierungπŸͺš InteriorπŸ›‹οΈ Tipps und Tricks fΓΌr dein ZuhauseπŸͺ΄ πŸ“© die.hauswerkerin@gmail.com
Salzburg, Austria
391.0K
Followers
0.00%
Engagement
+2.2%(+8.6K)
8.6
10
Mother’s Earth 🌎
@mothersearth
🌎 A clean home. Without the worries πŸ‘©β€πŸ‘¦ Mother & Son on a Mission πŸ‘‡πŸΌ Join Our Community
Austria
328.3K
Followers
0.15%
Engagement
+2.5%(+8.0K)
5.8
11
lilli chenu
@maisondemavie
β€’ seit der Schwangerschaft getrennt β€’ Eigenheimprojekt β€’ & seit Sommer 2026 eine Girlhood (& Henri πŸ•)
Austria
83.5K
Followers
4.31%
Engagement
+10.1%(+7.7K)
8.1
12
Daria Tal
@odaria.tal
Contemporary art / interiors Vienna / Barcelona
Vienna, Austria
58.3K
Followers
0.27%
Engagement
+11.9%(+6.2K)
7.4
13
Philipp WΓΆrgΓΆtter
@philipp_woergoetter
πŸ‘±β€β™‚οΈ CEO @bulldogrealestate πŸ›‘ Ich stoppe deine tΓ€gliche Geldverbrennung πŸ“ˆ Vom Mieter zum Investor πŸš€ Mein Weg: Von 5.000 € zur 1. Million
Austria
49.1K
Followers
0.00%
Engagement
+12.8%(+5.6K)
4.0
14
LeHa Design
@lehadesignat
Designer-Duo πŸ‘©β€β€οΈβ€πŸ‘¨πŸ‡¦πŸ‡Ή Find our 3D Print Files on our website βœ¨πŸ‘‡πŸΌ
Austria
173.8K
Followers
0.00%
Engagement
+3.1%(+5.3K)
8.8
15
Mishkaβ€˜s life
@mishka.mkv
𝑯𝒐𝒖𝒔𝒆𝒉𝒐𝒍𝒅 | π‘ͺπ’π’†π’‚π’π’Šπ’π’ˆ ViennaπŸ“| Married mishka.mkv@gmail.com πŸ“§
Vienna, Austria
100.6K
Followers
3.74%
Engagement
+5.0%(+4.8K)
6.9
16
Desiree Schweiger | Simply Organized | Professional Organizing
@simply_organized_vienna
✨Kaum Zeit, aber viel Chaos? Ich zeige dir einfache Ordnungs-Hacks, die selbst im stressigen Alltag funktionieren. ⚑️Deals: @simplyorganized.loves
Vienna, Austria
142.6K
Followers
0.57%
Engagement
+3.3%(+4.5K)
6.5
17
Sabrina Steinek | DASMASSIVHOLZHAUS
@sabrinasteinek
πŸ‘‹πŸΌ Sabrina | ehemals @dasmassivholzhaus 🌳 Hier wird Gartenplanung neu gedacht ⬇️ Alles was ihr fΓΌr den Garten braucht ⬇️
Austria
355.8K
Followers
1.99%
Engagement
+1.3%(+4.5K)
8.4
18
Sabrina | Expertin fΓΌr Haushalt und Ordnung
@schrittweise.haushalt
🧹Ich mag Haushalt genauso wenig wie du 🏑 mit max. 2 Stunden putzen pro Woche ein sauberes Zuhause ⬇️ mein System fΓΌr einen entspannten Haushalt
Austria
109.3K
Followers
0.53%
Engagement
+4.2%(+4.4K)
6.2
19
Kati | Deko DIY 🌸
@zuhause_bei_kati
DIY Deko zum Nachmachen fΓΌr Zuhause & Garten ruhig Β· schlicht Β· alltagstauglich Mama von 3
Austria
33.5K
Followers
1.08%
Engagement
+14.7%(+4.3K)
6.4
20
Marie Hartig Studio
@mariehartigstudio
⭐️ Bespoke wall paintings and murals ⭐️ Luxury residential and commercial interiors ⭐️ Available for international commissions
Vienna, Austria
34.6K
Followers
5.10%
Engagement
+13.8%(+4.2K)
9.4

About This Instagram Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 7.7M potential impressions across all ranked influencers
  • Total Audience: 32.4M followers collectively following these creators
  • Average Engagement Rate: 4.84% - above industry average
  • Market Coverage: 2,321 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, Austria, United States of America
  • Gender Distribution: 68% Female, 32% Male
  • Primary Age Group: 25-34 years (38.4% of audience)
  • Languages: German, English, tr

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Austria on Instagram?

moiszet (@zet.mois) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Austria on Instagram, with +25.2% monthly growth (+41.8K followers).

How many followers did moiszet (@zet.mois) gain last month?

moiszet (@zet.mois) gained about 41.8K followers last month (+25.2%).

Who grew more: moiszet (@zet.mois) or 𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome)?

moiszet (@zet.mois) grew more than 𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome) (41.8K vs 22.7K).

How is 𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome) performing right now?

𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome) is growing at +1.9% (+22.7K) per month, with a Profile Score of 7.8 and average engagement of 0.43%.

How is Matitectura | Architecture (@matitectura) performing right now?

Matitectura | Architecture (@matitectura) is growing at +4.1% (+19.2K) per month, with a Profile Score of 7.5 and average engagement of 15.32%.

How is Nikola Biletti CahelovΓ‘ (@garten.biene) performing right now?

Nikola Biletti CahelovΓ‘ (@garten.biene) is growing at +11.5% (+16.4K) per month, with a Profile Score of 6.8 and average engagement of 0.12%.

How is Hanna | Homemade Food β€’ Rezepte (@hannas.happyhome) performing right now?

Hanna | Homemade Food β€’ Rezepte (@hannas.happyhome) is growing at +4.3% (+15.8K) per month, with a Profile Score of 7.3 and average engagement of 0.50%.

Who had the higher percentage growth: 𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome) or Matitectura | Architecture (@matitectura)?

Matitectura | Architecture (@matitectura) leads (4.1% vs 𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome) 1.9%).

What is the absolute follower gain of moiszet (@zet.mois)?

moiszet (@zet.mois) gained about 41.8K followers last month (+25.2%).

What is the absolute follower gain of 𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome)?

𝐄𝐋𝐋𝐀𝐇 | π‡πŽπŒπ„ (@ell.glamhome) gained about 22.7K followers last month (+1.9%).

What is the absolute follower gain of Matitectura | Architecture (@matitectura)?

Matitectura | Architecture (@matitectura) gained about 19.2K followers last month (+4.1%).

What is the absolute follower gain of Nikola Biletti CahelovΓ‘ (@garten.biene)?

Nikola Biletti CahelovΓ‘ (@garten.biene) gained about 16.4K followers last month (+11.5%).

What is the absolute follower gain of Hanna | Homemade Food β€’ Rezepte (@hannas.happyhome)?

Hanna | Homemade Food β€’ Rezepte (@hannas.happyhome) gained about 15.8K followers last month (+4.3%).

Is moiszet (@zet.mois) still a relevant creator?

Yes β€” moiszet (@zet.mois) has a Profile Score of 7.2, average engagement of 0.00%, and +25.2% (+41.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Austria?

The average engagement rate for this category is 4.84%. Generally, rates above 5.8% are considered excellent, while rates above 3.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.